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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PENUMPANG PADA KERETA API RANGGAJATI Laila, Fahrun Nisa'Nur; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan harga terhadap kepuasan penumpang pada Kereta Api Ranggajati. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 105 responden yang merupakan penumpang KA Ranggajati rute Cirebon–Jember. Variabel independen dalam penelitian ini terdiri dari kualitas layanan (X1) yang mencakup lima dimensi SERVQUAL, dan harga (X2), sementara variabel dependen adalah kepuasan penumpang (Y). Analisis dilakukan menggunakan regresi linier berganda melalui aplikasi SPSS versi 22. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, kualitas layanan dan harga berpengaruh positif dan signifikan terhadap kepuasan penumpang. Nilai koefisien determinasi (R²) sebesar 0,482 menunjukkan bahwa kedua variabel menjelaskan 48,2% variasi kepuasan penumpang. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan yang konsisten serta penerapan harga yang sesuai dengan nilai yang dirasakan sangat penting untuk meningkatkan kepuasan penumpang KA Ranggajati. Temuan ini diharapkan menjadi masukan strategis bagi PT Kereta Api Indonesia dalam merancang kebijakan pelayanan dan tarif yang berorientasi pada pelanggan.Kata kunci: kualitas layanan, harga, kepuasan penumpang, Kereta Api Ranggajati. AbstractThis study aims to analyze the effect of service quality and price on passenger satisfaction on the Ranggajati Train. The approach used is a quantitative method with data collection techniques through distributing questionnaires to 105 respondents who are passengers of the Ranggajati Train on the Cirebon-Jember route. The independent variables in this study consist of service quality (X1) which includes five dimensions of SERVQUAL, and price (X2), while the dependent variable is passenger satisfaction (Y). The analysis was carried out using multiple linear regression through the SPSS version 22 application. The results of the study indicate that partially and simultaneously, service quality and price have a positive and significant effect on passenger satisfaction. The coefficient of determination (R²) value of 0.482 indicates that both variables explain 48.2% of the variation in passenger satisfaction. This study concludes that consistent improvement in service quality and the application of prices that are in accordance with perceived value are very important to increase passenger satisfaction on the Ranggajati Train. These findings are expected to be strategic input for PT Kereta Api Indonesia in designing customer-oriented service and tariff policies.Keywords: service quality, price, passenger satisfaction, Ranggajati Train.
PENGARUH TEKNOLOGI ARTIFICIAL INTELLIGENCE DAN LITERASI ARTIFICIAL INTELLIGENCE TERHADAP PRESTASI AKADEMIK MAHASISWA Nariswari, Sherly Arsanti; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Penelitian ini bertujuan untuk menganalisis pengaruh teknologi Artificial Intelligence (AI) dan literasi AI terhadap prestasi akademik mahasiswa. Dengan menggunakan pendekatan kuantitatif dan melibatkan 75 mahasiswa Universitas BSI Kampus Kramat 98 sebagai responden, penelitian ini menemukan bahwa baik penggunaan teknologi AI maupun tingkat literasi AI memberikan pengaruh positif terhadap pencapaian akademik. Literasi AI terbukti memiliki pengaruh yang lebih kuat secara statistik dibandingkan penggunaan teknologi semata, karena turut mendorong pemahaman etis dan tanggung jawab akademik. Hasil ini menunjukkan bahwa pemanfaatan AI yang optimal dalam pendidikan tinggi harus dibarengi dengan pemahaman yang kritis dan etis. Oleh karena itu, penting bagi institusi pendidikan untuk mengintegrasikan literasi AI ke dalam kurikulum guna menciptakan lingkungan pembelajaran yang adaptif, etis, dan berkualitas di era digital. Kata kunci: Artificial Intelligence, literasi AI, prestasi akademik, etika, pendidikan tinggi. Abstract This study aims to analyze the influence of Artificial Intelligence (AI) technology and AI literacy on students’ academic achievement. Using a quantitative approach and involving 75 students from Universitas BSI, Kramat 98 Campus, the findings reveal that both AI usage and AI literacy positively impact academic performance. However, AI literacy demonstrates a stronger statistical effect, as it also promotes ethical understanding and academic responsibility. These results suggest that effective integration of AI in higher education requires not only access to technology but also critical and ethical awareness. Therefore, educational institutions are encouraged to incorporate AI literacy into the curriculum to foster adaptive, ethical, and high-quality learning environments in the digital era. Keywords: Artificial Intelligence, AI literacy, academic achievement, ethics, higher education.
