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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Buletin Peternakan Jurnal Bisnis dan Ekonomi Jurnal Veteriner JURNAL ANALISIS KEBIJAKAN KEHUTANAN JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal Akuntabilitas Manajemen Pendidikan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Buletin Ilmiah Litbang Perdagangan International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Public Policy Agro Bali: Agricultural Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Business Analytics (IJBA) Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat JURNAL ILMU MANAJEMEN SABURAI (JIMS) IIJSE Journal of Environment and Sustainability Education Halal Studies and Society Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Eko Ruddy Cahyadi
Department Of Management, Faculty Of Economics And Management, IPB University, Jl. Raya Dramaga, Dramaga Campus Of IPB, Bogor, 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Physics Social Sciences Transportation Veterinary Other

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Strategi Adaptasi UMKM Kuliner Pada Masa Pandemi Covid-19 (Studi Kasus: Rumah Makan Haji Masduki, Pekalongan) Risda Arofahtiani; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.458

Abstract

The Covid-19 pandemic has forced culinary business to adapt their strategies in order to keep continuous operation. Haji Masduki Restaurant is one example of the MSMEs that are much impacted by the pandemic and struggle to be survive. This study aims to formulate an adaptation strategy for the Haji Masduki Restaurant during the Covid-19 pandemic. Adaptation strategies can be implemented by Rumah Makan Haji Masduki by identifying strengths, weaknesses, opportunities and threats to be able to maintain and develop a business in the pandemic. The method used in this study is an analysis of the internal environment and the external environment, then an alternative strategy is made using a SWOT analysis and the best strategy is selected using the Analythical Hierarchy Process (AHP). The results of this study are the adaptation strategy with the highest score is to maintain and improve product and service innovation with an AHP method. Thus, Haji Masduki Restaurant can focus on increasing product innovation and restaurant services. Keywords: adaptation strategy, AHP, covid-19 pandemic, MSME, SWOT analysis
Faktor-faktor yang Memengaruhi Minat Mahasiswa Mengikuti Program Sinergi (S1-S2) Sekolah Pascasarjana IPB Hariyadi, Effi; Cahyadi, Eko Ruddy; Slamet, Alim Setiawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.996

Abstract

This study aims to analyze the interest of undergraduate students in the Synergy Program of the Graduate School of IPB (SPs IPB) based on the Theory of Planned Behavior (TPB). This study uses a sampling technique with a non-probability sampling method involving 389 active undergraduate student respondents with several parameters distributed through an online questionnaire. The data was then processed by analysis of the Structural Equation Modeling- Partial Square Least (SEM-PLS) using Smart PLS version 3 with reflective indicator measurements. The results of the research based on the TPB theory showed that all the variables in the TPB, namely the attitude variable, subjective norm and perception of control had a significant effect on increasing respondents' interest in participating in the SPs IPB synergy program. Furthermore, the results of the SEM-PLS analysis show that of the three TPB variables, the subjective norm variable has the highest influence on student interest compared to other variables. The subjective norm variable in this study was formed from several external factors, namely the dimensions of parents, dimensions of lecturers and dimensions of students. Thus, SPs IPB can increase the input of the synergy program participants by optimizing the three TPB variables, especially from the subjective norm variable through the role of parents in the form of providing information, fellow students in the form of delivering word of mouth information and lecturers in the form of providing recommendations. Keywords: intention, sinergy program SPs, sem pls, theory of planned behavior
Persaingan Platform Digital Layanan Pesan-Antar Makanan di Provinsi DKI Jakarta Fadilla Liska Octaviani; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.973

Abstract

The food delivery service industry, namely GoFood, GrabFood, and Shopee Food, is currently experiencing increasingly fierce competition. The performance has triggered an increase in the use of digital platforms due to the availability of various choices for consumers, thus requiring companies to provide superior service attributes compared to their competitors. This study aims to identify consumer and service quality attributes that need to be improved and maintained, positioning GoFood, GrabFood, and Shopee Food in the food delivery service industry. The sample of this study was 407 people who live or live in the DKI Jakarta Province. The method of determining the selection was non-probability sampling with the type of convenience sampling—processed with descriptive analysis, CSI, IPA, and biplot. The results of this study indicate that the three companies have almost indistinguishable consumer segmentation and service quality. The majority of consumers are women aged 15-24 years. Based on CSI's calculation of, the service quality of the three companies as a whole are at a satisfactory level. The results of the IPA analysis show that the price variables for GoFood and GrabFood, as well as the operating system on Shopee Food, are essential to improve. Based on the biplot analysis, GoFood emphasizes the legal aspect of the driver, GrabFood on the service process by implementing health protocol standards, and Shopee Food with affordable service prices. Keywords: biplot, competitive, CSI, food delivery services, IPA
Perbandingan Kepuasan Pelanggan Terhadap Kualitas Layanan Logistik Pada JNE dan J&T Express di Jabodetabek Fairuz Zalfa Shaumi; Cahyadi, Eko Ruddy
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.939

