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All Journal Jurnal Agribisnis Journal of Management Review Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Sawala : Jurnal Administrasi Negara JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Almana : Jurnal Manajemen dan Bisnis Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Komunikasi Profesional Bantenese Jurnal Pengabdian Masyarakat EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Ekonomi Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Pasar Modal dan Bisnis Bakti Cendana: Jurnal Pengabdian Masyarakat Pasundan International of Community Services Journal (PICS-J) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Pengabdian Masyarakat Nusantara Jurnal Abdimas Kartika Wijayakusuma Indonesian Journal of Social Science Research International Journal of Management Science and Information Technology (IJMSIT) WELFARE Jurnal Ilmu Ekonomi JAPI: Jurnal Akses Pengabdian Indonesia BanKu: Jurnal Perbankan dan Keuangan Jurnal Pengabdian Siliwangi Masyarakat: Jurnal Pengabdian
Badriatin, Tine
Faculty Of Economics And Business, University Of Siliwangi, Tasikmalaya 46115, Indonesia
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Journal : Almana : Jurnal Manajemen dan Bisnis

 1 
Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach Lucky Radi Rinandiyana; Tine Badriatin; Asep Saepudin
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.826 KB) | DOI: 10.36555/almana.v6i1.1780

Abstract

Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract website visitors and refer them to others they believe will be interested which will increase consumer buying. Therefore this research also aims to help marketing through viral marketing which will be very effective to be able to telling the public about the products being marketed. Qualitative descriptive methods were used, and the results obtained were that spreading social marketing through viral marketing was very effective in informing the public about the products being marketed, because the process of disseminating information through Instagram social media accounts was very fast and did not care about the time or distance of production. one marketing through viral development. The main purpose of viral marketing is to spread promotions on social media, allowing the general public to not only be a passive observer but also to participate in marketing and react to something to adopt a more positive attitude.
Understanding Investment Decisions Behavior: The Effects of Age-Based Investment Behavior, Risk Tolerance, and Financial Literacy Mediated by Investment Self-Efficacy Badriatin, Tine; Suryanugraha, Dim Zarita; Hilman, Nadia Ulfa Agustin; Lestari, Nadya Ayu
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2890

Abstract

The Indonesian capital market has seen significant growth, with a notable increase in investors, especially post-COVID-19 due to rising interest in digital investment tools. However, this growth doesn't always correlate with optimal investment decision-making quality. In Indonesia's complex stock market, investor behavior is a critical research area. Variables like age-based investment behavior, risk tolerance, and financial literacy significantly influence investment decisions. This influence, however, is not always direct, as investment self-efficacy can act as a crucial psychological mediator. Understanding these interrelationships is vital for both academic insights and developing effective financial education and investor protection policies in Indonesia. This quantitative survey study aims to comprehensively identify, analyze, and test the relationships between these variables using Structural Equation Modeling (SEM). Parameter estimation results indicate that X2 and x3 positively and significantly influence Y, while X1 does not show a significant effect on Y. Furthermore, Y has a highly significant positive impact on Z. Overall, these findings largely support the hypotheses, reinforcing the roles of financial literacy and X2 as significant determinants of Y, and Y's mediating role on Z.
Analysis of the Influence of Leadership Style, Motivation, and Work Environment on Embroidery Business Productivity Masitoh, Noneng; Badriatin, Tine; Saepudin, Asep
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2222

Abstract

The background to this research is that so far the work environment at the border company in Kawalu Tasikmalaya has not met the standards, because there are still rooms that lack lighting, and employee safety has not been paid attention to when cutting cloth they do not use masks. In addition to leadership and motivational factors that affect the productivity of the embroidery business, there are also environmental factors. The specific objective of this study is to apply an effective human resource management model in dealing with increasingly fierce business competition. Using the quantitative method using SPSS, 22 populations in this study were obtained based on data from the Tasikmalaya City Trade Industry (INDAG) regarding embroidery convection companies in Kawalu District, Tasikmalaya City, namely 401 registered entrepreneurs. The sampling technique used is Simple Random Sampling (SRS) so the minimum sample calculation results are 51 respondents. It can be concluded that the entrepreneurial leadership style of an embroidery company in Kawalu District is categorized as a democratic leadership style that is oriented towards relationships and results. oriented. The work environment at an embroidery company in the Kawalu sub-district is quite representative. Then the results of hypothesis testing show that leadership style, motivation, and work environment have a significant effect on work productivity.
The Influence of Value Co-Creation and Mastery of Technology on Operational Performance Through Employee Performance Rinandiyana, Lucky Radi; Budiman, Asep; Kurniawan, Dian; Badriatin, Tine
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2378

