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All Journal Jurnal Kebijakan Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Governance and Public Policy Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Journal of Social Politics and Governance (JSPG) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Communicator Sphere Journal of Educational and Cultural Studies Nanggroe: Journal Of Scholarly Service Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Jurnal Mahasiswa Kreatif JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Studi Pemerintahan HUMANUS : Jurnal Sosiohumaniora Nusantara Kajian Administrasi Publik dan ilmu Komunikasi
Winda Dwi Astuti Zebua
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Cyber Public Relations Pada Event Festival Jajanan Bango 2022 Terhadap Brand Image Bango : Survei Pada Pengikut Akun Instagram @bangowarisankuliner Fathur Rodzi Firmanto; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.980

Abstract

In this era of globalization, rapid development of information technology and digitalization, the role of Cyber Public Relations in influencing brand image has become crucial to the success of companies. In this context, "Bango," a well-known seasoning brand among Indonesians, has utilized Cyber Public Relations strategies to promote and publicize the Bango Jajanan Festival Event. The approach taken in this research is to use a quantitative approach to measure the influence of cyber public relations on Instagram on Bango's brand image. Using a quantitative approach, it is necessary to conduct a survey research method. Based on the results of research and data analysis, it can be seen that this study uses two variables consisting of independent variables (X), namely Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event on the dependent variable (Y), namely Bango Brand Image. From the results of this study, the t_hitung value is 12.378 > 2.628 t_table, so H_o is rejected and H_a. So that the results show that there is a significant influence between the influence of Cyber Public Relations on Brand Image. In addition, based on the correlation value R, it shows that the influence of Cyber Public Relations (X) in publicizing the 2022 Bango Snack Festival Event on Bango's Brand Image (Y) has a positive, strong, and high effect by obtaining an R value of 0.681. While the R_Square number is 0.463. The R_square number is also known as the coefficient of determination, the amount of determination is 0.463 or equal to 46.3%, this figure means that 46.3% of Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event affects Bango's Brand Image. While the remaining 53.7% is influenced by other variables not mentioned in this study.
Fungsi Humas Pemerintah Terkait Isu Kerentanan Vaksin Covid 19 pada Lansia di Indonesia Pamungkas, David; Zebua, Winda Dwi Astuti
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The issue of the vulnerability of the Covid-19 vaccine in the elderly is ultimately what causes many people to be reluctant to get the Covid-19 vaccine. This condition is one of the factors that can hinder the preventive efforts made by the Indonesian government to prevent transmission of the Covid-19 virus. This article aims to describe how the government public relations function of the Ministry of Health of the Republic of Indonesia in overcoming public concerns about the side effects of vaccines on the elderly. This article uses a qualitative method with a literature study approach, which is a study used to collect data and information needed with the help of various kinds of reading materials, both online journals, books, and documentation of communication efforts carried out by the public relations of the Ministry of Health of the Republic of Indonesia (Ministry of Health). RI). Furthermore, the data will be analyzed by making summaries and data reduction, then categorizing, and making conclusions. The findings from this article are that there are two functions of the Ministry of Health's public relations in handling the issue of the Covid 19 vaccine insecurity for the elderly, namely a constructive function and a corrective function. From these two functions, public relations for the Ministry of Health of the Republic of Indonesia needs to carry out persuasive and appropriate communication for the effectiveness of the corrective function, because in this case the issues that cause people's concern are widespread.
SOCIALIZATION OF CHILDREN'S RIGHTS AS A PREVENTIVE EFFORTS OF CHILD BULLYING AT THE NUR KAROMAH ORPHANAGE DEPOK Zebua, Winda Dwi Astuti; Kurniawan, Donny; Sabilla, Mizna; Alfatah, Rivan
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 3 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i3.2024.412-421

Abstract

Bullying is still an important issue that needs serious handling, especially involving children as both perpetrators and victims. The impact of bullying is very detrimental to children, reducing self-confidence, fear that it can lead to suicidal behavior or physical violence. Therefore, it is felt that this socialization activity on children's rights needs to be carried out as an effort to prevent bullying among the children of Panti Nur Karomah Depok. The method used in this activity consists of five stages, namely situation analysis, internal partner analysis, goal setting, implementation and evaluation. In implementing activities, the delivery of material uses video media and pictorial material that is interesting to children. The presentation of the material was also followed by games and questions and answers so that participants were more enthusiastic and active in participating in the activity. The results of this activity were less than 50% of participants taking the pretest, but all pretest participants answered that they had laughed at their friends. Some of them thought that it was just a joke, because they didn't know what they were doing, it could be considered nonverbal bullying.
Policy Formulation in Integrating Vocational Education Graduates with the Labor Market in Indonesia Abdul Rahman; Winda Dwi Astuti Zebua; Evi Satispi; Andrean Alan Kusuma
Jurnal Studi Pemerintahan Vol 12, No 3 (2021): November 2021
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.123141

