Article Per Year (5 Year)
p-Index From 2021 - 2026
6.744
P-Index
This Author published in this journals
All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos
Andala Rama Putra Barusman
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

Published : 91 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 91 Documents
Search

 6   7   8   9   10 
The Influence of Experiential Marketing and Social Media on Customer Loyalty with Repurchase Intention as a Moderating Variable on the Lafiye Hijab Brand (Case Study of Students from the Faculty of Economics and Business, University of Bandar Lampung) Amisa Fitri, Elysa; Andala Rama Putra Barusman
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.445

Abstract

This research explores how experiential marketing and social media marketing influence customer loyalty to the Lafiye Hijab brand, with repurchase intention examined as a moderating factor. A quantitative approach was employed utilizing the Structural Equation Modeling (SEM) method, with data collected from 280 randomly selected university students who actively engage in social media. A five-point Likert scale questionnaire served as the primary research instrument, while data analysis was conducted using SmartPLS software to evaluate the relationships between the variables. The results indicate that both experiential and social media marketing have a significant positive impact on customer loyalty. Additionally, repurchase intention strengthens this influence as a moderating variable, while brand trust plays a key mediating role by clarifying the interactions among the variables. These findings offer valuable strategic insights for hijab brands seeking to boost customer loyalty by creating more engaging and meaningful marketing campaigns, like crafting emotionally resonant content. This study makes a distinctive contribution by examining the interplay between experiential marketing, social media marketing, repurchase intention, and customer loyalty in the context of hijab brands in Indonesia, a subject that has received limited attention in previous studies.
The Influence of Social Media Marketing Strategy on Consumer Trust in Makeup Artist Services (A Case Study on Makeup by Arra) Fitryansyah, Alya; Barusman, Andala Rama Putra
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.446

Abstract

The reason of this consider is to evaluate the affect of advanced promoting procedures, such as content-based showcasing, social media utilize, social media calculations, and gathering of people interaction, on client fulfillment and customer certainty in Cosmetics by Arra administrations. The approach is quantitative, utilizing Basic Condition Modeling (SEM). Inshaping were collected through a web survey including 248 respondents, chosen utilizing the purposive testing method. The discoveries demonstrate that social media and intuitive with gatherings of people have a positive and noteworthy affect on client fulfillment. Moreover, client fulfillment acts as a interceding figure within the interrelation between social media and gathering of people interaction and shopper certainty levels. In differentiate, content-based showcasing methodologies and the operation of social media calculations have no noteworthy impression on client fulfillment or shopper certainty. This research concludes that social media and audience interaction have a leading role in building consumer confidence in the services offered. The findings recommend Makeup by Arra to improve interactive marketing strategies via social media to strengthen connections with consumers and strengthen their trust. This ponder analyzes the adequacy of computerized showcasing mechanisms such as content-based promoting and the utilize of social media. Social media and gathering of people interaction calculation and its affect on client fulfillment and shopper certainty Cosmetics by Arra.
The Influence of Performance Expectations, Knowledge of Accounting Software, and Business Expectations on MSMEs Profitability Using Cloud Accounting as a Moderator Variable (MSMEs In Bandar Lampung City) Vanessa Gabriela; Andala Rama Putra Barusman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4216

Abstract

This study aims to analyze the influence of performance expectation variables, knowledge of accounting software, and business expectations on profitability mediated by cloud accounting. This type of research is quantitative research with primary data from respondents through questionnaire data collection using Google Form. The population in this study was 30 MSMEs domiciled in Bandar Lampung City. Data is analyzed using PLS-SEM in the SmartPLS 4 application. Based on the research results, Performance Expectations have a significant positive effect on profitability, while business Expectations and Knowledge of Accounting Software do not have a significant positive effect on profitability. In addition, Performance Expectations and Knowledge of Accounting Software have a significant positive effect on profitability through the use of cloud accounting, while Business expectations do not have a significant positive effect on profitability through the use of cloud accounting, and Performance Expectations and Knowledge of Accounting Software have a significant positive effect of cloud accounting, while Business Expectations do not have a significant positive effect of cloud accounting.
Improving Higher Education Performance Through Strategic Collaboration And Intellectual Capital: A Path To Competitive Advantage Aras, Irsan; A A, Iskandar; Barusman, Andala Rama Putra; Defrizal, Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8142

Abstract

This research aims to explore how strategic collaboration and intellectual capital can improve higher education performance and achieve competitive advantage. The main objective of this study is to identify the relationship between strategic collaboration, intellectual capital, and the performance of higher education institutions, as well as how these three elements can be used synergistically to achieve competitive advantage. The research method used is a quantitative approach with the population of all private universities (PTS) in the LLDikti II Region, which totals 197 private universities. The data analysis technique uses the Structural Equation Models (SEM) approach with the help of the SmartPLS program package. The results of the study show that strategic collaboration has a positive and significant impact on higher education performance. In addition, intellectual capital was also found to contribute significantly to improving the performance of the institution. The combination of strategic collaboration and intellectual capital resulted in a greater improvement in higher education performance compared to each element separately. These results show that institutions that adopt a collaborative approach and manage their intellectual capital will tend to have better performance and are able to compete more effectively in the global education market. Based on these findings, the study recommends that higher education institutions should increase their collaborative efforts, both inside and outside the institution, as well as invest in the development and management of intellectual capital.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus pada Nasabah Tabungan Perencanaan Masa Depan (Tapenas) PT. Bank Negara Indonesia, Tbk. KCP Bandar Lampung) Maria, Dwi Yutika; Sumbogo, Bambang; Afriansyah, Reffi; Barusman, Andala Rama Putra; Warganegara, Tri Lestira Putri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3209

Abstract

Penelitian ini bertujuan untuk menganalisis serta mengetahui pengaruh langsung dan tidak langsung dari variabel promosi, kualitas produk, kualitas layanan terhadap minat menabung dengan mediasi kepercayaan nasabah BNI KCP Bandar Lampung. Sampel yang digunakan sebanyak 175 responden nasabah produk Tapenas Bank BNI. Penelitian ini menggunakan teknik Structural Equation Modeling (SEM), melalui program AMOS (Analysis of Moment Structure).Hasil dari penelitian ini antara lain; promosi berpengaruh positif dan signifikan, kualitas produk berpengaruh positif dan signifikan, kualitas layanan berpengaruh positif dan signifikan, promosi berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, kualitas produk berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan nasabah Tapenas Bank BNI KCP Bandar Lampung.
Impact of Online Customer Reviews and Promotions on Customer Retention of Cosmetics in Shopee Mall through Purchase Decisions Chintana, Andayu Juhawa; Barusman, Andala Rama Putra
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.77-92

Abstract

Purpose: This study aims to analyze the impact of online reviews and promotions on customer retention of cosmetic products among students at the Faculty of Economics and Business, Universitas Bandar Lampung (FEB UBL), in the context of direct shopping on Shopee Mall. Methodology: A quantitative research method was used, with primary data collected through an online questionnaire distributed to 280 randomly selected respondents from a population of 936 students. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The results show that both online reviews and promotions significantly influence purchase decisions. However, customer retention is only directly affected by promotions and purchase decisions, while online reviews indirectly influence retention through purchase decisions. Findings: The study highlights that promotions play a more significant role in customer retention than online reviews, which only indirectly affect retention through their impact on purchase decisions. Novelty: This research contributes to digital marketing literature by focusing on the cosmetics industry and the role of online reviews and promotions in customer retention, particularly in an e-commerce context. Originality: The study is original in its focus on the cosmetics industry, particularly in relation to e-commerce platforms like Shopee Mall. Conclusions: The study recommends that businesses prioritize effective promotional strategies and ensure a positive shopping experience to enhance customer retention. Type of Paper: Empirical research paper.
The Influence of Influencers, Live Streaming, EWOM, and Flash Sales on Purchasing Decisions through Jiera Consumer Satisfaction in TikTok Shop as an Intervening Variable (Case Study of FEB Students, Bandar Lampung University) Novitasari, Meidi; Barusman, Andala Rama Putra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2605

Abstract

This study attempts how influencers, live streaming, EWOM, and flash sales influence purchase decisions using customer satisfaction as an intervening variable. A quantitative approach was used, employing surveys and questionnaires from 280 respondents. Structural Equation Modeling (SEM) with a PLS approach revealed that influencers positively and significantly influence purchase decisions, as their credibility, attractiveness, and popularity enhance consumer trust. Conversely, live streaming, EWOM, and flash sales were found to have no significant effect on purchase decisions, indicating that real-time interactions, positive reviews, and large discounts fail to sufficiently drive consumer interest in Jiera's products. It has been demonstrated that the link between these factors and purchase decisions is mediated by customer satisfaction. Furthermore, customer satisfaction significantly impacts purchase decisions, with satisfied consumers demonstrating loyalty and willingness to recommend products. This study provides insights for businesses to prioritize strategies that enhance consumer shopping experiences.
The Effect of Service Quality, Price, and Promotion on Go-Mart Customer Loyalty with Satisfaction as Moderator at Bandar Lampung University Sudiana, Trianisa Aldina Fitri; Barusman, Andala Rama Putra
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2107