Abstract

The e-commerce transactions incrase along with the increation need of logistic delivery service, causes logistic companies such as J&T and JNE compete. As a result, the goals of this study are as follows: (1) to identify the usage behavior JNE and J&T Express in Jabodetabek, (2) to analyze the level of logistic service quality attributes on perception of JNE and J&T Express user around Jabodetabek, (3) to analyze the satisfaction of both JNE and J&T Express logistic service quality, and (4) to analyze the priority of logistic quality service improvement in JNE and J&T Express. This research used descriptive analysis, IPA, CSI, radar chart, and independent sample t test. Total of 407 respondent obtained by convenience sampling. From the eighteen attributes, important services are the condition of package received safe and undamaged, company provides tracking service (web tracking), accuracy of finding the delivery destination address, the accuracy between delivery time and estimation time, guarantees for lost package. JNE has more attribute to be improved, it is in accordance with JNE’s lower CSI value compared to J&t Express causes JNE needs more effort for the improvement. Keywords: CSI, customer satisfaction, delivery service, IPA, logistic quality service
Pengaruh Logistics Service Quality Terhadap Customer Satisfaction dan Customer Loyalty Pada Pengguna JNE dan J&T Express di Jabodetabek : The Effect of Logistics Service Quality on Customer Satisfaction and Customer Loyalty on JNE And J&T Express Users in Jabodetabek Khairi, Lukluk Ilmatul; Cahyadi, Eko Ruddy
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.671

Abstract

The increase in the number of e-commerce users has led to the trend of online shopping becoming popular among Indonesians during the COVID-19 pandemic. Logistics provider services have an important role in the development of an e-commerce. JNE and J&T Express are logistics industry companies in Indonesia. This study aims to analyze the influence of logistics service quality on customer satisfaction and customer loyalty among JNE and J&T Express users in Jabodetabek. The data in this study were obtained through primary data and secondary data. The data analysis used was the Independent Sample T-Test and SEM-AMOS analysis with a sample of 407 respondents. The sampling technique is a non-probability sampling method with the type of convenience sampling. The results of the Different Test analysis show that 17 of the 27 indicators provide positive and significant t-count values. It can be concluded that the performance level of J&T Express is better and superior compared to JNE. The managerial implication in this study is that the quality aspect of order fulfillment is a top priority because it has the greatest influence among other aspects. The quality aspect of order fulfillment that is important to improve is the condition of the package when it is received safely and undamaged and the company's consistency in maintaining the package properly. The results of this study indicate that logistics service quality has a positive and significant effect on customer satisfaction and customer loyalty. Keywords: customer satisfaction, service quality, loyalty, SEM AMOS, logistics service
Preferensi dan Willingness To Pay Wisatawan Terhadap Virtual Reality di Malang Night Paradise Pascapandemi Aisyah Nur Azizah; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.261

Abstract

The Covid-19 pandemic caused a decrease in the number of tourist visits and state revenue in the Indonesian tourism sector was 20.7 billion. The tourism sector's contribution to Indonesia's GDP in 2021 was only 4.2% and before the pandemic was 4.7%. Virtual Reality (VR) is an option for traveling during a pandemic. This study aims to analyze the characteristics of tourists, willingness to pay, and the factors that influence the willingness to pay of tourists on the use of VR. The sample of this study was 115 respondents who had visited Malang Night Paradise and were interested in using VR in Adventure Land. Data were analysed by using descriptive analysis, Contingent Valuation Method (CVM): bidding games & open-ended method, and multiple linear regression. The results showed that the characteristics of tourists were dominated by young people. The maximum price that respondents are willing to pay is IDR 26,772/ticket and the optimal price is IDR 19,295/ticket. This price is lower than the current ticket price, which is IDR 20,000. The factors that have a positive/negative and significant effect on the value of WTP are education, monthly income/pocket money, gender, and marital status. Therefore, companies can focus on increasing product and marketing innovation. Keywords: contingent valuation method, preference, regression, virtual reality, willingness to pay
The Determinants of Unemployment Insurance Participation: An Application of Theory of Planned Behaviour Prima Zanellia, Quisty; Cahyadi, Eko Ruddy; Ermawati, Wita Juwita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.25

