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Ade Mubarok
Universitas Adhirajasa Reswara Sanjaya
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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IMPLEMENTATION OF DIGITAL-BASED HUMAN RESOURCE MANAGEMENT IN GOVERNMENT AGENCIES IN BANDUNG CITY Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 2 (2022): April
Publisher : CV. Radja Publika

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Abstract

The implementation of digital-based human resource management (HRM) has become an important strategy in improving the effectiveness and efficiency of public sector organizations. This study aims to analyze the implementation of digital HRM systems in government agencies in Bandung City, focusing on their benefits, challenges, and contributions to organizational performance. The research used a qualitative descriptive method with data collection techniques including interviews, observations, and documentation. The findings indicate that digital HRM systems have improved administrative efficiency, transparency, employee performance monitoring, and accessibility of personnel information. The use of digital systems also supports faster decision-making processes and enhances accountability within government institutions. However, several challenges remain, including limited employee digital competencies, inadequate technological infrastructure, system integration issues, and concerns regarding data security. The study concludes that digital-based HRM has significant potential to support bureaucratic reform and improve public service quality in Bandung City government agencies. Continuous training, infrastructure improvement, and organizational commitment are necessary to maximize the effectiveness of digital transformation in the public sector.
RECRUITMENT AND EMPLOYEE SELECTION STRATEGIES IN IMPROVING THE QUALITY OF HUMAN RESOURCES IN BANDUNG CITY Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

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Abstract

Human resources are important assets that determine organizational success and competitiveness. This study aims to analyze recruitment and employee selection strategies in improving the quality of human resources in Bandung City. The research used a qualitative descriptive method involving human resource managers, recruitment staff, and employees from several public and private organizations in Bandung City. Data were collected through interviews, observations, and documentation analysis, then analyzed using descriptive qualitative techniques. The results showed that competency-based recruitment and structured employee selection systems significantly contribute to improving human resource quality. Organizations that implemented transparent recruitment procedures, digital recruitment platforms, competency assessments, and structured interviews were more successful in attracting qualified employees and improving organizational performance. In contrast, organizations using conventional recruitment methods faced challenges such as recruitment inefficiency, mismatches between employee competencies and job requirements, and higher employee turnover rates. The study also identified several obstacles in recruitment implementation, including limited technological infrastructure, inadequate human resource management capabilities, and the persistence of non-merit-based recruitment practices. Therefore, organizations are encouraged to strengthen competency-based recruitment systems, improve transparency in selection procedures, and optimize the use of digital technology in recruitment activities. In conclusion, effective recruitment and employee selection strategies play a significant role in enhancing the quality of human resources in Bandung City. The implementation of fair, transparent, and technology-supported recruitment systems is expected to improve organizational productivity, employee performance, and long-term competitiveness.
THE ROLE OF HUMAN RESOURCE TRAINING AND DEVELOPMENT IN IMPROVING THE QUALITY OF PUBLIC SERVICES IN BANDUNG CITY Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 1 (2021): October
Publisher : CV. Radja Publika

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This study examines the role of human resource training and development in improving the quality of public services in Bandung City. Public service quality is an important indicator in measuring the effectiveness of local government performance. In the era of digital transformation and bureaucratic reform, government employees are expected to possess adequate competencies, professionalism, and responsiveness in serving the community. This research uses a qualitative descriptive method through literature study and analysis of secondary data obtained from journals, government reports, and regulations related to public service and human resource development. The findings indicate that training and development programs contribute significantly to improving employee competence, work discipline, communication skills, and service efficiency. Furthermore, the implementation of competency-based training supports the realization of transparent, accountable, and citizen-oriented public services. However, several challenges remain, including unequal training opportunities, limited budgets, and resistance to organizational change. Therefore, the Bandung City Government needs to strengthen sustainable human resource development policies to achieve optimal public service performance.
HUMAN RESOURCE MANAGEMENT STRATEGIES IN IMPROVING EMPLOYEE PERFORMANCE IN BANDUNG CITY Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

