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All Journal World Chemical Engineering Journal Jurnal Dinamika Pengabdian (JDP) Journal Of Chemical Process Engineering (JCPE) Jurnal Ilmiah Manajemen "E M O R" Management and Economics Journal (MEC-J) SEIKO : Journal of Management & Business Jurnal BISNIS & KEWIRAUSAHAAN Etika Demokrasi EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal Ilmu Manajemen (JIMMU) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika International Journal of Management Progress Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ILTEK : Jurnal Teknologi Jurnal Ilmiah Akuntansi Peradaban El-Iqtishod: Jurnal Ekonomi Syariah International Journal of Business, Law, and Education INVOICE : JURNAL ILMU AKUNTANSI Golden Ratio of Mapping Idea and Literature Format Tata Kelola Amsir Management Journal Journal of Accounting and Finance (JAF) Journal of Management and Administration Provision Innovative: Journal Of Social Science Research Moneta: Jurnal Manajemen & Keuangan Syariah PUBLICA: Jurnal Pengabdian Masyarakat Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi ILTEK : Jurnal Teknologi Jurnal Bisnis dan Kewirausahaan Public Service And Governance Journal Journal Of Chemical Process Engineering IECON: International Economics and Business Conference
Basri Modding
Fakultas Ekonomi & Bisnis, Universitas Muslim Indonesia
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Journal : Golden Ratio of Mapping Idea and Literature Format

 1 
Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction Amiruddin, Yudistira Putra; Modding, Basri
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.131

Abstract

In determining the distribution as an entrepreneur, he must select the distribution channel in his business, and one of them is using the Shopee digital application, creating a page on Facebook, and many other digital accesses that can be used; the aim is to reach more potential customers to see the products being sold, making it easier for prospective customers to see. Customers can contact us online and make transactions easier for customers and entrepreneurs. This research aims to determine the role of distribution channel marketing in increasing customer satisfaction. To find out how service innovation quality increases customer satisfaction. Mapping article use 20 of manuscript form scopus databased index. The proposition in this mapping are H1: Distribution channel marketing has a positive and significant effect on increasing consumer satisfaction. H2: Service innovation quality has a positive and significant effect on increasing customer satisfaction.H3: The distributor channel marketing variable has the most significant influence on increasing consumer satisfaction. 
Co-Authors ABDUL GANI Abdul Rahman Abdullah, Ruslan Achmad Gani Achmad Gani Achmad Gani Achmad Gani Achmad Gani Achriansyah Achmad Gani Adhi Hilardi Aditya Halim Perdana Kusuma Putra Putra Akhmad Syahid Alamsyah Amir Mahmud Amir Mahmud Amiruddin, Amiruddin Amiruddin, Yudistira Putra Andi Aladin Andi Bunyamin Andi Haslindah Andi Haslindah Andi Lukman Andi Mugni Rizki G Andi Nirwana Nur Andirwan Annas Plyriadi Annas Priyadi Annisa Fitriah Mudassir Aryati Arfah Aslan Azhari Atika Atika Azhari, Aslan Azizah Mirdin, Andi Azzah Baharuddin Sammaila Baharuddin Semmaila Basalamah, Muhammad Syafi'i A. Burhan Burhan, Burhan Burhanuddin Burhanuddin Dahlia Dahlia Darwis Lannai Darwis Lannai Desyandri Desyandri Diah Ayu Gustiningsih Dinsar, Arfandi Fitrohdin Wahyu Sayekti Hamid, Syarwan Hamzah Hafied Hartati Hartati I Gusti Agung Komang Diafari Djuni Hartawan Ibrahim Dani Ilham Labbase Junaidin Zakaria Kadir, Djamaluddin Kalla, Rastina Kamase, Jeni Kartika Machmud Labbase, Ilham Lastri Wiyani Lastri Wiyani Lukman, Andi Lusiana, Sri Mahathir Mohamad Mahfud nurnajamudin Mahyus Mahyus Mansyur Ramly Martin Miftah, Hermaji Muh Arman Muh. Nur Akbar Muhammad Rivan Maulana Murfat, Moh Zulkifli Mursalim . Mursalim . Mursalim Mursalim Mursalim Mursalim Mursalim Mursalim Mustadir Mustadir Mustafa, Nurul Makka Nirwana Sampara NUR ANDAYANI Nurfadhilah, Nurfadhilah Nurhayati Azis Nurlaelah Nurlaelah Nurtan, Dzulfiqar Nurul Makka Mustafa Nurwana, Nurwana Patandianan, Sinaria Plyriadi, Annas Pramukti, Andika Rahman Mus Rahmatullah, Resky Alqadri Randi Ariady Suwardi Ratna Dewi Ratnasari Ratnasari Reken, Feky Resky Alqadri Rahmatullah Ridwan, Risvina Roslina Alam Rukmana Amar, Auliya Sabri Hasan Safrida Safrida Safrida Santika, Nilan Selong, Abbas Seniorita Seniorita Serlin serang Setyawati Yani Sitti Sukmawati S. Sudirman, Irmayanti Sufri, Mukhlis Suharmin Syarif Suriyanti Syamsu Alam Syarief, Takdir Syarwan Hamid Takdir Syarif Takdir Syarif Takdir Syarif Thalib, Najdah Tijjang, Bakhtiar Usman Rahman Yusriana Sri Ana Yusuf Alfian Rendra Anggoro KR