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The Influence of Performance Expectations, Knowledge of Accounting Software, and Business Expectations on MSMEs Profitability Using Cloud Accounting as a Moderator Variable (MSMEs In Bandar Lampung City) Vanessa Gabriela; Andala Rama Putra Barusman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4216

Abstract

This study aims to analyze the influence of performance expectation variables, knowledge of accounting software, and business expectations on profitability mediated by cloud accounting. This type of research is quantitative research with primary data from respondents through questionnaire data collection using Google Form. The population in this study was 30 MSMEs domiciled in Bandar Lampung City. Data is analyzed using PLS-SEM in the SmartPLS 4 application. Based on the research results, Performance Expectations have a significant positive effect on profitability, while business Expectations and Knowledge of Accounting Software do not have a significant positive effect on profitability. In addition, Performance Expectations and Knowledge of Accounting Software have a significant positive effect on profitability through the use of cloud accounting, while Business expectations do not have a significant positive effect on profitability through the use of cloud accounting, and Performance Expectations and Knowledge of Accounting Software have a significant positive effect of cloud accounting, while Business Expectations do not have a significant positive effect of cloud accounting.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus pada Nasabah Tabungan Perencanaan Masa Depan (Tapenas) PT. Bank Negara Indonesia, Tbk. KCP Bandar Lampung) Maria, Dwi Yutika; Sumbogo, Bambang; Afriansyah, Reffi; Barusman, Andala Rama Putra; Warganegara, Tri Lestira Putri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3209

Abstract

Penelitian ini bertujuan untuk menganalisis serta mengetahui pengaruh langsung dan tidak langsung dari variabel promosi, kualitas produk, kualitas layanan terhadap minat menabung dengan mediasi kepercayaan nasabah BNI KCP Bandar Lampung. Sampel yang digunakan sebanyak 175 responden nasabah produk Tapenas Bank BNI. Penelitian ini menggunakan teknik Structural Equation Modeling (SEM), melalui program AMOS (Analysis of Moment Structure).Hasil dari penelitian ini antara lain; promosi berpengaruh positif dan signifikan, kualitas produk berpengaruh positif dan signifikan, kualitas layanan berpengaruh positif dan signifikan, promosi berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, kualitas produk berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan nasabah Tapenas Bank BNI KCP Bandar Lampung.
Impact of Online Customer Reviews and Promotions on Customer Retention of Cosmetics in Shopee Mall through Purchase Decisions Chintana, Andayu Juhawa; Barusman, Andala Rama Putra
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.77-92

Abstract

Purpose: This study aims to analyze the impact of online reviews and promotions on customer retention of cosmetic products among students at the Faculty of Economics and Business, Universitas Bandar Lampung (FEB UBL), in the context of direct shopping on Shopee Mall. Methodology: A quantitative research method was used, with primary data collected through an online questionnaire distributed to 280 randomly selected respondents from a population of 936 students. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The results show that both online reviews and promotions significantly influence purchase decisions. However, customer retention is only directly affected by promotions and purchase decisions, while online reviews indirectly influence retention through purchase decisions. Findings: The study highlights that promotions play a more significant role in customer retention than online reviews, which only indirectly affect retention through their impact on purchase decisions. Novelty: This research contributes to digital marketing literature by focusing on the cosmetics industry and the role of online reviews and promotions in customer retention, particularly in an e-commerce context. Originality: The study is original in its focus on the cosmetics industry, particularly in relation to e-commerce platforms like Shopee Mall. Conclusions: The study recommends that businesses prioritize effective promotional strategies and ensure a positive shopping experience to enhance customer retention. Type of Paper: Empirical research paper.
The Influence of Influencers, Live Streaming, EWOM, and Flash Sales on Purchasing Decisions through Jiera Consumer Satisfaction in TikTok Shop as an Intervening Variable (Case Study of FEB Students, Bandar Lampung University) Novitasari, Meidi; Barusman, Andala Rama Putra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2605

