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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian E-jurnal Agro-Industri Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences J@TI (TEKNIK INDUSTRI) Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Manajemen Teknologi Jurnal Sains Materi Indonesia Agrointek Jurnal Teknologi Pertanian Journal Industrial Servicess Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Agro Industri Perkebunan Journal of Tropical AgriFood Journal of Applied Engineering and Technological Science (JAETS) SEAS (Sustainable Environment Agricultural Science) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Pusat Inovasi Masyarakat JURNAL TEKNIK INDUSTRI KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Amkop Management Accounting Review (AMAR) International Journal of Economics, Accounting, and Management

Sapta Raharja

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Institut Pertanian Bogor, Bogor

Author-ID : 2516293

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Veterinary Other

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Kelayakan dan Strategi Pengembangan Usaha Industri Kecil Tahu Di Kabupaten Kuningan, Jawa Barat Nunung Nurhayati; Musa Hubeis; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Kuningan District where agriculture is the inhabitant main livelihood, has the potential for agro based industry sectors. One of Small Industries (SI) which sustain to grow since the 1960's in the Kuningan District is Tofu industry. The purpose of this study were to analyze business performance, to analyze the needs and feasibility of business development and to formulate a strategy in business development of Tofu SI. Data collection methods used were field surveys and in-depth interviews with related experts. Information obtained from the District Government and KOPTI. Data processing technique was using Friedman test and the AHP. Feasibility analysis of business development of tofu small industry obtained NPV of Rp395.696.655, IRR of 38,72%, B/C ratio of 3.10, PBP of 1.19 years and BEP value of 260.304 units. All these criteria show that further business development is feasible. Tofu business development strategy based on AHP analysis covers aspects of product manufacturing processes, waste management and business financing. Priority strategies to improve the quality of products is by training human resources such as scheduling techniques relating in utilization of raw materials, raw material selection, division of work, techniques for preparing SOP and also supervision and quality control of products. Priority strategies for waste water treatment efforts is the training of waste water treatment into biogas, producing nata de soya and biofilter. While the priority strategies in the business financing is working capital loans from supplier cooperatives which is the KOPTI

Strategi Pemasaran Sapi Potong di CV Septia Anugerah Jakarta Tonni Kusuma; Sapta Raharja; Amiruddin Saleh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

CV Septia Anugerah is one of the largest beef cattle in Indonesia that can meet the needs of beef cattle. In West Java, beef marketing largely dominated by livestock or livestock. The company helps farmers with livestock marketing and make it easier for farmers to get cash when needed. Marketing beef cattle through marketing channels can make the commodity reaches the consumer. But inefficient channel marketing can be relatively long or causing harm to farmers and consumers, the consumers bear the high cost of marketing, so pay a higher price, farmers are earning less, because the selling price is lower as well. In this study used the total score to produce a matrix of IFE and EFE are respectively 2,696 and 2,793 indicating that the CV Septia Anugerah is in a stable position to respond to the external environment and in a position to respond to factor flats internal. The total value score of IFE and EFE second is to identify the position of CV Septia Anugerah. Value matrix IE indicates the position of the middle cell (V), which is the growth/stable. The results of the analysis of SWOT is the following strategies, namely, the need to implement a combination of the four aspects of marketing (4Ps): product, price, place and promotion). Managerial implications of the aspects under study can be grouped into four: (1) marketing, (2) financing, (3) production, and (4) human resources. Based on matrix computations Quantitative Strategic Planning (QSP), the most interesting to be applied is to expand the marketing network to penetrate the market with the highest value of the appeal.

