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All Journal Jurnal Penyuluhan JPK (Jurnal Pendidikan Khusus) MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jesya (Jurnal Ekonomi dan Ekonomi Syariah) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Manajemen Sistem Informasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Ilomata International Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Inspirasi Binsis dan Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Applied Science Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Manajemen dan Pemasaran Digital IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Holistik Jurnal Kesehatan Jurnal Ragam Pengabdian INTERACTION: Jurnal Pendidikan Bahasa Journal of Applied Engineering and Social Science
Leni Cahyani
Telkom University
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Pengaruh Adopsi AI Art Generator terhadap Minat dan Kepercayaan Konsumen dalam Menggunakan Jasa Ilustrator Hyuna Media di Kota Bandung Dandi Kurnia Saputra; Leni Cahyani; Bethani Suryawandani
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3hty3334

Abstract

This study examines the effect of AI Art Generator adoption on consumer trust and interest in using Hyuna Media's illustration services in Bandung. Using a descriptive quantitative causal-associative approach, data from 100 respondents were collected via a 1–7 Likert questionnaire and analyzed with SEM-PLS. All constructs proved valid and reliable (AVE 0.508–0.546; Composite Reliability > 0.70). AI Art Generator Adoption had a significant positive effect on Consumer Trust (β = 0.689; p = 0.000) and Consumer Interest (β = 0.604; p = 0.000), while Consumer Trust also significantly affected Consumer Interest (β = 0.189; p = 0.044). The model explained 47.5% of the variance in Trust and 42.8% in Interest. Findings confirm that Hyuna Media's success in positioning AI as a supporting tool—rather than a replacement—for human illustrators is key to building trust that drives consumer interest.
Co-Authors Abdillah Ainie, Siti Agus Maolana Hidayat Aisyah Amajida Jauza Alphino Pradifta Nugraha Andi Filsah Muslimat Apriana, Ayu Arlin Ferlina Mochamad Trenggana Asep Sufyan Muhakik Asmuliyati Nahnu Astri Wulandari Ati Mustikasari Atien Nur Chamidah Audiena, Siti Syarla Bayu Asliza Fadila Bethani Suryawandani Bethani Suryawardani Dandi Kurnia Saputra Dandy Marcelino Dandy Marcelino Darren Desvera, Sebastian Devi, Natalia Dian Sari Unga Waru Didit Endriawan Diva Aulia Donni Junipriansa Donny Trihandono Donny Trihanondo Dwitya Dimas Pramudya Eka Irawati, Eka Fadila, Bayu Asliza Fanni Husnul Hanifa Faras , Abu Ganjar Mohamad Disastra Guna, Kestu Galang Harrie Lutfie Harrie Lutfie Harrie Lutfie Hauzan, Mochammad Azmi Faiq Ilham Pangestu, Mahardika Imelda Maulana, Fransisca Karniawati, Nia Kaulika, Isava Dea Khoirullah, Akfin Laksmi Saraswati Maharani, Sandra Marcelino, Dandy Muhammad Quinadzan Al Fajr Syam Muhammad Raffy Asri Muhammad Rizky Saefullah Najwa, Savira Nasty, Prisky Dwi Nawwaf, Fayyadh Nellyaningsih Novantiani, Anne Novliana, Siska Zuherni Nurzahra Sugiharti Pradnyamita A.ar, Caroline Angel Rahmat Hidayat Rahmat Hidayat Ratna Rintaningrum Riska Aprilina Rizqi Awalia Ilma Roedavan, Rickman Roihan Ahmad Takholi Sampurno Wibowo Samsura, Datuk Ilhan Marsha Simanullang, Sanco Siska Zuherni Novliana Siti Nurzanah Soni Sadono Subandi, Yeyen Suherminingsih , Nina Sri Sukma Sulastri Sulastri Sulthan Rafi Deevan Haryadi Tirta Prasatia Tri Haryotedjo Wibowo, Pratama Prizal Widya Sastika Yessa Winardi