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All Journal Jurnal Studi Pemerintahan Jurnal Kebijakan Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Governance and Public Policy Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Journal of Social Politics and Governance (JSPG) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Bina Pengabdian Kepada Masyarakat Communicator Sphere Journal of Educational and Cultural Studies Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Jurnal Mahasiswa Kreatif JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmiah Multidisiplin Ilmu Jurnal Studi Pemerintahan Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara Kajian Administrasi Publik dan ilmu Komunikasi
Winda Dwi Astuti Zebua
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Cyber Public Relations “Ketimbang Ngemis Jakarta” Melalui Instagram Ramadhanty, Sucianty; Zebua, Winda Dwi Astuti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16757844

Abstract

Cyber public relations has now become a trend that certainly encourages public relations practitioners to be more practical, fast, and also dynamic in doing their work.  Social media becomes one of the media that is very active and effective in conveying information on the implementation of cyber public relations. This research aims to describe cyber public relations conducted by the nonprofit organization “Ketimbang Ngemis Jakarta” through instagram social media as a form of public relations activities. This research is conducted with a qualitative research approach. The study did not test a hypothesis, but rather emphasized data collection to describe the actual state of the field. The data collection technique is conducted using interviews with two key informants and two informants triangulation of sources, observations, and documentation. The data analysis techniques for the study used interactive data analysis models by Matthew B. Miles and A. Michael Huberman. These include data reduction, data presentation, inference or validation. The results show how “Ketimbang Ngemis Jakarta” runs cyber public relations in accordance with the concept of cyber public relations from Dasrun Hidayat, namely with direct feedback characteristics, competitive opportunities, two-way communication, strengthening communication relationships, and saving.
Pengaruh Pesan Kampanye Public Relations #FOREsponsible terhadap Citra Merek Fore Coffee : Survei Followers pada Instagram @fore.coffee Muhamad Rizkian Fajar; Winda Dwi Astuti Zebua
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1415

Abstract

Fore Coffee's #FOREsponsible campaign prioritizes the principle of environmental conservation. They collaborate specifically with a company called Robries, which processes plastic waste into valuable products such as furniture and home decor. This study aims to determine how much influence the #FOREsponsible public relations campaign message has on Fore Coffee's brand image. The theory used is the Campaign Message theory (variable X) in accordance with Venus's research (2019), with indicators including Message Content, Message Structure, and Message Frame. Brand image (variable Y) is measured based on the dimensions of strength, favorability, and uniqueness in accordance with Keller's theory (2013). This study uses a quantitative approach with a survey method, namely by distributing questionnaires to 94 samples selected using the Slovin formula, probability sampling techniques, and simple random sampling methods. The collected data were then analyzed using simple linear regression techniques. The results of the analysis show the influence of variable X (Campaign Message) on variable Y (Brand Image). From the results of simple linear regression, the R Square value (coefficient of determination) was obtained at 63.3%, which means that approximately 63.3% of the influence on Fore Coffee's brand image comes from the #FOREsponsible campaign message on Instagram. While the remaining 37.7% is influenced by other factors not covered in this study. This proves that the campaign message has a significant influence on Fore Coffee's brand image.
Komunikasi Kebijakan Publik Pemerintah dalam Mengumumkan Kenaikan Gaji Guru ASN dan Non ASN 2025 Nurul Baridah Fauzi; Mayra Khalidazia Ahyar; Khairatun Hisan; Sayyidatina Vista Kintani; Nabila Nursabrina Daud; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.779

Abstract

This study aims to analyze the government's communication strategy in communicating the salary increase policy for State Civil Apparatus (ASN) and non-ASN teachers in 2025. The study used a qualitative approach using a literature review method, examining various official government sources, policy reports, and relevant scientific publications. The analysis focused on three main aspects of the communication strategy: information transmission, message clarity, and consistency of communication between institutions. The results show that the government has utilized various communication channels, both conventional and digital, to disseminate the policy to the public. However, several obstacles remain, such as limited access to information in remote areas, the emergence of misinformation on social media, and suboptimal communication coordination between relevant institutions. On the other hand, the development of digital technology and the increasing transparency of public information provide significant opportunities to strengthen the effectiveness of policy communication. A more integrated, clear, and inclusive communication strategy is considered crucial for increasing public understanding and support for the teacher salary increase policy. This policy is expected to not only improve teacher welfare but also contribute to the sustainable improvement of the quality of national education.
Pengaruh Pesan Kampanye Public Relations #MulaiDariMejaRias terhadap Brand Image Avoskin di Instagram Putri Aulia; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.847

Abstract

After achieving success with the #LoveAvoskinLoveEarth initiative, Avoskin continues its efforts by launching a new eco-friendly campaign called #MulaiDariMejaRias. In this campaign, Avoskin invites skincare product users to be more careful in choosing care items, and to use appropriate products for simplicity and sustainability. Brand image plays a very important role in marketing its products. One way to build a positive view in the community is through campaign activities. This study aims to analyze the impact of the message from the #MulaiDariMejaRias campaign via Instagram @avoskinbeauty, assess Avoskin's Brand Image related to the campaign, and evaluate the influence of public relations messages in the #MulaiDariMejaRias campaign on Avoskin's Brand Image on Instagram. The theory applied in this study refers to Messages from Perloff (2017), Soemirat, Soleh & Ardianto (2018) regarding brand image variables. The approach used in this study is a quantitative approach with a survey method to 86 respondents of Instagram followers @avoskinbeauty, using a random sampling technique. The research results showed a 41% impact of the #MulaiDariMejaRias public relations campaign message on Avoskin's brand image on Instagram. Furthermore, the #MulaiDariMejaRias campaign message was emotionally and linguistically effective, and the campaign successfully improved brand image through audience attitudes.
Political Lobbying Walhi terhadap Krisis Banjir Bandang di Sumatera Neima Aulia; Ahmad Mujammil Raza; Aditia Saputra; Winda Dwi Astuti Zebua
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2071

Abstract

The Indonesian Forum for the Environment (WALHI) responded to the flash flood crisis in Sumatra at the end of 2025. The floods were triggered by massive deforestation and the failure of environmental governance, highlighting the urgency of shifting the paradigm from an anthropocentric discourse (natural disasters) to an ecocentric one (ecological disasters). This study aims to analyze how WALHI utilized the momentum of the crisis to reframe public discourse while also using it as an effective political lobbying tool. The research methods used were descriptive qualitative and data analysis of conventional media (framing) and documentation. The results of the study found that WALHI implemented an integrated public affairs strategy. By shifting the public narrative through media campaigns, it then translated this into political pressure through direct lobbying of the Ministry of Forestry and Commission IV of the Indonesian House of Representatives. This strategy succeeded in pushing for concrete policies such as the revocation of 22 forest management permits and the formation of an investigative working committee in the House of Representatives. The research findings offer an integrative advocacy model for civil society organizations, showing that a combination of effective discourse framing and structured political lobbying can transform ecological crises into substantive policy changes.
Persuasive Communication in the Covid 19 Campaign for Children Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Ali Izah Robbani
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12513

Abstract

Increasing positive cases of Covid 19 in children in Indonesia has attracted the attention of various groups, one of which is the KemenPPPA (Kementrian Pemberdayaan Perempuan dan Perlindungan Anak/ Ministry of Women's Empowerment and Child Protection. In response to this, KemenPPPA seems to be carrying out a campaign to educate children about Covid 19. Therefore, this study aims to determine the persuasif communication of the KemenPPPA in the Covid campaign in children. This study uses descriptive qualitative methods, using primary data derived from interviews and secondary data obtained from documentation and various literature studies. The data analysis techniques are; collect data, examine the data, make categorization, then test the data, and draw conclusions. The results of this study showed that KemenPPPA carried out Covid 19 campaigns and education for children in three ways, namely, making and distributing ebooks on children's stories about Covid 19, making animated videos and also creating children's forums and conducting discussions or webinars. Then the results of the study of persuasif communication indikators start from (1) audience analysis; (2) source credibility; (3) attract personal interest; (4) message clarity; (5) time and context; (6) symbols, slogans, and acronyms; (7) semantics; (8) action suggestions; and (9) content and structure, assessed to have met the criteria or elements as persuasif communication.
Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Wisnu Hasanudin; Dwinarko Dwinarko
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7749

Abstract

In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.
Peran Humas KPU dalam Program Sosialisasi Pendidikan Pemilih Pada Pilkada 2024 Hasna Nuha Tsabitah; Asri Pratiwi Tenggara; Fadhilah Zahrah Based; Winda Dwi Astuti Zebua
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18130046

Abstract

The regional head election (Pemilukada) in Indonesia is an important part of the democratic process, which will be held simultaneously on November 27, 2024. This event involves all elements of society in determining regional leaders, including governors, regents, and mayors. The General Election Commission (KPU) plays the role of an independent and neutral organizer, responsible for ensuring that the election is conducted fairly and democratically. In an effort to increase public participation, the KPU implements the Voter Education Socialization program, which aims to provide understanding of the importance of Pemilukada, the voting process, and citizens' responsibilities. This study employs a qualitative approach with library research methods to explore the role of KPU's Public Relations in this socialization program. The findings indicate that the KPU has successfully raised awareness and participation among the public through various communication strategies, including the use of social media and direct activities. Although there has been a decline in voter participation compared to the previous presidential election, this socialization program is expected to strengthen community engagement in the 2024 Pemilukada. This research contributes to the literature on the role of KPU's Public Relations in creating a society that is aware of the importance of elections, particularly in the context of the 2024 Pemilukada
STRATEGI KAMPANYE CROWDFUNDING PERSUASIF LEMBAGA SOSIAL DALAM MELAKUKAN GERAKAN SOSIAL BERDERMA Winda Dwi Astuti Zebua; Syifa Astasia Utari; Abdul Rahman; Sucianty Ramadhanty
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.101-112

