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Didit Widiatmoko
Universitas Telkom
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IMPLEMENTATION OF DESIGN THINKING IN THE BRAND ACTIVATION PROCESS OF BAGUS KUMBAH MSME (SHOE CARE SERVICE BUSINESS) Putra Pangestu, Desthyo; Soewardikoen, Didit Widiatmoko
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9490

Abstract

Shoe fashion trends are increasingly influenced by various needs, such as functional, collection, or resale. This trend opens up business opportunities for shoe care services, as not all members of the general public can carry out appropriate shoe care, because it requires special knowledge and expertise. However, there are obstacles in introducing shoe care service brands to the public, as experienced by the Bagus Kumbah brand, one of the shoe washing service brands that is relatively new. In the initial stage, business improvement efforts were mapped on the business model canvas after identifying various problems, such as the need to increase public awareness of the brand.Efforts to reach and determine consumer targets to expand the scope of consumer targets and establish treatment processes for interaction with consumers directly and indirectly through social media to provide an impression of experience during the transaction process through various design solutions produced. The problem-solving process usesdesign thinking, which includes the process of data acquisition, data processing, generating various problem solutions, and implementing the initial solution. As a result, a series of brand activation processes has an impact on increasing the number of engagements on Bagus Kumbah's social media, increasing the number of new consumers,and further increasing the loyalty of existing consumers.meningkatkan loyalitas konsumen lama.
Co-Authors Abdillah, Muhammad Faqih Abdillah, Muhammad Faqih AlAzhari, Muhamad Roihan Alghonyu, Dhara Alit Kumala Dewi Amaliani, Ragil Nahya Aminahtul Zahroh Andreas Rio Adriyanto Andrina, Hanifaturrahmi Anggie Khairunnisa Apip Apip Ari Riadi Aris Sutejo Avison Xaquil Azhar Azhari, Irfan Azizah Septiningtyas Azlina Ahmad Azzahra, Shafa Tasya Dandi Yunidar Dea Aulia Sari I.M.S Denisha Octavia Diani Apsari Dody Achmad S.Sn Faishal Mufied Al Anshary Faizal, Mochammad Faizal, Mochammad Fajriani, Mediva Dyah Fauzy, Mohamad Tohir Fia Izzah Maylinda Gagat Ekasakti Pertiwi Ghifari, Asy Syifa Rahma Guntur Guntur Hanif Azhar Hanifah, Harum Iffah Hanum, Ismiyati I Dewa Alit Dwija P I Gusti Agung Rangga Lawe Ilhamsyah Indrawan, Ricky Irfan Dwi Rahadianto Irwan Sudarisman Isyaturrodiyah, Amalina Krishna Diswatra Mahendra Nur Hadiansyah Mochammad Faizal Mohamad Taha Ijab Mohammad Isa Pramana Koesoemadinata Muhammad Faqih Abdillah Muhammad Yudhi Rezaldi Muhammad Yudhi Rezaldi Octavia, Denisha Octavia, Denisha Oktavian Eka Wahyuning Tyas Prabandaru, Hanindito Putra Pangestu, Desthyo Putra, I Dewa Alit Dwija Putri, Alisa Dwi Rabiah Abdul Kadir Rahmandito Dwiatno Rahmatillah, Fafi Rahmi, Lutfia Fatihah RATNA SARI Razi, Aria Ar Rifanti, Alifah Hanifia Riky Azharyandi Siswanto Rizka Arika Romadhoni, Bobby Sari I.M.S, Dea Aulia Sari I.M.S, Dea Aulia Sari Ramadeni Setyonugroho, Kukuh Nur Shafira Nursyah Putri Soewarlan, Santosa Suhendari, Wulan Suhendari, Wulan Sunarmi Sunarmi Taufik Murtono Wahdan Arum Inawati Wahyu Setiadi Wahyu Setiadi, Wahyu Wirania Swasty Wulan Suhendari Yanuar Rahman Yusantiar, Renta