Abstract

This study aims to analyze the policy formulation in integrating vocational education graduates with the labor market in Indonesia. The expected impact of this research is to improving quality of policy formulation in the universe of vocational education and to increasing the massive absorption of vocational education graduates with the labor market in Indonesia. The framework of policy formulation with the model of Political Administrative Program (PAP) which consists of the elements: concrete objectives, evaluative elements, operational elements, political-administrative arrangements, and procedural elements are used in this study. This research used a qualitative method with a phenomenological study. The results showed that the policy formulation in integrating vocational education graduates with the labor market in Indonesia is not fully optimal. there are some weaknesses that become critical notes such as: far gap between the projected proportion of job opportunities per year with the number of graduates in vocational education and training, lack of relevance of projections between Strategic Objective Performance Indicators (IKSS) and Program Performance Indicators (IKP) in the realm of courses and training, low projection target of increasing Program Performance Indicators (IKP) per year until 2024, synergy of stakeholders (including the world of work) in the Vocational High Schools development program is still lacking, and fragility of the substance of employment in Law of the Republic of Indonesia Number 11 of 2020. Policy Formulation; Vocational Education; Labor Market
Optimalisasi Peran Humas Pemerintah Dalam Meningkatkan Branding Pariwisata Bandung Tsaqif, Gattan Qilabi; Hidayah, Hanifah Ulfa Tri; Al Firza, Chalifa Al Firza; Putri Ananda; Zebua, Winda Dwi Astuti
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/7zvw0b60

Abstract

Tourism is a vital sector in the economic development of Bandung City. With its status as a member of the UNESCO Creative Cities Network (UCCN) in the design category, Bandung has great potential to become a leading tourist destination. This study aims to analyze the role of Government Public Relations in optimizing tourism branding through the “Stunning Bandung” program. This program is designed to increase the attractiveness of the city by utilizing creative campaigns, digital innovation, and cross-sector collaboration. Government Public Relations plays a role as a driving force in tourism promotion, building two-way communication with the public, and creating a positive narrative to improve the city’s image.  The research method uses a literature review from various relevant sources, including scientific journals and government reports. The results of the analysis show that optimizing the role of Government Public Relations through the “Stunning Bandung” program is able to increase public awareness of local tourism potential and strengthen Bandung’s image as a creative destination. However, there are still several challenges, such as budget constraints and less than optimal cross-sector coordination. Therefore, a more integrated and collaborative communication strategy is needed to support the success of Bandung City’s tourism branding in a sustainable manner.  Keywords: Bandung City, Government Public Relations, Tourism Branding, Stunning Bandung.  
Pengaruh Pesan Kampanye #Mandirinzeoperational2030 di Instagram Terhadap Citra Perusahaan Bank Mandiri Mandiri David Pamungkas; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2580

Abstract

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.
Peran Public Relations PT. KCIC dalam Membangun Brand Awarenees Kereta Cepat Whoosh Maulidina Wamareta Putri; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i2.303

Abstract

PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness regarding the Whoosh Fast Train, Role of Public Relations PT. KCIC in Communication Technician to build Brand Awareness of the Whoosh Fast Train, the Role of Public Relations as a Problem Solving Facilitator in handling the issue of the Whoosh Fast Train "Whoosh" Fast Train. The approach used in this research is qualitative with descriptive methods using data collection techniques, documentation and direct interviews with informants. Using triangulation techniques and data analysis using Dozier & Broom's Public Relations Role theory in Ruslan (2020). For the information obtained, 2 informants were interviewed, consisting of key informants, supporting informants and 1 triangulation. The results of this research found that PT Kereta Cepat Indonesia China's public relations will continue to provide updated information using social media and the available the public continues to remember the existence of the Whoosh Fast Train.
POLICY EVALUATION OF INDEPENDENT CAMPUS : ANALYSIS STUDY ON THE TEACHING CAMPUS PROGRAM Abdul Rahman; Winda Dwi Astuti Zebua; Zahriatul Aini; Fahdiansyah Putra
Journal of Social Politics and Governance (JSPG) Vol. 7 No. 1 (2025): Journal of Social Politics and Governance (June)
Publisher : Prodi Ilmu Pemerintahan, Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/6y4htg41

Abstract

This research aims to evaluate the Teaching Campus program in 3 evaluation scopes: registration and selection, implementation, and impact. This research was conducted using quantitative descriptive methods. Meanwhile the data used is primary data consisting of statistical data on the results of student selection and participation, the data of budget absorption of the program, and the data from the survey results from: higher education students, heads of schools, and fields assistant lecturers. Meanwhile, data analysis was carried out using a responsive evaluation model. This research concludes that the policy evaluation of Independent Campus on the Teaching Campus program is generally quite good, but there are still aspects that need to be improved/optimized such as: Less competitive number of applicants due to ratio of applicants to recipients is only 2 :1, big gap in composition of student registrants from academic higher education levels to vocational higher education levels with a ratio of 2.47%: 97.53%, program implementation tends to be concentrated in the Western Part of Indonesia, and credit recognition is not yet optimal since there are still 22.82% of students who get less recognition of 20 credits.
Menciptakan Ruang Berekspresi dan Membangun Percaya Diri Anak melalui Pelatihan Menulis Cerita dan Storytelling di Panti Nur Karomah Depok Zebua, Winda Dwi Astuti; Rosiyanti, Hastri; Utari, Syifa Astasia; Puspaningtyas, Raden Roro Nadya Oktaviany
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15831839

Abstract

Children in foster care often face challenges in expressing themselves and building self-confidence due to limited means of creativity development and social interaction. This community service activity aims to create a space to express and boost the self-confidence of children in Nur Karomah Depok Orphanage through storytelling and storytelling training. The methods used included: (1) analysis of the situation and partners’ needs, (2) implementation of the training with three main stages (coloring pictures, writing short stories, and reading stories in front of the group, as well as (3) participatory evaluation. (23 of 30 participants) who were initially shy managed to read their stories in public The combination of coloring and writing activities proved to be effective as a medium of self-expression, while the small group approach and positive appreciation strengthened children’s self-confidence and encouragement of education also supported this activity. in accordance with the Convention on the Rights of the Child This training succeeds in creating a safe and supportive environment for children to develop literacy skills, communication, and confidence For sustainability, it is recommended that there be regular programs, special accompaniment for us collaboration with shy children..
Menciptakan Ruang Berekspresi dan Membangun Percaya Diri Anak melalui Pelatihan Menulis Cerita dan Storytelling di Panti Nur Karomah Depok Zebua, Winda Dwi Astuti; Rosiyanti, Hastri; Utari, Syifa Astasia; Puspaningtyas, Raden Roro Nadya Oktaviany
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15831839

Abstract

Children in foster care often face challenges in expressing themselves and building self-confidence due to limited means of creativity development and social interaction. This community service activity aims to create a space to express and boost the self-confidence of children in Nur Karomah Depok Orphanage through storytelling and storytelling training. The methods used included: (1) analysis of the situation and partners’ needs, (2) implementation of the training with three main stages (coloring pictures, writing short stories, and reading stories in front of the group, as well as (3) participatory evaluation. (23 of 30 participants) who were initially shy managed to read their stories in public The combination of coloring and writing activities proved to be effective as a medium of self-expression, while the small group approach and positive appreciation strengthened children’s self-confidence and encouragement of education also supported this activity. in accordance with the Convention on the Rights of the Child This training succeeds in creating a safe and supportive environment for children to develop literacy skills, communication, and confidence For sustainability, it is recommended that there be regular programs, special accompaniment for us collaboration with shy children..
Co-Authors Abdul Rahman Abdul Rahman Ahmad Haikal Kahfi Al Firza, Chalifa Al Firza Alfareji Febrian Hanom Alfatah, Rivan Ali Izah Robbani Ananda Devina Putri Andiani, Devia Andrean Alan Kusuma Asep Setiawan Barikatul Hikmah Bintang Awal Ramadhan David Pamungkas Diaz Mega Reanata Dina Nurdiana Djatimas Tandjung Djuwardie Donny Kurniawan Dwinarko Evi Satispi Fadhlan Arrasyid Hadizein Fahdiansyah Putra Fathur Rodzi Firmanto Ghaly Rakha Surya Hastri Rosiyanti, Hastri Hidayah, Hanifah Ulfa Tri Istisari Bulan Lageni Izzatusholekha KN, Jamiati Lilik Sumarni Lilik Sumarni Lingga Syahid Ramadhan Ramadhan Maulidina Wamareta Putri Mizna Sabilla Muhamad Firzan Akbar Muhamad Syamsi Nida Handayani Pamungkas, David Puan Dinaphia Yunan Puspaningtyas, Raden Roro Nadya Oktaviany Putri Ananda Putri Vania Iftatunnisa Putri, Ananda Devina Ramadhanty, Sucianty Retnowati Wahyuning Dyas Tuti Robbani, Ali Izah Rudiatin, Endang Shubham Bapusaheb Wakchaure Syifa Astasia Utari Tiara Nurul Hidayah Tsaqif, Gattan Qilabi Tuti, Retnowati Wahyuning Dyas Utari, Syifa Astasia Wisnu Hasanudin Zahriatul Aini Zahriatul Aini