Abstract

This study examines the influence of service quality, pricing, and promotions on customer loyalty at Go-Mart, particularly among students from the Faculty of Economics and Business at the University of Bandar Lampung. Customer loyalty is defined as the commitment to continue using the services provided, which is essential for sustaining competitive advantage in today’s market. The research indicates that high service quality, reasonable pricing, and effective promotions significantly enhance customer satisfaction. This satisfaction, in turn, drives loyalty, thereby creating a positive feedback loop that benefits both the customer and the business. Employing a quantitative methodology, online questionnaires were distributed to 280 respondents, ensuring a diverse range of perspectives. Data analysis was conducted using Structural Equation Modeling (SEM), a robust statistical technique that allows for the assessment of complex relationships between variables. The findings reveal that all independent variables—service quality, pricing, and promotions positively influence customer loyalty, with customer satisfaction serving as a crucial mediator in these relationships. These results provide valuable insights for companies looking to develop more effective marketing strategies to boost customer loyalty in the digital age. By focusing on these key areas, businesses can enhance their offerings, ultimately leading to increased customer retention and loyalty.
THE EFFECT OF CONSUMER TRUST AND EASE OF USE ON CONSUMER LOYALTY MEDIATED BY BRAND IMAGE ON TIX.ID APPLICATION USERS (STUDY ON FACULTY ECONOMIC OF BUSSINESUNIVERSITY OF BANDAR LAMPUNG STUDENTS) Oktavia, Resti; Rama Putra Barusman, Andala
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3716

Abstract

The purpose of this study is to analyze the influence of consumer trust variables and ease of use variables on consumer loyalty variables mediated by brand image on TIX.ID application users. This type of research is quantitative using primary data, obtained from respondents through questionnaires distributed online. The research participants were several students from the Faculties and Universities mentioned in the title, with a total of 280 respondents taken using random sampling techniques. Data were analyzed using PLS-SEM with the SmartPLS 4 application using validity tests, reliability tests, and hypothesis tests. The results of the study indicate that there is a significant relationship between consumer trust, ease of use, brand image, and consumer loyalty. Looking at the brand image variable that has a major role in mediating the relationship between the two variables X to variable Y. Overall, this study emphasizes that trust, ease of use, and brand image are interrelated and contribute to consumer loyalty.
THE ROLE OF MOTIVATION, DISCIPLINE, AND JOB SATISFACTION ON THE PERFORMANCE OF SMPI AND SMAI EDUCATORS AT DAARUSSA’ADAH ISLAMIC BOARDING SCHOOL FOUNDATION, PESAWARAN REGENCY Zaqiyah, Ulfa; Barusman, Andala Rama Putra; Dunan, Hendri
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the simultaneous influence of motivation, discipline, and job satisfaction on the performance of educators at SMPI and SMAI under the Daarussa’adah Foundation in Pesawaran Regency. The research employed a mixed-method approach, combining both quantitative and qualitative methods. The population of the study consisted of all 70 educators working at the foundation. The sampling technique used was saturated non-probability sampling, and the data were processed using SPSS Statistics 26. Data were collected through interviews and questionnaires, while multiple linear regression analysis was applied to assess the relationship between independent and dependent variables. The findings revealed that motivation, discipline, and job satisfaction each have a significant positive effect on educator performance when analyzed separately. Furthermore, when examined together, these three variables also collectively exhibit a significant positive impact on the performance of educators.
Co-Authors . Marzuki A A, Iskandar A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Ainita, Okta Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Aras, Irsan Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Belinda, Sherliana Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Defrizal Defrizal Defrizal Dessully, Maharanni Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Febriyanti, Dedemas Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Humaeni, Ali Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Luwiha, Luwiha M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Sudiana, Trianisa Aldina Fitri Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Syamsu Rizal Syamsurizal Syamsurizal Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa