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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Muhammadiyah International Journal of Economics and Business CARADDE: Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal Jurnal Manajerial Business Innovation and Entrepreneurship Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Bisnis Economic Education and Entrepreneurship Journal eCo-Buss Kontribusia : Research Dissemination for Community Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Entrepreneurship RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL INNOVATION RESEARCH JOURNAL Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) DedikasiMU: Journal of Community Service Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan eCo-Fin Al-Maqashid: Journal of Economics and Islamic Business Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Jurnal Adijaya Multidisiplin Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Conscilience: Jurnal Penelitian dan Pengabdian Masyarakat SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Journal of Islamic Digital Economics and Management Jurnal Pengabdian Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Revenue Manuscript Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi Bisnis dan Kewirausahaan IECON: International Economics and Business Conference JURNAL MANAJEMEN DAN BISNIS INDONESIA
Aries Kurniawan
Universitas Muhammadiyah Gresik
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Strategi Pengembangan Bisnis Supplier Ikan Beku Hasil Tambak di PT Mekar Berseri Sempurna Gresik Mohammad Hammas Ainurroyyan El Falih; Rahmi, Vembri Aulia; Kurniawan, Aries
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1819

Abstract

This study employs qualitative methods to identify internal and external factors through observations, interviews, and documentation. The analysis results of internal and external factors were analyzed using the SOAR matrix (strengths, opportunities, aspirations, results). The practical knowledge gap in the context of research on frozen farmed fish supplier business development strategies refers to the lack of understanding or application of relevant innovative marketing strategies to improve the competitiveness and sustainability of the business. While there is existing theory and research on marketing and business development, further research is needed to identify specific tactics and approaches that frozen farmed fish suppliers can implement. The purpose of this study is to investigate the business growth strategies of PT. Mekar Berseri Sempurna's frozen aquaculture fish suppliers. The expansion of the frozen fish industry is associated with shifts in consumer preferences. These changes facilitate the simplification of household activities in preparing food. Hence, there is a growing need for food that is healthy, safe, nutritious, practical, and saves processing time. The research employs a descriptive qualitative analysis method, utilizing data collection techniques such as interviews, observations, and documentation. This increasing demand provides great opportunities for frozen fish food companies. The results of this study are (1) Creating market mapping to determine potential demand (2) Collaborating with other companies (3) Certifying and improving product quality standards
PENINGKATAN KAPABILITAS DINAMIS UNTUK USAHA BERKELANJUTAN TOKO AROFAH Ghoniyatut Toyyibah; Aries Kurniawan
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 1 (2025): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/2k8v9p37

Abstract

This study aims to determine the sustainability of Toko Arofah's business and to find out the dynamic capabilities possessed by the first generation to the second generation in continuing the business. The form of research used is qualitative research. The research was conducted at Toko Arofah which is located at Jalan Raya Mojopuro, Babatan Village, Balongpanggang District, Gresik Regency. Data collection techniques with observation, interviews and documentation. The research subjects were one business owner, one next generation, three suppliers, and five customers. The results of this study are that the sustainability of Toko Arofah's business can be achieved through the ability to adapt to changing times, flexibility in facing challenges, and investment in modern technology. Also, Toko Arofah's dynamic capabilities lie in the application of sensing capabilities to identify opportunities and threats from the external environment, development capabilities help turn these opportunities into strategic actions. Furthermore, transformation capabilities ensure that the company can adjust and reconfigure existing resources to deal with changes and strengthen its competitive position.
PERANAN DIGITAL MARKETING DALAM MEMBANTU PENGEMBANGAN TAKACHI MURA BAKERY DI GRESIK Silvia Salsabilah; Vembri Aulia Rahmi; Kurniawan, Aries
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5016

