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EVALUASI ADOPSI TEKNOLOGI MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL Nurul Hidayati; Eko Ruddy Cahyadi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (896.617 KB) | DOI: 10.34203/jimfe.v7i2.3777

Abstract

ABSTRAKPenelitian dengan pendekatan model Unified Theory of Acceptance and Use of Technology (UTAUT) model dilakukan untuk mengkaji adopsi teknologi dan perilaku penggunaan aplikasi IPB Mobile khususnya IPB Mobile for Students. Sampel penelitian dipilih menggunakan metode purposive sampling, yaitu sebanyak 400 mahasiswa program sarjana. Data penelitian berupa data primer yang dikumpulkan melalui penyebaran kuisioner. Analisis data dilakukan dengan structural equation modelling partial least square (SEM-PLS). Hasil analisis data menunjukkan bahwa persepsi responden pada indikator-indikator model UTAUT menunjukkan penilaian yang sudah baik. Effort expectancy berpengaruh positif terhadap variabel behavioral intention. Variabel use behavior mahasiswa dipengaruhi secara langsung oleh facilitating conditions dan behavioral intention. Implikasi manajerial dari hasil penelitian ini hendaknya dapat dijadikan salah satu dasar untuk perbaikan aplikasi IPB Mobile for Student sehingga dapat meningkatkan pelayanan bagi mahasiswa, baik akademik maupun nonakademik, antara lain penyediaan fasilitas wifi yang memadai di berbagai area yang sering digunakan untuk kegiatan belajar mengajar mahasiswa guna meningkatkan akses terhadap aplikasi dan perbaikan fitur-fitur yang sudah ada sehingga ramah digunakan oleh mahasiswa. ABSTRACTResearch with the Unified Theory of Acceptance and Use of Technology (UTAUT) model approach was conducted to examine technology adoption and behavior in using IPB Mobile applications, especially IPB Mobile for Students. The research sample was selected using a purposive sampling method, as many as 400 undergraduate students. Research data in the form of primary data collected through the distribution of questionnaires. Data analysis was carried out using structural equation modeling partial least squares (SEM-PLS). The results of data analysis show that respondents' perceptions of the indicators of the UTAUT model show a good assessment. Effort expectancy has a positive effect on behavioral intention variables. The variable use behavior of students is directly influenced by facilitating conditions and behavioral intention. The managerial implications of the results of this study should be used as a basis for improving the IPB Mobile for Student application so that it can improve services for students, both academic and non-academic, including the provision of adequate wifi facilities in various areas that are often used for student teaching and learning activities. in order to increase access to applications and improve existing features so that they are friendly to use by students.
Pengembangan Usaha Mikro Kecil Menengah Berbasis Agribisnis di Desa Paseh Kidul, Kecamatan Paseh, Kabupaten Sumedang Pipin Supinah; Imran Yusuf; Eko Ruddy Cahyadi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 4 (2020): Juni 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.853 KB)

Abstract

The Community Service program is a form of concern from institutions, especially the Bogor Agriculture Institute, for the people of Indonesia. The concentration of IPB in general is in the development of the agricultural sector especially Agribusiness for Sumedang Regency. Therefore, in 2019 one of the community service programs was carried out in the Paseh Kidul Village, which was expected to show the contribution of students in empowering local resources in increasing the potential of agriculture, the economy, animal husbandry, and existing human resources. This activity aims to optimize the economic potential, human resources, and natural resources, especially in the development of agribusiness-based Micro Small and Medium Enterprises. The products that have been produced will later be able to develop into MSMEs, so that hopes for the future can create jobs and can improve people's welfare. Keywords: KKN-T, economic potential, MSME resources
Manajemen Risiko Rantai Pasok Getah Pinus Dengan Model House Of Risk Meidy Rachmalia; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Analisis Kebijakan Kehutanan Vol 19, No 1 (2022): Jurnal Analisis Kebijakan Kehutanan
Publisher : Centre for Research and Development on Social, Economy, Policy and Climate Change

