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All Journal JAM : Jurnal Aplikasi Manajemen Majalah Kulit, Karet, dan Plastik Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Riset Ekonomi dan Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Dharma: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Ebisnis Manajemen Jurnal Media Akademik (JMA) Jurnal Akuntansi, Perpajakan dan Auditing JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Proceeding Maritime Business Management Conference Jurnal Kajian Bimbingan dan Konseling Jurnal Riset dan Inovasi Manajemen
Musthofa Hadi
Politeknik Negeri Malang
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH STORE ATMOSPHERE DAN LOKASI TEHADAP KEPUTUSAN PEMBELIAN DI THE ROOSTER COFFEE COMPANY SIDOARJO Budhi, Heady Erdyanto; Hadi, Musthofa
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Faktor yang menjadi bahan pertimbangan konsumen untuk mengambil keputusan pembelian adalah store atmosphere dan lokasi. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan lokasi terhadap keputusan pembelian di The Rooster Coffee Company Sidoarjo. Penelitian ini merupakan penelitian kuantitatif. Metode pengambilan data yang digunakan adalah kuisioner, wawancara, observasi, dan dokumentasi. Teknik sampling yang digunakan adalah teknik non- probability sampling dengan teknik purposive sampling. Jumlah sampel adalah sebanyak 100 responden. Hasil penelitian menunjukkan bahwa store atmosphere secara parsial berpengaruh terhadap keputusan pembelian, sedangkan lokasi secara parsial tidak berpengaruh terhadap keputusan pembelian. Store atmosphere dan lokasi secara simultan berpengaruh terhadap keputusan pembelian.
PEN GARUH INOVASI PRODUK DAN IKLAN MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI Ardani, Firda; Hadi, Musthofa
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan iklan media sosial instagram terhadap keputusan pembelian Smartphone Xiaomi. Penelitian ini merupakan explanatory research menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah followers dari Xiaomi Indonesia. Data dikumpulkan dengan cara menyebar kuesioner online kepada 91 responden menggunakan teknik purposive sampling. Analisa data yang digunakan adalah regresi linier berganda, uji t, serta uji F. Hasil penelitian ini menghasilkan persamaan regresi linier berganda yaitu Yʹ = 11,838 + 0,457X1 + 0,243X2 + e dan hasil koefisien determinasi sebesar 0,566. Hal tersebut diartikan bahwa kemampuan variabel Inovasi Produk (X1) dan Iklan Media Sosial Instagram dalam menjelaskan variabel Keputusan Pembelian (Y) sebesar 56,6% dan sisanya yaitu sebesar 43,4 % merupakan kontribusi variabel lain diluar penelitian. Dari hasil penelitian ini dapat disimpulkan bahwa variabel Inovasi Produk (X1) dan Iklan Media Sosial Instagram (X2) secara parsial maupun simultan berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y). Untuk mempertahankan hal tersebut perlu dilakukan peningkatkan dalam inovasi produk smartphone Xiaomi khususnya terkait tentang desain dari produk dikarenakan pada item tersebut memiliki penilaian terendah sehingga perlu adanya perbaikan.
Publication trends in Counselling and Artificial Intelligence: A Bibliometric Analysis Hadi, Musthofa; Utami, Rachma Bhakti; Palupi, Ratnaning; Nikmah, Farika; Santoso, Eko Boedi
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

Current developments in counseling show significant improvements, especially with the increasingly deeper integration of artificial intelligence (AI). This research focuses on analyzing research development trends in counseling and artificial intelligence, with data collected from Scopus-indexed publications from the beginning of 1982 to 2024. From this period, 470 relevant articles were identified for further analysis. The analysis process is carried out using bibliometric methods with PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, with the help of R-Biblioshiny software, which allows in-depth analysis of patterns and trends in the literature. The analysis results show that this topic has experienced a significant increase in articles published, with an average annual growth of 11.59%. In addition, this topic also shows a reasonably high citation rate, with an average of 10.81 citations per article, indicating substantial influence in the academic community. Despite this, some areas are still not fully explored, such as artificial intelligence's role in decision-making in counseling, which represents a new and exciting niche for further research. Hopefully, this research will provide additional insights and encourage further research exploring the full potential of integrating artificial intelligence in counseling.
Pengaruh Celebrity Endorse dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Sosial Media Instagram : Survey pada Followers @tasyafarasya Fonny Thasia Arsetya; Musthofa Hadi
EBISMAN eBisnis Manajemen Vol. 3 No. 4 (2025): Desember : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i4.1190

Abstract

The development of information technology marks the beginning of digitalization in marketing. In response to this, a company must determine their strategy to increase purchase decision. One of the strategies a company must do to increase public awareness is by applying online marketing. This research mainly focuses on @tasyafarasya’s Instagram account and is aimed to analyze the influence of celebrity endorsement and electronic word of mouth on purchase decision on Instagram. This research was a quantitative descriptive with 3 variables: celebrity endorsement, electronic word of mouth and purchase decision. The techniques used in collecting the data were observation and questionnaire using purposive sampling to get 100 respondents. Data was analyzed using linear regression analysis, determination coefficient and hypothesis test. The results of linear regression analysis showed that Y = 3.490+0.179X1+ 0.572X2+e. The determination coefficient was 0.494=49.4%. The t-calculation of celebrity endorsement showed 2.169>1.985 which means that there was a significant effect of celebrity endorsement on purchase decision, Meanwhile, the t-calculation of electronic word of mouth showed 5.602>1.985 which means there was a significant effect of electronic word of mouth on purchase decision. The F-calculation of celebrity endorsement and electronic word of mouth showed 49.251>3.090 which means that there was a significant effect of celebrity endorsement and electronic word of mouth on purchase decision. Based on the research, it can be concluded that celebrity endorsement partially has positive effect on purchase decision; electronic word of mouth partially has effect on purchase decision; and celebrity endorsement and electronic word of mouth simultaneously have positive effect on purchase decision.  
A influence between Store Atmosphere and Product Diversity on Customer Loyalty through Purchasing Decisions City: The research location is in Malang City samboro, joko; Hadi, Musthofa; Maskan, M.; Helmy, Abdullah; Arjo, Tri Ramadani; Iqbal, Muhammad
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 9 No 2 (2025): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v9i2.21585

Abstract

The main objective of this research is: to determine and analyze the significant influence between Store Atmosphere and Product Diversity on Customer Loyalty through Purchasing Decisions. The research location is in Malang City, while the population of this research is all buyers at Miniso MOG stores while the sample is 100 respondents.  The research results show that not all data used is valid and reliable; The better the Store Atmosphere and Product Diversity, the higher the Purchasing Decision; The better the Store Atmosphere and Product Diversity, the higher the Purchase Decision, the stronger the Customer Loyalty; The total influence of the variables studied is 13.52%.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Joko Samboro; M Maskan; Heru Utomo; Abdullah Helmy; Yosi Afandi; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
Pengaruh Sales Promotion dan Shopping Lifestyle terhadap Impulse Buying pada Pelanggan Golden Swalayan di Kota Kediri Siti Patimah; Musthofa Hadi
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 4 (2024): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i4.4273

Abstract

In the era of modern free trade, competition in the retail industry has become increasingly fierce, prompting Golden Swalayan, a shopping center in Kediri City, to continuously enhance its sales to remain competitive. This study aims to analyze the influence of sales promotion and shopping lifestyle on the Impulse Buying behavior of Golden Swalayan customers. Using a quantitative method, data was collected through questionnaires distributed directly to 100 customers using purposive sampling techniques. Data analysis was conducted using multiple regression and hypothesis testing. The results of the study show that, both partially and simultaneously, sales promotion and shopping lifestyle have a significant influence on Impulse Buying. Based on these findings, Golden Swalayan is advised to regularly increase cashback promotions and expand its product collections to align with customers' hobbies and needs, thereby boosting Impulse Buying.
Pengaruh Promosi dan Testimoni Pelanggan pada Social Media Instagram Terhadap Minat Beli Konsumen Kopi Kawa Jakarta Timur Lalu Muhammad Reza Wardhana; Musthofa Hadi; Sanita Dhakirah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0pm9at32

Abstract

In the digital era, the development of information technology has transformed the way consumers interact with brands. Social media platforms such as Instagram have become effective tools for promotion. Kawa Kopi utilizes Instagram to market its products and attract consumer purchase intention through promotional content and customer testimonials. This study aimed to analyze the influence of promotion and testimonials on consumer purchase intention of Kawa Kopi in East Jakarta. This research was a quantitative study using an explanatory approach, with promotion, testimonial, and purchase intention as the variables. The data were collected through the distribution of questionnaires to 100 respondents in East Jakarta who had seen promotional content and testimonials on the Instagram account @kawacoffee.ind. The sampling technique used in this study was purposive sampling. The data analysis was conducted with multiple linear regression analysis and hypothesis testing. The results of the descriptive analysis showed that, on average, respondents agreed with the statements in the questionnaire. The coefficient of determination test result was 0.803 or 80.3%, indicating that the remaining 19.7% is influenced by other variables. The findings of this study indicated that both promotion and testimonials have a partial and simultaneous influence on purchase intention toward Kawa Kopi in East Jakarta. Based on the results of this study, it can be concluded that the Instagram account @kawacoffee.ind should optimize its marketing strategy, particularly in the areas of promotion and customer testimonials. Furthermore, the brand can enhance interaction with customers through the promotional and testimonial content posted on Instagram.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER SATISFACTION AT PT. AIR THE BEST LANGGA BRANCH KEPANJEN Amara Puteri Wahyuning Ratih; Rizky Kurniawan Murtiyanto; Musthofa Hadi
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1468

Abstract

In today's modern era, business is one of the main pillars in the economy and social growth. To make the business more advanced and developed, consumer satisfaction is very necessary. In this context, to make consumers feel satisfied, companies need to pay attention to the products or services provided to fulfil what consumers expect. This was a quantitative research. The data collection was conducted by distributing questionnaires to 63 high school students who completed non- formal learning education at PT. Air The Best Langga Branch Kepanjen. This study utilised census sampling. The findings of the research revealed that service quality only has a limited impact on consumer satisfaction, whereas price has a significant impact on consumer satisfaction. According to the data, item X1.3 stands out with the lowest mean score of 39.4, indicating that the physical facilities at PT. Air The Best Langga Branch Kepanjen may not be up to par, leading to a lack of impact on consumer satisfaction by service quality. Nonetheless, both variables do have a substantial impact on consumer satisfaction, accounting for 73.5% of consumer satisfaction, while remaining 26.5% is influenced by other unaccounted factors. In conclusion, only price has a partial but significant effect on consumer satisfaction.  PT. Air The Best Langga Branch Kepanjen should make a balance between price and service given to the consumers. If consumers feel the service quality is balance, or it can exceed consumer expectation, the company will create the consumer satisfaction toward PT. Air The Best Langga Branch Kepanjen.
Co-Authors Abdul Waris Abdullah Helmy Abdullah Helmy Achmad Sudiro Achmad Zaini Achmad Zaini Ainul Yaqin Al Akbar, Muhammad Naufal Alifia Putri Kusumawardhani Amara Puteri Wahyuning Ratih Ardani, Firda Arjo, Tri Ramadani Arni Utamaningsih Asminah Rachmi Asminah Rachmi Ayu Sulasari Bambang Priyono Budhi, Heady Erdyanto Dina Ananta Syafalia Djumilah Zain Drs. Joko Samboro Dwi Sudjanarti DWI SURYANTO Dwi Wahini Nurhajati Ellyn Eka Wahyu Erlangga Andi Sukma Fadilah, Zakiah Nur Farika Nikmah Fitria, Lailatul Fonny Thasia Arsetya Fullchis Nurtjahyani Helmy, Abdullah Heru Utomo Heru Utomo Hidayatinnisa', Nurul Ita Rifani Permatasari Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Dwi Pribadi Kartika Indah Permanasari Kartika Indah Permanasari Lalu Muhammad Reza Wardhana LINA BUDIARTI Lina Budiarti M Maskan Makkiyah, Makkiyah Maliki, Alexander Ahadiin Caesar Abdul Maskan, M. Maskur - Maskur, M Moh. Rifqi Riyansyah Mohammad Maskan Mohammad Maskan, Mohammad Muhammad Aditya Muhammad Iqbal Nabila Chika Amanda, Firsa Nikmah, Farika Nilawati Fiernaningsih Palupi, Ratnaning Pramono Pramono Prayitno Prayitno Pudji Herijanto Rachma Bhakti Utami Rafi Dwi Novianto Rafilah Putri Adibah Rahardika, Safirah Putri Rena Feri Wijayanti Rida Prihatni Rizky Kurniawan Murtiyanto Samboro, Joko Sanita Dhakirah Sanjiwani, Sitarestu Santi Susanti, Santi Santoso, Eko Boedi Siti Patimah Sri Nadilah Suprapto Suprapto Syafira Aisya Nurinda TC Bambang Supriyono Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Ulfa Ayu Andira Umi Khabibah Utaminingsih, Arni V Sri Pertiwi Rumiyati Wildan Habibie Abdullah Yosi Afandi Zubaidi Zubaidi