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All Journal Gorga : Jurnal Seni Rupa Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Journal of Visual Art and Design Transformasi: Jurnal Pengabdian Masyarakat ANDHARUPA Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) KOMUNIKA Jurnal Bahasa Rupa Panggung Syntax Literate: Jurnal Ilmiah Indonesia Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal of Applied Multimedia and Networking Narada : Jurnal Desain dan Seni Journal of Innovation in Educational and Cultural Research Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Wimba: Jurnal Komunikasi Visual eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Advances In Social Humanities Research Panggung Jurnal Bahasa Rupa Jurnal Bahasa Rupa Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Didit Widiatmoko
Universitas Telkom
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PENGGUNAAN WEBSITE PORTAL BERITA SEBAGAI MEDIA INFORMASI UNTUK MAHASISWA Faizal, Mochammad; Abdillah, Muhammad Faqih; Sari I.M.S, Dea Aulia; Setiadi, Wahyu; Octavia, Denisha; Suhendari, Wulan; Soewardikoen, Didit Widiatmoko
Jurnal Bahasa Rupa Vol. 2 No. 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v2i1.217

Abstract

Abstract Website can serve as a medium to deliver information, related to academic and non-academic university activity. Telkom University as a technology-based university is appropriate to use the website as a means of supporting the activity going on inside. On the one hand, 55 Student Activity Units at Telkom University require publication media related to non-academic activities conducted. Related to this, there are already three official media that can accommodate it, but the results of the questionnaire said that students still feel that the dissemination of information is still not optimal. This is important, because website is the main channel used to disseminate information in real time. To answer these problems, the necessary data will be obtained through visual objects observation, interviews with experts, distributing questionnaires to the audience, as well as literature studies that related to relevant theories. Once the data is collected, it will be analyzed through comparative matrix to obtain conclusions and suggestions that can answer the formulation of research problems. This research aims to optimize the cyber media websites to deliver real-time and reliable information to students. The results obtained are standard forms that can be used to create an actual and trusted student news portal website.
Designing The Room 19 Mascot as a Promotional Strategy Medium Shafira Nursyah Putri; Didit Widiatmoko Soewardikoen; Hanif Azhar; Mahendra Nurhadiansyah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.7026

Abstract

The rapid development of technology has led to innovations such as library cafes, which aim to promote literacy among young people. However, the concept of library cafes is still not widely known. This research explores the effectiveness of using a mascot as a promotional strategy to enhance public awareness of The Room 19 library cafe and encourage reading interest. The study employed interviews, observations, questionnaires, and literature reviews for data collection. The findings show that the mascot, designed with an approachable and creative visual identity, effectively increases the visibility of The Room 19 among students and young professionals. The mascot represents the library cafe's brand values and creates an emotional connection with the target audience. In conclusion, using a mascot as a promotional medium has significant potential to foster literacy promotion and establish a stronger relationship with the community through engaging branding efforts.
Perancangan totebag upcycle dari limbah pakaian dan botol plastik bank sampah Bersinar Fia Izzah Maylinda; Didit Widiatmoko Soewardikoen; Hanif Azhar; Mahendra Nur Hadiansyah
Jurnal Desain Vol 12, No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i2.26105

Abstract

ANALISIS SEMIOTIKA PADA LOGO CITY BRANDING KABUPATEN BANDUNG Takbir Maliek Muhammad; Riky Azharyandi Siswanto; Didit Widiatmoko Soewardikoen; Wirania Swasty
Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 22 No 1 (2026)
Publisher : Pendidikan Bahasa dan Sastra Indonesia Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/adweda24