Abstract

This study attempts how influencers, live streaming, EWOM, and flash sales influence purchase decisions using customer satisfaction as an intervening variable. A quantitative approach was used, employing surveys and questionnaires from 280 respondents. Structural Equation Modeling (SEM) with a PLS approach revealed that influencers positively and significantly influence purchase decisions, as their credibility, attractiveness, and popularity enhance consumer trust. Conversely, live streaming, EWOM, and flash sales were found to have no significant effect on purchase decisions, indicating that real-time interactions, positive reviews, and large discounts fail to sufficiently drive consumer interest in Jiera's products. It has been demonstrated that the link between these factors and purchase decisions is mediated by customer satisfaction. Furthermore, customer satisfaction significantly impacts purchase decisions, with satisfied consumers demonstrating loyalty and willingness to recommend products. This study provides insights for businesses to prioritize strategies that enhance consumer shopping experiences.
THE EFFECT OF CONSUMER TRUST AND EASE OF USE ON CONSUMER LOYALTY MEDIATED BY BRAND IMAGE ON TIX.ID APPLICATION USERS (STUDY ON FACULTY ECONOMIC OF BUSSINESUNIVERSITY OF BANDAR LAMPUNG STUDENTS) Oktavia, Resti; Rama Putra Barusman, Andala
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3716

Abstract

The purpose of this study is to analyze the influence of consumer trust variables and ease of use variables on consumer loyalty variables mediated by brand image on TIX.ID application users. This type of research is quantitative using primary data, obtained from respondents through questionnaires distributed online. The research participants were several students from the Faculties and Universities mentioned in the title, with a total of 280 respondents taken using random sampling techniques. Data were analyzed using PLS-SEM with the SmartPLS 4 application using validity tests, reliability tests, and hypothesis tests. The results of the study indicate that there is a significant relationship between consumer trust, ease of use, brand image, and consumer loyalty. Looking at the brand image variable that has a major role in mediating the relationship between the two variables X to variable Y. Overall, this study emphasizes that trust, ease of use, and brand image are interrelated and contribute to consumer loyalty.
THE ROLE OF MOTIVATION, DISCIPLINE, AND JOB SATISFACTION ON THE PERFORMANCE OF SMPI AND SMAI EDUCATORS AT DAARUSSA’ADAH ISLAMIC BOARDING SCHOOL FOUNDATION, PESAWARAN REGENCY Zaqiyah, Ulfa; Barusman, Andala Rama Putra; Dunan, Hendri
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the simultaneous influence of motivation, discipline, and job satisfaction on the performance of educators at SMPI and SMAI under the Daarussa’adah Foundation in Pesawaran Regency. The research employed a mixed-method approach, combining both quantitative and qualitative methods. The population of the study consisted of all 70 educators working at the foundation. The sampling technique used was saturated non-probability sampling, and the data were processed using SPSS Statistics 26. Data were collected through interviews and questionnaires, while multiple linear regression analysis was applied to assess the relationship between independent and dependent variables. The findings revealed that motivation, discipline, and job satisfaction each have a significant positive effect on educator performance when analyzed separately. Furthermore, when examined together, these three variables also collectively exhibit a significant positive impact on the performance of educators.
THE QUALITY OF PUBLIC SERVICES AND ITS INFLUENCE ON THE PUBLIC SATISFACTION INDEX AT SUKOHARJO DISTRICT OFFICE, PRINGSEWU REGENCY IN 2024 Setyaningsih, Leni; Virgawenda, Tina Miniawati Barusman; Barusman, Andala Rama Putra
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of public service quality on the Public Satisfaction Index (IKM) at the Sukoharjo District Office, Pringsewu Regency, by employing a quantitative research method with a population consisting of 73 hamlet heads. Data analysis was carried out using the t-test, F-test, and multiple linear regression through SPSS software. The findings reveal that the tangible and reliability variables do not have a significant impact on the Public Satisfaction Index, as indicated by t-values smaller than the t-table. In contrast, the responsiveness variable shows a significant effect with a t-value of 1.995 exceeding the t-table, while assurance also demonstrates a significant relationship with a t-value of 2.076 and a significance level of 0.042, which is below the threshold of 0.05. Similarly, empathy exerts a significant effect with a t-value of 2.600 and a significance level of 0.011, both confirming its influence on public satisfaction. Descriptive statistical analysis further highlights that the highest indicator for tangibles is the availability of representative office buildings (4.96), for reliability is the provision of free services (4.33), for responsiveness is the delivery of well-responded services (4.73), for assurance is the equal treatment in service provision, and for empathy is the implementation of polite and friendly service, which achieved the highest average score (4.23). These results suggest that while physical facilities and reliability contribute less significantly, dimensions such as responsiveness, assurance, and empathy play a more crucial role in shaping public satisfaction with government services at the district level.
Efforts to reduce illegal parking in Lampung Province Sumbogo, Bambang; Oktaria, Eka Travilta; Barusman, M. Yusuf S.; Defrizal, Defrizal; Barusman, Andala Rama Putra
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
The Effect  of Consumer Trust and Ease of Use on Consumer Loyalty  Mediated by Brand Image on TIX.ID Application Users (Survey on FEB-UBL Students) Resti Oktavia; Andala Rama Putra Barusman
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/a0phwb42

