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FACTORS INFLUENCING CONSUMER DECISIONS IN USING HONDA BRAND MOTORCYCLES (Case Study on Students of The Faculty of Economics Management of Universitas Pembangunan Panca Budi) Dewi Nur Aini; Dewi Nurmasari Pane; Sakdiah; Lissia Salsabila; Muhammad Miftahul Khoiri
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.296

Abstract

This research aims to test and know clearly how the effect of consumer motivation and quality perception on consumer decision to use Honda Motor Cycle. This research used quantitative methods that involved 60 respondents. The data was collected using questionnaires division. Data were analyzed using a statistical formula, namely by using multiple regression analysis of the processing performed by SPSS Version 16. The result of quantitative analysis showed motivation consumer and quality perception have significant influence on consumer decision to use Honda Motor Cycle
TOURIST VISIT DECISION MODEL BASED ON COMMUNITY-BASED TOURISM (CBT) AT TOURISM DESTINATIONS Husni Muharram Ritonga; Dewi Nurmasari Pane; Sienak Krismawati Hia
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.529

Abstract

This study aims to analyze the influence of service quality, infrastructure, natural tourism attractions, and facilities on visitors’ decisions to visit Serambi Deli Beach, Deli Serdang Regency, North Sumatra, with Community-Based Tourism (CBT) serving as a moderating variable. This research employs an associative quantitative approach with a total of 71 respondents. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that all four independent variables have a positive and significant effect on visit decisions, both partially and simultaneously. CBT strengthens the influence of service quality, infrastructure, tourism attractions, and facilities on visit decisions. The findings emphasize that enhancing local community participation is crucial for improving the quality of tourism at Serambi Deli Beach.