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All Journal Wanastra : Jurnal Bahasa dan Sastra Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi West Science Business and Management JER
Iwan Adinugroho
Universitas Muhammadiyah Mamuju
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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THE EFFECT OF PROFITABILITY MEDIATION ON INCREASING COMPANY VALUE THROUGH CORPORATE SOCIAL RESPONSIBILITY Mahdi Mahdi; Irwan Moridu; Teguh Setiawan Wibowo; Andrew Shandy Utama; Iwan Adinugroho; Amalia Amalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8414

Abstract

This research is motivated by the importance of corporate value as an indicator of prosperity for shareholders. This study aims to identify and analyze the effect of mediating profitability on increasing firm value through corporate social responsibility. The population of this study are all manufacturing companies listed on the IDX for 2019-2021. Using the purposive sampling technique, a sample of 15 companies was obtained. The measurement of the profitability variable uses an indicator from Hartono (2018), namely Return on Equity (ROE). The measurement of corporate social responsibility variables uses seven indicators from Sembiring (2005), namely environment, energy, occupational health and safety, workforce, products, community involvement, and the general public. The measurement of firm value variables uses indicators from Weston and Copeland (2008), namely the Price Earning Ratio (PER). The collected data were then analyzed using descriptive statistics, inferential statistics, and regression analysis. The results of this study indicate that 1) Corporate Social Responsibility has a positive and significant effect on firm value, and 2) Profitability is able to mediate the effect of Corporate Social Responsibility on firm value. The results of this research indicate that if the company wants to increase the value of the company, the company must increase Corporate Social Responsibility and be strengthened by Profitability.
Analisis Peran Harga Dan Brand Image Terhadap Purchase Decision Produk Hand Sanitizer Iwan Adinugroho; Yohanis Tasik Allo; Nurwita Nurwita; Mutiasari Mutiasari; Nurul Hasanah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1438

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian hand sanitizer Fitso di Jakarta. Dimanavariabel independen yang terdiri dari citra merek dan harga mempengaruhi keputusan pembelian sebagai variabel dependennya. Metodepengumpulan data pada penelitian ini menggunakan kuesioner yang diisi oleh responden yaitu konsumen dari hand sanitizer Fitso yang pernahmembeli produk hand sanitizer Fitso. Pengambilan sampel sebanyak 125 orang responden dalam penelitian ini menggunakan metode nonprobability sampling. Hasil pengujian secara parsial atau uji t menunjukkan citra merek dan harga terhadap keputusan pembelian hand sanitizerFitso adalah signifikan. Kondisi ini diindikasikan dengan perolehan signifikan masing – masing variabel bebas tersebut kurang dari ? = 5% . Hasilpengujian secara simultan menunjukkan pengaruh yang digunakan sebagai model penelitian secara bersama – sama terhadap keputusan pembelianhand sanitizer Fitso adalah signifikan. Hal ini didukung dengan hasil nilai f hitung yang lebih besar dari F tabel yaitu 66,345 > 3,07 menunjukkan adanyahubungan antara variabel bebas tersebut secara bersama – sama terhadap keputusan pembelian hand sanitizer Fitso. Kata Kunci: Citra Merek, Harga, Keputusan Pembeli
The Role of the Financial Services Authority in Supervision of Fraud Prevention in Life Insurance Companies in Indonesia Iwan Adinugroho; Rusdiaman Rauf; Nyamin Sucipto
Jurnal Economic Resource Vol. 5 No. 1 (2022): March-October
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v5i1.258

Abstract

This study aims to provide a monitoring strategy, especially in the field of preventing fraud in life insurance companies in Indonesia. The form of this research is qualitative and follows a normative approach by reviewing the duties, objectives, and authorities of the Financial Services Authority to prevent fraud in life insurance companies. The object of this research is a life insurance company that has been declared bankrupt by the Financial Services Authority, namely PT. Bumi Asih Jaya Life Insurance. The results of this study provide an overview of fraud prevention strategies at life insurance companies in the form of emphasis on supervision through the audit function, especially in the field of direct examination of reports made by life insurance companies and then matched with documents owned by insurance. Supervision must be carried out regularly and consistently.
Augmented Reality Marketing: Creating Immersive Brand Experiences Salamatun Asakdiyah; Siti Amirah Makarim; Iwan Adinugroho
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10581

Abstract

This research investigates the effects of augmented reality marketing on consumer behavior and brand perception within the context of Indofood Yogyakarta. Using a quantitative research design, a sample of 100 customers was randomly selected, and path analysis was conducted to examine the direct and indirect relationships between augmented reality, user engagement, user perception of innovation, and brand experience. The results indicate significant direct effects of augmented reality and user engagement on brand experience, highlighting the importance of augmented reality technology and consumer engagement in shaping positive brand experiences. Furthermore, the study reveals a significant indirect effect of augmented reality on brand experience through user perception of innovation, emphasizing the mediating role of consumers' perceptions of innovation. However, the indirect effect of user engagement on brand experience through user perception of innovation was nonsignificant, suggesting the need for further exploration of alternative pathways. These findings provide valuable insights for marketers aiming to enhance consumer engagement, satisfaction, and loyalty through augmented reality marketing strategies in Yogyakarta's competitive market landscape.
The Impact of Green Investment, Public Education, and the Use of Renewable Resources on Economic Prosperity in Indonesia Loso Judijanto; Iwan Adinugroho; Usman Tahir; Muhammad Abdul Ilah; Eko Sudarmanto
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1481

Abstract

This study explores the impact of Green Investment, Public Education, and Renewable Resources on Economic Prosperity in Indonesia. A quantitative analysis was conducted using a sample of 160 respondents, employing a Likert scale (1-5) and data analysis through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between all three independent variables (Green Investment, Public Education, Renewable Resources) and Economic Prosperity. Green Investment positively contributes to economic growth by fostering innovation and reducing environmental degradation. Public Education enhances human capital, driving productivity and economic development. Renewable Resources provide sustainable solutions for long-term energy security, job creation, and economic resilience. The study underscores the importance of integrated policies that promote sustainable investments, improve education systems, and expand the use of renewable resources to achieve long-term economic prosperity in Indonesia.
Co-Authors Amalia Amalia Andi Indra Martini Andrew Shandy Utama Dandi Rivaldi Dirgahayu Dirgahayu Eva Solina Gultom Hendy Tannady Irwan Moridu Ismayani Ismayani Itot Bian Raharjo Kraugusteeliana Kraugusteeliana Lili Fadli Muhamad Loso Judijanto Mahdi Mahdi Moh. Jaad Elhaque Muchtar Muchtar Muh. Ferils Muhammad Abdul Ilah Muhammad Arsyad Mutiasari Mutiasari Nur Auliah Nurul Hasanah Nurwita Nurwita Nyamin Sucipto Ramli S Reihart Jocks Rohsita Amalia Rasyid Rusdiaman Rauf Salamatun Asakdiyah Sari Fitri Sari Mariahma Nova Sipayung Shafwan Nugraha Siti Amirah Makarim Sudarmanto, Eko Suharlina Suharlina Suwanti Teguh Setiawan Wibowo Usman Tahir Yati Heryati Yohanis Tasik Allo