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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos
Andala Rama Putra Barusman
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Journal : Islamic Ecomonics Journal

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Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Umpusinga, Hasrun Afandi; Warganegara, Tri Lestira Putri; Alam, Iskandar Ali; Habiburrahman, Habiburrahman; Barusman, Andala Rama Putra
Islamic Economics Journal Vol. 10 No. 2 (2024)
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i2.12133

Abstract

This research focuses on the factors that interact with each other and influence consumers' purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords "Purchase Decision" and "Travel" in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing,  Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Co-Authors . Marzuki A A, Iskandar A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Ainita, Okta Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Aras, Irsan Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Belinda, Sherliana Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Defrizal Defrizal Defrizal Dessully, Maharanni Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Luwiha, Luwiha M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Sudiana, Trianisa Aldina Fitri Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Syamsu Rizal Syamsurizal Syamsurizal Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa