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Taat Kuspriyono, Taat
Universitas Bina Sarana Informatika
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Journal : AKUNTABILITAS

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Pengaruh Biaya Promosi Terhadap Dana Pihak Ketiga Pada PT. Bank BRI Syariah Indonesia Tbk Suhartono Suhartono; Suci Dwi Purwati; Taat Kuspriyono; Vera Agustina Yanti; Lukman Hakim
Akuntabilitas Vol 15, No 1 (2022)
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/akt.v15i1.24207

Abstract

One way to increase third party funds is through promotion of bank services and products so that people are interested in saving their money at the bank. The purpose of this study is to analyze the effect of Promotional Costs on TPF. The sample data was taken from the BRI Syariah website for 2016–2020 monthly data analysis methods using statistical analysis of correlation, determination, and regression. The results showed that the relationship formed from two variables had a correlation coefficient of more than one and the direction of the relationship was positive, and the effect of promotion costs on third party funds was 0.038%. This figure was obtained from the results of the determination test. The regression equation formed between promotion costs and third party funds is = 26705681.242 + 203.726X.
Co-Authors . Syamsulbahri Abdurrachman Abdurrachman, Abdurrachman Adhar, Andi Muhammad Agustina Yanti, Vera Ai Halimah Aisy, Nabilah Rihadatul Ana Ramadhayanti Anatassya, Anatassya Annissa winda junita Anwar, Syafina Ardana, Mohamad Arifai Ilyas Azlina, Yunidyawati Bay, David Eko Octavian Dafa Firmansyah Hidayat Damayanti, Widya Dante Rio Sebastian Dede Mustomi Dede Suleman Dedi Suharyadi Della Wulandari Dewi Ayu Nur Wulandari Dewi Ayu Nur Wulandari Dinar Riftiasari Donny Dharmawan Dyah Octavia Eigis Yani Pramularso Ela Nurela Sari Ela Nurelasari Elmira Siska Elpa Hermawan Fahmi Kamal Fahmi Kamal Fatiha, Syalysia Luna Fatikha Turrizkiyah Fatkhuri Fauziah Rahmah Fitri Rahmiyatun Hanna Febriyani Hanum, Nur Alliza Pramudya Resita Hartanto Haryani Helmi Ali Hilarius Wandan Ibnu Akil Ida Zuniarti Ida Zuniarti, Ida Ilham Maulana Imelda Sari Iqbal Saputra Istiqomah Melati Subardi Jayawarsa, A.A. Ketut Joko Ariawan Junita Marcela Putri Junita Marcela Putri Karlina, Eulin Kespandiar, Tengku Lady Diana Warpindyastuti Lestari, Hana Dwi Lukman Hakim Lukman Hakim Lukman Hakim Luthfia Alfianti Maulida, Anjelika Melistiana Rachmawati Murifal, Badar Musran Munizu Nadia Azahra Natasya Rizkia Rahmadona Nauval, Rossi Ramadhanty Niken Larasati Nisa, Navira Aura Nur Azizah Nurvi Oktiani Olivia Zahra Khairyama Piko Hendrianto Rafin Dwi Purnomo Rani Kurniasari Rianti Setyawasih Riezky Pahlevi, Raden Mohammad Roy Irawan Salsabila, Jihan Salvana, Alsa Diva Silaban, Indry Sinthya dewi SILVIA EKASARI Siti Nur Halizah Slamet Heri Winarno Sofyan Marwansyah sonny fransisco siboro Sri Rusiyati Suci Dwi Purwati Sugeng Karyadi Suhar tono Suhartono Suhartono suhartono - Suhartono Suhartono Suhartono Suhartono Sunarti Sunarti Sunarti Syam, Amandasyifa Syamsul Arifin Syarief Eko Margono Teddy Shandro Sihombing Teni Agustina Urmila Tri Cahyani Vera Agustina Yanti Wa Ode Nur Ainun Winda Rahmawati Yudyanto Ilham Perdana Yuliantari, Kartika Yusuf, Ghufran Faishal