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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Manajemen Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Edumaspul: Jurnal Pendidikan Jurnal Mantik Ideas: Jurnal Pendidikan, Sosial dan Budaya Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal Budimas : Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Journal of Entrepreneurship & Business Jurnal Pengabdian kepada Masyarakat International Journal of Social Science JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Mandiri International Journal of Economics and Management Research e-Jurnal Apresiasi Ekonomi Jurnal Manajerial dan Bisnis Tanjungpinang JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Joong-Ki J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research
Eka Kurnia Saputra
STIE PEMBANGUNAN TANJUNGPINANG
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : e-Jurnal Apresiasi Ekonomi

 1 
STRATEGI BISNIS MAKANAN DAN MINUMAN DALAM MENGHADAPI PANDEMI COVID-19: STUDI KASUS RED N BLUE CAFÉ Muhammad Rizki; Octojaya Abriyoso; Eka Kurnia Saputra
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v9i3.426

Abstract

Abstract The COVID-19 pandemic that hit Indonesia had a considerable impact on MSMEs (Micro Small and Medium Enterprieses), including cafes. Red n Blue Café which operates in Tanjungpinang City is one of the cafes that is affected by COVID-19 pandemic. This study aims to identify the strengths, weaknesses, opportunities and challenges faced by Red n Blue Café during the pandemic and formulate the Red n Blue Café business strategy in dealing with the ongoing COVID-19 pandemic. The method adopted in this study is qualitative. The data were collected by interview, observations and literature studies. The data was then processed by using the IFE matrix, EFE matrix, and SWOT matrix. As a result, the Red n Blue Café strategy can be categorized into general strategies and pandemic specific strategies. Digital marketing and e-commerce can be an option for Red n Blue Café both during the pandemic and in normal times.Keywords : Strategy, Strategic Mangement, SWOT Analysis..AbstrakPandemi COVID-19 yang melanda Indonesia memberikan dampak yang cukup besar terhadap UMKM, termasuk café. Red n Blue Café yang beroperasi di Kota Tanjungpinang adalah salah satu café yang merasakan dampak pandemi COVID-19. Penelitian ini bertujuan untuk mengidentifikasi kekuatan, kelemahan, peluang dan tantangan yang dihadapi oleh Red n Blue Café di masa pandemic serta merumuskan strategi bisnis Red n Blue Café dalam menghadapi pandemic COVID-19 yang sedang berlangsung. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan wawancara, observasi dan studi kepustakaan sebagai metode pengumpulan data. Data kemudian diolah menggunakan matriks IFE, matriks EFE, dan matriks SWOT. Hasilnya, strategi Red n Blue Café dapat dikategorikan menjadi strategi umum dan strategi di masa pandemi. Digital marketing dan e-commerce dapat menjadi pilihan yang dijalankan baik di masa pandemi maupun di masa normal.Kata Kunci : Strategi, Manajemen Strategik, Analisa SWOT
Co-Authors Abdul Rahman Alatas Abriyoso, Octojaya Adhine Iadhalia Afriyadi Akmad Baidun Akmad Baidun Amalia Syahputri Andrian andrian Angga Fidianto ARIEF BUDI PRATOMO Ariraya Sulistya Sedayu Ariraya Sulistya Sedayu Armansyah Armansyah Azlina, Yunidyawati Betty Leindarita Budi Sulistiyo Nugroho Cakranegara, Pandu Adi Chartady, Rachmad Chevy Herli Sumerli Cindy Emilia Clara Natasha Dandi Dandi Defa Muhammad Hafiz Dewi Monalisa Putri Dimas Pangestu Dwi Septi Haryani Eko Murti Saputra Eko Murti Saputra Fatkhuri Fatkhuri Ferry Muliadi Manalu Flora Akyuwen Gheraldo Alfaro Hapzi Ali Henny Herawati Henny Herawati Herman Hermin Nainggolan I Gusti Ngurah Agung Dewantara Putra I Ketut Suada I Nyoman Tri Sutaguna Imam Jayanto Indra Bastian Tahir Indra Widianto Irma M. Nawangwulan Kespandiar, Tengku Lailatun Nafisa Lia Putri Luh Komang Candra Dewi M Syafnur M Syafnur M. Rizki M. Yusuf Alfian Rendra Anggoro KR Magneta Hisyam Mekar Meilisa Amalia Muhammad Ahmad Ali Muhammad Isa Alamsyahbana Muhammad Muazamsyah muazamsyah Muhammad Mu’azamsyah Muhammad Rizki Muhammad Rizki Muhammad Rizki Muhammad Sahid Dimitri Ni Luh Kardini Nur Ilmiyati Nurul Hannisya Pahlevi Nurul Nophiyani Nyimas Melda Rafliyanti Paradina Fussilat Raja Hardiansyah Rakotoarisoa Maminiaina Heritiana Sedera Rina Trikurnia Risa Kamela Ristawati Rizky Malik Putri Rona Tanjung Ronaldo Yolanda Putra Sairin Prayoga Samsiyah Samsiyah Samuel PD Anantadjaya Satriadi Satriadi Satriadi Saut Maruli Tua Pandiangan Sella Titania Siregar, Ade Perdana Sri Mulyati Sugeng, Santoso Tati Tati Teguh Setiawan Wibowo Uli Wildan Nuryanto Umi Elsi Vidho Adriyandi Yoga Ersuarisno Mulsyain Zainiyah Zainiyah