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All Journal Wanastra : Jurnal Bahasa dan Sastra Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan Jurnal Ekonomi West Science Business and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Indonesian Journal of Innovation Science and Knowledge JER
Iwan Adinugroho
Universitas Muhammadiyah Mamuju
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE EFFECT OF PROFITABILITY MEDIATION ON INCREASING COMPANY VALUE THROUGH CORPORATE SOCIAL RESPONSIBILITY Mahdi Mahdi; Irwan Moridu; Teguh Setiawan Wibowo; Andrew Shandy Utama; Iwan Adinugroho; Amalia Amalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8414

Abstract

This research is motivated by the importance of corporate value as an indicator of prosperity for shareholders. This study aims to identify and analyze the effect of mediating profitability on increasing firm value through corporate social responsibility. The population of this study are all manufacturing companies listed on the IDX for 2019-2021. Using the purposive sampling technique, a sample of 15 companies was obtained. The measurement of the profitability variable uses an indicator from Hartono (2018), namely Return on Equity (ROE). The measurement of corporate social responsibility variables uses seven indicators from Sembiring (2005), namely environment, energy, occupational health and safety, workforce, products, community involvement, and the general public. The measurement of firm value variables uses indicators from Weston and Copeland (2008), namely the Price Earning Ratio (PER). The collected data were then analyzed using descriptive statistics, inferential statistics, and regression analysis. The results of this study indicate that 1) Corporate Social Responsibility has a positive and significant effect on firm value, and 2) Profitability is able to mediate the effect of Corporate Social Responsibility on firm value. The results of this research indicate that if the company wants to increase the value of the company, the company must increase Corporate Social Responsibility and be strengthened by Profitability.
Analisis Peran Harga Dan Brand Image Terhadap Purchase Decision Produk Hand Sanitizer Iwan Adinugroho; Yohanis Tasik Allo; Nurwita Nurwita; Mutiasari Mutiasari; Nurul Hasanah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1438

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian hand sanitizer Fitso di Jakarta. Dimanavariabel independen yang terdiri dari citra merek dan harga mempengaruhi keputusan pembelian sebagai variabel dependennya. Metodepengumpulan data pada penelitian ini menggunakan kuesioner yang diisi oleh responden yaitu konsumen dari hand sanitizer Fitso yang pernahmembeli produk hand sanitizer Fitso. Pengambilan sampel sebanyak 125 orang responden dalam penelitian ini menggunakan metode nonprobability sampling. Hasil pengujian secara parsial atau uji t menunjukkan citra merek dan harga terhadap keputusan pembelian hand sanitizerFitso adalah signifikan. Kondisi ini diindikasikan dengan perolehan signifikan masing – masing variabel bebas tersebut kurang dari ? = 5% . Hasilpengujian secara simultan menunjukkan pengaruh yang digunakan sebagai model penelitian secara bersama – sama terhadap keputusan pembelianhand sanitizer Fitso adalah signifikan. Hal ini didukung dengan hasil nilai f hitung yang lebih besar dari F tabel yaitu 66,345 > 3,07 menunjukkan adanyahubungan antara variabel bebas tersebut secara bersama – sama terhadap keputusan pembelian hand sanitizer Fitso. Kata Kunci: Citra Merek, Harga, Keputusan Pembeli
The Role of the Financial Services Authority in Supervision of Fraud Prevention in Life Insurance Companies in Indonesia Iwan Adinugroho; Rusdiaman Rauf; Nyamin Sucipto
Jurnal Economic Resource Vol. 5 No. 1 (2022): March-October
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v5i1.258

Abstract

This study aims to provide a monitoring strategy, especially in the field of preventing fraud in life insurance companies in Indonesia. The form of this research is qualitative and follows a normative approach by reviewing the duties, objectives, and authorities of the Financial Services Authority to prevent fraud in life insurance companies. The object of this research is a life insurance company that has been declared bankrupt by the Financial Services Authority, namely PT. Bumi Asih Jaya Life Insurance. The results of this study provide an overview of fraud prevention strategies at life insurance companies in the form of emphasis on supervision through the audit function, especially in the field of direct examination of reports made by life insurance companies and then matched with documents owned by insurance. Supervision must be carried out regularly and consistently.
Augmented Reality Marketing: Creating Immersive Brand Experiences Salamatun Asakdiyah; Siti Amirah Makarim; Iwan Adinugroho
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10581

Abstract

This research investigates the effects of augmented reality marketing on consumer behavior and brand perception within the context of Indofood Yogyakarta. Using a quantitative research design, a sample of 100 customers was randomly selected, and path analysis was conducted to examine the direct and indirect relationships between augmented reality, user engagement, user perception of innovation, and brand experience. The results indicate significant direct effects of augmented reality and user engagement on brand experience, highlighting the importance of augmented reality technology and consumer engagement in shaping positive brand experiences. Furthermore, the study reveals a significant indirect effect of augmented reality on brand experience through user perception of innovation, emphasizing the mediating role of consumers' perceptions of innovation. However, the indirect effect of user engagement on brand experience through user perception of innovation was nonsignificant, suggesting the need for further exploration of alternative pathways. These findings provide valuable insights for marketers aiming to enhance consumer engagement, satisfaction, and loyalty through augmented reality marketing strategies in Yogyakarta's competitive market landscape.
The Impact of Green Investment, Public Education, and the Use of Renewable Resources on Economic Prosperity in Indonesia Loso Judijanto; Iwan Adinugroho; Usman Tahir; Muhammad Abdul Ilah; Eko Sudarmanto
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1481

Abstract

This study explores the impact of Green Investment, Public Education, and Renewable Resources on Economic Prosperity in Indonesia. A quantitative analysis was conducted using a sample of 160 respondents, employing a Likert scale (1-5) and data analysis through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between all three independent variables (Green Investment, Public Education, Renewable Resources) and Economic Prosperity. Green Investment positively contributes to economic growth by fostering innovation and reducing environmental degradation. Public Education enhances human capital, driving productivity and economic development. Renewable Resources provide sustainable solutions for long-term energy security, job creation, and economic resilience. The study underscores the importance of integrated policies that promote sustainable investments, improve education systems, and expand the use of renewable resources to achieve long-term economic prosperity in Indonesia.
Analisis Peran Jumlah Utang Beredar, Utang Luar Negeri dan Pembiayaan Terhadap Inflasi Irwan Moridu; Amalia; Iwan Adinugroho; Suwanti; Rohsita Amalyah Rasyid
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4425

Abstract

Abstrak Inflasi merupakan permasalahan yang terjadi di setiap negara berkembang termasuk Indonesia. Penelitian ini bertujuan untuk menentukan penyebab inflasi melalui analisis determinan inflasi yaitu faktor-faktor ekonomi baik ekonomi konvensional maupun ekonomi syariah. Penelitian ini menggunakan data sekunder dan metode VECM. Variabel yang digunakan pada penelitian ini adalah FINC, PUAS, JUB(M2), ULN dan INFLASI. Hasil penelitian ini menunjukkan variabel INFLASI Lag 1 memiliki pengaruh yang positif dan INFLASI Lag 2 memiliki pengaruh yang negatif terhadap INFLASI dalam jangka pendek sedangkan variabel FINC, PUAS, JUB(M2), dan ULN tidak memiliki pengaruh yang signifikan. Hasil VECM jangka panjang menunjukkan bahwa variabel FINC dan JUB memiliki pengaruh positif sedangkan variabel ULN memiliki pengaruh negatif. Dalam jangka panjang variabel PUAS berpengaruh negatif tidak signifikan terhadap INFLASI. Kata Kunci: Inflasi, Determinan Inflasi, Ekonomi Syariah, VECM
Analisis Faktor Determinan Consumer Decision Produk Halal pada Aplikasi Pesan Antar Makanan Iwan Adinugroho; Hendy Tannady; Eva Solina Gultom; Sari Fitri; Nova Erliyana
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4437

Abstract

Abstrak Di era modern, dimana ilmu pengetahuan serta teknologi canggih berkembang pesat, pola hidup serta kebutuhan manusia juga turut berkembang. Kebutuhan wanita untuk tampil cantik akan menciptakan potensi pasar bagi produsen kosmetik. Dengan penduduk Indonesia yang mayoritas muslim, maka produk makanan yang halal akan menjadi pilihan utama bagi setiap orang yang ingin menjalankan syariat islam. Penelitian ini bertujuan untuk menguji apakah kemudahan, religiusitas, dan pengetahuan produk berpengaruh terhadap keputusan pembelian. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data menggunakan data primer melalui kuesioner. Metode sampel yang digunakan yaitu simple random sampling. Jumlah responden sebanyak 100 sampel responden. Hasil penelitian ini menunjukkan bahwa variabel kemudahan dan pengetahuan produk berpengaruh positif dan signifikan tehadap keputusan pembelian. Sedangkan variabel religiusitas tidak berpengaruh terhadap keputusan pembelian. Kata Kunci: Kemudahan, Religiusitas, Pengetahuan Produk, Keputusan Pembelian
Hedonic Lifestyle And Social Interaction As A Moderating Variable of The Influence of Brand Ambassadors on Customer Satisfaction: Penelitian Iwan Adinugroho; Johannes P. Kumagaya; Muhammad Aqshel Revinzky Nizar; Nersiwad; Hartono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5363

Abstract

This study aims to investigate the moderating role of hedonic lifestyle and social interaction in the relationship between brand ambassador use and customer satisfaction. Amidst intense global brand competition, selecting public figures as brand ambassadors has become a key strategy to increase consumer trust and satisfaction. However, the effectiveness of this strategy often depends on the psychographic and sociological characteristics of consumers themselves. Using a quantitative method with a survey approach on 350 respondents who use beauty products, the data were analyzed using Structural Equation Modeling (SEM). The results show that brand ambassadors have a positive and significant influence on customer satisfaction. Key findings reveal that social interaction significantly strengthens this influence, while hedonic lifestyle acts as an emotional catalyst that increases expectations and satisfaction with the brand. The implications of this study suggest that marketing managers should focus not only on the popularity of brand ambassadors, but also on the social ecosystem and lifestyle of the target audience to optimize long-term satisfaction.
Pengaruh Salesperson Expertise Dan Perceived Price Fairness Terhadap Consumer Loyalty Pada Konsumen Toko Tunas Mulia Cosmetic Mamuju Tri Agustina; Muhammad Arsyad; Suharlina Suharlina; Iwan Adinugroho; Muhammad Sibgatullah
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 3 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i3.310

Abstract

Penelitian ini bertujuan menganalisis pengaruh salesperson expertise dan perceived price fairness terhadap consumer loyalty pada konsumen Toko Tunas Mulia Cosmetic Mamuju, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah seluruh konsumen Toko Tunas Mulia Cosmetic Mamuju yang jumlahnya tidak diketahui secara pasti, sehingga penentuan jumlah sampel menggunakan rumus Cochran dan diperoleh 96 responden melalui teknik purposive sampling. Data dikumpulkan melalui observasi, wawancara tidak terstruktur, kuesioner berskala Likert lima poin, dan dokumentasi, kemudian dianalisis menggunakan uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi dengan bantuan program IBM SPSS. Hasil penelitian menunjukkan bahwa secara parsial salesperson expertise berpengaruh positif dan signifikan terhadap consumer loyalty (β = 0,271; t = 2,510; sig. 0,014), demikian pula perceived price fairness berpengaruh positif dan signifikan (β = 0,529; t = 4,906; sig. 0,000). Secara simultan, kedua variabel independen berpengaruh positif dan signifikan terhadap consumer loyalty (F = 63,074; sig. 0,000). Nilai R Square sebesar 0,576 dan Adjusted R Square sebesar 0,567 menunjukkan bahwa 57,6% variasi loyalitas konsumen dapat dijelaskan oleh kedua variabel independen, sedangkan 42,4% sisanya dipengaruhi faktor lain di luar model. Temuan ini menegaskan bahwa perceived price fairness merupakan determinan paling dominan dalam membentuk loyalitas konsumen ritel kosmetik, sehingga penetapan harga yang adil dan transparan perlu menjadi prioritas strategis yang didukung penguatan kompetensi tenaga penjual.
Co-Authors Amalia Amalia Amalia Andi Indra Martini Andrew Shandy Utama Dandi Rivaldi Dirgahayu Dirgahayu Eko Sudarmanto Eva Solina Gultom Hartono Hartono Hendy Tannady Irwan Moridu Ismayani Ismayani Itot Bian Raharjo Johannes P. Kumagaya Kraugusteeliana Kraugusteeliana Lili Fadli Muhamad Loso Judijanto Mahdi Mahdi Moh. Jaad Elhaque Muchtar Muchtar Muh. Ferils Muhammad Abdul Ilah Muhammad Aqshel Revinzky Nizar Muhammad Arsyad Muhammad Sibgatullah Mutiasari Mutiasari Nersiwad Nova Erliyana Nur Auliah Nurul Hasanah Nurwita Nurwita Nyamin Sucipto Ramli S Reihart Jocks Rohsita Amalia Rasyid Rohsita Amalyah Rasyid Rusdiaman Rauf Salamatun Asakdiyah Sari Fitri Sari Mariahma Nova Sipayung Shafwan Nugraha Siti Amirah Makarim Suharlina Suharlina Suwanti Teguh Setiawan Wibowo Tri Agustina Usman Tahir Yati Heryati Yohanis Tasik Allo