Abstract

Unemployment is one of the economic disorders that affect the economic growth rate. In addition, the recent pandemic outbreak has turned the medical crisis into a global financial downturn, threatening the health and employment of people around the world. Unemployment insurance is intended to assist workers with partial and momentary income replacement, access to skill training, and job placement assistance during their unemployment period. The scheme was launched in Indonesia on March 2021. This study analyzed the intention effect toward participation and the effect of attitude, subjective norms, and perceived behavioral control towards the intention to participate using the Theory of Planned Behaviour. The total number of registered companies in DKI Jakarta Regional is 111.855, while the registered workers are 5.853.717. The quantity of samples based on the minimum sample calculation findings with the minimum number of samples obtained is 170 respondents. There were 200 participants of BPJS Ketenagakerjaan in the DKI Jakarta regional office who participated as respondents during the research period. SEM analysis methods are used in this study. The result showed that attitude toward behavior, subjective norms, and perceived behavioral control positively and significantly influence the intention to participate. Subjective norm is significant as an intervening variable between attitude and perceived behavioral control toward the intention to participate. Thus, strategies focusing on these factors can increase participation in the unemployment insurance scheme. Keywords: attitude toward behavior, participation intention, perceived behavioral control, subjective norm, unemployment insurance
Pengaruh Resiliensi Baitul Maal Wa Tamwil, Inklusi dan Literasi Keuangan Terhadap Resiliensi Usaha Mikro Selama Covid-19: The Effect of Resilience Baitul Maal Wa Tamwil, Financial Inclusion and Financial Literacy on Micro Enterprise Resilience During Covid-19 Dzikrina Fikrotus Salma; Eko Ruddy Cahyadi; Purwanto, Budi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.228

Abstract

Micro business is the sector that has been hit the hardest by the Covid-19 Pandemic. Business capital assistance is the assistance most needed by micro businesses. However, micro enterprises have barriers to access and use of finance. This study aims to analyze the effect of BMT resilience, financial inclusion and financial literacy on the resilience of micro-enterprises during the Covid-19 pandemic with a total of 150 micro-enterprises and 18 BMT respondents in Brebes Regency. Data processing method in the form of quantitative descriptive analysis using SEM-PLS. The results of this study show that the resilience of micro-enterprises during the Covid-19 pandemic was influenced by BMT financial inclusion and financial literacy. BMT makes it easier for micro-enterprises who are unbankable to gain access to financial institutions to obtain business capital and provide basic knowledge about basic financial management so they can survive during a crisis due to a pandemic. On the other hand, BMT as a financial institution requires efforts to remain resilient in the face of the Covid-19 pandemic, among internal and external factors that have a significant effect on BMT resilience are strengthening human resources, capital, management, regulatory compliance, supervision and infrastructure. Keywords: BMT resilience, business resilience, Covid-19 Pandemic, financial inclusion, financial literacy
Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services Ratih Dwi Amalia; Eko Ruddy Cahyadi; Elisa Anggraeni
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11988

Abstract

The competitive landscape necessitates that startups have competitive strategies to attract consumers and retain customers. Startups need to realize sustainable business practices where companies cannot solely focus on profit but also implement sustainable business concepts that consider social and economic dimensions. Various digital platforms can be utilized by companies to publicize their business activities. One such startup that applies this strategy is Cleansheet, a sociopreneurship in the field of cleaning service based on empowerment. The research was conducted in Bogor from January to March 2024 through interviews and the distribution of questionnaires to 285 respondents. The results of the SEM analysis show that Cleansheet's customer acquisition is significantly influenced by digital marketing, customer loyalty, and sustainability perception. Meanwhile, customer loyalty is significantly influenced by customer satisfaction, sustainability perception, digital marketing, and service quality. Regarding the indirect effect, customer satisfaction significantly acts as a mediating variable in the partial influence of digital marketing and service quality on customer loyalty.
Analysis of Cybersecurity Awareness and Behavior Among Students of IPB University: An Integration of Protection Motivation Theory and Theory of Planned Behavior Gustara, Muhammad; Cahyadi, Eko Ruddy; Sartono, Bagus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8460

Abstract

This study aims to analyze the factors influencing cybersecurity awareness and behavior among students of IPB University by integrating the Protection Motivation Theory (PMT) and the Theory of Planned Behavior (TPB). Data were collected through an online survey involving 255 students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that behavioral intention and awareness significantly influence cybersecurity behavior. Variables such as attitude, subjective norms, response efficacy, and perceived severity contribute significantly to shaping intention and awareness, whereas perceived vulnerability and self-efficacy do not directly affect intention. These results reinforce the validity of integrating PMT and TPB in explaining cybersecurity behavior determinants and offer practical implications for developing evidence-based cybersecurity literacy programs in academic settings.
Co-Authors . Syaiful A'yuni, Aufa Hayya Qurrota abdul basith Abdul Basith Abu Abdullah Aida Vitayala S Hubeis Ajie, Firman Tri Alfatiani, Nitra Alim Setiawan Alim Setiawan Slamet Andi Nurmala Suardi Anggraini Sukmawati Anggraini, Elisa Ani Suryani Aprilia Kusumastuti Aprilia Kusumastuti Aprilia Kusumastuti arif febryanto Asep Korlan Dedi Asri Delmayuni Azahra, Revina Novri Azizah, Aisyah Nur Azmar, Zahirah Bagus Sartono Bianca Fayza Putri Rostandi Budi Purwanto Daisy, Armah Kemi Dewi, Ani Rahayuni Ratna Dina Yuniar Doni Yusri Dzaki, Muhammad Faza Dzikrina Fikrotus Salma Eksita Mariz Ramadhinta Elisa Anggraeni Elisa Anggraeni Elisa Anggraeni, Elisa Elvina Dian Paramita Fabian, Haikal Fadhlur Rahim Azmi Fadilla Liska Octaviani Fairuz Zalfa Shaumi Faqih Udin Faqih Udin dan Jono M. Munandar Meivita Amelia Fety Nurlia Muzayanah Fitri Yutika Fitri Yutika frans frans Ghassani Adisa Nuramalina Gustara, Muhammad Haibati, Izazi Harahap, Fahrur Rozi Hariyadi, Effi Hartrisari Hardjomidjojo Haslinda Musa Hendri Tanjung Heti Mulyati Imran Yusuf Iqlima Fairuz Syifa irmansyah, Rio F Juan Rizal Sa’ari Khairi, Lukluk Ilmatul Khairul Ikhwan Kinda Rizki Kinda Rizki Widianti Latisya, Putri Lestari, Lucia Dyah Lima, Felyona de Lisa Rosiana M. Azka Kesuma Wardana Ma'mun Sarma Manalu, Joy Pangeranto Matoati, Rindang Megawati Simanjuntak Meidy Rachmalia Merry Mita Moy Mokhamad Syaefudin Andrianto Muhamad Fadili, Muhamad Fadili Muhammad Ismail Mulyati , Heti Musa Hubeis Nadya Megawati Rachman Napitupulu, Stevani Monica nazlifah, siti Norman, Nurrahmi Nur Aulia Nuris Maulina Ulfah Nurul Hidayati Nurul Hidayati Pipin Supinah Pramulya, Bagus Prasatya, Fauzan Anggi Prima Zanellia, Quisty Putro, Andika Dwi PWK, Dennis Saputra QURRATA AINI Ratih Dwi Amalia Restutiani, Meila Rosanty Reza Ahda Sabiila Risda Arofahtiani Satriaputri, Dwinapriyanti Setiadi Djohar Sihombing, Maruli Tua Silmi Tsurayya, Silmi Slamet, Alim Setiawan Slamet, Alim Setiwan Sodik, Aris Surahman Surahman Syaiful Bachri Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syarifah, Ramzani Lutfi Tjahja Muhandri Tri Puspita Ningrum Trian Miftakul Rohman Trisnojuwono, Adi Trista Fristovana Widjanarko, Moreno Verli Wini - Trilaksani Yefni Widria Yunus Triyonggo, Yunus Zahir Syah, Zahir Zahran, Hasna Imaratuz