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Agus Dwi Cahya
Universitas Sarjanawiyata Tamansiswa
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Pengaruh Kualitas Pelayanan Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Melalui Kepercayaan Sebagai Variabel Mediasi Pada Konsumen Go-Food Welsa, Henny; Cahya, Agus Dwi; Fajarningrum, Ani Rizky
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.24649

Abstract

Tight competition requires go-food to improve the purchasing decisions of its users. This study’s goal is to ascertain the extant to which service quality,usability, and trust affect consumers’ decisions to buy in go-food. The method used is quantitative, and employs a questionnaire to gather information. Respondents who came from the Gunungkidul community population whose identities were unknown amounted to 120 people using the purposive sampling technique that the researcher used. Data processing was carried out using SPSS 26. The study findings indicate that trust is positively and significantly influenced by service quality, trust is positively and significantly influenced by ease of use, service quality is positively and significantly influenced by purchasing decisions, and ease of use is positively and significantly influenced by purchasing decisions.. Based on the mediation test, the results of this study found that trust was able to mediate the influence of service quality on go-food purchasing decisions, and trust was also able to mediate the influence of ease of use on consumer purchasing decisions.
THE EFFECT OF PRODUCT QUALITY, AND BRAND IMAGES ON PURCHASING DECISIONS THROUGH THE ROLE OF PURCHASE INTENTION AS AN INTERVENING VARIABLE Lukitaningsih, Ambar; Cahya, Agus Dwi; Mizan, Dwi Iskandar
International Conference on Humanity Education and Society (ICHES) Vol. 3 No. 1 (2024): Third International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta. The sample taken in this research was 115 people. Sampling was carried out using a non-probability sampling method and using a purposive sampling technique. For data processing, use SPSS version 22. The results of this research show that product quality, brand images, purchase intention have a positive and significant effect on purchasing decisions.
The Influence Of Product Quality, And Brand Images On Purchasing Decisions Through The Role Of Purchase Intention As An Intervening Variable As An Intervening Variable (Case Study On Purchasing An Iphone Brand Smartphone In Yogyakarta) Ambar Lukitaningsih; Agus Dwi Cahya; Mizan Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5347

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google Form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta, with a total of 115 respondents. Testing in this research uses multiple linear regression analysis tests. The results of this research show that product quality has a significant effect on purchasing decisions, brand image has no effect on purchasing decisions, purchase intention has an effect on purchasing decisions. Simultaneously, the variables product quality, brand image, and purchase intention influence purchasing decisions.
BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS (BMC) AND SWOT ANALYSIS ON COTO MAKASSAR LAO MANRE MSME Hadi Saputro, Edwin Dwi Kusdantoro; Fatra, Nargadias; Yudagara, Enggar Pandu; Alfatunnisah, Anna; Al Hafri, Shahnur; Aprilianto, Flavio; Cahya, Agus Dwi; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.217

Abstract

This community service activity aims to provide education to business owners through mentoring Micro, Small and Medium Enterprises (MSMEs) by discussing business strategies through the Business Model Canvas (BMC) approach and SWOT Analysis (Case Study on Coto Makasar Lao Manre). This strategy also applies the teachings of Ki Hajar Dewantara, namely “Ing Madya Mangun Karsa”. The results of observations and interviews that have been carried out show that UMKM Coto Makasar Lao Manre has intense competition among culinary business actors. Therefore, the community service team provides training related to the Business Model Canvas (BMC) approach strategy and SWOT Analysis. The purpose of this training is expected to help Coto Makasar Lao Manre Micro, Small and Medium Enterprises (MSMEs) to compete and continue to grow.
PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP PURCHASE DECISION DAN BUYING INTEREST SEBAGAI VARIABEL INTERVENING PADA PIZZA HUT DI DAERAH ISTIMEWA YOGYAKARTA Utama, Rizky Luhung Wadia; Welsa, Henny; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33399

Abstract

Purchase decision atau keputusan pembelian merupakan suatu hal yang berkaitan erat dengan pembelian. Keputusan pembelian seseorang tersebut dipengaruhi oleh berbagai faktor seperti word of mouth, brand image, dan buying interest. Baik word of mouth, brand image, dan buying interest mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase decision. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan Pizza Hut sebagai objeknya. Adapun hasil dari penelitian menunjukkan bahwa variabel word of mouth, brand image, dan buying interest berpengaruh positif dan signifikan terhadap purchase decision secara parsial. Selain itu word of mouth dan brand image berpengaruh positif dan signifikan terhadap buying interest secara parsial. Serta buying interest mampu memediasi antara word of mouth terhadap purchase decision dan brand image terhadap purchase decision.
PENGARUH E-WOM, EASE OF USE, DAN SERVICE QUALITY TERHADAP PURCHASE DECISION PADA PENGGUNA APLIKASI E-COMMERCE SHOPEE DI KOTA KLATEN Syahda, Herawindya Istibra; Lukitaningsih, Ambar; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.34206

Abstract

Abstrak Ketatnya persaingan menuntut Shopee untuk meningkatkan keputusan pembelian para penggunanya. Tujuan penelitian ini ialah guna mengetahui sejauh mana E-wom, Ease of Use, dan Service Quality mempengaruhi Purchase Decision pengguna aplikasi E-commerce Shopee. Metode yang dipergunakan adalah kuantitatif, dan memakai kuisioner sebagai alat pengumpulan datanya. Responden yang berasal dari populasi pengguna Shopee di kota Klaten yang tidak diketahui jumlahnya berjumlah 130 orang dengan teknik purposive sampling yang peneliti gunakan. Pengolahan data dilakukan dengan SPSS 26. Temuan penelitian menunjukkan bahwa E-wom tidak berpengaruh terhadap Purchase Decision, Ease of Use berpengaruh signifikan terhadap Purchase Decision, Service Quality berpengaruh signifikan pada Purchase Decision dan E-wom, Ease of Use, dan Service Quality secara simultan berpengaruh terhadap Purchase Decision. Kata Kunci: E-WOM; Ease of Use; Service Quality; Purchase Decision Abstrack Thight competition requires Shopee to improve the purchasing decisions of its users. The purpose of this study is to determine the extent to which E-wom, Ease of Use, Service Quality affect the Purchase Decision of Shopee E-commerce application users. The method used is quantitative, and use a questionnaire as a data collection tool. Respondents who came from the population of Shopee users in Klaten city whose numbers were unknown amounted to 130 people with the purposive sampling technique that the researchers used. Data processing was carried out with SPSS 26. The research findings show that E-wom has no effect on Purchase Decision, Ease of Use has a significant effect on Purchase Decision, Service Quality has a significant effect on Purchase Decision and E-wom, Ease of Use, and Service Quality simultaneously affect Purchase Decision. Keywords : E-WOM; Ease Of Use; Service Quality; Purchase Decision
PENGARUH SIKAP KEUANGAN TERHADAP PERILAKU MANAJEMEN KEUANGAN PADA UMKM BATIK JUMPUTAN ( Stusi Kasus pada UMKM Batik Jumputan di Kelurahan Tahunan) Agus Dwi Cahya; Heni Nur Amrina; Sinta Oktaviyani
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.413

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh sikap keuangan terhadap perilaku manajemen pada UMKM Batik Jumputan di Kelurahan Tahunan. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Subjek penelitian pemilik UMKM Batik Jumputan di Kelurahan Tahunan. Data primer di peroleh dari angket 6 responden. Teknik pengambilan sampel menggunakan metode purposive sampling. Data yang diperoleh dari penyebaran kuisioner. Kemudian data di analisis menggunakan analisis linear berganda. Hasil penelitian pada uji t menunjukkan bahwa variabel sikap keuangan (X1) tidak berpengaruh terhadap variabel perilaku manajemen keuangan (Y) dengan nilai sebesar 0,445.
Analysis of purchasing decisions through advertising on social media, product completeness and brand image on the Tokopedia application Sumadi Saputra; Muinah Fadhilah; Agus Dwi Cahya
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4141

Abstract

This research aims to determine the influence of "Advertising on Social Media, Product Completeness and Brand Image on Purchasing Decisions on the Tokopedia Application". The type of research used is quantitative research. The population of this research is Tokopedia application users in Yogyakarta who make a minimum purchase once and have a minimum age of 17 years. The research sample consisted of 100 respondents. This research uses a purposive sampling technique. This research analysis model uses the SPSS 23 application. Data was collected using a questionnaire. The analysis techniques used are Multiple Linear Regression Analysis, Classical Assumption Test, Hypothesis Testing, and Coefficient of Determination. The results of this research show that the variable advertising on social media, brand image has a significant influence and the product completeness variable has no influence on purchasing decisions. Advertising variables on social media, product completeness, and brand image simultaneously influence purchasing decisions.
The Influence of Celebrity Endorsement, Product Quality, To Buying Decission with Brand Image as Intervention Variables Ishak genius oberio; Agus Dwi Cahya; Henny Welsa
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4845

Abstract

This study aims to examine the relationship between celebrity endorsement, product quality, and purchasing decisions using brand image as an intervention variable. The research focus is on the user of Garnier products in Yogyakarta. Researchers want to know how celebrity endorsements and product quality affect sales and how brand image can mediate the relationship between the two independent variables. The research method employed quantitative analysis with data collection via an online survey of Garnier product users in Yogyakarta.. The data was analyzed using a two-track regression technique to identify the relationship between independent variables (celebrity endorsement, product quality) and intervening variables (brand image), followed by dependent variables. The findings of this study show that the variable Celebrity endorsment has a significant impact on brand image and purchase intent, while the variable Brand image can mediate the impact of Variable Celebrity endorsment on purchase intent, and Variable Brand image can mediate the impact of Variable Quality.
The Effect of Perceived Value and Brand Image on Customer Loyalty With Customer Satisfaction as Intervening Variable for Aerostreet Products Zidan, Muhammad; Udayana, Ida Bagus Nyoman; Cahya, Agus Dwi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6235

Abstract

With customer satisfaction acting as a mediating variable, this study examines the impact of perceived value and brand image on customer loyalty with a focus on Aerostreet products in Klaten, Central Java. Data from 118 individuals were collected via a Google Forms questionnaire utilizing non-probability and purposive sampling techniques, and path analysis was used for analysis. The results show that brand image and perceived value are not directly related to customer pleasure or loyalty. However, consumer happiness is directly impacted by brand image, and customer loyalty is therefore affected by this relationship. These findings suggest that while perceived value and brand image might not cause loyalty directly, a strong brand image raises customer satisfaction, which in turn encourages loyalty.
Co-Authors Abdul Aziz Suryadi ADEFIA RAMADONA Adi Nugroho Aditya Julita Sari Ahmad Alfian Ihsan Ahmad Alfian Ikhsan Aji, Anggoro Wisnu Al Hafri, Shahnur Aldi, Rama Yanuar Alfatunnisah, Anna Alfiatul Maulida Alfiatul Maulida Alfiatul Maulida Ambar Lukitaningsih Aminah Aminah Anggoro Wisnu Aji Anis Aprillia Sari Annisa Widilia Rahmawati Annisa, Icca Nur Anugrah Sepnu Utama Aprilianto, Flavio Apriyanto, Ari Aramintha Jacinda Puteri Arista Fajar Ningsih Asfarina Zahrotul Jannah Astuti, Sri Widiya Atma Fadna Rinaja Azizah, Ulfah Dwi Nur Bernadetta Diansepti Maharani Budiyati, Eka Candra Melania T Catur Harjo Cut Khairunnisa Cut Khairunnisa Damare, Ocsalino Dandi Rukmana Dedi Muhamad Deki Kurnia Dewi Palupi Dharmanisa, Alifia Lintang Dian Nofianti Diany Damayanti Dimas Martha Dimas Martha Kusuma Dwi Agus Nugroho Dyko Utomo Epsilandri Septyarini Epsilandri Septyarini Epsilandry Setyarini Erawati, Dian Erlin Keniya Ardinaya Erni Dwijayanti F. B, Mahdanito Fadhilla Ajeng Aqdella Fadhilla Ajeng Aqdella Fadhillah, Muinah Fajarningrum, Ani Rizky Fatra, Nargadias Fauzi, Fitriya Fauzin Annisa Fidiastuti, Fitri Fitri Fidiastuti Fransizka Ayu Kristiani Fransizka Ayu Kristiani Friska Airin Yusvita Arvianti Gendro Wiyono Hadi Saputro, Edwin Dwi Kusdantoro Hanifa Dewi Febriana Harjo, Catur Hartati Dwi Nawastuty Hasya Fatharani Heditri Rachmawati Heni Nur Amrina Henny Welsa Herman Setiawan Hesthi Setyawati Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Indriyana Septiani Ishak genius oberio Isna, Kadek Kadek Isna Karina Alviyanti Kinasis, Willis Gita Kriswanto, Dwi Agung Kurnia, Deki kusuma, nala tri Kuyun Lindasari Laeli Choerun Nikmah Larasati, Adelia Ayu Lianus, Jothsia Lindasari, Kuyun Lisa Anis Sawitri Lisa Rahmawati Lukito Oki H Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Mahda F. B. Mahdanito F. B Malinda Sarah Sukma Martha, Dimas Marthasari, Aini Meita Lulut Widyastuti Mizan Iskandar Mizan, Dwi Iskandar Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nadia, Elsa Nadya Adelin Natalia Dewi Fendal Niken Mayrenda Nikmah, Laeli Choerun Nonik Kusuma Ningrum Noraini, Jesy Nova Sari Dewi Novita Sari NOVITA WULANDARI Nur Anita Chandra Putry, Nur Anita Chandra Ocsalino Damare Ocsalino Damare Octavian, Pingky Oktarias Fatmawati Pandu Sinawung Jati Permaisita Tiara Suci Pira Maulida Pira Maulida Prabowo, Veryan Tejo Prasastiningrum, Ananda Prasetianto, Singgih Prastyatini, Sri Lestari Yuli Prawita, Dika Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Mentari Prahastiwi Raditya, Adit Rafael Erasdio Rahayu, Dela Riannisa Ramadhani, Pramudita Annisa Ratih Kusumawardhani Rejeki Sekar Dwifa Renita Carla Ramadhani Retno Wulandari Richardus Mosa Leke Riky Artya S Risal Rinofah, Risal Riskin Hidayat Rista Ridhowasti Putri Rita Purnama Sari Rizka Dwi Astuti Rizka Zulfiana Putri Rizky Andrian Rizqi Rukmana Putri Salsa Bella Larasati Sandy Khristian Santy Pujaraniam Sawitri, Lisa Anis Septiani, Indriyana Septyarini, Epsilandri Setiawan, Eko Agus Setiawan, Fery Budi Sheli Marselina Br PA Sherfina Tabatini Evany Shinta Noriyah Singgih Prasetianto Singgih Preasetianto Sinta Oktaviyani SITI FATIMAH Siti Sumartiah Sri Ayem Sri Hermuningsih SRI RAHAYU Sumadi Saputra Suryawan, Andika Febri Syahda, Herawindya Istibra Syahril Asfiah N Titi Juliani Ummi Sangidah Utama, Anugrah Sepnu Utama, Rizky Luhung Wadia Utami, Putri Dewi UTOMO, DYKO Verawati Agustina Vivin Yuwansa Wahyu Dea Endarwati Wibowo, Kurniawan Mukti Willis Gita Kinasis Wiratama, Faris Arya Wisnu Purnomo Wulan Probo Bintari Yani, Yuli Endar Yudagara, Enggar Pandu Yuli Endar Yani Yulianingsih, Wahyu Zidan, Muhammad