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HUMAN RESOURCE MANAGEMENT IN THE SAMAPTA FUNCTION OF THE SOUTH LAMPUNG POLICE TO CREATE A SAFE AND CONTROLLED SITUATION IN THE SOUTH LAMPUNG POLICE AREA Humaeni, Ali; Barusman, Tina Miniawati Virgawenda; Barusman, Andala Rama Putra
Journal of Management, Business and Social Sciences Vol. 3 No. 3 (2025): September
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze human resource management in the Samapta function of the South Lampung Police in realizing a safe and controlled public security and order situation. The focus of the study is directed at the efforts of Samapta human resource management in suppressing minor crimes that have the potential to develop into larger crimes, such as the distribution of alcoholic beverages, motorcycle gang activities, disturbances due to single organ entertainment, and the presence of dimly lit cafes in the South Lampung Regency area. The research method used was a qualitative approach with a descriptive type of research. Data collection techniques were carried out through in-depth interviews, observation, and documentation of informants directly related to the Samapta function of the South Lampung Police. Data analysis was carried out interactively through the stages of data reduction, data presentation, and drawing conclusions, with the aim of obtaining a comprehensive picture of the implementation of human resource management in the Samapta function. The results of the study indicate that human resource management in the Samapta function of the South Lampung Police has not been running optimally. This is evident from the limited number and quality of personnel, the uneven distribution of training and development of member capabilities, and limited supporting facilities and infrastructure. Nevertheless, strategic efforts have been made, such as increasing dialogic patrols, rapid responses to public order disturbances, and community involvement in maintaining environmental security. The implementation of human resource development through training, task arrangement, and strengthening coordination has been proven to contribute to increasing the effectiveness of Samapta's function in maintaining a conducive security situation. The conclusion of this study confirms that planned, sustainable, and field-based human resource management is a key factor in optimizing the function of Samapta. Therefore, it is recommended that the South Lampung Police improve the quality and quantity of Samapta personnel, strengthen training and competency development programs, and optimize the use of technology and supporting facilities to prevent and mitigate security disturbances more effectively
PEMBERDAYAAN UMKM PEREMPUAN MELALUI DIGITALISASI DAN PENGUATAN MANAJEMEN KEUANGAN DI KOTA BANDAR LAMPUNG Putra Barusman, Andala Rama; Oktaria, Eka Travilta
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.110

Abstract

UMKM perempuan memiliki peran strategis dalam menopang ekonomi keluarga dan perekonomian nasional. Namun demikian, pelaku UMKM perempuan masih menghadapi berbagai kendala, terutama dalam aspek digitalisasi usaha dan pengelolaan keuangan. Keterbatasan literasi digital dan manajemen keuangan seringkali menghambat pertumbuhan usaha dan akses terhadap pembiayaan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM perempuan melalui pelatihan digitalisasi usaha dan penguatan manajemen keuangan sederhana. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan platform e-commerce dan media sosial, serta kemampuan menyusun pencatatan keuangan sederhana. Program ini berkontribusi terhadap peningkatan daya saing dan kemandirian ekonomi UMKM perempuan secara berkelanjutan.
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Oktaria, Eka Travilta; Raras, Pungky Nanda; Alam, Iskandar Ali; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
Pengaruh Pemasaran Relasional Pondok Pesantren dalam Membangun Kepuasan Loyalitas Alumni di Pondok pesantren Al-Fattah Nasor Al-Kahfi, M. Agus; Putra Barusman, Andala Rama
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11553

Abstract

This study aims to determine the influence of influencer marketing and social media advertisment on electronic word of mouth and customer trust, as well as the mediating role of electronic word of mouth on the influence of influencer marketing and social media advertisment on customer trust. The location of this study is in Denpasar City, Bali Province and the sample used is 150 respondents. The data analysis technique was carried out using SmartPLS 4. The results of the study show that influencer marketing has a positive and significant effect on customer trust, social media advertisment has a positive and significant effect on customer trust, influencer marketing has a positive and significant effect on electronic word of mouth, social media advertisment has a positive and significant effect on Regarding the electronic word of mouth, the electronic word of mouth has a positive and significant effect on customer trust, the role of electronic word of mouth as a mediating variable in the relationship between influencer marketing has a positive and significant influence on customer trust and the role of electronic word of mouth as a mediating variable in the relationship between Social media advertisment has a positive and significant influence on customer trust. The suggestion that can be given by the researcher is that the management of Skintific is expected to make more innovations in the product, so that later it can provide quality products, always provide direction to influencers in recommending products to consumers in order to provide accurate and reliable information, Make more interesting ads, as well as make more ads that contain product benefits, as well as testimonials from consumers who have used and are more active in promoting on social media.
 Kontribusi Brand Image Dan Brand Awareness Terhadap Pembentukan Brand Equity Produk Keripik Singkong : (Studi Kasus: Keripik Singkong Cavora) Bella Agustia Hasyim; Andala Rama Putra Barusman
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1626

Abstract

Keripik singkong merek Cavora memiliki kualitas rasa yang kompetitif dan inovasi varian, namun kesadaran merek (brand awareness) konsumen terhadap Cavora masih cenderung beragam, fenomena yang dapat dilihat dari perilaku pembelian konsumen yang tidak selalu mempertimbangkan merek, melainkan memilih berdasarkan harga dan ketersediaan produk. Hal ini menunjukkan bahwa brand equity Cavora belum sepenuhnya mampu memengaruhi preferensi konsumen secara kuat. Tujuan penelitian ini adalah untuk mengetahui kontribusi brand image dan brand awareness terhadap pembentukan brand equity produk keripik singkong Cavora. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen keripik singkong merek Cavora di Bandar Lampung dengan teknik purposive sampling sebanyak 60 responden. Analisis data menggunakan analisis regresi linier berganda. Hasil penelitian diperoleh Brand Image memiliki berkontribusi positif terhadap pembentukan brand equity pada keripik singkong merek Cavora. Brand Awareness memiliki berkontribusi positif terhadap pembentukan brand equity pada keripik singkong merek Cavora. Brand Image, Brand Awareness memiliki berkontribusi positif secara bersama-sama terhadap pembentukan brand equity pada keripik singkong merek Cavora.
Modelling the Halal-Wellness Nexus: A Strategic Evaluation of Destination Competitiveness through Penta-Helix Collaboration in West Java Suryana, Marceilla; Barusman, Andala Rama Putra; Indriani, Novita
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.463

