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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos
Andala Rama Putra Barusman
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung) Belinda, Sherliana; Barusman, Andala Rama Putra
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3644

Abstract

The aim of this study was to investigate the effects of product diversity and price on purchasing decisions, mediated by promotions, among Shopee application users. This study is quantitive research and utilizes primary data obtained directly from respondents through collecting questionnaire data via Google From. The population in this study consisted of students from the Faculty of Economics and Business, University of Bandar Lampung, totaling 936 individuals. Sampling was carried out using random sampling techniques and using the Slovin provisions, the sample obtained was 280 people. Data analysis was performed using PLS-SEM in the SmartPLS 4 application. The study's results show that product diversity, price, and promotion collectively have a significant impact on purchasing decisions, although product diversity itself does not affect purchasing decisions. Additionally, the study revealed that product diversity and price jointly influence promotion significantly, with the promotion variable mediating the impact of product diversity and price on purchasing decisions.
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
The Influence of Service Quality And Price on Customer Loyalty With Customer Satisfaction as A Moderator Variable on Maxim online Transportation Users Augustine, Nuraini Maya; Putra, Andala Rama
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1777

Abstract

The presence of online transportation providers has increased rivalry in Indonesia's transportation sector. However, many students remain dissatisfied with the services of the online transportation industry, particularly Maxim. This research seeks to explore the connection between service quality, pricing strategies, and customer loyalty, with customer satisfaction acting as an intermediary variable. The proposed framework was tested among Bandar Lampung University students who use the Maxim application. An online survey was conducted with 280 students aged 19 to 25 years from Bandar Lampung University as participants. The data were analyzed using SmartPLS 3.0, applying structural equation modeling to test the model and evaluate the hypotheses. The first and second hypotheses were validated, showing that service quality and pricing positively influence customer loyalty. Similarly, the third and fourth hypotheses were supported, revealing that service quality and pricing significantly enhance customer satisfaction. The fifth hypothesis was corroborated, demonstrating that customer satisfaction strengthens customer loyalty. Furthermore, the sixth and seventh hypotheses were confirmed, demonstrating that customer satisfaction serves as a mediator in the relationship between service quality, pricing strategies, and customer loyalty. This study revealed that service quality and pricing play a vital role in shaping Maxim's customer loyalty, particularly among students at Bandar Lampung University. Customer satisfaction acts as a moderating factor that reinforces the relationship between service quality, pricing, and customer loyalty. The findings highlight that customer satisfaction significantly impacts the intention to reuse the service, underscoring the critical role of trust and positive user experiences in fostering customer loyalty. This study investigates the influence of service quality and pricing on customer loyalty among Maxim online transportation users, with customer satisfaction serving as a mediating variable. Additionally, it explores how satisfaction enhances the connection between service quality, pricing, and customer loyalty.
The Effect of Audit Findings and Audit Opinions on the Level of Corruption of the Regional Government of Lampung Province Safitri, Yuyun; Barusman, Andala Rama Putra
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.680

Abstract

This study aims to examine the effect of Audit Findings and Audit Opinions on the Corruption Level of the Regional Government of Lampung Province. The population of this study is the Regional Government of Lampung Province. The variables analyzed include Audit Findings which serve as an important tool to identify and reduce corrupt practices and Audit Opinions which highlight the important role of audit opinions. The multiple regression analysis method was used to see the influence of the two variables on the Corruption Level. The results showed that partially Audit Findings have a significant effect on the Corruption Rate, while Audit Opinions do not have a significant effect on the Corruption Rate. In addition, it simultaneously shows that both variables have a significant effect on the Corruption Rate. These findings indicate that audit findings have a greater effect on increasing the amount of corruption than Audit Opinions. Therefore, researchers suggest that the government needs to improve follow-up on audit findings that reveal irregularities in the management of government budgets or activities, implementing an effective system for following up on audit results will strengthen supervision and minimize opportunities for corruption.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Online Melalui Platform Shopee di Bandar Lampung Luwiha, Luwiha; Barusman, Andala Rama Putra
VISIONIST Vol 13, No 2 (2024): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v13i2.4223

