Claim Missing Document
Check
Articles

Found 16 Documents
Search
Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

PENGARUH ORIENTASI PASAR TERHADAP KINERJA USAHA DI SENTRA PRODUKSI IKAN HIAS AIR TAWAR JAWA BARAT: THE MARKET ORIENTATION EFFECT ON BUSINESS PERFORMANCE OF FRESH WATER ORNAMENTAL FISH PRODUCTION CENTER IN WEST JAVA Popong Nurhayati; Yosini Deliana; Tuhpawana Priatna Sendjaja; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.50

Abstract

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha
STRATEGI BISNIS PT XYZ PADA INDUSTRI FUEL RETAIL DI DKI JAKARTA DAN BANTEN Rafdi Dzulfikar Ramdhani; Lukman M. Baga; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.643

Abstract

PT XYZ is a company engaged in the retail business of Pertamina's products. PT XYZ needs to have the right alternative strategy to respond the slowdown in fuel sales growth and the growth of foreign gas stations in DKI Jakarta & Banten fuel retail industry. This research aims to analyze internal and external factors that affect the business of PT XYZ and develop appropriate business strategies for PT XYZ. Some of the analytical tools used in this research are VRIO analysis, Porter's Five Forces, PESTEL, Internal-External matrix, and SWOT analysis. The method of collecting data is carried out through observation, interviews, questionnaires, and literature studies. Interviewees in this study consisted of internal parties that government policies in PT XYZ and external parties, namely the BPH Migas committee. Based on the results of the identification of the internal and external environment, there are several internal factors consisting of 7 strengths and 5 weaknesses of the company, as well as strategic external factors consisting of 4 opportunities and 4 threats that affect the business of PT XYZ. PT XYZ is in quadrant V in the IE matrix, so that there are 9 alternative strategies that can be applied to PT XYZ's business, consisting of 6 product development strategies and 3 market penetration strategies. Keywords: alternative strategy, PESTEL, Porter’s Five Forces, SWOT, VRIO
Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc: The Influence of Brand Image, Perceived Quality, and Social Media Influencer On Brand Loyalty of Somethinc: A Study of Somethinc Beauty Brand Fairuz Malinda Rahma; Ujang Sumarwan; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.919

Abstract

Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses. This study aims to analyze the effect of perceived quality, social media influencers, and the role of mediating brand image on Something's brand loyalty and to analyze the factors that influence brand loyalty by consumers to Something's products. This study used SEM-PLS analysis on 222 respondents aged 15-64 years and had bought and used Somethinc products. The results showed that perceived quality (PQ) had a positive and significant effect on brand image (BI) and brand loyalty (BL). Brand image (BI) also has a positive influence on brand loyalty (BL). Brand image (BI) can also be a mediator between perceived quality (PQ) and brand loyalty (BL). In this study, brand image (BI) is not a mediator between social media influencers (SMI) and brand loyalty (BL). In this study, social media influencers (SMI) have a negative and non-significant relationship to brand image (BI) and brand loyalty (BL). Therefore, to increase Something's brand loyalty (BL), Somethinc can improve perceived quality (PQ) and brand image (BI). Perceived quality can be increased by develop the product, made some product innovations that fit consumer needs, and provide a great service for consumers. Brand image of Somethinc can be increased by optimizing the use of social media and consistently make content that can strengthen a good brand image. Keywords: brand image, brand loyalty, perceived quality, social media influencer, somethinc
Rekomendasi Pemberian Layanan Terapi Trombolisis (rt-PA) Untuk Pasien Stroke Iskemik Akut: Pendekatan Pengambilan Keputusan Multi Kriteria: Recommendation For Thrombolysis (rt-PA) Therapy Services For Acute Ischemic Stroke Patients: A Multi Criteria Decision- Making Approach Abdullah, Jidin; Indrawan, Dikky; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.1036

Abstract

Backgroud: Stroke is a cardiovascular disease classified as a catastrophic and has significant effects on society and the economy. According to data from the World Stroke Organization, 89% of stroke-related death and disabilities occur in low- and middle-income countries (WSO 2022). In Indonesia, stroke continues to be one of the leading causes of mortality and disability. Data from the Global Burden of Diseases Study (2019) and Riskesdas (2018) indicate that 65% of stroke sufferers have a risk of impairment and 15% have a chance of death.Purpose: This study aims to analyze management policies and implementation of acute ischemic stroke patient management in hospitals and evaluate inter-criteria with multi-criteria decision making. Design/methodology/approach: This research method uses a quantitative approach with a total of 15 respondents from 5 hospitals. Data analysis technique used is the Analytical Hierarchy Process (AHP). Finding/Result: The results of the study show that the effective factor has the highest weight (0.276) in improving thrombolysis therapy service (rt-PA) for acute ischemic stroke patients. Meanwhile, the alternative strategy that becomes the priority in this research is standardizing stroke protocols and pathways with a weight value of (0.275). The AHP processing results in private hospitals prioritizing effective factors or criteria as the main priority, and the alternative strategy in the form of standardizing stroke protocols and pathways becomes the first alternative priority strategy. In government hospitals, the AHP data factor or criteria prioritize tariff and time as the main priority, while the alternative strategy is the formation of a stroke team. The policy implications include tariff adjustments, awareness, and the establishment of standardized stroke protocols and clinical pathways, which also have a positive impact on the outcomes of stroke patients.Conclusion: In order to enhance thrombolysis therapy (rt-PA) services for patients with acute ischemic stroke, the most effective factor is the one with the maximum weight, which is (0.276). The alternative strategy that is the top priority in this study outcome is "standardization of stroke protocols and pathways" with a weighted value (0,275).Original/value (State of the art): In this study, analyze management policies, implement acute ischemic stroke patient treatment in hospitals, and assess the criteria using multi-criteria decision-making. Using 6 criteria: efficacy, feasibility, tariff, time, fairness, and acceptance. The multi-criteria combination and alternative strategies are assessed using AHP to determine the criteria that have the greatest influence on thrombolysis therapy recommendations, and the alternative strategy priority that can improve thrombolysis therapy services. Keywords: clinical pathway, effective factor, stroke patient, tariff, thrombolysis
Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps Shidqi, Salman Fauzan; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.871

Abstract

Background: Currently, the trend of using online food delivery applications in Indonesia is growing. Many people are buying food or simply searching for information about available restaurants through food delivery apps. Indonesia itself has become one of the countries with the highest number of internet users utilizing online food delivery applications in the world.Purpose: This research aims to determine the factors that influence repeat purchase decisions on online food delivery applications, which are based on purchase frequency and total purchase value. Design/methodology/approach: The analysis techniques used are descriptive analysis and logistic regression analysis. Findings/Result: The research results showed that product intrinsic factors and loyalty had a significant effect on purchase frequency, while product extrinsic factors, motivation factors, and situational factors did not have a significant effect on purchase frequency. Situational factors and loyalty have a significant effect on the total purchase value, while product intrinsic factors, product extrinsic factors, and motivation factors do not significantly influence the total purchase value.Conclusion: This research shows that a person's purchase frequency is influenced by the intrinsic qualities of the product being sold and by loyalty, where the individual is accustomed to buying the product. Additionally, the total purchase value on food delivery apps is influenced by situational factors and loyalty, where situational factors, such as ongoing promotions, also have a significant impact.Originality/value (State of the art): This research attempts to explain which factors can influence a person in purchasing a product based on the purchase frequency and the total purchase value. Keywords: loyalty factors, product intrinsic factors, purchase frequency, situation factors, total purchase value
Pengaruh Stres Kerja, Motivasi Kerja, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT CRI: The Effect of Job Stress, Work Motivation, Compensation, Job Satisfaction on Employee Performance at PT CRI Septian, Muhammad Rayno; Nurhayati, Popong; Ekananta, Arry
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.339

Abstract

Background: Companies serve as institutions where economic actors interact to achieve specific goals. The success of a company is heavily influenced by the quality and capability of its human resources. To attain optimal performance, human resources play a crucial role in realizing company objectives. This study investigates the impact of work pressure, work motivation, and compensation on employee performance at PT Citra Resins Industries.Purpose: The research focuses on determining how these factors affect employee performance and satisfaction within a specific organizational context.Design/methodology/approach: This study examines 77 employees at PT Citra Resins Industries using a quantitative approach to identify relationships between the variables.Findings/Result: The findings of this study demonstrate that work stress exerts a significant influence on employee performance at PT Citra Resins Industries, highlighting the critical role of effective stress management in enhancing organizational productivity. Furthermore, work motivation is shown to positively contribute to employee performance, emphasizing the importance of fostering a motivational work environment to achieve optimal outcomes. However, compensation does not exhibit a direct effect on employee performance, indicating that financial incentives alone may not suffice to drive employee productivity. As an intervening variable, job satisfaction is affected by work stress but remains unaffected by work motivation or compensation. These findings suggest that to enhance job satisfaction, the organization should prioritize reducing work stress. Meanwhile, additional strategies may be required to maximize the impact of work motivation and compensation on employee satisfaction and performance.Conclusion: Work stress and motivation are critical drivers of employee performance. Companies must strategically address these factors while reevaluating their compensation structures to enhance satisfaction and performance outcomes.Originality/value (State of the art): This research highlights the unique organizational dynamics at PT Citra Resins Industries, providing valuable insights for companies facing similar challenges in managing employee stress, motivation, and compensation. Keywords: employee performance, employee satisfaction, work motivation, sem-pls, work stress
The Influence of Brand Equity and Relationship Quality on Repeated Purchase Intentions of Cosmetic Active Ingredients in PT XYZ Lohita, Handinata D.; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.659

Abstract

Background: Indonesia's cosmetics industry is growing rapidly, driven by increasing consumer interest in beauty and skincare product. Derma-cosmetics, which treats skin problem, needs good-quality cosmetic active ingredients. In a competitive market, recurring purchases are influenced by relationship quality and brand equityPurpose: This study seeks to examine the impact of brand equity and the factors influencing relationship quality on consumer intentions to repurchase PT XYZ's cosmetic active ingredient. Furthermore, it investigates the role of relationship quality as a mediating variable between brand equity and repurchase intention.Design/methodology/approach: PT XYZ cosmetic active ingredient customers in Indonesia were evaluated in May 2024 through of 80 local industry clients via Google Forms. SEM and Partial Least Square were used to analyze in the structural model (inner model) and measurement model (outer model).Finding/result: The findings show that in PT XYZ, brand equity influences relationship quality, including satisfaction, trust, and commitment, and affects repurchase decisions. Relationship quality mediates the link between brand equity and repurchase intention.Conclusion: Enhancing brand equity and relationship quality boosts repeat purchase intentions for cosmetic active ingredients. Trust, satisfaction, and commitment among manufacturers, distributors, and customers are crucial, with relationship quality mediating brand equity’s impact on repeat purchases.Originality/value (State of the Art): This study explores brand equity and relationship quality in a B2B context, focusing on cosmetic active ingredients rather than finished products. It examines these factors impact on repeated purchase decision through distributor, providing role insight the cosmetic ingredient supply chain. Keywords: cosmetic active ingredients, B2B, brand equity, relationship quality, repeated purchase intention
The Influence of Training, Motivation, Discipline, Work Life Balance on Performance in SMK Duta Karya Jauhari, Muhammad Alvin; Nurhayati, Popong; Triyonggo, Yunus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.906

Abstract

Background: SMK Duta Karya Kudus has received support from the local government through the Vocational School Development Program based on the Industrial Revolution 4.0 to improve the quality of human resources. Despite this, an internal survey indicates that the performance of teachers and administrative staff remains below expectations.Purpose: This study aims to analyze the influence of training, motivation, discipline, and work-life- balance on human resource performance at SMK Duta Karya Kudus and to propose strategic recommendations for performance improvement.Design/methodology/approach: This research employs descriptive statistical analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships among variables. The analysis is based on data collected from the school environment to ensure contextual relevance and practical applicability.Findings/Result: The findings reveal that motivation and work life balance significantly affect human resource performance. Motivation has the highest impact, with a path coefficient of 0.462 and a p-value of 0.000 (p < 0.05), followed by work life balance with an original sample value of 0.369 and a p-value of 0.000 (p < 0.05). Based on these findings, two strategic recommendations are proposed: (1) providing monthly financial incentives to outstanding teachers and administrative staff, and (2) implementing flexible learning models through platforms such as Zoom to support remote teaching and administrative tasks.Conclusion: The study concludes that motivation and work-life-balance are critical factors in enhancing human resource performance in vocational schools. Strategic interventions focusing on these aspects are necessary to align HR performance with the goals of the Industrial Revolution 4.0 framework.Originality/value (State of the art): This study contributes to the limited empirical literature on HR performance improvement in vocational education settings aligned with Industry 4.0 demands. By integrating SEM-PLS analysis with practical strategy formulation, it offers actionable insights for educational institutions seeking to optimize staff performance in the digital era. Keywords: human resource, industrial revolution, motivation, SEM-PLS, work life balance 
Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ) Iqra, Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.609

Abstract

Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identification factor-factor internal and external which can affect marketing XYZ, strategize and managerial implication for alternative strategy which been chosen. This research was conducted at PT XYZ for one month from the end of October 2020 to November 2020. The research method used was descriptive qualitative method with a case study approach to the research object. Sampling was determined purposively (purposive sampling). The analysis carried out was an analysis of internal and external environmental factors then analyzed using SWOT. The results of the study are factors that affect the internal logistics environment and external environmental factors are the bargaining power of suppliers and the threat of new entrants being important, Acquisition of partners and conducting incentive activities. Develop business with SO and ST strategy. This strategy is expected to be able to increase PT XYZ's consumers and simultaneously improve cooperative relationships with farmers. Keywords: COVID-19, external analysis, internal analysis, market penetration, SWOT analysis
Local Wisdom Based Social Responsibility of Balinese SME to Improve Competitiveness Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.141

Abstract

Small and Medium Enterprises (SMEs) have crucial role in Indonesian economy. Despite the enormous contribution, SMEs still encounter obstacles in business development. SMEs do not yet have appropriate strategy to create competitiveness. Strategies suitable for SMEs must consider local wisdom of the location where SMEs domicile. This study aims to analyze the influence of local wisdom in creating competitiveness for SMEs, carried out through socially responsible practices. This study applies qualitative method focusing on twelve SMEs located in Badung district, Bali. Information was obtained through in-depth interviews and literature review. The information was analyzed to determine the relation between local wisdom values and the concept of social responsibility. This research proves that local wisdom has influence in creating competitive advantage through socially responsible business practices. The value triggers the SMEs to be socially responsible towards its customers, employees, environment and community that in return improve its reputation, customers’ satisfaction, employees’ loyalty and productivity. Keywords: competitiveness, local wisdom, smes, social responsibility, strategy
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dwi Romadhani Ekananta, Arry Elfrida, Elsi Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Sandy Gunawan Satria, Muhammad Rachmadi Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Sugiarto, Anto Tri Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin