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Journal : WIDYA MANAJEMEN

Pengaruh Commitment, Trust terhadap Customer Satisfaction dan Customer Loyalty Bayu Aprilianto; Henny Welsa; Ida Bagus Nyoman Udayana
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1743

Abstract

The purpose of this study was to determine the analysis of the influence of commitment, trust on customer satisfaction, and customer loyalty in Bento Kopi Yogyakarta. This research is quantitative research. The sample in this study is part of the target population, 100 respondents from Bento Kopi Yogyakarta customers, where the sample is determined by the Slovin formula. Data collection is done by using the method of collecting questionnaires or questionnaires. The data analysis technique used is a regression technique which is supported by the t-test and classical assumptions, the data that has been obtained is processed using SPSS 21. The results of this study indicate that the commitment variable has a positive effect on customer satisfaction based on the t-test with a value of 3,930 with a significance <0.05 so that Ho is rejected and Ha is accepted, the trust variable has a positive effect on customer satisfaction based on the t-test with a value of 8.163 with a significance <0.05 so that Ho is rejected and Ha is accepted, the customer satisfaction variable has a positive effect on customer loyalty based on the t-test with a value of 4.013 with a significance <0.05 so Ho is rejected and Ha is accepted, the commitment variable has a positive effect on customer loyalty based on the t-test with a value of 3.929 with a significance <0.05 so Ho is rejected and Ha is accepted, the trust variable has a positive effect on customer loyalty based on the test td with a value of 2.207 with a significance of <0.05 so that Ho is rejected and Ha is accepted.
Pengaruh Persepsi Harga, Kualitas Produk terhadap Customer Satisfaction dan Keputusan Pembelian Konsumen Mohammad Arief Baehaqi; Ida Bagus Nyoman Udayana; Henny Welsa
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1878

Abstract

This research is survey research, with a quantitative approach. This study aims to determine the relationship between price perception variables, product quality variables, customer satisfaction, and consumer purchasing decisions by conducting a survey of Yogyakarta Indomaret customers. The sample was determined by the Slovin formula. The sampling technique used was simple accidental sampling using a questionnaire. The results of this study indicate that the Price Perception Variable has a significant effect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05 resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on Customer Satisfaction because based on the t-test of 2,973 with a significance <0.05, this results in Ho being rejected and Ha being accepted. The customer satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by the t-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The price perception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127 with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has a significant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05 which makes Ho rejected while Ha is accepted
Co-Authors Abdurahman Abdurrahman Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri