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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Jurnal Tekno Insentif Journal on Education Almana : Jurnal Manajemen dan Bisnis INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Competitive REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Infortech Jurnal Responsif : Riset Sains dan Informatika International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Sains Manajemen International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Terapan Carmin: Journal of Community Service Jurnal Sistem Informasi dan Ilmu Komputer Socius: Social Sciences Research Journal Competitive Economic Development Progress Fundamental and Applied Management Journal
Ade Mubarok
Universitas Adhirajasa Reswara Sanjaya
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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PENGARUH BUDAYA ORGANISASI DAN KUALITAS SUMBER DAYA MANUSIA TERHADAP DAYA SAING PADA BANDUNG WALLPAPER Mubarok, Ade; Faturochman, Ersha; Dedy, Asep; Noor, Chairil M; Wiguna, Wildan
Jurnal Sains Manajemen Vol. 6 No. 1 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i1.1609

Abstract

Persaingan antar bisnis era digital sperti saat ini sangat dirasakan oleh para pelaku usaha. Perusahaan perlu membuat strategi khusus guna membuat perusahaan tersebut tetap eksis terlebih dengan produk yang dihasilkannya adalah produk yang banyak beredar dipasaran. Tujuan penelitian ini adalah untuk mengetahui berapa besar pengaruh budaya organisasi dan kualitas sumber daya manusia terhadap daya saing perusahaan. Pendektaan penelitian pada penelitian ini adalah kuantitatif deskriptif. Dari hasil data yang sudah diolah dengan aplikasi spss didapatkan bahwa kedua variabel yaitu budaya organisasi dan kualitas sumber daya manusia berpengaruh positif terhadap daya saing perusahaan. Ini berarti semakin baik budaya organisasi dan kualitas sumber daya yang ada di perusahaan tersebut, maka daya saing perusahaan dalam dunia bisnis akan siap dan bisa bersaing dengan perusahaan lain terlebih dengan perusahaan sejenis.
PENGARUH MENTAL HEALTH DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION KARYAWAN GEN Z DI KOTA BANDUNG Sandini, Dwi; Mubarok, Ade; Mulyanti, Dwinta; Drajat, Devi Yuniati; Faturochman, Ersha
Jurnal Sains Manajemen Vol. 6 No. 2 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i2.1788

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh mental health dan work life balanceterhadap turnover intention pada karyawan Gen Z di Kota Bandung. Metode penelitian yangdigunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioneryang disebarkan kepada 200 responden yang bekerja di berbagai sektor di Kota Bandung. Analisisdata dilakukan dengan teknik regresi linier berganda untuk melihat pengaruh mental health danwork life balance terhadap turnover intention. Hasil penelitian menunjukkan bahwa MentalHealth memiliki pengaruh yang cukup kuat terhadap Turnover Intention di kalangan karyawanGen Z. Semakin baik kondisi kesehatan mental karyawan, semakin tinggi kemungkinan merekamemiliki niat untuk berhenti. Demikian pula, Work Life Balance memiliki pengaruh yang lebihkuat terhadap Turnover Intention. Ini berarti bahwa karyawan yang merasa memiliki Work LifeBalance mereka lebih cenderung memiliki niat untuk mencari peluang kerja yang lebih baik.Temuan ini menggarisbawahi pentingnya perhatian perusahaan terhadap mental health dan worklife balance karyawan sebagai strategi untuk mengurangi tingkat turnover intention, terutama dikalangan karyawan Gen Z
Strategies for Strengthening Digital Leadership in an Effort to Improve the Performance of Higher Education Mubarok, Ade; Sudirman, Iman; Setiawan, Heru
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2968

Abstract

The ability of higher education institutions to utilize digital technologies is increasingly important in responding to the demands of the Fourth Industrial Revolution. Universities are now expected not only to adapt to rapid technological shifts but also to innovate so that learning remains aligned with the evolving needs of the workforce. The degree to which technology is used to strengthen educational services, support strategic goals, and improve operational efficiency significantly affects overall institutional performance. Because of this, universities require a clear and sustainable digital strategy, as strong digital leadership can accelerate transformation and enhance institutional competitiveness. This study adopts a qualitative approach, beginning with identifying the research focus and selecting informants who possess relevant knowledge of the issues examined. Data were collected through interviews and documentation, then analyzed systematically and continuously to identify emerging themes. The credibility of the findings was strengthened using triangulation, which involved comparing data from different sources, methods, and times. The results show that digital leadership practices in both institutions are still in the developmental stage and not yet fully optimized. To strengthen digital leadership, this study recommends integrating transformational leadership principles, encouraging disruptive innovation, improving digital literacy, and establishing a Digital Transformation Office supported by internal policies that promote wider technology adoption.
Pengaruh Kualitas Lingkungan Fisik, Kualitas Produk, dan Kualitas Layanan Terhadap Brand Image Mochamad Ricky Ariefianto; Ade Mubarok; Mita Wydaswara; Ria Yuli Angliawati
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 9 No. 4 (2025): Volume 9 Nomor 4 Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v9i4.15460

Abstract

Studi ini meneliti bagaimana Brand image konsumen terhadap lingkungan, produk, dan layanan Cafe Halaman Bandung memengaruhi reputasinya. Dalam penelitian deskriptif dan verifikatif, metode kuantitatif digunakan. Tinjauan pustaka dan kuesioner 100 pelanggan Cafe Halaman menyediakan data. Analisis meliputi uji deskriptif, verifikasi, dan validitas serta reliabilitas. Studi ini menunjukkan bahwa lingkungan fisik, produk, dan kualitas layanan semuanya memengaruhi Brand image sebesar 64,30%. Sisanya 35,0% dijelaskan oleh variabel yang tidak termasuk dalam analisis. Kualitas produk memengaruhi opini konsumen terhadap Brand image paling banyak (56,55%), diikuti oleh lingkungan fisik (29,59%) dan layanan (26,76%). Suasana Cafe Halaman baik-baik saja, namun jajak pendapat menunjukkan bahwa produk dan layanan mereka dapat ditingkatkan untuk meningkatkan Brand image mereka. Dari perspektif manajerial, studi ini menyarankan peningkatan suasana kafe, layanan, dan kualitas produk untuk meningkatkan kepuasan pelanggan. Dengan demikian, penguatan faktor-faktor ini akan meningkatkan reputasi dan basis pelanggan Cafe Halaman.
Work-Life Integration VS Work-Life Balance: Dampaknya terhadap Retensi Karyawan Generasi Milenial Komalasari, Yunika; Mubarok, Ade
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.6048

Abstract

Perkembangan dunia kerja pada era globalisasi dan digitalisasi telah membawa perubahan signifikan terhadap pola kerja, struktur organisasi, serta harapan individu terhadap kehidupan profesional mereka. Transformasi ini tidak hanya berdampak pada cara organisasi beroperasi, tetapi juga memengaruhi bagaimana individu memaknai hubungan antara pekerjaan dan kehidupan pribadi. Dalam konteks tersebut, isu mengenai keseimbangan dan integrasi antara kehidupan kerja dan kehidupan pribadi menjadi semakin relevan untuk dikaji, khususnya pada kelompok generasi milenial yang kini mendominasi angkatan kerja. Penelitian ini bertujuan untuk mengetahui dampak work life integration dan work life balance terhadap retensi karyawan generasi milenial. Jenis penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 94 responden dari kategori generasi milenial (kelahiran tahun 1981-1996). Sumber data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Teknik analisis data yang digunakan meliputi pengujian instrumen (uji validitas dan uji reliabilitas), uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas), serta analisis linier berganda yang mencakup pengujian hipotesis melalui uji t (parsial), uji f (simultan), dan koefisien determinasi. Hasil penelitian menunjukkan bahwa work life integration berpengaruh positif dan signifikan terhadap retensi karyawan generasi milenial. Work life balance berpengaruh positif dan signifikan terhadap retensi karyawan generasi milenial. Work life integration dan work life balance secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap retensi karyawan generasi milenial.
Peran Media Sosial dalam Membangun Komunitas Pecinta Kopi: Peluang dan Tantangan Bagi Coffeepreneur Rian Andriani; Yen Efawati; Ade Mubarok; Tresna Budiarti
Carmin: Journal of Community Service Vol. 5 No. 2 (2025)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v5i2.210

Abstract

This article discusses the development of MSME potential in Legok Harendong Village, Bandung Regency, through the use of social media and digital distribution. This area is famous for its honey orange commodities and Arabica and Robusta coffee, which thrive due to the hilly geographical conditions and the dominance of the community as farmers. However, limited infrastructure, digital literacy, and marketing strategies are the main challenges for MSMEs in developing their businesses. This community service activity aims to enhance the capacity of MSME actors, particularly Elgeha coffee entrepreneurs, through digital marketing socialization, social media content training (including Instagram, Facebook, and WhatsApp), and product catalog creation on e-commerce platforms. The approach used is Participatory Action Research (PAR), which is a collaborative approach that actively involves MSME actors in the process of identifying problems, training, and mentoring in digital marketing based on social media. The results show an increase in business knowledge and ability in using digital media for promotion and distribution. In addition, the formation of a coffee lover community is bold, which expands networks and market potential. This program shows that digital transformation at the village MSME level can be an effective strategy in strengthening competitiveness and accelerating local economic growth sustainably.
Digital Curriculum Integration and Learning Quality in Higher Education: Evidence from a Cross Sectional Survey in West Java, Indonesia Purwadhi Purwadhi; Ade Mubarok
Jurnal Pendidikan Terapan Vol 4, No 1 March (2026)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v4i1.859

Abstract

Purpose: This study examines why digital curriculum integration has become essential for improving learning quality in higher education, particularly in the context of rapid educational digitalization in West Java, Indonesia. It argues that the effectiveness of digital transformation depends not only on technology adoption, but on the strategic integration of digital tools into curriculum design, instructional delivery, learning activities, and assessment. Methods: The study employed a quantitative cross-sectional survey design involving 356 lecturers and undergraduate students from selected public and private higher education institutions in West Java. Data were collected through a structured questionnaire and analyzed using descriptive statistics, validity and reliability testing, Pearson correlation, and structural model analysis to test the relationships among digital curriculum integration strategy, lecturers’ digital competence, institutional support and digital infrastructure, and learning quality. Findings: The results show that digital curriculum integration strategy had a positive and significant effect on learning quality (β = 0.421, p < 0.001). Lecturers’ digital competence significantly influenced digital curriculum integration (β = 0.368, p < 0.001), while institutional support and digital infrastructure significantly strengthened the relationship between digital curriculum integration and learning quality (β = 0.187, p = 0.001). The model explained 54.8% of the variance in learning quality. Research implications: The cross-sectional design and self-reported data limit causal inference and may affect generalizability beyond West Java. Originality: This study contributes by positioning digital curriculum integration as a strategic pedagogical and institutional approach to improving higher education learning quality in a regional Indonesian context.
Team Effectiveness in Community-Based Teams: Gotong Royong as Cultural Social Capital and Teamwork as a Mediating Process Suroso; Citra Savitri; Rengga Madya Pranata; Enjang Suherman; Ade Mubarok
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.709

Abstract

This research investigates how gotong royong culture contributes to team effectiveness by examining teamwork as a mediating process in community-based student teams. The study is framed by Social Capital Theory and uses a quantitative explanatory survey involving 91 KKN teams in the Purwasukasi area of Indonesia. The data were processed with Partial Least Squares Structural Equation Modeling (PLS-SEM), including mediation analysis. The results show that gotong royong culture significantly improves teamwork (β = 0.52, p < 0.001) and has a smaller but significant direct effect on team effectiveness (β = 0.21, p < 0.05). Teamwork is the strongest predictor of team effectiveness (β = 0.62, p < 0.001). The model accounts for 26.5% of teamwork variance and 55.8% of team effectiveness variance (R² = 0.558), with an acceptable SRMR value of 0.059. The mediation test indicates partial mediation, with teamwork explaining 60.4% of the total effect. These findings suggest that gotong royong does not automatically generate effective teams. Its contribution becomes stronger when the value is expressed through practical teamwork behaviors, including coordination, communication, shared responsibility, and mutual assistance. The study extends Social Capital Theory by treating gotong royong as culturally embedded social capital and by identifying teamwork as the behavioral route through which this capital is converted into team effectiveness. Because the data were obtained from one key informant per team, the findings represent perceived team-level dynamics rather than aggregated member perceptions.
Curriculum Adaptability, Project-Based Learning, and Students’ Critical Thinking Skills in Bandung Vocational Schools Purwadhi; Ade Mubarok
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.656

Abstract

Vocational schools are required to respond to rapid technological and industrial changes while simultaneously developing students’ higher-order thinking skills. However, curriculum flexibility does not always translate into meaningful classroom practices that strengthen critical thinking. This study examined the relationships among curriculum adaptability, Project-Based Learning, and students’ critical thinking skills and investigated the mediating role of Project-Based Learning in vocational schools in Bandung, Indonesia. A quantitative explanatory design with a cross-sectional survey was employed. Data were collected from 312 students from public and private vocational schools representing technology and engineering, information and communication technology, business and management, tourism and hospitality, and creative industries. The data were analyzed using Partial Least Squares Structural Equation Modelling with a bootstrapping procedure of 5,000 resamples. The results showed that curriculum adaptability was positively associated with students’ critical thinking skills (β = 0.247, p < 0.001) and Project-Based Learning implementation (β = 0.654, p < 0.001). Project-Based Learning was also positively associated with critical thinking skills (β = 0.518, p < 0.001). The indirect relationship between curriculum adaptability and critical thinking through Project-Based Learning was significant (β = 0.339, p < 0.001), indicating complementary partial mediation. The model explained 42.8% of the variance in Project-Based Learning and 51.3% of the variance in critical thinking skills. This study contributes to vocational education literature by demonstrating that curriculum adaptability supports critical thinking more effectively when translated into authentic, collaborative, investigative, and reflective project activities. The findings highlight the importance of teacher competence, industry-relevant project design, flexible assessment, and sustained school–industry collaboration.
Strategi Pemasaran dan Citra Merek dalam Meningkatkan Loyalitas Pelanggan pada Roti Kacang Hj. Eliya Lubis di Kota Tebing Tinggi Pasca Pembukaan Jalan Tol Medan-Kisaran dan Medan-P.Siantar Ade Mubarok; Maya Ramayanti
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.282

Abstract

This study aims to analyze marketing strategies and brand image in enhancing customer loyalty at Roti Kacang Hj. Eliya Lubis in Tebing Tinggi City. Roti Kacang Hj. Eliya Lubis is a well-known local souvenir product with a long-standing history, recognized by both local residents and tourists. However, since the opening of the Medan–Kisaran and Medan–Pematang Siantar toll roads, there has been a significant decline in tourist traffic that previously passed through Tebing Tinggi as a main route along the Sumatra corridor. This situation has negatively affected visitor numbers and product sales, creating a need for adaptive marketing strategies to maintain customer loyalty amid changing consumer mobility patterns.The findings reveal that effective marketing strategies are carried out through strengthening the local brand image and improving product quality. A strong brand image plays a crucial role in building customer trust and loyalty, despite the challenges posed by reduced visitor traffic due to the toll road development. Overall, the study concludes that although the opening of toll road access negatively impacts direct sales volume, a strong brand image and high product quality help sustain customer loyalty for Roti Kacang Hj. Eliya Lubis in an increasingly competitive market environment.
Co-Authors Acep Rohendi Adang Kurniawan Ajeng Dwi Lestari Ali Akbar Rismayadi Ali Akbar Rismayadi Andhika Mega Pradana Andhika Mega Pradana Andre Prayoga Arief Setyarto Asep Dedy Asti Herliana, Asti Astri Rosmiati Aziz, Firdaus Abdul Bambang Tri Rahmat Doni Chairil M Noor Chairil M Noor Chairil M Noor, Chairil M Citra Savitri Dadan Ramdan Dedy, Asep Devi Yuniati Dradjat Devi Yuniati Drajat Dhea Elita Futri Drajat, Devi Yuniati Dwinta Mulyanti Dwiza Riana Dwiza Riana Edi Purnomo Edi Setiadi Edy Purwanto Enjang Suherman Erfian Junianto Ersha Faturochman Evi Nurjanah Fajar Aziz Laksono Fajar Giri Gumilar Fanny Agustina Hidayat Faturochman, Ersha Fitaloka, Neng Diana Fitriyani Fitriyani Gartika Rahmasari, Gartika Haryani, Delimawar Heru Setiawan Hidayat, Fanny Agustina Iedam Fardian Anshori, Iedam Fardian Iman Sudirman Ina Najiyah Indah Woro Sugalih R Irma Sri Widhiyanti Ivan Sofyan Komalasari, Yunika Kopong, Fransiska Sabu M Ridza Apriyanta Maya Ramayanti Mayya Nurbayanti Shobary Mita Wydaswara Mochamad Ricky Ariefianto Mochammad Chandra Kurniawan Muhammad Fatkhurohman Albashori Muhammad Ma’ruf Holid Junaedi Muslimah, Nadya Putri N Novi Nengsih, Ratna Neni Sumarni NENI SUMARNI, NENI Noneng Tia Aprilia Novi Imelia Nugroho, Himawan Agung Okatiranti O Okatiranti Okatiranti Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Putri, Naflina Utami Rangga Sanjaya Rengga Madya Pranata Ria Yuli Angliawati Rian Andriani Rian Andriani, Rian Risna Haryati Rizki Tri Prasetio, Rizki Tri Sahputra , Anggi Salman Topiq Sandi Cahyadi Sandini, Dwi Sari Susanti Septi Wulandari Sri Hadianti Sri Hadianti Suherman, Enjang Suherman, Himam Dwipratama Sukajie, Bambang Suroso Suroso Susanti, Deska Syarif Hidayatulloh Tanjung, Ranas Putra Teguh Sumarno Toni Arifin Tresna Budiarti Wildan Wiguna Yani Restiani Widjaja, Yani Restiani Yen Efawati Yosef Abdul Ghani Yudi Ramdhani Yudistira Dwi Putra Kurniawan