Tingkat Kepuasan Pelanggan dan Strategi Pengembangan Usaha Jasa Salon Kecantikan Keraton di Tangerang Wine Widiana; Musa Hubeis; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Salon Kecantikan Keraton that was established in 2007 is required to improve services in order to compete in facing the competition of growing salon business. Since Salon Kecantikan Keraton was established, there is a number of customers decreased significantly, so the researcher is trying to conduct a study in order to increase the number of customers and increase the profitability of the Salon Keraton. The methods used in this research are descriptive analysis, reliability and validity test, chi-square, cross tabulation, IPA, CSI and SWOT analysis. Customer characteristics of Salon Kecantikan Keraton majority are women aged 26-35 years worked as employees whose income of Rp1-3 million. In general, customers get information from the banner that is placed in front of the salon. Based on the relationship between customers and the level of performance characteristics can be concluded that female customers, especially those who are over the age of 40 years and customers who have income above Rp8 million more sensitive and requires more attention to handle.Employee and entrepreneur are easier to understand and comprehend the type of care provided, the frequency of visits depends on the services during the first visit can lead to good impression on customers, sources of information with a banner that is placed in front of the Salon Kecantikan Keraton’s staff are very helpful in providing information the type of care and price of Salon Kecantikan Keraton. The main priority of repairs need to be done about strategic accelerate Salon Kecantikan Keraton performance repaired relevate with cost and benefit and Salon Kecantikan can achieve optimum goals and easy for implementation.

Kelayakan dan Strategi Pengembangan Usaha Pembenihan Ikan Patin di CV Mika Distrindo Pindo Witoko; Rizal Syarief; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

The development of larva production of Patin catfish has great potential to meet market demand. CV Mika Distrindo is the one of company that need a development strategy to increase production to meet demand of Patin catfish larva. The aims of this study were: (1) to obtain information on the production process of breeding; (2) to know the feasibility of breeding; and (3) to carry out the strategy of seeding to obtain maximum profit. Method of analysis was done with (1) a descriptive analysis of the production process for a portrait Patin catfish hatchery; (2) Analysis of the feasibility using NPV, IRR, Net B/C Ratio, Gross B/C Ratio, PBP, and BEP; (3) Analysis of internal and external matrix are using IFE and EFE matrix, and in combination in a matrix of IE; 4) SWOT matrix analysis to formulate strategic alternatives; and 5) Analysis QSPM for alternative decision priorities. The study results shows that CV Mika Distrindo is feasible because the business get the financial benefit. Indications in terms of financial feasibility are known from Rp516.660.510 of NPV; 21.42% of IRR; 5.57 of Gross B/C Ratio; 4.05 of Nett B/C Ratio; 10 months and 5 days of PBP and 2.698.006 of larva production or Rp539.601.139,60 of the value of sales. IFE score is 2.511 and EFE score is 2.565 (medium position). The Company core strategy is Growth/Stability Strategy. The SWOT analysis obtains formulation of strategies including the use of advances in technology, expansion of marketing network, strengthening capital, increasing sales volume, doing partnerships, taking advantage of investors, increase customer loyalty, maintain larva quality, improved system management and collaboration with stakeholders.Key words: Patin catfish hatchery, feasibility analysis and business development strategy

Pengembangan Agribisnis Ikan Balita di UD Suhada, Kabupaten Cianjur Andi Asrianto Iskandar; Sapta Raharja; Komar Sumantadinata
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

The world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strategy

Peran Produk Perbankan, Mutu Pelayanan dan Kepuasan Nasabah bagi Kinerja PT Bank Negara Indonesia (Persero) Tbk. di KCU Utama Jakarta Intan Zania; Musa Hubeis; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Industri perbankan sangat erat kaitannya dengan kepercayaan, dimana pelayanan pelanggan sebagai keberhasilan. Pelanggan merupakan kunci bank untuk bertahan dalam menghadapi persaingan saat ini. Tujuan kajian ini menjelaskan kepuasan pelanggan dipengaruhi oleh produk perbankan dan mutu pelayanan PT BNI KCU Jakarta yang berimplikasi terhadap kinerja perbankan. Analisis data menggunakan statistik deskriptif, Customer Satisfaction Analysis (CSI), Importance Performance Analysis (IPA) dan regresi linear berganda. Berdasarkan CSI, tingkat rataan nilai kepuasan, mutu dan pelayanan berada pada tingkat kepuasan, maka berarti pelanggan puas dengan kinerja pelayanan PT BNI KCU Jakarta. Dari IPA, mutu rataan layanan 4,041 menunjukkan mutu pelayanan (reliability, responsiveness, assurance, empathy dan tangible) memuaskan, sementara nilainya 4,3605 maka atribut tersebut penting bagi pelanggan. Koefisien determinasi dari analiais regresi linear berganda (adjusted R square) 0,653 atau kepuasan pelanggan 65,3% dapat dijelaskan oleh produk perbankan dan mutu pelayanan, serta sisanya (34,7%) disebabkan oleh faktor lain yang tidak diteliti.

Pendapatan dan Persepsi Anggota terhadap Penerapan Internal Control System pada Pertanian Padi Organik Netra Mirawati; Aris Munandar; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Internal Control System (ICS) is a consolidated management concerning the effort to certify organic products. Due to its collective mechanism, farmers are able to manage its agribusiness more profitably financially. The purpose of this study was (1) to analyze the differences in income levels of farmer groups who are certified organic and non-certified organic, (2) to get an overview of the implementation of ICS in farmers group Gapoktan Simpatik, and (3) to analyze the perceptions of group members towards the implementation of ICS either certified or non-certified organic. This research was on a case study at upper stream of Cideres and Cigunungjaga watershed in the district of Sukahening, Tasikmalaya, which is a member of Gapoktan Simpatik. The analysis was performed using the R/C ratio, homogeneity analysis of data by income level using the Kolmogorov-Smirnov, analysis of income differences between the two groups of independent farmers using the Mann-Whitney test, and biplot analysis for the analysis of perceptions of group members toward ICS implementation variables. The results showed that the R/C ratio for the certified group was 1.77, and for non-certified group 1.53. The average income level of certified group was Rp19,394,800/ha/year, while the non-certified Rp12,728,940/ ha/year. The results also showed that perception toward ICS implementation of certified group was better than the non-certified. Most of the certified group respondent approached the vector of all variables, which means that they were satisfied and familiar with all the variables, while the group of respondents who were non-certified did not approach the vector. The parameters that were widely varied by respondent group responses were the certified variable of purchase, handling, processing, and export, while the most uniform response variables of the respondents were variable of organizational and ICS personnel. While the groups that were not certified provided a variety of assessment on the variables of risk management and uniform assessment on external inspection and certification.

Evaluasi Kinerja Usaha Petani Garam Rakyat di Kabupaten Bima, Nusa Tenggara Barat Amril Rahman; Sapta Raharja; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Flood of salt imports from the country four season to meet consumption needs and the needs of industry to Indonesia make the price of salt is low. Surprisingly rich tropical sea water and sunlight with the fourth longest coastline in the world's, but in 2010 national production of only 30,600 tons of salt or less than 1% of national demand, because the harvest in a number of production centers 1.000-7.000 tons. Ponds area and one of the factors that influence the production of salt is an integral part of the performance of producing salt as salt producers nationwide. Business performance on a salt farmer folk analyzed the influence of the land area of salt ponds on productivity, quality and financial performance by analysis of variance (Anova), for quality is conducted lab tests and analysis of financial performance using the calculation of revenue, R/C ratio and B/C ratio. The analysis showed no real productivity diversity. Salinity of sea water highest diversity in the people who produce the salt flats with an area of 0.23 acres of land with an average 4,576,666.67, the lowest score in the group of farmers with vast salt flat 0.85 acres of land with an average 1.6775 million. The analysis showed no real income diversity. R / C ratio and B/C ratio is generated providing the highest value in the group of people who produce salt area of 0.23 hectares with an average 10.1533, the lowest in the group of salt peasants with land area of 0.85 acres with a mean average of 3.2367. Effect of salt ponds land productivity, quality and financial performance analysis of variance analysis showed no significant difference, then the people's business performance by producing salt undervalued and needs to be increased by salt farmers.

Pengembangan Sistem Pengukuran Kinerja Program Kemitraan di PKBL PT Sucofindo, Jakarta Arifin Derajat Suryana; Sapta Raharja; Amiruddin Saleh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

The partnership program is a part of the activity in the Partnership and Community Development Program (PCDP) as a form of responsibility by revolving funds and part of its profits. Up to now, revolving fund of the partnerships program has reached IDR 18.17 trillion and is growing every year, is need of good management and accurate performance measurement. Until now, the partnership program performance was measured by indicators of the effectiveness of distribution and level of collectibility loan repayment. There Indicators are still not able to describe the overall performance of the partnerships program, which may cause the dysfunction of organization. Development was started by identifying stakeholders’ expectations, then analyzing the methods of ranking, classification, Logical Framework Analysis (LFA), suitability analysis, Analytical Hierarchy Process (AHP), Focus Group Discussion (FGD), and Objective Matrix (OMAX). The analysis resulted in eight new indicators, which conducted the survey for the community stakeholders and small businesses with a sample of 30 respondents for each group of stakeholders, while for stakeholders’ employees, management, and state ministries was done census. Respondents selected purposively. The survey results show that the value of PCDP PT Sucofindo performance is 639.9, including a good performance status.

Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema Aldrich Ilyas; Sapta Raharja; Tjahja Muhandri
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

PT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mix marketing aspect and consumer preferences. In this study, identification consumer preference Business to Customer using Kano model is done, the result is dominated by one dimensional attributes while consumer Business to Business obtained attribute must be and one-dimensional dominant. So it becomes an opportunity to maintain and improve product quality to compete in the marketing mix. While the IFE and EFE matrix values of the environmental factors are 2.864 and 2.424, indicating that PT AMS in a position of growth/stability. The result of SWOT analysis that considered mix marketing aspect (product, price, promotion and place) are strategies, then evaluated by QSPM resulting priority strategy which is expanding the marketing network products animation with promotion and market penetration through cooperation with the agency.

Co-Authors - Suryahadi Achmad Mujib Afifah Nur Arfiana Ahmad Sulaeman Aida Vitayala S Hubeis Aji Hermawan Aldrich Ilyas Aminah, Mimin Amira Amandanisa Amiruddin Saleh Amril Rahman Anas Miftah Fauzi Andi Asrianto Iskandar Ani Suryani Arahmah, Melina Arifin Derajat Suryana Aris Munandar Aris Munandar Bambang Hero Saharjo Budi Suharjo Chelvi Agnariosa Danang Aria Nugroho Darwin Kadarisman Dewi Auditiya Marizka Dewi Diniaty Dewi, Kiki Mariya Dian Puspitasari Dina Yuliasty Lamefa Dinda Nadhifah Aprillia Djumali Mangunwidjaja Dwi Setyaningsih Enrico Annas Erliza Hambali Erliza Noor Fakhrurrazi, Fakhrurrazi Faqih Udin Faqih Udin Fiora Helmi Firda Dimawarnita Fitriani Kasim Fitry Filianty Fransiska R Zakaria Hanafi, Imron Hartrisari Hardjomidjojo Hidayat, Adhi Nur Illah Sailah Imron, Tubagus Indah Yuliasih Intan Zania Khaswar Syamsu Khumaeroh, Siti Kiki Yulianto Komar Sumantadinata Luluk Sulistiyo Budi M. Syamsul Maarif M. Syamsul Ma’arif Ma'mun Sarma MARIA BINTANG Marimin , Ma’ruf Pambudi Nurwantara Meilan, Tria Mutiari Muhamad Sapoan Muhammad Syamsul Ma arif Muhammad Syamsun Musa Hubeis Muti'atul Chosyi'ah Nastiti Siswi Indrasti Nazli, Rizal Syarief Sjaiful Netra Mirawati Nia Ariani Putri Nike Yosephine Nunung Nurhayati Nurmiati Ono Suparno Pindo Witoko Praba Indariawati Pranata, Wahyu Suradi Prasetyo, Anggari Purana Indrawan Purwaningrum, Cucu Rina Purwo Subekti Rahayu, Nur Fitri Rahmatun Nisful Maghfiroh Ramadhan, Muhammad Rahmad Ridloudin, Ahmad Rifqi Ahmad Riyanto Rizal Syarief Rizky Julianto Perkasa Rosniyati Suwarda Rudi Laksono S. Joni Munarso Saifullah, Rikza Sandro Aldy Sari, Anum Syantining Sayyidina Hamzah Seppa Septarianes Shanti Kirana Anggraeni Slamet Budijanto Soewarno T. Soekarto Soselisa, Jack Absalom Sri Mursidah Sudirman Sudirman Sugeng Hari Suseno Sugeng Heri Suseno Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi, Sukardi Sumiati Sumiati Sumiati Sumiati Syamsul M. Syamsuwarni Rambe Syarifah Rohana Maghfiroh Tajuddin Bantacut Teni - Oktavia Titi Candra Sunarti Tjahja Muhandri Tonni Kusuma Triwulandari S. Dewayana Triwulandari Satitidjati Dewayana Tun Tedja Irawadi Wine Widiana Yandra Arkeman Yuanto, Eka Novah Yusri, Amrizal

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