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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kebijakan dan Pelayanan Publik Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Adzkiya : Jurnal Hukum dan Ekonomi Syariah Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Jurnal Teknologi dan Manajemen Industri Terapan Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Multazam : Jurnal Manajemen Haji dan Umrah Journal of Consumer Study and Applied Marketing Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos International Journal of Multidisciplinary Reseach Islamic Economics Journal
Andala Rama Putra Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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The Influence of Social Media Marketing Strategy on Consumer Trust in Makeup Artist Services (A Case Study on Makeup by Arra) Fitryansyah, Alya; Barusman, Andala Rama Putra
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.446

Abstract

The reason of this consider is to evaluate the affect of advanced promoting procedures, such as content-based showcasing, social media utilize, social media calculations, and gathering of people interaction, on client fulfillment and customer certainty in Cosmetics by Arra administrations. The approach is quantitative, utilizing Basic Condition Modeling (SEM). Inshaping were collected through a web survey including 248 respondents, chosen utilizing the purposive testing method. The discoveries demonstrate that social media and intuitive with gatherings of people have a positive and noteworthy affect on client fulfillment. Moreover, client fulfillment acts as a interceding figure within the interrelation between social media and gathering of people interaction and shopper certainty levels. In differentiate, content-based showcasing methodologies and the operation of social media calculations have no noteworthy impression on client fulfillment or shopper certainty. This research concludes that social media and audience interaction have a leading role in building consumer confidence in the services offered. The findings recommend Makeup by Arra to improve interactive marketing strategies via social media to strengthen connections with consumers and strengthen their trust. This ponder analyzes the adequacy of computerized showcasing mechanisms such as content-based promoting and the utilize of social media. Social media and gathering of people interaction calculation and its affect on client fulfillment and shopper certainty Cosmetics by Arra.
The Influence of Performance Expectations, Knowledge of Accounting Software, and Business Expectations on MSMEs Profitability Using Cloud Accounting as a Moderator Variable (MSMEs In Bandar Lampung City) Vanessa Gabriela; Andala Rama Putra Barusman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4216

Abstract

This study aims to analyze the influence of performance expectation variables, knowledge of accounting software, and business expectations on profitability mediated by cloud accounting. This type of research is quantitative research with primary data from respondents through questionnaire data collection using Google Form. The population in this study was 30 MSMEs domiciled in Bandar Lampung City. Data is analyzed using PLS-SEM in the SmartPLS 4 application. Based on the research results, Performance Expectations have a significant positive effect on profitability, while business Expectations and Knowledge of Accounting Software do not have a significant positive effect on profitability. In addition, Performance Expectations and Knowledge of Accounting Software have a significant positive effect on profitability through the use of cloud accounting, while Business expectations do not have a significant positive effect on profitability through the use of cloud accounting, and Performance Expectations and Knowledge of Accounting Software have a significant positive effect of cloud accounting, while Business Expectations do not have a significant positive effect of cloud accounting.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus pada Nasabah Tabungan Perencanaan Masa Depan (Tapenas) PT. Bank Negara Indonesia, Tbk. KCP Bandar Lampung) Maria, Dwi Yutika; Sumbogo, Bambang; Afriansyah, Reffi; Barusman, Andala Rama Putra; Warganegara, Tri Lestira Putri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3209

Abstract

Penelitian ini bertujuan untuk menganalisis serta mengetahui pengaruh langsung dan tidak langsung dari variabel promosi, kualitas produk, kualitas layanan terhadap minat menabung dengan mediasi kepercayaan nasabah BNI KCP Bandar Lampung. Sampel yang digunakan sebanyak 175 responden nasabah produk Tapenas Bank BNI. Penelitian ini menggunakan teknik Structural Equation Modeling (SEM), melalui program AMOS (Analysis of Moment Structure).Hasil dari penelitian ini antara lain; promosi berpengaruh positif dan signifikan, kualitas produk berpengaruh positif dan signifikan, kualitas layanan berpengaruh positif dan signifikan, promosi berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, kualitas produk berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan nasabah Tapenas Bank BNI KCP Bandar Lampung.
Impact of Online Customer Reviews and Promotions on Customer Retention of Cosmetics in Shopee Mall through Purchase Decisions Chintana, Andayu Juhawa; Barusman, Andala Rama Putra
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.77-92

