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All Journal JURNAL PETERNAKAN ITEj (Information Technology Engineering Journals) Sistemasi: Jurnal Sistem Informasi LINGUISTIK : Jurnal Bahasa dan Sastra JURTEKSI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Jutsi: Jurnal Teknologi dan Sistem Informasi Jurnal Teknisi J-Com (Journal of Computer) Jurnal Bangun Abdimas Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat JBSI: Jurnal Bahasa dan Sastra Indonesia Journal of Livestock and Animal Health (JLAH) Journal of Livestock and Animal Health (JLAH)
Muthia Dewi
Program Study Of Animal Husbandry, Agriculture Polytechnic, Andalas University, 26271 Payakumbuh, West Sumatera, Indonesia,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Veterinary Other

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Journal : ITEj (Information Technology Engineering Journals)

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The Customer Relationship Management Concept Increases Customer Commitment Nurani, Widiya Putri; Manurung, Nuriadi; Dewi, Muthia
ITEJ (Information Technology Engineering Journals) Vol 10 No 2 (2025): December
Publisher : Pusat Teknologi Informasi dan Pangkalan Data IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/itej.v11i1.276

Abstract

The advancement of information technology has encouraged business actors, including retail enterprises such as Toko Jaya Fashion, to adopt digital strategies in order to maintain and enhance customer commitment. Toko Jaya Fashion still operates using a manual sales system, resulting in low efficiency in customer data management and a noticeable decline in sales, particularly at the end of 2024. This study employs a qualitative research method by observing a single case in detail. This approach allows the researcher to gain a comprehensive understanding of the issues studied. This study aims to design and implement a web-based Customer Relationship Management (CRM) system as a solution to address these issues. The system is developed using the PHP programming language and MySQL database, and is equipped with features such as member cards, cashback programs, monthly sales reports, and online customer service. Based on the implementation results, the system significantly improves service quality, broadens marketing reach, and assists in managing customer data in a structured manner. It provides easier access to product information, offers special promotions for loyal customers, and facilitates customer feedback through WhatsApp integration. Moreover, the adoption of this CRM website has expanded product sales to customers outside the Meranti area, enabling Toko Jaya Fashion to reach more customers and increase overall satisfaction, thereby strengthening customer commitment.
Co-Authors -, Dailami Amri, Fisma Amri, Muhammad Al Ananda, Nuratika Ananta, Dwi Arisya, Reggina Putri Arisya, Wahyu Baehaqi DAILAMI Dailami - Debby Syukriani Dericson, Jeneril Fadilla Meidita Ginting, Datulina Gulyanto, Bambang Hanina, Hanina Harahap, Dian Anggraini Hardiyansa, Hardiyansa Irawati, Novica Irianto Irianto Irzal Irda Lembayung, Wanda Sekar Lubis, Adi Prijuna Lubis, Nurleni Manurung, Nuriadi Manurung, Sari Bunga Tiara Manurung, Tarida Ilham Nadila, Asma Najwi Nasution, Ulfah Syuhada Noor, Prima Silvia Nurani, Widiya Putri Nurdiyanti, Eni Nurwati Nurwati paisal, manurung Pane, Hasimi Pribadi, Yang Etika Pribadi, Yang Etika Putra, Egip Rahma, Annisa Rahmi, Novadhila Rezki Maulina Azmi, Sri Salvia Salvia Salvia Saragih, Beby Murba Ningsih Sari Amir, Yurni Sari, Devi Kumala Sidabalok, hamidah Sinaga, Bella Cantika Sri Rezki Maulina Azmi Syahillah, Bella Toni Malvin Wizna, Wizna