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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian E-jurnal Agro-Industri Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences J@TI (TEKNIK INDUSTRI) Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Manajemen Teknologi Jurnal Sains Materi Indonesia Agrointek Jurnal Teknologi Pertanian Journal Industrial Servicess Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Agro Industri Perkebunan Journal of Tropical AgriFood Journal of Applied Engineering and Technological Science (JAETS) SEAS (Sustainable Environment Agricultural Science) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Pusat Inovasi Masyarakat JURNAL TEKNIK INDUSTRI KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS
Sapta Raharja
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Institut Pertanian Bogor, Bogor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Veterinary Other

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Strategi dan Penyaluran Dana Program Kemitraan dan Bina Lingkungan PT Angkasa Pura II pada UKM Kota Tangerang Laksono, Rudi; Hubeis, Musa; Raharja, Sapta
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 15 No. 2 (2020): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.15.2.110-117

Abstract

Pentingnya Usaha Kecil dan Menengah (UKM) di negara-negara sedang berkembang seringkali lebih dikaitkan dengan upaya pemerintah mengatasi berbagai masalah ekonomi maupun sosial, yaitu mengurangi pengangguran, pengentasan kemiskinan, dan pemerataan pendapatan. Tujuan Kajian ini secara umum mengkaji strategi dan penyaluran dana Program Kemitraan dan Bina Lingkungan (PKBL) PT Angkasa Pura (AP) II pada UKM di Kota Tangerang. Kajian menggunakan metode survei dan pengamatan langsung di lapangan dengan metode deskriptif dan analitik dengan alat analisis Strengths, Weaknesses, Opportunities, and Threats (SWOT) terbobot. Responden meliputi Deputi Direktur PKBL, Asisten Deputi Perencanaan dan Penyaluran PKBL, Asisten Deputi Pengawasan dan Pelaporan PKBL dan Supervisor. Penelitian ini dilakukan dari November 2015 sampai Maret 2016. Berdasarkan hasil pengamatan dan data yang dikaji diperoleh analisis strategik penyaluran dana program kemitraan yang telah dilakukan dengan matriks Internal-Eksternal (IE), posisi pengembangan penyaluran dana program kemitraan berada pada kotak kuadran II (grow and build). Strategi perusahaan berdasarkan analisis SWOT berbobot difokuskan pada pengembangan mutu dan kapasitas SDM; strategi pengembangan pasar dari produk PKBL; pengembangan jaringan pembinaan UKM dengan pihak lain.
Strategi Pemasaran Produk Kopi Ready to Drink (RTD) Industri Kecil Menengah Agroindustri Kopi Dompet Dhuafa di Bogor Hidayat, Adhi Nur; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 15 No. 2 (2020): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.15.2.128-137

Abstract

Industri Kecil Menengah Agroindustri Kopi Dompet Dhuafa (IKM DD) memproduksi kopi olahan serta memasarkannya di Bogor dan sekitarnya. Sejak diluncurkan pada November 2019, penjualan IKM DD belum mencapai target dan bersifat fluktuatif. Oleh karena itu, penelitian ini bertujuan mengidentifikasi bauran pemasaran produk Kopi RTD, mengevaluasi dan merumuskan strategi bauran pemasaran yang tepat bagi IKM DD. Metode penelitian dilaksanakan secara deskriptif dengan mengevaluasi strategi bauran pemasaran dan tahap komunikasi pemasaran yang melibatkan konsumen dan calon konsumen IKM DD. Hasil evaluasinya digunakan untuk menginisiasi program yang relevan untuk mengoptimalkan strategi bauran pemasaran. Metode Analytic Hierarchy Process (AHP) digunakan untuk menentukan prioritas strategi bauran pemasaran oleh pihak pengelola IKM DD. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dan kuesioner. Hasil penilaian konsumen menunjukkan bauran pemasaran sudah efektif kecuali pada faktor promosi yang bernilai cukup. Hasil penilaian calon konsumen diperoleh tahap perhatian telah efektif sedangkan tahapan komunikasi berikutnya belum efektif. Hasil AHP menunjukkan bahwa tujuan strategi yang tepat bagi IKM DD adalah peningkatan pendapatan penjualan dengan menitikberatkan pada faktor bauran harga produk dari Kopi RTD. Adapun inisiasi program yang dapat dijalankan oleh IKM DD adalah menetapkan bauran harga berdasarkan kualitas produk, mengurus izin edar dan halal, menambah jumlah agen pada aspek distribusi, serta mengembangkan promosi produk yang lebih menarik.
Strategi Pengembangan Karyawan Untuk Peningkatan Layanan Dalam Menyongsong Bank 4.0 Pada Bank Syariah Indonesia (Studi Kasus Area Jakarta Thamrin) Khumaeroh, Siti; Raharja, Sapta; Zakaria, Fransiska R
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 1 (2024): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.19.1.1-8

Abstract

In readiness to implement banking strategies in the face of challenges and opportunities in the era of banking 4.0, infrastructure development is needed, one of which is the role of human resources, which is an asset in realizing the continuity of performance and improving the banking business that is expected to continue to progress and develop. This research is a case study conducted using a qualitative descriptive approach through in-depth interview methods to 7 experts who are experts in the field of banking experts and using questionnaires to 25 employees of Bank Syariah Indonesia in the Jakarta Thamrin Area in the DKI Jakarta Capital Region. The results of the IFE analysis obtained a total score of 2.78 with the strength factor is Bank Syariah Indonesia as a market leader in the Islamic banking industry and the weakness factor is that Islamic banking literacy for employees is still low and the results of the EFE analysis, a total score of 3.22 with the highest opportunity focus is the improvement of e-learning platforms that can improve employee training and the biggest threat is rapid technological changes that require new skills. The total score of internal and external strategic factors falls in the growth and development growth and build quadrant, quadrant I and the results of priority strategies are strategies for identifying employee needs and competencies, strategies for increasing literacy in Islamic banking and digital knowledge and strategies for using digital technology and innovation
Strategi Pengembangan dan Analisis Kelayakan Usaha Pada PT XYZ (Studi Kasus : Tenant Badan Riset Inovasi Nasional) Yuanto, Eka Novah; Raharja, Sapta; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 2 (2024): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.19.2.127-135

Abstract

PT XYZ is a company engaged in footwear/shoes, innovative products in the form of aromatherapy shoes equipped with essential oil extracts from orange peel waste which are useful to suppress the growth of bacteria that cause foot odor. Currently PT XYZ is receiving support from the government through a business incubatror institution, in the form of coaching to increase sales value supported by facilities and access to technology. The objectives of this study are (1) to identify internal and external factors that affect business development; (2) to analyze the business feasibility of PT XYZ; (3) to determine priority strategies for business development. The methods used in this research are SWOT analysis and Analytical Hierarchy Process. While business feasibility uses the calculation method of Payback Period, Net Present Value, Internal Rate of Return, Break Even Points. Internal factors that become strengths are always innovative to new products that are in demand by the market, while weaknesses are complicated recording of expenses and income. The external factor that becomes an opportunity is that as a tenant BRIN can use the lab and the threat is the theft of aromatherapy ideas. The business feasibility analysis is considered feasible and the results of the Determination of strategic priorities with AHP produce four strategic priorities
Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas Soselisa, Jack Absalom; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.783 KB) | DOI: 10.29244/mikm.12.2.194-204

Abstract

The purpose of the research is to identify and analyze the business model in Supermarket XYZ,  then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition.   This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between  strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP )  called  AWOT.  The  result was obtained based on the result of AWOT analysis,  the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs.  Finally, priority strategy of the key activities element is WO strategy,  training and development program.  The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.
Development of marketing strategies in the digital era to increase sales in Klaten, Central Java (Case study of PT Panma Metal Agung Sejahtera) Arahmah, Melina; Hardjomidjojo, Hartrisari; Raharja, Sapta
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1687