Abstract

Purpose: This study aims to analyze the impact of online reviews and promotions on customer retention of cosmetic products among students at the Faculty of Economics and Business, Universitas Bandar Lampung (FEB UBL), in the context of direct shopping on Shopee Mall. Methodology: A quantitative research method was used, with primary data collected through an online questionnaire distributed to 280 randomly selected respondents from a population of 936 students. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The results show that both online reviews and promotions significantly influence purchase decisions. However, customer retention is only directly affected by promotions and purchase decisions, while online reviews indirectly influence retention through purchase decisions. Findings: The study highlights that promotions play a more significant role in customer retention than online reviews, which only indirectly affect retention through their impact on purchase decisions. Novelty: This research contributes to digital marketing literature by focusing on the cosmetics industry and the role of online reviews and promotions in customer retention, particularly in an e-commerce context. Originality: The study is original in its focus on the cosmetics industry, particularly in relation to e-commerce platforms like Shopee Mall. Conclusions: The study recommends that businesses prioritize effective promotional strategies and ensure a positive shopping experience to enhance customer retention. Type of Paper: Empirical research paper.
The Influence of Influencers, Live Streaming, EWOM, and Flash Sales on Purchasing Decisions through Jiera Consumer Satisfaction in TikTok Shop as an Intervening Variable (Case Study of FEB Students, Bandar Lampung University) Novitasari, Meidi; Barusman, Andala Rama Putra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2605

Abstract

This study attempts how influencers, live streaming, EWOM, and flash sales influence purchase decisions using customer satisfaction as an intervening variable. A quantitative approach was used, employing surveys and questionnaires from 280 respondents. Structural Equation Modeling (SEM) with a PLS approach revealed that influencers positively and significantly influence purchase decisions, as their credibility, attractiveness, and popularity enhance consumer trust. Conversely, live streaming, EWOM, and flash sales were found to have no significant effect on purchase decisions, indicating that real-time interactions, positive reviews, and large discounts fail to sufficiently drive consumer interest in Jiera's products. It has been demonstrated that the link between these factors and purchase decisions is mediated by customer satisfaction. Furthermore, customer satisfaction significantly impacts purchase decisions, with satisfied consumers demonstrating loyalty and willingness to recommend products. This study provides insights for businesses to prioritize strategies that enhance consumer shopping experiences.
THE EFFECT OF CONSUMER TRUST AND EASE OF USE ON CONSUMER LOYALTY MEDIATED BY BRAND IMAGE ON TIX.ID APPLICATION USERS (STUDY ON FACULTY ECONOMIC OF BUSSINESUNIVERSITY OF BANDAR LAMPUNG STUDENTS) Oktavia, Resti; Rama Putra Barusman, Andala
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3716