ANALISIS KINERJA KARYAWAN DENGAN METODE BALANCED SCORECARD PADA RUMAH SAKIT SINT CAROLUS JAKARTA To, Yuliana; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan menganalisis kinerja karyawan Rumah Sakit Sint Carolus Jakarta melalui empat perspektif Balanced Scorecard—keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan. Penelitian menggunakan pendekatan kuantitatif deskriptif non-statistik dengan instrumen kuesioner skala Likert 1–5 kepada 100 perawat tetap sebagai sampel (purposive sampling). Hasil menunjukkan kecenderungan penilaian “setuju” dan “sangat setuju” yang mendominasi pada seluruh indikator, mengindikasikan capaian kinerja yang sangat positif pada keempat perspektif. Temuan ini menegaskan relevansi Balanced Scorecard sebagai alat evaluasi komprehensif untuk perbaikan berkelanjutan mutu layanan, efisiensi operasional, serta pengembangan SDM di rumah sakit. Keterbatasan studi meliputi cakupan unit profesi (fokus perawat) dan pendekatan analisis non-inferensial. Implikasi praktis diarahkan pada penguatan budaya efisiensi, service excellence, kepatuhan SOP, dan program pelatihan berjenjang. Kata kunci: Balanced Scorecard, kinerja karyawan, rumah sakit, service quality, SOP Abstract This study analyzes employee performance at Sint Carolus Hospital Jakarta using the four Balanced Scorecard perspectives—financial, customer, internal business processes, and learning & growth. A descriptive quantitative, non-statistical approach was applied, employing a 1–5 Likert scale questionnaire administered to 100 permanent nurses selected via purposive sampling. Results indicate predominantly “agree” and “strongly agree” responses across all indicators, reflecting highly positive performance in all four perspectives. The findings affirm the Balanced Scorecard as a comprehensive evaluation tool for continuous improvement in service quality, operational efficiency, and human resource development in hospitals. Limitations include a single profession focus (nurses) and non-inferential analysis. Practical implications emphasize efficiency culture, service excellence, SOP adherence, and tiered training programs. Keywords: Balanced Scorecard, employee performance, hospital, service quality, SOP.
PENGARUH MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. INTER KREASI SELARAS JAKARTA Mulyani, Puja Dwi; Setyaningsih , Eka Dyah; Islami , Vina
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 7 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Sumber daya manusia memiliki peran strategi dalam menentukan keberhasilan operasional dan daya saing perusahaan. Dua faktor utama yang memengaruhi kinerja karyawan adalah motivasi kerja dan gaya kepemimpinan. Penelitian ini bertujuan untuk menguji pengaruh kedua variabel tersebut terhadap kinerja karyawan PT. Inter Kreasi Selaras Jakarta, baik secara parsial maupun simultan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik sampling jenuh, melibatkan seluruh populasi sebanyak 50 orang sebagai sampel. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 27. Hasil analisa menunjukkan bahwa motivasi kerja dan gaya kepemimpinan masing-masing berpengaruh positif dan signifikan secara parsial terhadap kinerja karyawan, ditunjukkan oleh nilai T hitung 2,131 dan 2,465 yang lebih besar dari T tabel 2,012 serta tingkat signifikansi 0,038 dan 0,017. Secara simultan, keduanya juga berpengaruh signifikan terhadap kinerja karyawan dengan nilai F hitung 12,126 > F tabel 3,20 dan signifikansi 0,000 < 0,05. Persamaan regresi Y = 11,727 + 0,238 X1 + 0,272 X2 menunjukkan bahwa peningkatan pada motivasi kerja maupun gaya kepemimpinan akan mendorong kinerja yang lebih baik.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Jago Coffee Di Wilayah Jakarta Utara Maharani, Selvi; Setyaningsih, Eka Dyah; Islami, Vina
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.360

Abstract

There is an intriguing link between product quality and pricing to investigate because of the reciprocal effect they have on consumer satisfaction. This study's overarching goal is to dissect Jago Coffee in North Jakarta to determine how pricing and product quality interact to maximize consumer happiness. Clients of Jago Coffee in North Jakarta provided the main data. Using questionnaires as a data collecting tool, the researcher picked a sample size of 100 people to interview. The analytical techniques used included tests for reliability and validity as well as tests for multiple linear regression and coefficient of determination. For the purpose of evaluating hypotheses, the t-test and the f-test were used. Collaboratively, the study's independent variables—product quality (9.712>1.660) and price (2.020>1, 660)—had t-values that were higher than the t-table value. Ultimately, consumer satisfaction is a dependent variable, and product quality and price are two independent factors that partly affect it.
REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

Abstract

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.
Pengaruh Perputaran Modal Kerja dan Current Ratio (CR) Terhadap Profitabilitas PT Jasa Marga (Persero) Tbk Periode 2012-2022 Humairah, Zahroh; Hasanudin, Hasanudin; Islami, Vina
Jurnal Ilmiah Akuntansi & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v8i1.4215

Abstract

PT Jasa Marga (Persero) Tbk merupakan perusahaan yang bergerak dalam pengoperasian jal tol yang dibawah naungan Badan Usaha Milik Negara (BUMN) Perseroan ini memeiliki bisnis usaha sendiri yakni JMTO, JMRB, JMTM. Tujuan dari maksud judul yang peneliti ambil yakni untuk melihat adakah atau tidak pengaruh yang dihasilkan dari perputaran modal kerja dan Current Ratio (CR) terhadap profitabilitas perusahaan dengan menggunakan data triwulan dari periode 2012-2021. Pada penelitian kali ini penulis menggunakan penelitian jenis kuantitatif yakni menggunakan uji penelitian berbasis IBM SPSS Statistic 26 dengan melakukan metode analisis data yakni uji determinasi dengan hasil 0,016 atau 1,6% yang memiliki arti jika hubungan variabel X terhadap variabel Y adalah lemah. Kemudian menggunakan metode koefisien korelasi memyatakan bahwa Si. F Change senilai 0,748 yang artinya tidak berkorelasi, kemudian untuk tingkat hubungan terdeteksi senilai 0,125 dan itu dapat diartikan jika hubungan tersebut sangat lemah. Kemudian pada pengujian terakhir yakni hasil yang dihasilkan lebih  rendah dari pada ketentuan dari  t Tabel dan f Hitung, yang dimana pengaruh  X1 dan X2 secara simultan terhadap  Y adalah sebesar 0,748  > 0,005  dan nilai F hitung 0,292 < 3,24 yang dapat dirtikan jika perputaran modal kerja dan current ratio tidak memiliki pengaruh yang simultan perhadap profitabilitas PT Jasa Marga (Persero) Tbk.  
The Role of Green Entrepreneurial Motivation on Green Entrepreneurial Intention Vina Islami; Siska, Elmira; Siti Mabrur Rachmah; Rio Sebastian, Dante
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.287

Abstract

Green entrepreneurial education and motivation are critical because they foster a mentality oriented toward sustainability and environmental responsibility, which is necessary for creating green entrepreneurial purposes. This study examines the influence of green entrepreneurial education and green entrepreneurial motivation on green entrepreneurial intention among students at IPB University Business School. The study used a quantitative research design with a case study approach. Data collected by the questionnaire was distributed to 109 respondents using a simple random sampling technique. Data processing begins by conducting instrument quality tests, which include validity and reliability tests. Then the classic assumption test is run to ensure the model used does not have econometric problems. The t test and the F test are used to test the hypothesis. The findings show that partially, there is a positive and substantial impact of GEE on the formation of students' GEI (t calculated value 6.753 > t table 1.982). Partially, GEM has a positive and significant influence on GEI (t calculated 6.753 > t table 1.982). Simultaneously, GEE and GEM have a positive and substantial impact on GEI (F statistic is 1062.270, which is more than the F table 3.03). This study provides valuable insights for educational institutions to enhance support for students in developing green entrepreneurial intentions and initiatives.
Assessing the Financial Performance of Digital Sharia Bank at Bank Aladin Syariah: EVA and MVA Approach Siska, Elmira; Sebastian, Dante Rio; Islami, Vina
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13351

Abstract

Bank Aladin Syariah is Indonesia's first completely digital bank that follows Sharia rules. This bank held its initial public offering on January 22, 2021. Apart from using financial ratios, the bank's financial performance may be assessed using the economic value added (EVA) and market value added (MVA) approaches. These two methods function to complete financial performance analysis through financial ratios and find the true value of company performance. This research aims to determine and analyze the financial performance of Bank Aladin Syariah using the EVA and MVA methods. The research design of this study uses non-statistical quantitative methods with a descriptive approach. The data used in the research is secondary data derived from financial reports for 2019-2023. This data is downloaded from the bank's website. The research results show that operation of Bank Aladin Syariah succeeded generate economic value added remarked by positive EVA in 2019, 2020, and 2022. Meanwhile, in 2021 and 2023 Bank Aladin Syariah fail to give more economic value through its activities. This is evident from a negative EVA score. Since Bank Aladin Syariah conducted its IPO, the bank has succeeded in providing added value through growth in the market capitalization value of shares issued which is indicated by a positive MVA during 2021 - 2023.
Analysis of Project-Based Blended Learning in Statistics Learning in Higher Education Islami, Vina; Nikensari, Sri Indah
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.453

Abstract

The purpose of this study is to analyze the results of the application of Blended Learning which refers to the Project-Based Learning (PjBL) model. Blended Learning and PjBL can be packaged as a learning model, namely Project-Based Blended Learning (PjB2L). The design of learning activities with the help of Bina Sarana Informatika University elearning online media (MyBest) is used to measure its impact on student learning outcomes in Statistics courses. The focus of this study describes two main things, namely the description of the application of statistics lectures with the PjB2L model and the results of statistical tests regarding differences in learning outcomes obtained. Quasi-experimental research was designed to measure the comparison of student learning outcomes in experimental classes (with the PjB2L model) and control classes (conventional/blended direct learning). The 100 students involved in this study were divided into two classes, namely the control class which included 50 students and the experimental class which involved 50 students. In addition, in the data analysis technique, analysis of covariance (ANACOVA) was used to compare the results of the control group and the experimental group, with the covariance variable being the pre-test result (initial knowledge). The results showed significant differences. The difference shown in this study leads to the support of better learning outcomes of the experimental group
Co-Authors Agustini Anak Agung Istri Sri Wiadnyani Andi Rosano ARIF NUGROHO Arifka Nurul Auria Aris Kurniawan ARIS KURNIAWAN Desri Yani Desri Yani, Desri Eka Dyah Setyaningsih Elmira Siska Haikal Firdaus Esha Hasanudin Hasanudin Heirunissa Heirunissa Heirunissa Heirunissa Heirunissa, Heirunissa Humairah, Zahroh Ibnu Hibban Jonathan Herhanlie Khoirunnisa, Rossa Kusumaningrum, Aliffah Laila, Fahrun Nisa'Nur Lauren Rizky Marthanthy Lili Marlinah Maharani, Selvi Melinda Puspitasari Muhamad Harun Mulyani, Puja Dwi Nadzri, Suhaila binti Nariswari, Sherly Arsanti Noverha, Yosie Otto Siregar Rahmah Nur Azizah Rani - Rani Rani Resti Yulistria Ria Andriani Ria Andriani Rima Oktaviani Rio Sebastian, Dante Rosento Sebastian, Dante Rio Selvi Maharani Septiana Firayanti Aulia Setyaningsih , Eka Dyah Shaila, Syarifah Siti Mabrur Rachmah Sri Indah Nikensari Suca Rusdian Sukayat, Harmoko Susilawati Susilawati Syahrir Syahrir Syahrir Syahrir Syukron Sazly To, Yuliana Ulfa Rahma Dhini Vera Agustina Yanti Wangsit Supeno wiwik widiyanti Wiwik Widiyanti, Wiwik Yandri Ahmad Rifandi Yosie Noverha Yulita Zahra Handayani