Abstract

Marketing strategy plays a crucial role in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital era, including PT Panma Metal Agung Sejahtera, which faces challenges in optimizing the use of digital media. The phenomenon observed is that although revenue has increased since adopting digital platforms, the strategies applied have not yet significantly driven sustainable sales growth. This study aims to analyze the application of the Business Model Canvas (BMC) and SWOT analysis, determine strategic priorities using the Analytic Hierarchy Process (AHP), and evaluate the effectiveness of digital platforms in supporting marketing activities. The research method employed a qualitative approach, supported by SWOT analysis, BMC, AHP, and the use of Manual Data Analysis Procedure (MDAP) and Coding Color Analysis Procedure (CCAP). The findings reveal that the dominant factors in marketing strategy are strengthening digital systems and human resources, with priority strategies focusing on the development of an integrated website with marketplace features and the utilization of social media for promotion. The study concludes that the integration of BMC, SWOT, and AHP produces more adaptive and measurable strategies, while the effective use of digital platforms enhances marketing performance and expands the market reach of PT Panma Metal Agung Sejahtera.
Sustainable Business Optimazation Strategies in the Baduy Honey Industry for Reaching the Global Market Raharja, Sapta; Sarma, Ma'mun; Prasetyo, Anggari
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Baduy Honey is a unique honey product produced by the indigenous Baduy community in Kanekes Village, Banten, Indonesia. It is known for its traditional, eco-friendly production methods, which reflect deep local wisdom and have significant potential in both domestic and global markets.This study employs a qualitative approach with descriptive analysis, Business Model Canvas (BMC) mapping, SWOT analysis, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, Internal-External (IE) matrix, SWOT matrix, and the Quantitative Strategic Planning Matrix (QSPM) to formulate strategies for sustainable business development.Data for the research was collected through in-depth interviews with 30 respondents selected using purposive sampling techniques. These respondents included traditional leaders, business owners, consumers, government institutions, non-governmental organizations, and honey experts. Additionally, secondary data was obtained from various credible sources such as books, scientific journals, previous research, news articles, and online sources. The data analysis was conducted qualitatively, beginning with BMC mapping to identify the nine key business elements, followed by evaluation through SWOT analysis. The IFE and EFE matrices were used to assess internal and external factors, which were then analyzed with the IE matrix to determine the industry’s strategic position. The SWOT matrix generated 17 alternative strategies, while QSPM was used to prioritize strategies based on their relative attractiveness. The Baduy Honey industry has strengths in local wisdom and environmental sustainability but faces challenges in marketing and distribution. BMC analysis identified nine key business elements, including a customer segment consisting of tourists and health-conscious consumers, as well as a value proposition of pure honey with no additives. The IE matrix placed the Baduy Honey industry in the "hold and maintain" position, recommending strategies to increase market share through digital marketing and product diversification. The QSPM matrix generated priority strategies, which were then implemented through a functional management approach, including Planning (Developing online marketing channels and product education), Organizing (Establishing eco-friendly business partnerships and product certification), Leadership (Promoting through social media and developing digital marketing technologies), Controlling (Maintaining product quality and managing customer databases). The Baduy Honey industry operates under a unique business system based on partnerships with the indigenous community and local wisdom. It holds great potential for growth through digital marketing strategies, product innovation, and environmentally friendly business partnerships.
Financial Feasibility Analysis of Small and Medium Business Development CV. XYZ in Madiun East Java Ma'ruf Pambudi Nurwantara; Sapta Raharja; Faqih Udin
SEAS (Sustainable Environment Agricultural Science) Vol. 1 No. 1 (2017)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.1.1.436.19-26

Abstract

Abstract The agricultural sector is the leading sector of the Indonesian economy. Oyster mushrooms are one of the subsectors of agriculture. High opportunities for business sustainability and consumer demand make it necessary to analyze the financial viability of this venture. Financial feasibility analysis is required to assist CV. XYZ to see the feasibility of the development effort to be run. This research uses investment and production cost analysis method, cost of goods sold, Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Incremental Rate of Return and Ratio B/C. The result of the financial feasibility of CV. XYZ is BEP by selling product 50 baglog or Rp. 150,000 per production. NPV valued at Rp 253,181,432, Payback Period in year 1, IRR worth 40% and Ratio B/C 1.42 in the first year up to the fifth year. Keywords: Financial feasibility,business development, oyster mushrooms
Studi awal perbaikan kualitas tepung Talas Beneng (Xanthosoma undipes K.Koch) sebagai potensi produk unggulan Banten Putri, Nia Ariani; Riyanto, Rifqi Ahmad; Budijanto, Slamet; Raharja, Sapta
Journal of Tropical AgriFood Volume 3, Nomor 2, Tahun 2021
Publisher : Department of Agricultural Products Technology, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jtaf.3.2.2021.6360.63-72

Abstract

Talas Beneng (Xanthosoma undipes K.Koch) merupakan sumber pangan lokal khas Banten yang banyak tumbuh di Kabupaten Pandeglang. Sebagian besar Talas Beneng diolah menjadi tepung dan dijual untuk digunakan sebagai bahan baku pembuatan produk bakery. Akan tetapi masih terdapat masalah dengan produk tepung ini, yaitu karakteristiknya tidak stabil dan mempunyai kandungan asam oksalat yang cukup tinggi yang dapat menimbulkan rasa gatal saat dikonsumsi. Tujuan penelitian ini adalah untuk memperbaiki kualitas produk tepung talas beneng melalui introduksi perlakuan proses yang baru, yaitu penghilangan tahapan perendaman. Parameter yang diamati adalah karakteristik fisik dan kimia tepung Talas Beneng yang dihasilkan dari produksi komersial (dengan perendaman) yang diproduksi oleh kelompok tani dan introduksi perlakuan proses baru (tanpa perendaman). Data yang diperoleh dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa introduksi proses perlakuan tanpa perendaman menghasilkan tepung dengan karakteristik kimia yang lebih baik, yaitu kadar abu, kadar karbohidrat dan serta pangan yang lebih tinggi, dan kadar air dan kadar oksalat yang lebih rendah. Warna tepung talas beneng yang dihasilkan mempunyai nilai a* dan b* yang lebih rendah, sedangkan nilai L* nya lebih tinggi dibanding produk tepung Talas Beneng komersial. Granula pati tepung Talas Beneng yang dihasilkan dari kedua proses tersebut berbentuk poligonal.
Co-Authors - Suryahadi Achmad Mujib Afifah Nur Arfiana Aida Vitayala S Hubeis Aji Hermawan Aldrich Ilyas Aminah, Mimin Amira Amandanisa Amiruddin Saleh Amril Rahman Anas Miftah Fauzi Andi Asrianto Iskandar Ani Suryani Arahmah, Melina Arifin Derajat Suryana Aris Munandar Aris Munandar Bambang Hero Saharjo Budi Suharjo Chelvi Agnariosa Danang Aria Nugroho Darwin Kadarisman Dewi Auditiya Marizka Dewi Diniaty Dewi, Kiki Mariya Dian Puspitasari Dina Yuliasty Lamefa Dinda Nadhifah Aprillia Djumali Mangunwidjaja Dwi Setyaningsih Enrico Annas Erliza Hambali Erliza Noor Fakhrurrazi, Fakhrurrazi Faqih Udin Faqih Udin Fiora Helmi Firda Dimawarnita Fitriani Kasim Fitry Filianty Fransiska R Zakaria Hanafi, Imron Hartrisari Hardjomidjojo Hidayat, Adhi Nur Illah Sailah Imron, Tubagus Indah Yuliasih Intan Zania Khaswar Syamsu Khumaeroh, Siti Kiki Yulianto Komar Sumantadinata Luluk Sulistiyo Budi M. Syamsul Maarif M. Syamsul Ma’arif Ma'ruf Pambudi Nurwantara Ma'mun Sarma MARIA BINTANG Marimin , Ma’ruf Pambudi Nurwantara Meilan, Tria Mutiari Muhamad Sapoan Muhammad Syamsul Ma arif Muhammad Syamsun Musa Hubeis Muti'atul Chosyi'ah Nastiti Siswi Indrasti Nazli, Rizal Syarief Sjaiful Netra Mirawati Nunung Nurhayati Nurmiati Ono Suparno Pindo Witoko Praba Indariawati Pranata, Wahyu Suradi Prasetyo, Anggari Purana Indrawan Purwaningrum, Cucu Rina Purwo Subekti Putri, Nia Ariani Rahayu, Nur Fitri Rahmatun Nisful Maghfiroh Ramadhan, Muhammad Rahmad Ridloudin, Ahmad Riyanto, Rifqi Ahmad Rizal Syarief Rizky Julianto Perkasa Rosniyati Suwarda Rudi Laksono S. Joni Munarso Saifullah, Rikza Sandro Aldy Sayyidina Hamzah Seppa Septarianes Shanti Kirana Anggraeni Slamet Budijanto Soewarno T. Soekarto Soselisa, Jack Absalom Sri Mursidah Sudirman Sudirman Sugeng Hari Suseno Sugeng Heri Suseno Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi, Sukardi Sumiati Sumiati Sumiati Sumiati Syamsul M. Syamsuwarni Rambe Syarifah Rohana Maghfiroh Tajuddin Bantacut Teni - Oktavia Titi Candra Sunarti Tjahja Muhandri Tonni Kusuma Triwulandari S. Dewayana Triwulandari Satitidjati Dewayana Tun Tedja Irawadi Wine Widiana Yandra Arkeman Yuanto, Eka Novah