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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kebijakan dan Pelayanan Publik Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Adzkiya : Jurnal Hukum dan Ekonomi Syariah Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Jurnal Teknologi dan Manajemen Industri Terapan Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Multazam : Jurnal Manajemen Haji dan Umrah Journal of Consumer Study and Applied Marketing Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos International Journal of Multidisciplinary Reseach Islamic Economics Journal
Andala Rama Putra Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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PEMBERDAYAAN UMKM PEREMPUAN MELALUI DIGITALISASI DAN PENGUATAN MANAJEMEN KEUANGAN DI KOTA BANDAR LAMPUNG Putra Barusman, Andala Rama; Oktaria, Eka Travilta
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.110

Abstract

UMKM perempuan memiliki peran strategis dalam menopang ekonomi keluarga dan perekonomian nasional. Namun demikian, pelaku UMKM perempuan masih menghadapi berbagai kendala, terutama dalam aspek digitalisasi usaha dan pengelolaan keuangan. Keterbatasan literasi digital dan manajemen keuangan seringkali menghambat pertumbuhan usaha dan akses terhadap pembiayaan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM perempuan melalui pelatihan digitalisasi usaha dan penguatan manajemen keuangan sederhana. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan platform e-commerce dan media sosial, serta kemampuan menyusun pencatatan keuangan sederhana. Program ini berkontribusi terhadap peningkatan daya saing dan kemandirian ekonomi UMKM perempuan secara berkelanjutan.
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Oktaria, Eka Travilta; Raras, Pungky Nanda; Alam, Iskandar Ali; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
Pengaruh Pemasaran Relasional Pondok Pesantren dalam Membangun Kepuasan Loyalitas Alumni di Pondok pesantren Al-Fattah Nasor Al-Kahfi, M. Agus; Putra Barusman, Andala Rama
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11553

Abstract

This study aims to determine the influence of influencer marketing and social media advertisment on electronic word of mouth and customer trust, as well as the mediating role of electronic word of mouth on the influence of influencer marketing and social media advertisment on customer trust. The location of this study is in Denpasar City, Bali Province and the sample used is 150 respondents. The data analysis technique was carried out using SmartPLS 4. The results of the study show that influencer marketing has a positive and significant effect on customer trust, social media advertisment has a positive and significant effect on customer trust, influencer marketing has a positive and significant effect on electronic word of mouth, social media advertisment has a positive and significant effect on Regarding the electronic word of mouth, the electronic word of mouth has a positive and significant effect on customer trust, the role of electronic word of mouth as a mediating variable in the relationship between influencer marketing has a positive and significant influence on customer trust and the role of electronic word of mouth as a mediating variable in the relationship between Social media advertisment has a positive and significant influence on customer trust. The suggestion that can be given by the researcher is that the management of Skintific is expected to make more innovations in the product, so that later it can provide quality products, always provide direction to influencers in recommending products to consumers in order to provide accurate and reliable information, Make more interesting ads, as well as make more ads that contain product benefits, as well as testimonials from consumers who have used and are more active in promoting on social media.
 Kontribusi Brand Image Dan Brand Awareness Terhadap Pembentukan Brand Equity Produk Keripik Singkong : (Studi Kasus: Keripik Singkong Cavora) Bella Agustia Hasyim; Andala Rama Putra Barusman
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1626

Abstract

Keripik singkong merek Cavora memiliki kualitas rasa yang kompetitif dan inovasi varian, namun kesadaran merek (brand awareness) konsumen terhadap Cavora masih cenderung beragam, fenomena yang dapat dilihat dari perilaku pembelian konsumen yang tidak selalu mempertimbangkan merek, melainkan memilih berdasarkan harga dan ketersediaan produk. Hal ini menunjukkan bahwa brand equity Cavora belum sepenuhnya mampu memengaruhi preferensi konsumen secara kuat. Tujuan penelitian ini adalah untuk mengetahui kontribusi brand image dan brand awareness terhadap pembentukan brand equity produk keripik singkong Cavora. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen keripik singkong merek Cavora di Bandar Lampung dengan teknik purposive sampling sebanyak 60 responden. Analisis data menggunakan analisis regresi linier berganda. Hasil penelitian diperoleh Brand Image memiliki berkontribusi positif terhadap pembentukan brand equity pada keripik singkong merek Cavora. Brand Awareness memiliki berkontribusi positif terhadap pembentukan brand equity pada keripik singkong merek Cavora. Brand Image, Brand Awareness memiliki berkontribusi positif secara bersama-sama terhadap pembentukan brand equity pada keripik singkong merek Cavora.
Modelling the Halal-Wellness Nexus: A Strategic Evaluation of Destination Competitiveness through Penta-Helix Collaboration in West Java Suryana, Marceilla; Barusman, Andala Rama Putra; Indriani, Novita
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.463