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Abstract

Human Resource Management (HRM) has become a strategic issue in improving employee performance within public sector organizations, particularly in local government institutions facing increasing demands for effective and high-quality public services. However, governmental institutions in Bandung City still encounter several challenges, including low employee discipline, inadequate competencies, weak work motivation, and ineffective performance management systems. This study aims to analyze the implementation of HRM strategies in improving employee performance in governmental institutions in Bandung City. The research specifically addresses the question of how HRM strategies, including training and development, work motivation, performance appraisal, compensation systems, and career development, contribute to employee performance enhancement. This study employs a qualitative descriptive approach using interviews, observations, questionnaires, and documentation as data collection techniques. The collected data were analyzed through descriptive qualitative analysis supported by percentage calculations based on a Likert scale. The findings reveal that HRM strategies significantly contribute to improving employee productivity, professionalism, discipline, and organizational commitment. Among the examined dimensions, training and development emerged as the most influential factor in enhancing employee competencies and adaptability, particularly in the era of digital public service transformation. Furthermore, fair compensation systems, transparent performance evaluations, and merit-based career development positively affect employee motivation and organizational effectiveness. This study contributes academically to the development of HRM studies within the context of public sector organizations and provides practical recommendations for policymakers in designing more effective employee management systems to improve public service quality and organizational performance.
THE INFLUENCE OF HUMAN RESOURCE DEVELOPMENT ON THE WORK PRODUCTIVITY OF GOVERNMENT APPARATUS IN BANDUNG CITY Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

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Abstract

Human Resource Development (HRD) is an essential factor in improving employee performance and organizational effectiveness, particularly within public sector institutions. This study aims to analyze the influence of Human Resource Development on the work productivity of government apparatus in Bandung City. The research employed a quantitative approach using a descriptive and associative research design. Data were collected through questionnaires distributed to government employees working in several regional government institutions in Bandung City. The collected data were analyzed using descriptive statistics and simple linear regression analysis with the assistance of SPSS software. The findings revealed that Human Resource Development has a positive and significant influence on employee work productivity. HRD programs such as education and training, competency improvement, career development, and skill enhancement contributed positively to employees’ effectiveness, efficiency, discipline, and overall performance. The study also identified several challenges in the implementation of HRD programs, including unequal access to training opportunities and administrative constraints. Nevertheless, effective HRD implementation was proven to improve employee competencies and support better public service delivery. Therefore, the Bandung City Government is encouraged to strengthen HRD policies and expand competency development programs to improve organizational productivity and public service quality.
OPTIMIZATION OF BANDUNG CITY’S HUMAN RESOURCE POTENTIAL TO SUPPORT INCLUSIVE URBAN GOVERNANCE Risna Haryati; Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21636661

Abstract

This study discusses the optimization of human resource potential in Bandung City to support inclusive urban governance. As one of Indonesia’s major urban centers, Bandung faces various challenges related to public services, social inequality, population growth, digital transformation, and community participation. Human resources are considered a key element in addressing these challenges because they include not only government officials, but also citizens, academics, creative communities, entrepreneurs, and civil society organizations. This study uses a qualitative descriptive method with a literature study approach. The data were collected from books, journal articles, government reports, policy documents, and previous studies related to human resource development, inclusive governance, urban development, smart city implementation, and Bandung City. The data were analyzed descriptively by identifying key themes such as community participation, government capacity, stakeholder collaboration, digital innovation, and public service inclusion. The results show that Bandung City has strong human resource potential, supported by its identity as a city of education, creativity, and innovation. However, this potential needs to be optimized through capacity building, digital literacy improvement, participatory planning, and collaboration among stakeholders. Inclusive urban governance requires the active involvement of all social groups, including women, youth, persons with disabilities, low-income communities, and other vulnerable groups. Therefore, the optimization of human resources is essential to create a governance system that is more responsive, participatory, equitable, and sustainable.
PENGARUH HARGA, PELAYANAN, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PASIEN DI KLINIK KECANTIKAN “X” BANDUNG Risna Haryati; Ade Mubarok
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.249

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, pelayanan, kualitas produk, dan promosi terhadap loyalitas pasien di Klinik Kecantikan “X” Bandung. Latar belakang penelitian didasarkan pada kesenjangan hasil penelitian sebelumnya, di mana promosi umumnya terbukti berpengaruh terhadap loyalitas pelanggan, namun pada konteks klinik kecantikan lokal hasilnya belum konsisten. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif asosiatif. Sampel ditentukan dengan rumus Slovin pada tingkat kesalahan 10%, sehingga diperoleh 119 responden. Data dikumpulkan melalui kuesioner, observasi, dan dokumentasi, lalu dianalisis dengan regresi linier berganda menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa harga, pelayanan, dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pasien, sedangkan promosi tidak berpengaruh signifikan. Secara simultan, keempat variabel berpengaruh terhadap loyalitas dengan kontribusi 32,8%. Temuan ini menegaskan bahwa dalam konteks klinik kecantikan, loyalitas lebih ditentukan oleh harga, pelayanan, dan kualitas produk, sementara promosi memerlukan strategi tambahan agar efektif. Penelitian ini berkontribusi pada pengembangan teori pemasaran jasa dan memberi masukan praktis bagi klinik kecantikan dalam membangun loyalitas pasien.
PENGARUH RETENSI KARYAWAN DAN WORK-LIFE BALANCE TERHADAP LOYALITAS MELALUI MEDIASI KEPUASAN KERJA: (Studi Kasus Perusahaan Online Shop di Kota Bandung) Fanny Agustina Hidayat; Purwadhi Purwadhi; Rian Andriani; Ade Mubarok
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v7i1.1949

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh retensi karyawan dan work-life balance (keseimbangan antara kehidupan kerja dan pribadi) terhadap loyalitas karyawan pada perusahaan online shop di Kota Bandung. Kepuasan kerja sebagai variabel intervening juga di analisis perannya dalam memediasi hubungan antara retensi karyawan dan work-life balance. Penelitian ini menggunakan metode penelitian kualitatif dengan metode analisis Structural Equation Modeling (SEM PLS) Data dikumpulkan melalui penyebaran kuesioner kepada karyawan online shop di Kota Bandung. Analisis data dilakukan menggunakan perangkat lunak statistik SmartPLS. Hasil analisis pada penelitian ini menunjukan bahwa retensi karyawan berpengaruh positif terhadap kepuasan kerja maupun loyalitas karyawan. Work-life balance juga memiliki pengaruh positif terhadap kepuasan kerja maupun loyalitas karyawan. Selanjutnya, kepuasan kerja memainkan peran sebagai variabel intervening yang memediasi hubungan antara retensi karyawan dan loyalitas karyawan. Penelitian ini memberikan konribusi dalam pemahaman tentang faktor-faktor yang mempengaruhi loyalitas karyawan. Implikasi dari penelitian ini adalah pentingnya manajemen retensi karyawan dan peningkatan work-life balance untuk meningkatkan kepuasan kerja dan memperkuat loyalitas karyawan.
Pengaruh Work-Life Balance dan Job Insecurity Terhadap Komitmen Gen Z Melalui Financial Literacy Dwi Sandini; Ade Mubarok
Jurnal Sains Manajemen Vol. 8 No. 1 (2026): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/23xp2b64

Abstract

Rendahnya retensi karyawan Generasi Z (Gen Z) menjadi tantangan bagi manajemen sumber daya manusia di tengah perubahan pola kerja modern. Generasi ini cenderung memiliki orientasi kerja terhadap keseimbangan kehidupan pribadi, fleksibilitas, serta kesiapan menghadapi mobilitas karier, sehingga loyalitas jangka panjang terhadap organisasi menjadi tantangan tersendiri. Penelitian ini bertujuan untuk menganalisis pengaruh Work-Life Balance dan Job Insecurity terhadap Organizational Commitment pada karyawan Gen Z, serta menguji peran Financial Literacy sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif terhadap 100 karyawan Gen Zdi sektor manufaktur, yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa Work-Life Balance berpengaruh positif terhadap Organizational Commitment, sedangkan Job Insecurity berpengaruh negatif serta Financial Literacy berpengaruh positif  terhadap Job Insecurity dan komitmen organisasi. Oleh karena itu, organisasi disarankan untuk mengintegrasikan kebijakan Work-Life Balance dan program literasi keuangan sebagai bagian dari strategi pengelolaan karyawan.
GenZ Sehat, GenZ Hebat: Training Kader Muda dengan “Gen Z-Friendly Training Module” di Posyandu Remaja RW 15 Babakan Sari Okatiranti Okatiranti; Evi Nurjanah; Ade Mubarok; Ajeng Dwi Lestari
Jurnal Sosial & Abdimas Vol. 8 No. 1 (2026): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v8i1.2224

Abstract

Masa remaja merupakan periode penuh tantangan biopsikososial yang meningkatkan risiko munculnya perilaku bermasalah bila tidak disertai kemampuan adaptasi yang memadai. Untuk mencegah berbagai risiko kesehatan remaja, pemerintah mendorong pembentukan Posyandu Remaja (Posrem) sebagai wadah edukasi, dukungan sebaya, dan pemberdayaan masyarakat. Posbindu Remaja RW 15 Babakan Sari rutin dilaksanakan setiap bulan dan menjadi satu-satunya Posbindu remaja di wilayah Puskesmas Babakan Sari. Meski jumlah kunjungan mencapai 30–55 remaja per sesi, angka ini masih di bawah target optimal. Kegiataan operasional Posbindu masih bergantung pada kader senior karena belum adanya pelatihan khusus bagi kader muda, sehingga partisipasi remaja sebagai pelaksana belum berkembang maksimal. Kegiatan ini bertujuan mengoptimalkan fungsi Posbindu Remaja melalui pelatihan kader muda agar mampu melakukan pelaksanaan kegiatan secara mandiri. Pelatihan dirancang sesuai karakteristik Generasi Z dengan metode interaktif seperti gamifikasi, microlearning, pembelajaran berbasis proyek, dan sesi intensif. Materi pelatihan meliputi edukasi stunting, anemia, kesehatan reproduksi, gizi seimbang, pencegahan NAPZA, kesehatan jiwa, serta keterampilan pengukuran antropometri dan skrining PTM. Pelatihan dilaksanakan empat sesi setiap hari Sabtu untuk menyesuaikan jadwal sekolah. Program ini diharapkan dapat meningkatkan kunjungan remaja, memperkuat pendekatan sebaya, serta memunculkan bibit kader kesehatan muda guna menjamin keberlanjutan Posbindu di masa depan. Pelibatan orang tua dan tokoh masyarakat beserta kader mungkin menjadi kunci dalam meningkatkan kunjungan remaja ke Posrem.
Co-Authors Acep Rohendi Adang Kurniawan Ajeng Dwi Lestari Ali Akbar Rismayadi Ali Akbar Rismayadi Andhika Mega Pradana Andhika Mega Pradana Andre Prayoga Arief Setyarto Asep Dedy Asti Herliana, Asti Astri Rosmiati Aziz, Firdaus Abdul Bambang Tri Rahmat Doni Chairil M Noor Chairil M Noor Chairil M Noor, Chairil M Citra Savitri Dadan Ramdan Dedy, Asep Devi Yuniati Dradjat Devi Yuniati Drajat Dhea Elita Futri Drajat, Devi Yuniati Dwinta Mulyanti Dwiza Riana Dwiza Riana Edi Purnomo Edi Setiadi Edy Purwanto Enjang Suherman Erfian Junianto Ersha Faturochman Evi Nurjanah Fajar Aziz Laksono Fajar Giri Gumilar Fanny Agustina Hidayat Faturochman, Ersha Fitaloka, Neng Diana Fitriyani Fitriyani Gartika Rahmasari, Gartika Haryani, Delimawar Heru Setiawan Hidayat, Fanny Agustina Iedam Fardian Anshori, Iedam Fardian Iman Sudirman Ina Najiyah Indah Woro Sugalih R Irma Sri Widhiyanti Ivan Sofyan Komalasari, Yunika Kopong, Fransiska Sabu M Ridza Apriyanta Maya Ramayanti Mayya Nurbayanti Shobary Mita Wydaswara Mochamad Ricky Ariefianto Mochammad Chandra Kurniawan Muhammad Fatkhurohman Albashori Muhammad Ma’ruf Holid Junaedi Muslimah, Nadya Putri N Novi Nengsih, Ratna Neni Sumarni NENI SUMARNI, NENI Noneng Tia Aprilia Novi Imelia Nugroho, Himawan Agung Okatiranti O Okatiranti Okatiranti Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Putri, Naflina Utami Rangga Sanjaya Rengga Madya Pranata Ria Yuli Angliawati Rian Andriani Rian Andriani, Rian Risna Haryati Rizki Tri Prasetio, Rizki Tri Sahputra , Anggi Salman Topiq Sandi Cahyadi Sandini, Dwi Sari Susanti Septi Wulandari Sri Hadianti Sri Hadianti Suherman, Enjang Suherman, Himam Dwipratama Sukajie, Bambang Suroso Suroso Susanti, Deska Syarif Hidayatulloh Tanjung, Ranas Putra Teguh Sumarno Toni Arifin Tresna Budiarti Wildan Wiguna Yani Restiani Widjaja, Yani Restiani Yen Efawati Yosef Abdul Ghani Yudi Ramdhani Yudistira Dwi Putra Kurniawan