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20886/jakk.2022.19.1.15-32

Abstract

Pine resin is one of the demanded products to have proceeded into gondorukem. Gondorukem from Indonesia has a competitive advantage compared to other countries because it is stickier, heat resistant, and has a distinctive aroma so its exports are attractive to other countries. Ensuring the quality and quantity of gondorukem requires a smooth pine resin supply chain. This study aims to determine risk events and risk agents in the supply chain of pine resin that inhibit production, and design strategies to reduce the chance of emerging risks. House of Risk (HOR) is used to determine and apply the priority of risk agents and preventive actions. The study identified a total of 15 risk events and 30 risk agents that affect the quality and quantity of pine resin. Eighteen risk agents are prioritized, three of which are weather conditions, tapping personnel, and tree conditions for designing preventive actions. There are 3 priority preventive actions to handle the risk agent, namely (i) improving and controlling the quality of pine resin from the beginning process, (ii) giving a performance-based incentive and special tariff for a local tapper, and (iii) applying a resin tapping system with biogemme program.
Strategi Adaptasi UMKM Kuliner Pada Masa Pandemi Covid-19 (Studi Kasus: Rumah Makan Haji Masduki, Pekalongan) Risda Arofahtiani; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.458

Abstract

The Covid-19 pandemic has forced culinary business to adapt their strategies in order to keep continuous operation. Haji Masduki Restaurant is one example of the MSMEs that are much impacted by the pandemic and struggle to be survive. This study aims to formulate an adaptation strategy for the Haji Masduki Restaurant during the Covid-19 pandemic. Adaptation strategies can be implemented by Rumah Makan Haji Masduki by identifying strengths, weaknesses, opportunities and threats to be able to maintain and develop a business in the pandemic. The method used in this study is an analysis of the internal environment and the external environment, then an alternative strategy is made using a SWOT analysis and the best strategy is selected using the Analythical Hierarchy Process (AHP). The results of this study are the adaptation strategy with the highest score is to maintain and improve product and service innovation with an AHP method. Thus, Haji Masduki Restaurant can focus on increasing product innovation and restaurant services. Keywords: adaptation strategy, AHP, covid-19 pandemic, MSME, SWOT analysis
Faktor-faktor yang Memengaruhi Minat Mahasiswa Mengikuti Program Sinergi (S1-S2) Sekolah Pascasarjana IPB Effi Hariyadi; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.996

Abstract

This study aims to analyze the interest of undergraduate students in the Synergy Program of the Graduate School of IPB (SPs IPB) based on the Theory of Planned Behavior (TPB). This study uses a sampling technique with a non-probability sampling method involving 389 active undergraduate student respondents with several parameters distributed through an online questionnaire. The data was then processed by analysis of the Structural Equation Modeling- Partial Square Least (SEM-PLS) using Smart PLS version 3 with reflective indicator measurements. The results of the research based on the TPB theory showed that all the variables in the TPB, namely the attitude variable, subjective norm and perception of control had a significant effect on increasing respondents' interest in participating in the SPs IPB synergy program. Furthermore, the results of the SEM-PLS analysis show that of the three TPB variables, the subjective norm variable has the highest influence on student interest compared to other variables. The subjective norm variable in this study was formed from several external factors, namely the dimensions of parents, dimensions of lecturers and dimensions of students. Thus, SPs IPB can increase the input of the synergy program participants by optimizing the three TPB variables, especially from the subjective norm variable through the role of parents in the form of providing information, fellow students in the form of delivering word of mouth information and lecturers in the form of providing recommendations. Keywords: intention, sinergy program SPs, sem pls, theory of planned behavior
Persaingan Platform Digital Layanan Pesan-Antar Makanan di Provinsi DKI Jakarta Fadilla Liska Octaviani; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.973

Abstract

The food delivery service industry, namely GoFood, GrabFood, and Shopee Food, is currently experiencing increasingly fierce competition. The performance has triggered an increase in the use of digital platforms due to the availability of various choices for consumers, thus requiring companies to provide superior service attributes compared to their competitors. This study aims to identify consumer and service quality attributes that need to be improved and maintained, positioning GoFood, GrabFood, and Shopee Food in the food delivery service industry. The sample of this study was 407 people who live or live in the DKI Jakarta Province. The method of determining the selection was non-probability sampling with the type of convenience sampling—processed with descriptive analysis, CSI, IPA, and biplot. The results of this study indicate that the three companies have almost indistinguishable consumer segmentation and service quality. The majority of consumers are women aged 15-24 years. Based on CSI's calculation of, the service quality of the three companies as a whole are at a satisfactory level. The results of the IPA analysis show that the price variables for GoFood and GrabFood, as well as the operating system on Shopee Food, are essential to improve. Based on the biplot analysis, GoFood emphasizes the legal aspect of the driver, GrabFood on the service process by implementing health protocol standards, and Shopee Food with affordable service prices. Keywords: biplot, competitive, CSI, food delivery services, IPA
Perbandingan Kepuasan Pelanggan Terhadap Kualitas Layanan Logistik Pada JNE dan J&T Express di Jabodetabek Fairuz Zalfa Shaumi; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.939

Abstract

The e-commerce transactions incrase along with the increation need of logistic delivery service, causes logistic companies such as J&T and JNE compete. As a result, the goals of this study are as follows: (1) to identify the usage behavior JNE and J&T Express in Jabodetabek, (2) to analyze the level of logistic service quality attributes on perception of JNE and J&T Express user around Jabodetabek, (3) to analyze the satisfaction of both JNE and J&T Express logistic service quality, and (4) to analyze the priority of logistic quality service improvement in JNE and J&T Express. This research used descriptive analysis, IPA, CSI, radar chart, and independent sample t test. Total of 407 respondent obtained by convenience sampling. From the eighteen attributes, important services are the condition of package received safe and undamaged, company provides tracking service (web tracking), accuracy of finding the delivery destination address, the accuracy between delivery time and estimation time, guarantees for lost package. JNE has more attribute to be improved, it is in accordance with JNE’s lower CSI value compared to J&t Express causes JNE needs more effort for the improvement. Keywords: CSI, customer satisfaction, delivery service, IPA, logistic quality service
Tingkat Recovery dan Resiliensi UMKM Kuliner Kota Pekalongan Pascapandemi Covid-19 Risda Arofahtiani; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.296

Abstract

Due to the significant impact of the Covid-19 pandemic, culinary MSMEs must be able to survive and continue their business. This study aims to analyze the condition of culinary SMEs in Pekalongan and the indicators that play the most role in shaping the recovery and resilience of culinary SMEs in Pekalongan. This study used a non-probability sampling method involving 103 respondents from Pekalongan Culinary actors with several parameters distributed through online questionnaires and in-person interviews. The data was processed by Principal Component Analysis (PCA) using SPSS 20. The results of this study are that culinary SMEs in Pekalongan City have not recovered in terms of profit and sales. Furthermore, based on the PCA results, the indicators that play the most role in shaping the level of recovery and resilience of Pekalongan Culinary MSMEs are divided into eight main components, namely planning, preparedness, and financial support (PC1), technology utilization (PC2), ability to change (PC3), management support and communication (PC4), business environment (PC5), business orientation (PC6), business responsiveness (PC7), and creativity and innovation (PC8). Therefore, culinary MSMEs in Pekalongan can increase their business inputs by optimizing the eight main components that make up the level of recovery and resilience of Pekalongan culinary MSMEs. Keywords: Covid-19 post-pandemic, descriptive analysis, PCA, recovery level, resilience level
The Determinants of Unemployment Insurance Participation: An Application of Theory of Planned Behaviour Quisty Prima Zanellia; Eko Ruddy Cahyadi; Wita Juwita Ermawati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.25

Abstract

Unemployment is one of the economic disorders that affect the economic growth rate. In addition, the recent pandemic outbreak has turned the medical crisis into a global financial downturn, threatening the health and employment of people around the world. Unemployment insurance is intended to assist workers with partial and momentary income replacement, access to skill training, and job placement assistance during their unemployment period. The scheme was launched in Indonesia on March 2021. This study analyzed the intention effect toward participation and the effect of attitude, subjective norms, and perceived behavioral control towards the intention to participate using the Theory of Planned Behaviour. The total number of registered companies in DKI Jakarta Regional is 111.855, while the registered workers are 5.853.717. The quantity of samples based on the minimum sample calculation findings with the minimum number of samples obtained is 170 respondents. There were 200 participants of BPJS Ketenagakerjaan in the DKI Jakarta regional office who participated as respondents during the research period. SEM analysis methods are used in this study. The result showed that attitude toward behavior, subjective norms, and perceived behavioral control positively and significantly influence the intention to participate. Subjective norm is significant as an intervening variable between attitude and perceived behavioral control toward the intention to participate. Thus, strategies focusing on these factors can increase participation in the unemployment insurance scheme. Keywords: attitude toward behavior, participation intention, perceived behavioral control, subjective norm, unemployment insurance
Preferensi dan Willingness To Pay Wisatawan Terhadap Virtual Reality di Malang Night Paradise Pascapandemi Aisyah Nur Azizah; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.261