Abstract

Perubahan paradigma yang menjadi fokus dalam penelitian ini adalah pergeseran sikap berbelanja dari pendekatan konvensional atau tradisional ke arah yang lebih modern, dengan pemanfaatan teknologi yang sedang berkembang pesat saat ini. Transformasi ini sering disebut sebagai fenomena belanja online, yang melibatkan proses jual beli menggunakan infrastruktur teknologi seperti perangkat keras, perangkat lunak, dan jaringan internet. Tujuan dari penelitian ini adalah untuk mengeksplorasi pengaruh secara bersamaan maupun parsial dari berbagai variabel seperti kualitas produk, citra merek, resiko, dan kepercayaan terhadap keputusan pembelian online. Penelitian ini menggunakan metode analisis data deskriptif kuantitatif dengan menerapkan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial, variabel kualitas produk (X1) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), begitu pula dengan citra merek (X2) dan resiko (X3), serta kepercayaan (X4) yang juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y). Secara keseluruhan, variabel kualitas produk (X1), citra merek (X2), resiko (X3), dan kepercayaan (X4) secara bersama-sama memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), khususnya dalam konteks aplikasi Shopee.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan Terhadap Minat Menabung Dengan Mediasi Kepercayaan (Studi Kasus Pada Kantor Cabang Pembantu PT. Bank Negara Indonesia, Tbk. Di Bandar Lampung) Meria, Dwi Yutika; Barusman, Andala Rama Putra
VISIONIST Vol 13, No 2 (2024): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v13i2.4219

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, kualitas produk, dan kualitas layanan terhadap minat menabung, dengan kepercayaan sebagai variabel mediasi. Studi ini dilakukan pada nasabah produk Tapenas di Kantor Cabang Pembantu PT. Bank Negara Indonesia (BNI) Tbk. di Bandar Lampung, dengan jumlah sampel sebanyak 175 responden. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik Structural Equation Modeling (SEM) melalui program AMOS. Hasil penelitian menunjukkan bahwa promosi, kualitas produk, dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap minat menabung. Selain itu, kepercayaan terbukti berperan sebagai variabel mediasi yang memperkuat hubungan antara promosi, kualitas produk, dan kualitas layanan terhadap minat menabung. Temuan ini menegaskan bahwa strategi pemasaran yang efektif, produk berkualitas, dan layanan yang unggul dapat meningkatkan kepercayaan nasabah, yang pada akhirnya mendorong minat mereka untuk menabung di Bank BNI. Implikasi dari penelitian ini adalah perlunya peningkatan promosi yang lebih menarik dan edukatif, peningkatan kualitas produk yang sesuai dengan kebutuhan nasabah, serta layanan yang lebih personal dan responsif untuk membangun kepercayaan yang lebih kuat. Dengan demikian, bank dapat meningkatkan loyalitas nasabah dan memperkuat daya saingnya di industri perbankan.
The Influence of Relationship Marketing, Consumer Trust, and the Korean Wave on the Purchase Decision of Enhypen's Kpop Album Dessully, Maharanni; Barusman, Andala Rama Putra
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2096

Abstract

This study seeks to analyze the influence of relationship marketing, consumer trust, and the Korean Wave phenomenon on purchase interest and purchasing decisions of Enhypen's K-pop album in Bandar Lampung. Consumer purchasing decisions are complex processes and are influenced by a variety of factors, including relationship-based marketing aimed at building customer loyalty. In addition, consumer trust has an important role in creating purchase interest, particularly in the context of products that cannot be seen directly. The Korean Wave phenomenon, which is increasing the popularity of Korean culture, also contributes to the purchase decision of K-pop-related products. A questionnaire was circulated as part of the research methodology to 282 Enhypen fans in Bandar Lampung, with data analysis carried out using Smart-PLS technique. The outcomes shown that every variable studied had a noteworthy and constructive influence on purchase interest and purchase decisions. Relationship marketing and consumer trust have proven to play a significant part in raising purchase interest, which in turn influences purchasing decisions. The Korean Wave phenomenon acts as an additional driving factor that strengthens this relationship. This research is anticipated to offer understanding for music industry players in formulating more effective marketing strategies, as well as increasing the loyalty of K-pop fans in Indonesia
The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung) Belinda, Sherliana; Barusman, Andala Rama Putra
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3644

