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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Mediator Jurnal Ilmu Komunikasi Komunikator Communicatus: Jurnal Ilmu Komunikasi Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Eksplora Informatika SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL LENSA MUTIARA KOMUNIKASI Potret Pemikiran Interdisciplinary Social Studies Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Kresna: Jurnal Riset dan Pengabdian Masyarakat Caraka : Indonesia Journal of Communication KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Jurnal Riset Jurnalistik dan Media Digital Bandung Conference Series: Communication Management Bandung Conference Series: Early Childhood Teacher Education Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Journal of Artificial Intelligence and Digital Business Jurnal Media Pengabdian Komunikasi Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Indonesian Journal of Classroom Action Research (IJCAR) Jurnal Spektrum Komunikasi Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Ferry Darmawan
Universitas Islam Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Potret Pemikiran

 1 
Virality of Photojournalism as A Development Communication Strategy: A Documentary Study of Raisan Al Farisi at Sukaluyu Bridge, Cianjur Suherlan, Ryan; Darmawan, Ferry; Gani, Rita
Potret Pemikiran Vol 29, No 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/pp.v29i2.4204

Abstract

This article analyzes how the virality of photojournalistic images can serve as an effective development communication strategy in the digital age. The case examined is the work of Raisan Al Farisi documenting the struggles of elementary school children in Sukaluyu Village, Cianjur Regency, who crossed a river without a bridge in order to attend school. The photograph went viral on social media and ultimately prompted the government to construct a bridge at that location. This study employs a qualitative approach using a case study method and the social semiotic theory of Kress and van Leeuwen. The findings indicate that three semiotic meanings are embedded in Raisan Al Farisi’s photographic work. First, Representational Meaning: the photograph presents the social reality of rural children facing risks and unequal access to education, with the act of crossing the river becoming a symbol of struggle and hope for the future. Second, Interactive Meaning: the use of an eye-level angle constructs a strong emotional connection between the photographic subject and the audience, transforming viewers from passive observers into active participants in the children’s experience. Third, Compositional Meaning: the diagonal structure and color contrast between the red-and-white uniforms and the river water create visual tension that directs attention toward the meaning of struggle, emphasizing the message that education demands courage and sacrifice. Raisan Al Farisi’s photograph demonstrates that visual power can mobilize public awareness and serve as a catalyst for tangible change in social development.
Co-Authors Abdullah, Sandi Ibrahim Abu Setiawan Pratama Alam, Fadhli Noor Alex Sobur Alfiansyah Alfiansyah Andalusia Neneng Permatasari Andhiya, Syifa Anisa Suci Rahmawati Arif Hakim Arif Hakim Ariyanto, Jarot Asih Handayanti Betha Dwi Octaviani Carissa Izza Shafa Dadi Ahmadi Dawam, Dawam Dedeh Fardiah Dwiana Ocviyanti Ekayanti, Armynia Faisal Miftah Fadhillah Fathurrohman, Rizal Fitria Nabillah Nabillah Giszela Deviona Hadi Baku Pangestu Hadnansyah, Edwan Hakim, Arif Hakim, Imam Chaerul Handy Maulana Yusuf Ihsan, Zainal Ike Junita Irawati, Irni Irgiana Fajri Andjani Izni Nur Indrawati Maulani Joe, Michael Kant, Mohamad Alif Gibran Kemal Pri Hutama Kiki Zakiah Darmawan Kurnia Lucky Kurniawan, Yogiek Indra Kusumalestari, Ratri Rizki Lasmedi Afuan Listiani, Endri Maya Amalia Oesman Palapah Muhamad Thiraafi Salni Muhammad Hafizh Rashiif Aryanto Muhammad Irsyad Sabiq Musyrifah, Farida Mutia Umar Nadia Nadia Ayu Budiani Nadyta Hana Radhiyah Naufal Hadi Makarim Naufal Tijani Neni Yulianita Nia Kurniati Nidya, Khalifia Rahma Nirwansyah Rustaman Novita, Sophia Nurrahmawati Nurru Alfi Fazri Furau'ki Nuryati, Wulan Ogy Mahendra Puteri Saleha Nurhidayah Putri, Radisya Eka Putri, Shulbi Raden Nisrina Aulia Indallah Rifqi Abdul Rini Rinawati Rita Gani Riyanti Hayuning Pratiwi Riza Hernawati Saefuddin Saefuddin Saefuddin Saefuddin Sandi Ibrahim Abdullah Sapitri, Intan Sasongko, Bintang Loantara Shanty Olivia Shawila Nolanda Destiano Lestari Suhaeri, Dedy Suherlan, Ryan Supaat, Viky Edya Martina Suprihatin, Ati Susilawati, Susilawati Tamarisky Setiawan Putra Venny Sevtiany Venny Sevtiany Yanti Yanti Yeva Rosana Yuristia Wira Cholifah Zahra, Ainun Zidnal Falah