Abstract

ABSTRAK: Kabupaten Bandung mempunyai sebuah citra yang merepresentasikan potensi alam dan budaya sebagai daya tarik wisata. Kehadiran logo city branding yang diharapkan dapat merepresentasikan citra tersebut ternyata kurang berdampak. Hal tersebut menjadi permasalahan yang dapat diteliti. Penelitian ini menggunakan pendekatan deskriptif kualitiatif dengan analisis menggunakan semiotika Roland Barthes .Teknik pengumpulan data menggunakan studi literatur, wawancara dan kuesioner. Analisis data yang dilakukan pada penelitian ini melewati tiga tahap diantaranya adalah: reduksi data, penyajian dan penarikan kesimpulan serta vertifikasi data. Hasil dalam penelitian ini adalah terdapat makna yang terdapat pada logo city branding menggunakan kajian semiotika Barthes. Dalam logo Kabupaten Bandung ditemukan makna potensi wisata alam, dengan wisata budaya di representasikan dalam bentuk karakter wayang Arjuna. Pengetahuan tentang makna logo dapat meningkatkan komunikasi terkait potensi wisata di Kabupaten Bandung. Sebuah daerah yang terepresentasi dengan baik membuat sebuah ekosistem partisipasi masyarakat lokal yang dapat mempromosikan daerahnya sendiri. Diharapkan akan berdampak pada pertumbuhan pariwisata dan perekonomian sekitar. KATA KUNCI: Semiotika; Barthes,;city branding,;Kabupaten Bandung   SEMIOTIC ANALYSIS OF THE BANDUNG REGENCY CITY BRANDING LOGO   ABSTRACT: Bandung Regency has an image that represents its natural and cultural potential as a tourist attraction. The city branding logo, which was expected to describe this image, has proven to have little impact. This issue requires further investigation. This study employed a qualitative descriptive approach with analysis using Roland Barthes' semiotics. Data collection techniques included literature review, interviews, and questionnaires. Data analysis in this study involved three stages: data reduction, presentation and conclusion drawing, and data verification. The results of this study reveal the meaning embedded in the city branding logo using Barthes' semiotics. The Bandung Regency logo reveals the potential for natural tourism, with cultural tourism represented by the wayang character Arjuna. Understanding the logo's meaning can improve communication regarding Bandung Regency's tourism potential. A well-represented region creates an ecosystem of local community participation that can promote its own region. This is expected to impact tourism growth and the surrounding economy. KEYWORDS: Semiotics; Barthes; city branding; Bandung Regency
APPLICATION OF INTERACTIVE MEDIA AND DIGITAL MEDIA FOR THE REVITALIZATION OF THE MUSEUM POS INDONESIA Sasangka Bhima Asmara; Didit Widiatmoko Soewardikoen; Hanif Azhar; Yanuar Rahman; Andreas Rio Adriyanto
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Museum Pos Indonesia in Bandung has the potential to be a rich educational and historical tourism center, but faces challenges in attracting visitors, especially the younger generation, due to its conventional presentation and lack of utilization of digital technology. In the revitalization effort, an interactive technology-based design approach is seen as a solution to create a more engaging, informative, and relevant museum experience. This research applies a qualitative method with a Design Thinking approach, which includes five stages: empathize by conducting observations and interviews with visitors and managers, define to formulate the main problems of the museum, ideate in designing interactivity-based design solutions, prototype as a visualization of space and media, and test to test the effectiveness of the visitor experience. Digital interactive media such as touch screens, video mapping, augmented reality, and QR code-based audio systems are designed and adapted to visitor segmentation from children to adults. It is hoped that the results of this research will create a showroom atmosphere that is educative, inclusive and fun, and strengthen the position of Museum Pos Indonesia as a modern cultural institution that is able to adapt in the digital era.
Dominasi Instagram sebagai Media Pemasaran UMKM Fashion Sustainable: Studi Kasus Ealsmore dengan Pendekatan Analisis STP dan Observasi Online Fafi Rahmatillah; Riky Azharyandi Siswanto; Didit Widiatmoko Soewardikoen
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7525

Abstract

Media sosial merupakan salah satu medium eksistensi yang meningkatkan interaksi antara konsumen dan brand yang dapat menjadi faktor penting untuk posisi pasar (Bilro et al., 2022). Dengan seiringnya perkembangan beragamnya pengguna media sosial di Indonesia yang mencapai 97,8% dari total populasi berdasarkan data We Are Social, penting untuk menganalisis alasan penggunaan Instagram oleh UMKM fashion berkelanjutan Ealsmore dibandingkan dengan media sosial lain seperti Tiktok dan Facebook. Metode penelitian ini menggunakan pendekatan kualitatif melalui analisis Segmenting, Targeting, dan Positioning (STP) serta observasi daring terhadap aktivitas semua media sosial yang dimiliki Ealsmore. Hasil penelitian menunjukkan bahwa Instagram masih menjadi platform yang paling efektif dalam penyebaran informasi dan keterjangkauan audiens. Berdasarkan hasil observasi, TikTok memperoleh total 7.833 penonton, dengan 7.587 di antaranya merupakan penonton baru, namun belum menunjukkan konsistensi interaksi dan konversi. Sementara itu, Facebook belum menunjukkan data yang signifikan sebagai media promosi. Sebaliknya, Instagram menunjukkan performa yang lebih stabil dengan capaian akun (account reach) sebesar 35 akun per bulan, yang selaras dengan karakter audiens dan Positioning Ealsmore sebagai brand fashion berkelanjutan. Temuan ini menunjukkan bahwa Instagram masih menjadi media strategis bagi UMKM fashion berkelanjutan dalam membangun komunikasi brand yang informatif dan memperkuat citra pasar melalui pengembangan konten yang relevan dan edukatif.
From Local Wisdom To Cultural Branding: Visual Communication And Identity Construction In Rural Bamboo Communities Tanzila Vibia Mumtaza; Didit Widiatmoko Suwardikun; Syarif Hidayat
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/v7at7931

Abstract

This study examines how visual communication constructs collective identity through thetranslation of local wisdom into cultural branding strategies in rural bamboo handicrafts.Focusing on Muaradua village, Sukabumi, Indonesia, the study reconceptualizes branding notas a promotional technique but as a process of symbolic identity construction. Employing aqualitative case study combined with a research-based design approach, data were collectedfrom senior artisans, small enterprise managers, and local facilitators through observations,in-depth interviews, focus group discussions, and visual documentation. The findings indicatethat weak cultural positioning is primarily due to the absence of a structured, collectivelygoverned visual identity system rather than to limitations in production capacity or marketaccess. Local artistic wisdom remains fragmented because it has not been institutionalizedwithin a structured framework of visual governance. This study proposes visual brandguidelines as a mechanism of visual governance that translates cultural values into a coherentidentity system capable of stabilizing meaning across actors and media. The primarycontribution of this study lies in demonstrating how visual communication functions as aprocess of identity construction in rural creative enterprises and how collective visual systemsoperate as symbolic infrastructure in cultural branding. These findings contribute to culturalbranding theory and visual communication studies by repositioning branding as an institutionaland symbolic process rather than a short-term promotional strategy.
Perancangan Ulang Signage Laswee Creative Space untuk Mengoptimalkan Keterbacaan Signage Diswatra, Krishna; Soewardikoen, Didit Widiatmoko; Azhar, Hanif; Hadiansyah, Mahendra Nur
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.96361

Abstract

Laswee Creative Space adalah ruang kreatif yang mewadahi tenant di bidang kuliner, fashion, dan pengalaman, sekaligus menjadi tempat bagi komunitas untuk mengadakan acara. Sebagai ruang kreatif, keberadaan signage yang optimal menjadi aspek penting. Penelitian ini bertujuan mengevaluasi keefektifan signage di Laswee Creative Space dan merancang desain ulang sebagai rekomendasi untuk meningkatkan fungsionalitas dan keterbacaan signage yang ada. Metode yang digunakan adalah mix method dengan kuatitatif dan kualitatif deskriptif. Subjek penelitian ini adalah pengelola dan 72 orang pengujung. Hasil penelitian menunjukkan bahwa desain ulang signage Laswee Creative Space berhasil meningkatkan keterbacaan, melengkapi kekurangan signage yang ada, dan menyeragamkan identitas merek. Perancangan ini merekomendasikan material beton dan logam dengan finishing yang tahan lama dan estetis, sesuai dengan palet warna logo Laswee. Selain itu, informasi pada signage dirancang menggunakan kombinasi ikon dan teks untuk meningkatkan aksesibilitas. Penempatan signage difokuskan pada area strategis seperti pintu masuk dan area parkir, dengan tambahan elemen pencahayaan untuk visibilitas optimal. Proses desain ini juga melibatkan masukan dari pengelola dan pengunjung, sehingga menghasilkan signage yang lebih fungsional, inklusif, dan sesuai kebutuhan komunitas.
RANCANGAN INOVASI LAYANAN MOBILITAS DI DALAM KAMPUS DENGAN METODE DESIGN THINKING Muhamad Roihan AlAzhari; Didit Widiatmoko Soewardikoen; Hanif Azhar; Mahendra Nurhadiansyah; Hanindito Prabandaru
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 12, No 2 (2025): Mei - Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v12i2.64348

