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All Journal Jurnal Kebijakan Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) To Maega: Jurnal Pengabdian Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Communicator Sphere Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Jurnal Mahasiswa Kreatif JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Studi Pemerintahan
Winda Dwi Astuti Zebua
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Cyber Public Relations Pada Event Festival Jajanan Bango 2022 Terhadap Brand Image Bango : Survei Pada Pengikut Akun Instagram @bangowarisankuliner Fathur Rodzi Firmanto; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.980

Abstract

In this era of globalization, rapid development of information technology and digitalization, the role of Cyber Public Relations in influencing brand image has become crucial to the success of companies. In this context, "Bango," a well-known seasoning brand among Indonesians, has utilized Cyber Public Relations strategies to promote and publicize the Bango Jajanan Festival Event. The approach taken in this research is to use a quantitative approach to measure the influence of cyber public relations on Instagram on Bango's brand image. Using a quantitative approach, it is necessary to conduct a survey research method. Based on the results of research and data analysis, it can be seen that this study uses two variables consisting of independent variables (X), namely Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event on the dependent variable (Y), namely Bango Brand Image. From the results of this study, the t_hitung value is 12.378 > 2.628 t_table, so H_o is rejected and H_a. So that the results show that there is a significant influence between the influence of Cyber Public Relations on Brand Image. In addition, based on the correlation value R, it shows that the influence of Cyber Public Relations (X) in publicizing the 2022 Bango Snack Festival Event on Bango's Brand Image (Y) has a positive, strong, and high effect by obtaining an R value of 0.681. While the R_Square number is 0.463. The R_square number is also known as the coefficient of determination, the amount of determination is 0.463 or equal to 46.3%, this figure means that 46.3% of Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event affects Bango's Brand Image. While the remaining 53.7% is influenced by other variables not mentioned in this study.
Policy Formulation in Integrating Vocational Education Graduates with the Labor Market in Indonesia Abdul Rahman; Winda Dwi Astuti Zebua; Evi Satispi; Andrean Alan Kusuma
Jurnal Studi Pemerintahan Vol 12, No 3 (2021): November 2021
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.123141

Abstract

This study aims to analyze the policy formulation in integrating vocational education graduates with the labor market in Indonesia. The expected impact of this research is to improving quality of policy formulation in the universe of vocational education and to increasing the massive absorption of vocational education graduates with the labor market in Indonesia. The framework of policy formulation with the model of Political Administrative Program (PAP) which consists of the elements: concrete objectives, evaluative elements, operational elements, political-administrative arrangements, and procedural elements are used in this study. This research used a qualitative method with a phenomenological study. The results showed that the policy formulation in integrating vocational education graduates with the labor market in Indonesia is not fully optimal. there are some weaknesses that become critical notes such as: far gap between the projected proportion of job opportunities per year with the number of graduates in vocational education and training, lack of relevance of projections between Strategic Objective Performance Indicators (IKSS) and Program Performance Indicators (IKP) in the realm of courses and training, low projection target of increasing Program Performance Indicators (IKP) per year until 2024, synergy of stakeholders (including the world of work) in the Vocational High Schools development program is still lacking, and fragility of the substance of employment in Law of the Republic of Indonesia Number 11 of 2020. Policy Formulation; Vocational Education; Labor Market
PELATIHAN PERSONAL BRANDING DI SOSIAL MEDIA BAGI KOMUNITAS PENYANDANG TUNANETRA MATAJARI TANGERANG SELATAN Syifa Astasia Utari; Winda Dwiastuti Zebua; Abdul Rahman
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29942

Abstract

Penyandang tunanetra seringkali menghadapi berbagai hambatan dan stigma dalam kehidupan sehari-hari. Hal ini dapat menghambat mereka dalam mencapai potensi dan berpartisipasi aktif dalam masyarakat. Di era digital ini, media sosial memiliki potensi besar untuk membantu penyandang tunanetra dalam mengatasi hambatan tersebut dan membangun personal branding yang kuat. Personal branding merupakan proses menciptakan citra diri yang positif dan otentik. Melalui personal branding, penyandang tuna netra dapat menunjukkan kemampuan dan potensi diri kepada dunia. Personal branding di sosial media dapat menjadi sarana bagi penyandang tuna netra untuk membangun identitas diri, meningkatkan kepercayaan diri, dan mencapai tujuan-tujuan tertentu (Berger, 2016). Sayangnya, masih banyak penyandang tuna netra yang belum mengetahui pentingnya membentuk personal brand, yang bahkan dapat dilakukan dengan mudah melalui media sosial. Pengabdian Masyarakat ini bertujuan untuk membantu para penyandang tuna netra agar mampu membangun identitas dan mengekspresikan diri, serta membentuk personal branding melalui media sosial, yang dapat dimanfaatkan untuk memperluas peluang dalam berkarya secara profesional. Bentuk pengabdian ini berupa pelatihan bagi komunitas Matajari di wilayah Ciputat Timur, Tangerang Selatan yang diikuti oleh sekitar 25 orang anggota dan relawan komunitas. Materi yang disampaikan mulai dari dasar-dasar personal branding, karakteristik media sosial, hingga praktik pengelolaan media sosial yang menarik dan relevan di berbagai platform, seperti instagram, X, dan Youtube.
Co-Authors Abdul Rahman Ahmad Haikal Kahfi Alfareji Febrian Hanom Ali Izah Robbani Ananda Devina Putri Andrean Alan Kusuma Barikatul Hikmah Bintang Awal Ramadhan Diaz Mega Reanata Dina Nurdiana Djatimas Tandjung Djuwardie Dwinarko Evi Satispi Fadhlan Arrasyid Hadizein Fathur Rodzi Firmanto Ghaly Rakha Surya Istisari Bulan Lageni KN, Jamiati Lilik Sumarni Lilik Sumarni Lingga Syahid Ramadhan Ramadhan Muhamad Firzan Akbar Muhamad Syamsi Puan Dinaphia Yunan Putri Vania Iftatunnisa Putri, Ananda Devina Retnowati Wahyuning Dyas Tuti Shubham Bapusaheb Wakchaure Syifa Astasia Utari Tiara Nurul Hidayah Wisnu Hasanudin Zahriatul Aini