Abstract

The post-pandemic global tourism landscape has experienced a paradigm shift toward health-oriented travel, positioning the halal-wellness nexus as a critical driver of destination competitiveness. Despite possessing world-class geothermal resources and profound indigenous healing traditions, West Java's wellness tourism sector remains constrained by fragmented regional branding and infrastructure bottlenecks. This study quantitatively evaluates West Java's strategic market posture to bridge the gap between latent destination potential and actionable marketing execution. Utilizing a quantitative descriptive design, the research employs the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS) matrices through structured expert consultations involving a panel of 15 purposively selected Penta-Helix stakeholders. These experts comprise representatives from academia, government (Disbudpar), industry (spa/resort operators), community leaders, and tourism media. The findings reveal equivalent IFAS and EFAS scores of 2.77, mapping the destination into Cell V (Hold and Maintain) of the Internal-External Matrix. This positioning indicates a stable yet under-optimized ecosystem that must transition toward an aggressive growth posture. Through a consensus-driven process linking macro-environmental factors to granular interventions, the study formulates a strategic TOWS mix centred on a "Heritage-Health-Harmony" brand architecture. Actionable recommendations from the expert panel include integrating Mega Mendung batik motifs into the destination’s visual identity, optimising tourist buses for regional wellness corridors, and facilitating interest-free financing schemes to elevate local hospitality standards ethically. This framework provides a data-driven blueprint for policymakers to transform West Java into a resilient, globally competitive halal-wellness hub.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
The Influence of Relationship Marketing, Consumer Trust, and the Korean Wave on the Purchase Decision of Enhypen's Kpop Album Maharanni Dessully; Andala Rama Putra Barusman
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2096

Abstract

This study seeks to analyze the influence of relationship marketing, consumer trust, and the Korean Wave phenomenon on purchase interest and purchasing decisions of Enhypen's K-pop album in Bandar Lampung. Consumer purchasing decisions are complex processes and are influenced by a variety of factors, including relationship-based marketing aimed at building customer loyalty. In addition, consumer trust has an important role in creating purchase interest, particularly in the context of products that cannot be seen directly. The Korean Wave phenomenon, which is increasing the popularity of Korean culture, also contributes to the purchase decision of K-pop-related products. A questionnaire was circulated as part of the research methodology to 282 Enhypen fans in Bandar Lampung, with data analysis carried out using Smart-PLS technique. The outcomes shown that every variable studied had a noteworthy and constructive influence on purchase interest and purchase decisions. Relationship marketing and consumer trust have proven to play a significant part in raising purchase interest, which in turn influences purchasing decisions. The Korean Wave phenomenon acts as an additional driving factor that strengthens this relationship. This research is anticipated to offer understanding for music industry players in formulating more effective marketing strategies, as well as increasing the loyalty of K-pop fans in Indonesia
The Effect of Service Quality, Price, and Promotion on Go-Mart Customer Loyalty with Satisfaction as Moderator at Bandar Lampung University Trianisa Aldina Fitri Sudiana; Andala Rama Putra Barusman
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2107

Abstract

This study examines the influence of service quality, pricing, and promotions on customer loyalty at Go-Mart, particularly among students from the Faculty of Economics and Business at the University of Bandar Lampung. Customer loyalty is defined as the commitment to continue using the services provided, which is essential for sustaining competitive advantage in today’s market. The research indicates that high service quality, reasonable pricing, and effective promotions significantly enhance customer satisfaction. This satisfaction, in turn, drives loyalty, thereby creating a positive feedback loop that benefits both the customer and the business. Employing a quantitative methodology, online questionnaires were distributed to 280 respondents, ensuring a diverse range of perspectives. Data analysis was conducted using Structural Equation Modeling (SEM), a robust statistical technique that allows for the assessment of complex relationships between variables. The findings reveal that all independent variables—service quality, pricing, and promotions positively influence customer loyalty, with customer satisfaction serving as a crucial mediator in these relationships. These results provide valuable insights for companies looking to develop more effective marketing strategies to boost customer loyalty in the digital age. By focusing on these key areas, businesses can enhance their offerings, ultimately leading to increased customer retention and loyalty.
Improving Higher Education Performance Through Strategic Collaboration And Intellectual Capital: A Path To Competitive Advantage Irsan Aras; Iskandar A A; Andala Rama Putra Barusman; Defrizal Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8142

Abstract

This research aims to explore how strategic collaboration and intellectual capital can improve higher education performance and achieve competitive advantage. The main objective of this study is to identify the relationship between strategic collaboration, intellectual capital, and the performance of higher education institutions, as well as how these three elements can be used synergistically to achieve competitive advantage. The research method used is a quantitative approach with the population of all private universities (PTS) in the LLDikti II Region, which totals 197 private universities. The data analysis technique uses the Structural Equation Models (SEM) approach with the help of the SmartPLS program package. The results of the study show that strategic collaboration has a positive and significant impact on higher education performance. In addition, intellectual capital was also found to contribute significantly to improving the performance of the institution. The combination of strategic collaboration and intellectual capital resulted in a greater improvement in higher education performance compared to each element separately. These results show that institutions that adopt a collaborative approach and manage their intellectual capital will tend to have better performance and are able to compete more effectively in the global education market. Based on these findings, the study recommends that higher education institutions should increase their collaborative efforts, both inside and outside the institution, as well as invest in the development and management of intellectual capital.
Co-Authors . Defrizal . Marzuki A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adam, Merina Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arfina Shella Meilany Arif Rahman Arizki, Lulu Syifa Arseta Yudha Lesmana Arya Febru Asmara, Rahma Sweda Augustine, Nuraini Maya Azis Salam Barusman, Tina Miniawati Virgawenda Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Hasrun Afandi Umpusinga Hasrun Afandi UmpuSInga Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indriani, Novita Irsan Aras Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Kinsyafman, Kenedhy Lukmanul Hakim LUWIHA LUWIHA M Oktavianur M. Agus Nasor Al-Kahfi M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf S. Barusman Maharanni Dessully Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Nadia Desti Chaerunisa Nasor Al-Kahfi, M. Agus Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Puja, Firdinan Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita RISWAN, Riswan Riza Muhida Robenson Robenson Rosa, Novalia Saifur Rahman Sapmaya Wulan Saptarini, Veronika Selfia Alke Mega, Selfia Alke Septia Alviarni Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa Zatadini, Firtiliza