Abstract

The purpose of this study is to analyze the influence of consumer trust variables and ease of use variables on consumer loyalty variables mediated by brand image on TIX.ID application users. This type of research is quantitative using primary data, obtained from respondents through questionnaires distributed online. The research participants were several students from the Faculties and Universities mentioned in the title, with a total of 280 respondents taken using random sampling techniques. Data were analyzed using PLS-SEM with the SmartPLS 4 application using validity tests, reliability tests, and hypothesis tests. The results of the study indicate that there is a significant relationship between consumer trust, ease of use, brand image, and consumer loyalty. Looking at the brand image variable that has a major role in mediating the relationship between the two variables X to variable Y. Overall, this study emphasizes that trust, ease of use, and brand image are interrelated and contribute to consumer loyalty.
Hospitality Management Competence Raras, Pungky Nanda; Oktaria, Eka Travilta; A.A, Iskandar; Barusman, Andala Rama Putra; Habiburahman, Habiburahman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.319

Abstract

The growth and changes facing the hotel industry globally have in several ways affected the competence of its personnel. There is growing concern about graduate competency and what industry requires. Previous studies reveal that hospitality management programs do not adequately prepare hospitality students with the competencies necessary to fit today's workplace. Therefore, educational institutions must play their role in developing and instilling important competencies in their graduates so as to prepare them for the competitive world of work. This paper aims to investigate the competencies required by hospitality graduates from an industry perspective. This paper is based on previous studies regarding hospitality management competencies by considering competencies from the management competency model and generic skills framework. The Delphi technique was used to investigate graduate competencies from the perspective of the hospitality industry.
Co-Authors . Marzuki A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Afrizal Nilwan Agus Purnomo Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Amatiria, Gustop Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arfina Shella Meilany Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Bambang Sumbogo Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Estutryas Primatarani Finorina Finorina Finorina, Finorina Firdaus Ali Firdaus Aljihadi Firdinan Puja Firtiliza Zatadini Fitri Fitri Fitryansyah, Alya Fritz Akhmad Nuzir Gita Leviana Putri Habbiburahman Habbiburahman Habibburahman Habiburahman Habiburahhman Habiburahman, Habiburahman Habiburrahman Habiburrahman Habiburrahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Hasrun Afandi Umpusinga Hasrun Afandi UmpuSinga Hasrun Afandi UmpuSinga Helmita Helmita Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indah Suprihatin Indriani, Novita Irsan Aras Irsan Aras Irsandi Iskandar A.A Iskandar A.A Iskandar Ali Alam Iskandar Muda Pohan Ivan Batara Jhon Hendrik Joko Setiadi Kenedhy Kinsyafman Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Lulu Syifa Arizki LUWIHA LUWIHA M. Agus Nasor Al-Kahfi M. Denu Poyo M. Oktaviannur M. Yusuf S. Barusman Maharanni Dessully Mardofian Akrom Munthasir Maria Shusanti Febrianti Maria, Dwi Yutika MARTHALENA, YENNY Marzuki, Marzuki Mega, Selfia Alke Meria, Dwi Yutika Merina Adam Mubarokah, Zakiatul Muhammad Fakhri Mulyono Mulyono Nadia Desti Chaerunisa Niki Agus Santoso Nopita Sari Novalia Rosa Novitasari, Meidi Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Pungky Nanda Raras Pungky Nanda Raras Pungky Nanda Raras Putri, Gita Leviana Rahma Sweda Asmara Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita RISWAN, Riswan Riza Muhida Robenson Robenson Saifur Rahman Saifur Rahman Sapmaya Wulan Saptarini, Veronika Septia Alviarni Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Vanessa Gabriela Vina Petricia Wenny Permata Sari Yenny Marthalena Yenny Marthalena Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yuni Astini Yuniastini, Yuniastini Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa