Article Per Year (5 Year)
p-Index From 2021 - 2026
2.844
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian E-jurnal Agro-Industri Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences J@TI (TEKNIK INDUSTRI) Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Manajemen Teknologi Jurnal Sains Materi Indonesia Agrointek Jurnal Teknologi Pertanian Journal Industrial Servicess Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Agro Industri Perkebunan Journal of Tropical AgriFood Journal of Applied Engineering and Technological Science (JAETS) SEAS (Sustainable Environment Agricultural Science) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Pusat Inovasi Masyarakat JURNAL TEKNIK INDUSTRI KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Amkop Management Accounting Review (AMAR) International Journal of Economics, Accounting, and Management
Sapta Raharja
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Institut Pertanian Bogor, Bogor
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Veterinary Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
Sustainable Business Optimazation Strategies in the Baduy Honey Industry for Reaching the Global Market Raharja, Sapta; Sarma, Ma'mun; Prasetyo, Anggari
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Baduy Honey is a unique honey product produced by the indigenous Baduy community in Kanekes Village, Banten, Indonesia. It is known for its traditional, eco-friendly production methods, which reflect deep local wisdom and have significant potential in both domestic and global markets.This study employs a qualitative approach with descriptive analysis, Business Model Canvas (BMC) mapping, SWOT analysis, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, Internal-External (IE) matrix, SWOT matrix, and the Quantitative Strategic Planning Matrix (QSPM) to formulate strategies for sustainable business development.Data for the research was collected through in-depth interviews with 30 respondents selected using purposive sampling techniques. These respondents included traditional leaders, business owners, consumers, government institutions, non-governmental organizations, and honey experts. Additionally, secondary data was obtained from various credible sources such as books, scientific journals, previous research, news articles, and online sources. The data analysis was conducted qualitatively, beginning with BMC mapping to identify the nine key business elements, followed by evaluation through SWOT analysis. The IFE and EFE matrices were used to assess internal and external factors, which were then analyzed with the IE matrix to determine the industry’s strategic position. The SWOT matrix generated 17 alternative strategies, while QSPM was used to prioritize strategies based on their relative attractiveness. The Baduy Honey industry has strengths in local wisdom and environmental sustainability but faces challenges in marketing and distribution. BMC analysis identified nine key business elements, including a customer segment consisting of tourists and health-conscious consumers, as well as a value proposition of pure honey with no additives. The IE matrix placed the Baduy Honey industry in the "hold and maintain" position, recommending strategies to increase market share through digital marketing and product diversification. The QSPM matrix generated priority strategies, which were then implemented through a functional management approach, including Planning (Developing online marketing channels and product education), Organizing (Establishing eco-friendly business partnerships and product certification), Leadership (Promoting through social media and developing digital marketing technologies), Controlling (Maintaining product quality and managing customer databases). The Baduy Honey industry operates under a unique business system based on partnerships with the indigenous community and local wisdom. It holds great potential for growth through digital marketing strategies, product innovation, and environmentally friendly business partnerships.
Financial Feasibility Analysis of Small and Medium Business Development CV. XYZ in Madiun East Java Ma'ruf Pambudi Nurwantara; Sapta Raharja; Faqih Udin
SEAS (Sustainable Environment Agricultural Science) Vol. 1 No. 1 (2017)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.1.1.436.19-26

Abstract

Abstract The agricultural sector is the leading sector of the Indonesian economy. Oyster mushrooms are one of the subsectors of agriculture. High opportunities for business sustainability and consumer demand make it necessary to analyze the financial viability of this venture. Financial feasibility analysis is required to assist CV. XYZ to see the feasibility of the development effort to be run. This research uses investment and production cost analysis method, cost of goods sold, Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Incremental Rate of Return and Ratio B/C. The result of the financial feasibility of CV. XYZ is BEP by selling product 50 baglog or Rp. 150,000 per production. NPV valued at Rp 253,181,432, Payback Period in year 1, IRR worth 40% and Ratio B/C 1.42 in the first year up to the fifth year. Keywords: Financial feasibility,business development, oyster mushrooms
Co-Authors - Suryahadi Achmad Mujib Afifah Nur Arfiana Ahmad Sulaeman Aida Vitayala S Hubeis Aji Hermawan Aldrich Ilyas Aminah, Mimin Amira Amandanisa Amiruddin Saleh Amril Rahman Anas Miftah Fauzi Andi Asrianto Iskandar Ani Suryani Arahmah, Melina Arifin Derajat Suryana Aris Munandar Aris Munandar Bambang Hero Saharjo Budi Suharjo Chelvi Agnariosa Danang Aria Nugroho Darwin Kadarisman Dewi Auditiya Marizka Dewi Diniaty Dewi, Kiki Mariya Dian Puspitasari Dina Yuliasty Lamefa Dinda Nadhifah Aprillia Djumali Mangunwidjaja Dwi Setyaningsih Enrico Annas Erliza Hambali Erliza Noor Fakhrurrazi, Fakhrurrazi Faqih Udin Faqih Udin Fiora Helmi Firda Dimawarnita Fitriani Kasim Fitry Filianty Fransiska R Zakaria Hanafi, Imron Hartrisari Hardjomidjojo Hidayat, Adhi Nur Illah Sailah Imron, Tubagus Indah Yuliasih Intan Zania Khaswar Syamsu Khumaeroh, Siti Kiki Yulianto Komar Sumantadinata Luluk Sulistiyo Budi M. Syamsul Maarif M. Syamsul Ma’arif Ma'ruf Pambudi Nurwantara Ma'mun Sarma MARIA BINTANG Marimin , Ma’ruf Pambudi Nurwantara Meilan, Tria Mutiari Muhamad Sapoan Muhammad Syamsul Ma arif Muhammad Syamsun Musa Hubeis Muti'atul Chosyi'ah Nastiti Siswi Indrasti Nazli, Rizal Syarief Sjaiful Netra Mirawati Nia Ariani Putri Nike Yosephine Nunung Nurhayati Nurmiati Ono Suparno Pindo Witoko Praba Indariawati Pranata, Wahyu Suradi Prasetyo, Anggari Purana Indrawan Purwaningrum, Cucu Rina Purwo Subekti Rahayu, Nur Fitri Rahmatun Nisful Maghfiroh Ramadhan, Muhammad Rahmad Ridloudin, Ahmad Rifqi Ahmad Riyanto Rizal Syarief Rizky Julianto Perkasa Rosniyati Suwarda Rudi Laksono S. Joni Munarso Saifullah, Rikza Sandro Aldy Sari, Anum Syantining Sayyidina Hamzah Seppa Septarianes Shanti Kirana Anggraeni Slamet Budijanto Soewarno T. Soekarto Soselisa, Jack Absalom Sri Mursidah Sudirman Sudirman Sugeng Hari Suseno Sugeng Heri Suseno Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi, Sukardi Sumiati Sumiati Sumiati Sumiati Syamsul M. Syamsuwarni Rambe Syarifah Rohana Maghfiroh Tajuddin Bantacut Teni - Oktavia Titi Candra Sunarti Tjahja Muhandri Tonni Kusuma Triwulandari S. Dewayana Triwulandari Satitidjati Dewayana Tun Tedja Irawadi Wine Widiana Yandra Arkeman Yuanto, Eka Novah Yusri, Amrizal