Abstract

The post-pandemic global tourism landscape has experienced a paradigm shift toward health-oriented travel, positioning the halal-wellness nexus as a critical driver of destination competitiveness. Despite possessing world-class geothermal resources and profound indigenous healing traditions, West Java's wellness tourism sector remains constrained by fragmented regional branding and infrastructure bottlenecks. This study quantitatively evaluates West Java's strategic market posture to bridge the gap between latent destination potential and actionable marketing execution. Utilizing a quantitative descriptive design, the research employs the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS) matrices through structured expert consultations involving a panel of 15 purposively selected Penta-Helix stakeholders. These experts comprise representatives from academia, government (Disbudpar), industry (spa/resort operators), community leaders, and tourism media. The findings reveal equivalent IFAS and EFAS scores of 2.77, mapping the destination into Cell V (Hold and Maintain) of the Internal-External Matrix. This positioning indicates a stable yet under-optimized ecosystem that must transition toward an aggressive growth posture. Through a consensus-driven process linking macro-environmental factors to granular interventions, the study formulates a strategic TOWS mix centred on a "Heritage-Health-Harmony" brand architecture. Actionable recommendations from the expert panel include integrating Mega Mendung batik motifs into the destination’s visual identity, optimising tourist buses for regional wellness corridors, and facilitating interest-free financing schemes to elevate local hospitality standards ethically. This framework provides a data-driven blueprint for policymakers to transform West Java into a resilient, globally competitive halal-wellness hub.
Pengaruh Brand awareness, Brand image, Dan E-WOM Terhadap Purchase intention Dengan Brand trust Sebagai Mediasi Pada Produk Fashion Di Platform Shopee Arizki, Lulu Syifa; Barusman, Andala Rama Putra
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.7997

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Brand awareness, Brand image, dan Electronic Word of Mouth (e-WOM) terhadap Purchase Intention dengan Brand trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui penyebaran kuesioner kepada responden yang merupakan konsumen produk fashion pada platform e-commerce. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan dengan Structural Equation Modeling–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Brand awareness, Brand image, dan e-WOM berpengaruh positif dan signifikan terhadap Brand trust. Selain itu, Brand trust terbukti berpengaruh positif dan signifikan terhadap Purchase Intention. Pengujian pengaruh langsung juga menunjukkan bahwa Brand awareness, Brand image, dan e-WOM berpengaruh positif dan signifikan terhadap Purchase Intention. Lebih lanjut, hasil pengujian efek tidak langsung membuktikan bahwa Brand trust mampu memediasi pengaruh Brand awareness, Brand image, dan e-WOM terhadap Purchase Intention. Temuan ini mengindikasikan bahwa peningkatan minat beli konsumen tidak hanya dipengaruhi oleh tingkat kesadaran merek, citra merek, dan komunikasi elektronik antar konsumen, tetapi juga sangat bergantung pada tingkat kepercayaan konsumen terhadap merek. Oleh karena itu, strategi pemasaran digital yang efektif perlu difokuskan pada upaya membangun Brand trust guna meningkatkan Purchase Intention konsumen secara berkelanjutan. Kata kunci: Brand awareness, Brand image, Electronic Word of Mouth, Brand trust, Purchase Intention.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Pengaruh Brand Image, Brand Engagement dan Perceived Value terhadap Intention to Purchase melalui Variabel Trust di Media Sosial Instagram: Studi pada Mahasiswa Magister Manajemen Pascasarjana Universitas Bandar Lampung Shella Meilany, Arfina; Putra Barusman, Andala Rama
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11451

Abstract

The development of social media, particularly Instagram, has transformed consumer behavior in the purchasing decision-making process by emphasizing the role of brand perception and trust. This study employs a quantitative approach using a survey method conducted among Master of Management students at Universitas Bandar Lampung who actively use Instagram. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that Brand Image, Brand Engagement, and Perceived Value have a positive and significant effect on Trust, and Trust has a positive effect on Intention to Purchase. Furthermore, Brand Image, Brand Engagement, and Perceived Value also have a direct influence on Intention to Purchase. The indirect effect analysis confirms that Trust acts as a mediating variable in the relationship between Brand Image, Brand Engagement, and Perceived Value and Intention to Purchase. These findings highlight that Trust is a key factor in enhancing consumers’ purchase intention on social media; therefore, digital marketing strategies should focus on strengthening brand image, fostering consumer engagement, and enhancing perceived value.
Co-Authors . Marzuki A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Alviarni, Septia Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arif Rahman Arizki, Lulu Syifa Arseta Yudha Lesmana Arya Febru Asmara, Rahma Sweda Augustine, Nuraini Maya Azis Salam Barusman, Tina Miniawati Virgawenda Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indriani, Novita Irsan Aras Irsandi, Irsandi Iskandar A A Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim LUWIHA LUWIHA M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maharanni Dessully Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Nasor Al-Kahfi, M. Agus Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Puja, Firdinan Purnomo, Agus Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Rosa, Novalia Saifur Rahman Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Shella Meilany, Arfina Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa Zatadini, Firtiliza