Abstract

The aim of this study was to investigate the effects of product diversity and price on purchasing decisions, mediated by promotions, among Shopee application users. This study is quantitive research and utilizes primary data obtained directly from respondents through collecting questionnaire data via Google From. The population in this study consisted of students from the Faculty of Economics and Business, University of Bandar Lampung, totaling 936 individuals. Sampling was carried out using random sampling techniques and using the Slovin provisions, the sample obtained was 280 people. Data analysis was performed using PLS-SEM in the SmartPLS 4 application. The study's results show that product diversity, price, and promotion collectively have a significant impact on purchasing decisions, although product diversity itself does not affect purchasing decisions. Additionally, the study revealed that product diversity and price jointly influence promotion significantly, with the promotion variable mediating the impact of product diversity and price on purchasing decisions.
The Influence of Brand Awareness and Product Quality on Consumer Purchasing Decisions at Nuju Coffee Bandar Lampung : (Study on Students of the Faculty of Economics and Business University of Bandar Lampung) Oktaviani, Miranda; Andala Rama Putra Barusman
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.444

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), product quality, price, and store atmosphere on purchasing decisions through brand equity among Nuju Coffee consumers in Bandar Lampung. A quantitative approach is used in this study with the Partial Least Square-Structural Equation Modeling method (PLS-SEM). Data were collected through questionnaires from 280 respondents selected using purposive sampling from the population of students at the Faculty of Economics and Business, University of Bandar Lampung. The research results show that E-WOM, product quality, and store atmosphere significantly influence brand equity, while price does not have a significant impact. Brand equity also proves to have a significant effect on purchase decisions. Indirectly, E-WOM, product quality, and store atmosphere influence purchase decisions through brand equity, while price does not have an impact through this pathway. This research provides strategic recommendations for Nuju Coffee to enhance consumer experience through the optimization of brand equity and relevant dimensions such as E-WOM and store atmosphere.
The Influence of Service Quality, Price and Location on Tourist Satisfaction with Tourist Loyalty as An Intervening Variable in Regis Jaya Coffee Village West Lampung Regency Mubarokah, Zakiatul; Andala Rama Putra Barusman
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.451

Abstract

This study uses tourist loyalty as an intervention variable in Kampung Kopi Rigis Jaya to examine the location. Price. And service quality affects visitor satisfaction. This study collects data using a survey method and a quantitative approach. A purposive sampling strategy combined with a non-probability sampling technique was used to choose the 250 respondents from the research sample. The study's findings demonstrated that neither visitor loyalty nor satisfaction was significantly impacted by service quality. On the other hand. Visitor satisfaction is greatly affected by price and location. Visitor loyalty is significantly impacted by tourist satisfaction. The understanding of the relationship between factors that influence visitor satisfaction and loyalty in community-based tourist destinations particularly Kampung Kopi Rigis Jaya which has not received much attention in prior research is an original contribution of this study. This set of analyses serves as a foundation for creating a plan to raise destination quality by emphasizing location and cost considerations without sacrificing service quality.
Co-Authors . Marzuki A A, Iskandar A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Ainita, Okta Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Aras, Irsan Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Belinda, Sherliana Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Defrizal Defrizal Defrizal Dessully, Maharanni Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Febriyanti, Dedemas Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Humaeni, Ali Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Luwiha, Luwiha M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Sudiana, Trianisa Aldina Fitri Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Syamsu Rizal Syamsurizal Syamsurizal Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa