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All Journal ETIKONOMI Media Ekonomi dan Manajemen Binus Business Review Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Pelita : Jurnal Penelitian dan Karya Ilmiah Edumaspul: Jurnal Pendidikan JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Jurnal Kesehatan IAIC Transactions on Sustainable Digital Innovation (ITSDI) Edu Dharma Journal: Jurnal penelitian dan pengabdian masyarakat Nusantara Hasana Journal MANAJEMEN Inovasi Kurikulum Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Artificial Intelligence and Digital Business Research Trend in Technology and Management International Education Trend Issues Indonesia Journal of Engineering and Education Technology (IJEET) Inovasi Sosial : Jurnal Pengabdian Kepada Masyarakat Jurnal Kesehatan Jurnal Pendidikan Progresif
Bambang Mardi Sentosa
Universitas Islam Syekh-Yusuf
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Determinants of Private University Choice in Banten: The Role of Institutional Reputation and Location Sentosa, Bambang Mardi; Pradesti, Ajeng; Khusaini, Khusaini
Jurnal Pendidikan Progresif Vol 15, No 3 (2025): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v15i3.pp2089-2113

Abstract

Determinants of Private University Choice in Banten: The Role of Institutional Reputation and Location. Objectives: Accurately selecting a university can significantly impact one’s future, including career prospects, job market oportunities, and overall well-being. Previous findings have been debated among researchers regarding the relationship between gender, a university's reputation, location, and tuition fees with university choice. However, studies in the context of private universities in Banten, such as Syekh Yusuf Islamic University (UNIS), are limited and require further research. This study aims to examine the influence of gender, reputation, location, and tuition fees on students' choice of UNIS. Methods: This study utilized a quantitative approach and a binary logistic regression model. The sample size was 937 participants. A validated online Google Forms questionnaire was distributed through WhatsApp groups to collect the data. Findings: The results of the binary logit analysis showed that university reputation and location had a significant influence on the selection of UNIS. Reputation increased students' chances of choosing UNIS, as did a strategic campus location. Conversely, neither gender nor tuition fees were found to influence students' decisions to choose UNIS. These findings confirmed that campus reputation and accessibility are the primary factors influencing students’ choice of UNIS.  Conclusion: The findings of this study provide empirical evidence that UNIS needs to prioritize strengthening its academic reputation as a key factor in attracting prospective students. To address this, improving faculty quality, pursuing program accreditation, and collaborating with industry are strategic steps to strengthen the institution's image. Additionally, its strategic location must be continually optimized through enhanced accessibility and transportation infrastructure, which further supports student recruitment. While tuition fees have not proven to be a significant barrier, maintaining a transparent fee policy and offering scholarships remains necessary to stay competitive. In summary, focusing on both reputation and accessibility will strengthen UNIS's position as a leading private university in Banten. Keywords: gender, location, reputation, tuition fees, university choice.
Integrating Financial Literacy and Business Planning in Higher Education: Evidence from PKM-Based Learning Programs Sentosa, Bambang Mardi; Suherman, Agus; Firdaus, M. Yus; Rianto, Joko; Kurniawan, Andri; Putri, Walla Astianty; Novitri, Bella Suci; Murodi, Ahmad; Muhtadi, TB. Yudi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2235

Abstract

The integration of financial literacy and business planning skills in higher education is essential to prepare students for the challenges of the modern economic landscape. This study examines the effectiveness of incorporating financial literacy concepts into business planning through the implementation of Programs to the Community (PKM)-based learning. Employing a mixed-methods approach, quantitative data were collected through pre- and post-tests measuring students’ knowledge and skills, while qualitative insights were obtained from focus group discussions and reflective journals. The participants consisted of 20 undergraduate students from various disciplines in Indonesian universities, engaged in PKM projects over one academic semester. Findings indicate a significant improvement in students’ ability to develop comprehensive business plans, manage budgets, and evaluate financial feasibility, with an average knowledge increase of 28% compared to baseline. Qualitative data reveal that PKM-based learning fosters critical thinking, collaboration, and entrepreneurial mindset, while contextualizing theoretical knowledge into practical applications. The study concludes that integrating financial literacy into PKM-oriented business planning courses provides a holistic and experiential learning model, contributing to students’ readiness for professional and entrepreneurial endeavors. These results highlight the potential for scalable implementation of PKM-based curricula in higher education to strengthen economic empowerment and innovation capacity among graduates.
Pengaruh Motivasi, Pengalaman, dan Pengembangan Karir Terhadap Kinerja Karyawan PT. Wira Sandi di Binus Serpong Silviana Naila; Bambang Mardisentosa; Hani Hasanah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dmrwxs22

Abstract

This study was conducted to determine the influence of motivation, experience, and career development on employee performance at Binus Serpong. The method used was a quantitative approach with primary data collection through the distribution of closed-ended questionnaires using a Likert scale. The population studied was 50 respondents, and all were taken as samples using a saturated sampling method, due to the relatively small number of respondents. Data processing used SPSS version 25 and included various tests. The results of the t-test indicate that motivation contributes positively and significantly to performance. Career development also has a significant influence. However, work experience does not have a significant effect. The F-test resulted in a simultaneous test value that significantly influences performance. Thus, partially, only motivation and career development significantly influence employee performance, while work experience does not. However, together, these three variables are able to explain variations in employee performance significantly.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP  KINERJA KARYAWAN PT VICTORY CHINGLUH INDONESIA DI KABUPATEN TANGERANG Deandra Sasi Raya Mahardika; Eko Trianto; Bambang Mardisentosa
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/s3xcd993

Abstract

This study aims to analyze the effect of leadership style, motivation, and work environment on employee performance at PT Victory Chingluh Indonesia, Tangerang Regency. Using a quantitative approach and survey method, primary data was collected through a Likert scale questionnaire from 100 respondents selected by random sampling. Data analysis was performed using SPSS 25, which included validity and reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results showed that partially, leadership style (t-count 2.362 > t-table 1.984), motivation (t-count 2.864 > t-table 1.984), and work environment (t-count 5.301 > t-table 1.984) each have a positive and significant effect on employee performance at a significance level of < 0.05. Additionally, the F test results indicate that simultaneously, the three independent variables also have a significant effect on employee performance (Fcount 24.008 > Ftable 2.699) with a significance level of 0.000. Thus, it can be concluded that leadership style, motivation, and work environment are important factors that influence employee performance in the company.
Co-Authors Aat Ruchiat Nugraha Afriadi, Bambang Agus Suherman Alexander Williams ANDRI KURNIAWAN Anwar, Aang Solahudin Arifin Arifin Asrul Sani Astrinda Ayu Bidara Astrinda Ayu Bidara Astrinda Ayu Bidara Ayu Pratiwi Bastian, Asep Ferry Bella Aprilia Pertiwi Cucu Sukmana, Cucu Daman Huri Deandra Sasi Raya Mahardika Dewi Nur Puspita Sari Eko Trianto Febi Ratnasari Firdaus, M. Yus Gumelar Widia Asmoro Hani Hasanah Hersiyati Palayukan Hidayah Hidayah Homalia, Siti Hudaya Latuconsina Ida Farida Ida Faridah Ikmal Imas Sartika Jarnawi Afgani Dahlan Khusaini, Khusaini Mia Aina Miftachul Amri Muhammad Nur Muhammad Yus Firadus Muhtadi, Tb. Yudi Muhtadibillah, Achmad Murodi, Ahmad Mustofa Kamil Mustofa Kamil, Mustofa Nela Dharmayanti Neneng Nurjanah Novitri, Bella Suci Nury Ayuningtyas Kusumastut P. Purnomo Polandika, Adi Pradesti, Ajeng Pujiyanti Pujiyanti Putri, Walla Astianty Rawat, Bhupesh Rembe, Elismayanti Rianto, Joko Rienovita, Ellina Ruhiyat Taufik Rusbiansyah Perdana Kusuma Santosa, Tomi Apra septi nurhasanah Septi Wulandari Silviana Naila Siti Hapsah, Siti Siti Khaeriyah Solissa, Everhard Markiano Sopacua, Venty Sriyanti . sugiyanti sugiyanti Sukini Tetuko Rawidyo Putro Wahyu Kumala Sari Windi Widiawati Wulandari, Andi Sri Rezky Yunike Edmaningsih