Abstract

The purpose of this study is to analyze the influence of consumer trust variables and ease of use variables on consumer loyalty variables mediated by brand image on TIX.ID application users. This type of research is quantitative using primary data, obtained from respondents through questionnaires distributed online. The research participants were several students from the Faculties and Universities mentioned in the title, with a total of 280 respondents taken using random sampling techniques. Data were analyzed using PLS-SEM with the SmartPLS 4 application using validity tests, reliability tests, and hypothesis tests. The results of the study indicate that there is a significant relationship between consumer trust, ease of use, brand image, and consumer loyalty. Looking at the brand image variable that has a major role in mediating the relationship between the two variables X to variable Y. Overall, this study emphasizes that trust, ease of use, and brand image are interrelated and contribute to consumer loyalty.
THE ROLE OF MOTIVATION, DISCIPLINE, AND JOB SATISFACTION ON THE PERFORMANCE OF SMPI AND SMAI EDUCATORS AT DAARUSSA’ADAH ISLAMIC BOARDING SCHOOL FOUNDATION, PESAWARAN REGENCY Zaqiyah, Ulfa; Barusman, Andala Rama Putra; Dunan, Hendri
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the simultaneous influence of motivation, discipline, and job satisfaction on the performance of educators at SMPI and SMAI under the Daarussa’adah Foundation in Pesawaran Regency. The research employed a mixed-method approach, combining both quantitative and qualitative methods. The population of the study consisted of all 70 educators working at the foundation. The sampling technique used was saturated non-probability sampling, and the data were processed using SPSS Statistics 26. Data were collected through interviews and questionnaires, while multiple linear regression analysis was applied to assess the relationship between independent and dependent variables. The findings revealed that motivation, discipline, and job satisfaction each have a significant positive effect on educator performance when analyzed separately. Furthermore, when examined together, these three variables also collectively exhibit a significant positive impact on the performance of educators.
THE QUALITY OF PUBLIC SERVICES AND ITS INFLUENCE ON THE PUBLIC SATISFACTION INDEX AT SUKOHARJO DISTRICT OFFICE, PRINGSEWU REGENCY IN 2024 Setyaningsih, Leni; Virgawenda, Tina Miniawati Barusman; Barusman, Andala Rama Putra
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of public service quality on the Public Satisfaction Index (IKM) at the Sukoharjo District Office, Pringsewu Regency, by employing a quantitative research method with a population consisting of 73 hamlet heads. Data analysis was carried out using the t-test, F-test, and multiple linear regression through SPSS software. The findings reveal that the tangible and reliability variables do not have a significant impact on the Public Satisfaction Index, as indicated by t-values smaller than the t-table. In contrast, the responsiveness variable shows a significant effect with a t-value of 1.995 exceeding the t-table, while assurance also demonstrates a significant relationship with a t-value of 2.076 and a significance level of 0.042, which is below the threshold of 0.05. Similarly, empathy exerts a significant effect with a t-value of 2.600 and a significance level of 0.011, both confirming its influence on public satisfaction. Descriptive statistical analysis further highlights that the highest indicator for tangibles is the availability of representative office buildings (4.96), for reliability is the provision of free services (4.33), for responsiveness is the delivery of well-responded services (4.73), for assurance is the equal treatment in service provision, and for empathy is the implementation of polite and friendly service, which achieved the highest average score (4.23). These results suggest that while physical facilities and reliability contribute less significantly, dimensions such as responsiveness, assurance, and empathy play a more crucial role in shaping public satisfaction with government services at the district level.
Efforts to reduce illegal parking in Lampung Province Sumbogo, Bambang; Oktaria, Eka Travilta; Barusman, M. Yusuf S.; Defrizal, Defrizal; Barusman, Andala Rama Putra
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
The Effect  of Consumer Trust and Ease of Use on Consumer Loyalty  Mediated by Brand Image on TIX.ID Application Users (Survey on FEB-UBL Students) Resti Oktavia; Andala Rama Putra Barusman
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/a0phwb42

Abstract

The purpose of this study is to analyze the influence of consumer trust variables and ease of use variables on consumer loyalty variables mediated by brand image on TIX.ID application users. This type of research is quantitative using primary data, obtained from respondents through questionnaires distributed online. The research participants were several students from the Faculties and Universities mentioned in the title, with a total of 280 respondents taken using random sampling techniques. Data were analyzed using PLS-SEM with the SmartPLS 4 application using validity tests, reliability tests, and hypothesis tests. The results of the study indicate that there is a significant relationship between consumer trust, ease of use, brand image, and consumer loyalty. Looking at the brand image variable that has a major role in mediating the relationship between the two variables X to variable Y. Overall, this study emphasizes that trust, ease of use, and brand image are interrelated and contribute to consumer loyalty.
Co-Authors . Defrizal . Marzuki A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adam, Merina Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arfina Shella Meilany Arif Rahman Arizki, Lulu Syifa Arseta Yudha Lesmana Arya Febru Asmara, Rahma Sweda Augustine, Nuraini Maya Azis Salam Barusman, Tina Miniawati Virgawenda Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Hasrun Afandi Umpusinga Hasrun Afandi UmpuSInga Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indriani, Novita Irsan Aras Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Kinsyafman, Kenedhy Lukmanul Hakim LUWIHA LUWIHA M Oktavianur M. Agus Nasor Al-Kahfi M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf S. Barusman Maharanni Dessully Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Nadia Desti Chaerunisa Nasor Al-Kahfi, M. Agus Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Puja, Firdinan Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita RISWAN, Riswan Riza Muhida Robenson Robenson Rosa, Novalia Saifur Rahman Sapmaya Wulan Saptarini, Veronika Selfia Alke Mega, Selfia Alke Septia Alviarni Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa Zatadini, Firtiliza