Abstract

Campus transportation at Telkom University plays a crucial role in supporting university community mobility and facilitating academic interactions and social activities. However, there are challenges affecting user satisfaction. This research employs a design-oriented approach using Design Thinking methodology to develop innovative solutions to enhance campus transportation efficiency. The analysis revealed that users desire a well-integrated transportation system, real-time information on schedules and vehicle locations, and the use of digital payment technologies. In response to these findings, a prototype of the TelU Mobility Assistant application was developed and tested using the System Usability Scale (SUS), which indicated favorable acceptance rates among users. The benefits of this study include improving efficiency and user satisfaction in campus mobility while reinforcing Telkom University's reputation as an institution focused on innovative solutions and optimal user experiences.
MELALUI BOARD GAME UNTUK MENINGKATKAN RASA KEBERSAMAAN DAN KOGNITIF PARA LANSIA DI PANTI SOSIAL TRESNA WERDHA BUDI PERTIWI Ragil Nahya Amaliani; Didit Widiatmoko Soewardikoen; Hanif Azhar; Yanuar Rahman
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 02 (2025): Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i02.12062

Abstract

Lansia merupakan fase terakhir dalam kehidupan manusia. Seiring bertambahnya usia, terdapat banyak kemunduran yang dihadapi oleh lansia, salah satunya adalah fungsi sosial. Lansia cenderung mengurangi interaksi sosial dan aktifitas bersama orang lain. Di sisi lain, lansia juga mengalami penurunan fungsi kognitif seperti gangguan fungsi memori, disorientasi, waktu, tempat dll. Permasalahan tersebut dapat mengganggu keseharian lansia dalam melakukan berbagai hal. Oleh karena itu, dibutuhkan sebuah media yang menyenangkan yang dapat dimainkan seperti permainan papan (board game) untuk lansia. Penelitian ini akan difokuskan pada perancangan board game yang memfokuskan pada kebersamaan yang memungkinkan terjadinya peningkatan interaksi antar lansia serta peningkatan kognitif lansia. Pada penelitian ini menggunakan pendekatan design thinking untuk memahami kebutuhan lansia. Proses design thinking diimplementasikan dimulai dari tahap pengumupulan data melalui observasi, wawancara, analisa data dan menentukan akar permasalahan, perancangan ide sebagai solusi dan pengujian secara langsung oleh pengguna.
Co-Authors Abdillah, Muhammad Faqih Abdillah, Muhammad Faqih AlAzhari, Muhamad Roihan Alghonyu, Dhara Alisa Dwi Putri Alit Kumala Dewi Amaliani, Ragil Nahya Aminahtul Zahroh Andreas Rio Adriyanto Andrina, Hanifaturrahmi Anggie Khairunnisa Apip Apip Ari Riadi Aris Sutejo Avison Xaquil Azhar Azizah Septiningtyas Azlina Ahmad Dandi Yunidar Dea Aulia Sari I.M.S Denisha Octavia Desthyo Putra Pangestu Diani Apsari Diswatra, Krishna Dody Achmad S.Sn Fafi Rahmatillah Faishal Mufied Al Anshary Faizal, Mochammad Faizal, Mochammad Fajriani, Mediva Dyah Fauzy, Mohamad Tohir Fia Izzah Maylinda Gagat Ekasakti Pertiwi Ghifari, Asy Syifa Rahma Guntur Guntur Hanif Azhar Hanifah, Harum Iffah Hanindito Prabandaru I Dewa Alit Dwija P I Gusti Agung Rangga Lawe Ilhamsyah, Muhammad Indrawan, Ricky Irfan Azhari Irfan Dwi Rahadianto Isyaturrodiyah, Amalina Lutfia Fatihah Rahmi Mahendra Nur Hadiansyah Mochammad Faizal Mohamad Taha Ijab Mohammad Isa Pramana Koesoemadinata Muhammad Faqih Abdillah Muhammad Yudhi Rezaldi Muhammad Yudhi Rezaldi Octavia, Denisha Octavia, Denisha Oktavian Eka Wahyuning Tyas Putra, I Dewa Alit Dwija Rabiah Abdul Kadir Ragil Nahya Amaliani Rahmandito Dwiatno RATNA SARI Razi, Aria Ar Rifanti, Alifah Hanifia Riky Azharyandi Siswanto Rizka Arika Roihan, Muhamad Romadhoni, Bobby Sari I.M.S, Dea Aulia Sari I.M.S, Dea Aulia Sari Ramadeni Sasangka Bhima Asmara Setyonugroho, Kukuh Nur Shafa Tasya Azzahra Shafira Nursyah Putri Soewarlan, Santosa Suhendari, Wulan Suhendari, Wulan Sunarmi Sunarmi Syarif Hidayat Takbir Maliek Muhammad Tanzila Vibia Mumtaza Taufik Murtono Wahdan Arum Inawati Wahyu Setiadi Wahyu Setiadi, Wahyu Wirania Swasty Wulan Suhendari Yanuar Rahman Yusantiar, Renta