Abstract

The Covid-19 pandemic caused a decrease in the number of tourist visits and state revenue in the Indonesian tourism sector was 20.7 billion. The tourism sector's contribution to Indonesia's GDP in 2021 was only 4.2% and before the pandemic was 4.7%. Virtual Reality (VR) is an option for traveling during a pandemic. This study aims to analyze the characteristics of tourists, willingness to pay, and the factors that influence the willingness to pay of tourists on the use of VR. The sample of this study was 115 respondents who had visited Malang Night Paradise and were interested in using VR in Adventure Land. Data were analysed by using descriptive analysis, Contingent Valuation Method (CVM): bidding games & open-ended method, and multiple linear regression. The results showed that the characteristics of tourists were dominated by young people. The maximum price that respondents are willing to pay is IDR 26,772/ticket and the optimal price is IDR 19,295/ticket. This price is lower than the current ticket price, which is IDR 20,000. The factors that have a positive/negative and significant effect on the value of WTP are education, monthly income/pocket money, gender, and marital status. Therefore, companies can focus on increasing product and marketing innovation. Keywords: contingent valuation method, preference, regression, virtual reality, willingness to pay
Co-Authors . Syaiful A'yuni, Aufa Hayya Qurrota abdul basith Abdul Basith Abu Abdullah Aida Vitayala S Hubeis Aisyah Nur Azizah Ajie, Firman Tri Alfatiani, Nitra Alim Setiawan Alim Setiawan Slamet Andi Nurmala Suardi Anggraini Sukmawati Anggraini, Elisa Ani Suryani Aprilia Kusumastuti Aprilia Kusumastuti Aprilia Kusumastuti arif febryanto Asep Korlan Dedi Asri Delmayuni Azahra, Revina Novri Azizah, Aisyah Nur Azmar, Zahirah Bagus Sartono Bianca Fayza Putri Rostandi Budi Purwanto Daisy, Armah Kemi Dewi, Ani Rahayuni Ratna Dina Yuniar Doni Yusri Dwinapriyanti Satriaputri Dzaki, Muhammad Faza Dzikrina Fikrotus Salma Effi Hariyadi Eksita Mariz Ramadhinta Elisa Anggraeni Elisa Anggraeni, Elisa Elvina Dian Paramita Fabian, Haikal Fadhlur Rahim Azmi Fadilla Liska Octaviani Fairuz Zalfa Shaumi Faqih Udin Faqih Udin dan Jono M. Munandar Meivita Amelia Fety Nurlia Muzayanah Fitri Yutika Fitri Yutika frans frans Ghassani Adisa Nuramalina Haibati, Izazi Harahap, Fahrur Rozi Hartrisari Hardjomidjojo Haslinda Musa Hendri Tanjung Heti Mulyati Imran Yusuf Iqlima Fairuz Syifa irmansyah, Rio F Juan Rizal Sa’ari Khairul Ikhwan Kinda Rizki Kinda Rizki Widianti Latisya, Putri Lima, Felyona de Lisa Rosiana Lukluk Ilmatul Khairi M. Azka Kesuma Wardana Ma'mun Sarma Manalu, Joy Pangeranto Maruli Tua Sihombing Matoati, Rindang Megawati Simanjuntak Meidy Rachmalia Merry Mita Moy Mokhamad Syaefudin Andrianto Muhamad Fadili, Muhamad Fadili Muhammad Ismail Mulyati , Heti Musa Hubeis Nadya Megawati Rachman Norman, Nurrahmi Nur Aulia Nuris Maulina Ulfah Nurul Hidayati Nurul Hidayati Pipin Supinah Pramulya, Bagus Prasatya, Fauzan Anggi Purwanto, Budi Putro, Andika Dwi PWK, Dennis Saputra Quisty Prima Zanellia QURRATA AINI Restutiani, Meila Rosanty Reza Ahda Sabiila Risda Arofahtiani Setiadi Djohar Sihombing, Maruli Tua Silmi Tsurayya, Silmi siti nazlifah Slamet, Alim Setiawan Slamet, Alim Setiwan Sodik, Aris Stevani Monica Napitupulu Surahman Surahman Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syarifah, Ramzani Lutfi Tjahja Muhandri Tri Puspita Ningrum Trian Miftakul Rohman Trisnojuwono, Adi Trista Fristovana Widjanarko, Moreno Verli Wini - Trilaksani Wita Juwita Ermawati Yefni Widria Zahir Syah, Zahir Zahran, Hasna Imaratuz