Abstract

Dalam perkembangan teknologi digital, dampaknya terhadap strategi pemasaran UMKM, seperti Takachi Mura Bakery di Gresik, sangat signifikan. Penelitian ini bertujuan untuk menganalisis bagaimana digital marketing mendukung pertumbuhan UMKM tersebut. Data dikumpulkan menggunakan metode kualitatif deskriptif dan teknik purposive sampling melalui wawancara, observasi, serta dokumentasi. Hasil riset menunjukkan bahwasannya penerapan digital marketing, khususnya melalui media sosial seperti Facebook, Instagram, dan WhatsApp, berhasil memperluas jangkauan pasar, meningkatkan interaksi dengan pelanggan, dan mendukung kenaikan penjualan. Kesimpulannya, digital marketing berperan krusial dalam meningkatkan daya saing dan keberlanjutan UMKM di era digital.
STRATEGI PENGEMBANGAN USAHA PADA BISNIS HIJABBYSLS DENGAN PENDEKATAN ANALISIS SOAR Nawang Sari, Yuni; Kurniawan, Aries; Rahmi, Vembri Aulia
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5017

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha Hijabbysls dengan menggunakan pendekatan analisis SOAR (Strengths, Opportunities, Aspirations, and Results). Melalui wawancara dengan pemilik bisnis, informasi yang diperoleh digunakan untuk mengeksplorasi faktor-faktor yang memengaruhi pertumbuhan dan daya saing Hijabbysls di pasar fashion hijab. Hasil analisis menunjukkan bahwa Hijabbysls memiliki beberapa kekuatan utama, seperti kemampuan menawarkan produk berkualitas dengan harga terjangkau, serta peluang besar di pasar online dan dengan menjalin hubungan dengan jaringan reseller. Selain itu, aspirasi perusahaan untuk menjadi merek hijab terkemuka di Indonesia dan meningkatkan jumlah pelanggan juga sangat jelas. Hasil yang telah dicapai mencakup loyalitas pelanggan yang tinggi dan peningkatan penjualan yang signifikan.Metodologi penelitian ini menggunakan kualitatif dalam pendekatan Fenomologi yang digunakan dalam artikel ini. Pengkajian ini menghasilkan bila cara mengembangkan bisnis yang dilakukan bisnis Hijabbysls sudah cukup baik serta analisa SOAR (Strengths, Opportunities, Aspirations, and Results) ini bersifat positif untuk kelanjutan bisnis Hijabbysls di masa yang akan datang. Pemanfaatan strategi pengembangan berdasarkan analisis SOAR dapat memperkuat posisi Hijabbysls, dengan memperluas jaringan distribusi melalui saluran online dan offline serta meningkatkan pemasaran digital. Dalam hal ini, strategi pengembangan yang berfokus pada kualitas produk, loyalitas pelanggan, dan diversifikasi saluran distribusi menunjukkan keselarasan dengan strategi distribusi. Temuan ini memberikan wawasan mengenai pentingnya adaptasi terhadap tren pasar, penggunaan promosi efektif, dan pemanfaatan media sosial untuk memperkuat posisi Hijabbysls di pasar hijab yang kompetitif.
PENINGKATAN DAYA SAING MELALUI PLATFORM SHOPEE DENGAN ANALISIS SWOT (STUDI KASUS : MTRSTORE.ID) Sahlul Haq Robbani; Aries Kurniawan
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1311

Abstract

MTRSTORE.ID is a thrift shop business operating in the fashion industry, offering imported thrift products such as jeans, chinos, and cargo pants. This business was chosen due to the rapid trend growth in the sector, particularly among teenagers. This study aims to analyze the competitiveness of MTRSTORE.ID, a thrift shop operating on the Shopee e-commerce platform, using the SWOT analysis approach. In the context of globalization and advancements in information technology, businesses like MTRSTORE.ID face challenges to remain relevant and competitive in an increasingly tight market. The analysis results show that MTRSTORE.ID has strengths, including high sales potential through Shopee's large user base and attractive promotions. However, the business also faces weaknesses, such as intense competition and high administrative costs. Opportunities to boost sales include participating in discount programs and utilizing Shopee's advertising features, while threats such as price competition and challenges in maintaining product quality need to be addressed. This research employs a qualitative methodology with a case study approach. It recommends that MTRSTORE.ID implement these strategies to enhance its competitiveness on Shopee, utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework.
STRATEGI PENGEMBANGAN USAHA PADA BISNIS SOTO LAMONGAN PAK DI DENGAN PENDEKATAN ANALISIS SOAR Ahmad Zulfan Ghifari; Aries Kurniawan
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1518

Abstract

This study discusses the business development strategy of Soto Lamongan Pak Di using the SOAR analysis approach. The aim of this research is to identify the strengths, opportunities, aspirations, and results of the soto business, which has been established since 1970. The method used is qualitative with a phenomenological approach, through interviews with the owner and employees. The results indicate that Soto Lamongan Pak Di has authentic recipes and friendly service as its main strengths. Growth opportunities lie in the increasing interest of the public in traditional food. The long-term aspiration is to become a widely recognized soto restaurant while maintaining family values. The expected outcomes include increased customer loyalty and sustainable revenue growth. This study recommends developing menu variations to meet the trends of healthy eating.
PENERAPAN BUSINNES MODEL CANVAS USAHA DAGANG ADFAR STORE GRESIK Priya Adi Permana; Aries Kurniawan
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 3 (2025): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/a3k48g54

Abstract

This research aims to analyze the implementation of the Business Model Canvas (BMC) at Adfar Store Gresik, a trading business engaged in rice distribution. The BMC is used as a strategic tool to describe and evaluate nine key elements of the business: Key Partnerships, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Revenue Streams, and Cost Structure. This research employs a qualitative phenomenological approach with data collection techniques through observation and in-depth interviews. The results show that Adfar Store Gresik effectively utilizes strategic partnerships, core activities, and key resources to improve operational efficiency and customer satisfaction. The main values offered include medium-quality rice, competitive pricing, and friendly service. In addition, distribution and communication strategies through social media and direct delivery services provide a competitive advantage in the market. The study concludes that the application of the BMC can help in designing a more structured business strategy, increasing competitiveness, and driving sustainable business growth.
Strategi Peningkatan Penerimaan Mahasiswa Baru di Perguruan Tinggi Swasta (Studi Kasus: Universitas Muhammadiyah Gresik) Sholihah, Vina Mar'atus; Kurniawan, Aries; Ismanto, Hadi; Rahmi, Vembri Aulia; Respati, Putra Panji
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2012

Abstract

The impact of the Covid-19 pandemic, particularly on job losses among prospective students' parents, was the primary factor behind the decline in admissions in 2020. Additionally, the introduction of new study programs in 2019 and competition among universities in nearby areas also contributed to this fluctuation. The purpose of this analysis is to identify the causes of enrollment fluctuations and develop strategies to increase new student admissions at Universitas Muhammadiyah Gresik. This will lead to effective strategies to address these challenges and create programs that attract new students to register at Universitas Muhammadiyah Gresik. This research employs a qualitative method, with information obtained through interviews with relevant subjects, including the Head of Admissions & Public Relations from 2019-2023, Heads of Department, Admissions Officers, several students from 2023, and some prospective students for 2024. Analysis shows that online promotional strategies are highly effective, but personal connections and accreditation strengthening are also crucial. Altogether, these strategies successfully align the university with the dynamics of the higher education market. Recommendations are made to continue developing adaptive strategies to enhance the university’s appeal in the increasingly competitive higher education landscape.
Penguatan Ketahanan Pangan Lokal melalui Agripreneur Cengkeh Berbasis Komunitas dengan Pendekatan Manajemen Strategik di Wonosalam Jombang Kurniawan, Aries; Cahyo Bagus Setiawan, Heri; Cahyadi, Rachmad
Conscilience: Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 03 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jc.v1i03.9864

Abstract

Food security and strengthening the local economy are two strategic issues in sustainable development, especially in rural areas with agribusiness potential such as Sambirejo Village, Wonosalam District, Jombang Regency. This village is known as a center for clove production that contributes significantly to farmers' income and village economic stability. This Community Service (PKM) activity is designed with a strategic management approach, which includes the process of formulating, implementing, and evaluating strategies for empowering clove farmer communities through three main stages: agripreneur training and product innovation, focus group discussions, and institutional assistance and digital marketing. The results of the activity showed that there was a strengthening of farmers' capacity in thinking strategically, forming more adaptive institutions, and expanding market access through digitalization. These findings confirm that the integration of strategic management principles in community-based agripreneurship programs can be an effective model in strengthening food security and the local economy in a sustainable manner.
Pemanfaatan Digital Marketing Sebagai Aktivitas Promosi dan Pemasaran Di SMKS Muhammadiyah 3 Cerme Putra Panji Respati; Nur cahyadi; Alif Sulthon Basyari; Aries Kurniawan
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2023): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i2.783