Abstract

The application of value co-creation and mastery of information technology is fundamental to creating employee performance which will ultimately influence the company's operational performance. From this phenomenon, the question that will be answered in this research is how value co-creation and mastery of information technology influence the operational performance of coffee shop company employees in Tasikmalaya with employee performance as a mediating variable. The purpose of this research is to determine and analyze the effect of implementing value co-creation on employee performance in coffeeshops, the use of information technology on employee performance in coffeeshops, value co-creation and the use of information technology on employee performance and employee performance mediates the influence of implementing value co-creation and the use of information technology on operational performance. The method used was a survey with a population of 322 which was processed using confirmatory factor analysis (CFA) with the AMOS 21 program. The research results showed that there was an influence between Value Co-Creation on Employee Performance, Information Technology on Employee Performance, Employee Performance on Operational Performance, Performance Employees mediate the relationship between Value Co-Creation and Operational Performance, and Employee Performance mediates the relationship between Information Technology and Operational Performance.
Fed Fund Rate: A Dominant Factor of Fortfolio Flows in Southeast Asia Marino, Wilman San; Badriatin, Tine; Bintang F.D.S., Ignatia
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2404

Abstract

The impact of globalization on cross-country portfolio investment is the high flow of stocks and bonds with the primary goal of taking high yields from rising prices without aiming to own a company. Emerging markets have generally been net recipients of foreign capital in recent decades, including the countries in Southeast Asia consisting of Indonesia, the Philippines, Malaysia, Singapore, and Thailand. The Fed Fund Rate is believed to be the most influential factor in portfolio flows to various emerging market countries. This study will model portfolio equity flows to Southeast Asia over the last 20 years. Model testing uses the moderation analysis process model 4 by Andrew F. Hayes. The findings of this study indicate that the Fed Funds Rate has a greater effect on Southeast Asia's Equity Flows Portfolio than Internal Gross Domestic Product, which indicates the economic strength of a country in Southeast Asia.
Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest Rinandiyana, Lucky Radi; Badriatin, Tine; Budiman, Asep; Subrata, Ali
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2642

Abstract

Generation Z, born between the mid-1990s and early 2010s, is the focus of today's investment market. They grew up in the digital era with advanced technology and extensive internet connectivity. Companies are focusing on digital marketing communication strategies and application-based investment systems to increase Generation Z's participation in investment. The financial industry in East Priangan has adapted to this strategy, helping companies reach target audiences with relevant and engaging messages, and providing convenience and accessibility for Generation Z who rely on technology. This study aims to determine how digital marketing strategies and app-based investment systems affect Generation Z's interest in investing in East Priangan, as well as how they affect Generation Z's overall interest in investing. The method used in this research is quantitative descriptive based on research results showing that digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing. Thus, the conclusion of this research is digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing.
Co-Authors Andani, Listia Apri Budianto, Apri Asep Budiman Asep Saepudin Asep Saepudin Astri Handari Astri Handari Astri Siti Fatimah Astri Siti Fatimah Aulia Azizatul Jannah Badrujaman, Sopi Bastaman, Irma Darmawati Beni Hartanto Beni Hartanto Beni Hartanto Beni Hartanto Betty Rofatin Bintang F.D.S., Ignatia Dede Arif Rahmani Dedeh Sri Sudaryanti, Dedeh Sri Deni Sudrajat Deni Sudrajat Deni Sudrajat Deni Sudrajat Deni Sudrajat Deni Sudrajat Deny Hidayat dian Kurniawan Dian dan Irman, dian Kurniawan Dina Agustina Edi Ganda Permana Edi Ganda Permana Elis Listiana Mulyani Fahmi, Annas Syams Rizal Fuzi Waliyul Mujtahidin Fuzi Waliyul Mujtahidin Ganda Permana, Edi Hartanto, Beni Hasannudin, Ivan Dicksan Heri Widodo, Teguh Hilman, Nadia Ulfa Agustin I Gusti Agung Komang Diafari Djuni Hartawan Ichsan Alif Setiawan Ichsan Alif Setiawan Ida Ayu Putu Sri Widnyani Ikrar Budi Indi Ramadhani Iqbal Nur Fajar JENITA JENITA jenita jenita, jenita Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan, Dian Kurniawati, Ane Laksono Trisnantoro Lestari, Nadya Ayu Lia Puspitasari Linda Septiana Linda Septiana Lucky Radi Rinandiyana Mardani, Dede Aji Masitoh, Noneng Metty Nurherliyany Mufreni, Alfin Nurfahmi Mulyani, Elis Listiana Munawar, Andri Helmi Nana Sahroni Nurherliyani, Metty Paturochman, Iwan Ridwan Rahmani, Dede Arif Arif Rahmawati, Mira Ramon Arthur Ferry Tumiwa Rini Muflihah Rini Muflihah Rois Bahri Rosmajudi, Arifah Rosyadi, Agi Rudi Setiawan Rudi Setiawan Rudi Setiawan Saepudin, Asep Sakifah Sakifah, Sakifah Sani, Ageng Asmara Septiana Tri Rahayu Sopi Badrujaman Soritaon Soritaon Sri Sudaryanti, Dedeh Sri Sudiarti sri sudiarti Sri Sudiarti Sri Sudiarti Subrata, Ali Sudrajat, Deni Suryanugraha, Dim Zarita Tasya Khoerunnisa Hijriah Teguh Heri Widodo Wilman San Marino Wursan Wursan Wursan, Wursan Yanti Heryanti