Abstract

The development of information technology is one of the tools that can be used to convey information and exchange data. The world of education really needs a solution in promoting it according to the school's targets and goals. An effective and efficient education marketing strategy will have a very good feedback impact on schools because the school's image is easily recognized by students. One form of utilizing information technology that can be used is the maximum utilization of social media such as Facebook, Instagram, WhatsApp and also TikTok. This media is often used by consumers, especially students, to be able to find information according to their wishes. Conventional marketing can also be applied on an ongoing basis, such as brochures, banners, billboards, etc. to maintain direct social interaction. The use of social media as a promotional platform is expected to be able to solve problems faced by partners in the world of education and meet needs according to the desired target, supported by competent human resources and facilities to support ongoing activities. The implementation of mentoring activities for partners is carried out using the Focus Group Discussion (FGD) method in order to be able to establish openness, trust and understand perceptions, attitudes and experiences of problems faced by partners in carrying out promotions, which is then followed by direct assistance and training in the use of social media applications.
Co-Authors Abdullah Jaya Syaputra Achmat Faridzi Adawiyah, Robi'Atul Agus Prasetya Ahmad Arif Badruz Zaman Ahmad Lutfi Dwi Ananda Ahmad Zulfan Ghifari Al Rasyid Subakir, Muhammad Ilham Alif Sulthon Basyari Alif Sulthon Basyari Andi Rahmad Rahim Anita Rahmania Aprilius, Adrianus Asharudin, Moh Aulia Rahmi, Vembri Beni Dwi Komara Beni Dwi Komara Cahyadi, Nur Cahyadi, Rachmad Cahyo Bagus Setiawan, Heri Candraningrat, Candraningrat Chais Fadjrin, Inneke Dio Dimas Nicosza Djoko Soelistya Elif Nashikhatul Maziyah Ernawati Ernawati Farida, Yuni Nur Gancar Candra Premananto Ghoniyatut Toyyibah Hadi Ismanto Hadi Ismanto Hadi Ismanto Heri Cahyo Bagus Heri Cahyo Bagus Setiawan Heri Cahyo Bagus Setiawan Heru Baskoro Hidajat, Farid Hidajat, Muhammad Rifky Hidhayah, Anysha Nur Ihsan Nugraha, Satria Ilham ILHAM Ilham Ilham Indriya Safitri Jiwangga Hadi Nata Klarista Mayang Sari Latukismo, Tatag Herbayu Maulidyah Amalina Rizqi Mochammad Rizky Fajar Maulana Moh Asharudin Moh. Dian Kurniawan Mohammad Hammas Ainurroyyan El Falih Muhammad Al Habsyi Aryana Muhammad Ghufran Ramdhani Muhammad Ghufran Ramdhani Muhammad Hilman Bachtiar Ali Muhammad Razzaq Yogie Setiawan Nanang Bagus Setiawan Nawang Sari, Yuni Nur Cahyadi Nur Fauziyah Nur Hidayat Nur Hidayat Nur Hidayat Nur Hidayat Nur Shafani, Alwi Rizky Nuzulul Fatimah Priya Adi Permana Putra Panji Respasti Putra Panji Respati Putra Panji Respati Quini Nur Fauziah Ragillia Ragillia Ragillia Ragillia Rahmi, Vembri Aulia Respati, Putra Panji Riyan Sisiawan Putra Riza Fajriani Oktavi Rizky Hidayat, Rizky Sabrina Nurhaliza Saed Nabel Safira Fitria Sahlul Haq Robbani Sholihah, Vina Mar'atus Silvia Salsabilah Siti Maizahroh Sukaris Tatag Herbayu Latukismo Tatag Herbayu Latukismo Vembri Aulia Rahmi Vembri Aulia Rahmi Vembri Aulia Rahmi , Vembri