Abstract

This article aims to analyze the persuasive crowdfunding campaign strategies carried out by the social organization Ketimbang Ngemis Jakarta (KNJ) in the charitable social movement through Instagram. Grounded in Pope's (2023) theory, three key factors determine campaign success: communication strategy, credibility and transparency, and audience engagement. The research adopts a qualitative approach, utilizing in-depth interviews, online observation, and social media content analysis. Findings reveal KNJ's effective optimization of these factors. First, its communication strategy leverages visual content and emotional narratives (e.g., the story of Mr. Leo) to foster empathy and donor participation. Second, credibility and transparency are maintained through organizational legality, periodic reporting, and internal verification mechanisms for aid accuracy. Third, audience engagement is cultivated via two-way interactions, Instagram's interactive features, and public involvement in beneficiary recommendations. However, challenges such as donor fatigue and fraud risks persist. The study's outcomes offer a framework for other social organizations to optimize digital-era crowdfunding campaigns, emphasizing the synergy of emotionally compelling communication, robust credibility, and active audience participation.
Strategi Marketing Public Relations dalam Memperkuat Brand Awaraness Program Michael Tjandra Luar Biasa di RTV Tito Laurens; Winda Dwi Astuti Zebua
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 4 (2026): Agustus : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i4.1892

Abstract

Digital media has significantly transformed audience consumption patterns, particularly in the television broadcasting industry. This condition requires local television stations to implement adaptive communication strategies to maintain their existence and strengthen program brand awareness. This study aims to analyze the Marketing Public Relations (MPR) strategy in strengthening brand awareness of the Michael Tjandra Luar Biasa (MTLB) program broadcast on Rajawali Televisi (RTV). The study employs the Marketing Public Relations concept and Thomas L. Harris’s. Three Ways Strategy Theory, comprising push, pull, and pass strategies, along with brand awareness indicators including brand recall, brand recognition, Purchase decisions, and consumption. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and documentation. Informants were selected through purposive sampling, involving internal program personnel and triangulation informants. Data were analyzed through data collection, reduction, display, and conclusion drawing. The findings show that push strategies were implemented through consistent on-air and off-air promotions, pull strategies through social media, digital content, and audience satisfaction analysis, and pass strategies through collaboration with influencers, communities, and sponsors to encourage positive word of mouth. These strategies significantly strengthened MTLB’s brand awareness, particularly in brand recall and consumption. The study concludes that integrated MPR strategies can strengthen television program positioning amid media competition.
Co-Authors Abdul Rahman Aditia Saputra Ahmad Haikal Kahfi Ahmad Mujammil Raza Al Firza, Chalifa Al Firza Alan Kusuma, Andrean Alfareji Febrian Hanom Alfatah, Rivan Ali Izah Robbani Ananda Devina Putri Andiani, Devia Andrean Alan Kusuma Asep Setiawan Asri Pratiwi Tenggara Azmi, Fina Malika Barikatul Hikmah Bintang Awal Ramadhan David Pamungkas Diaz Mega Reanata Diaz, Carolina Fernanda Dina Nurdiana Djatimas Tandjung Djuwardie Donny Kurniawan Dwi Rahma Dwinarko Endang Rudiatin Evi Satispi Fadhilah Zahrah Based Fadhlan Arrasyid Hadizein Fahdiansyah Putra Fathur Rodzi Firmanto Ghaly Rakha Surya Hasna Nuha Tsabitah Hastri Rosiyanti Hidayah, Hanifah Ulfa Tri Istisari Bulan Lageni Izzatusholekha Jamiati KN Khairatun Hisan KN, Jamiati Kombara, Galuh Medal Lilik Sumarni Lilik Sumarni Lingga Syahid Ramadhan Ramadhan Mahardika, Galang Prakarti Maulidina Wamareta Putri Mayra Khalidazia Ahyar Meitana, Nabila Putri Mizna Sabilla Muhamad Firzan Akbar Muhamad Rizkian Fajar Muhamad Syamsi Muhammad Saleh Nabila Nursabrina Daud Neima Aulia Neima Aulia Nida Handayani Nugroho, Sidiq Nurul Baridah Fauzi Nyimas Aulia Zalma Nyimas Aulia Zalma Pamungkas, David Puan Dinaphia Yunan Puspaningtyas, Raden Roro Nadya Oktaviany Putri Ananda Putri Aulia Putri Vania Iftatunnisa Putri, Ananda Devina Ramadhanty, Sucianty Retnowati Wahyuning Dyas Tuti Salsabila, Rara Sayyidatina Vista Kintani Shubham Bapusaheb Wakchaure Sitompul, Surya Rezeki Sucianty Ramadhanty Syifa Astasia Utari Tiara Nurul Hidayah Tito Laurens Tsaqif, Gattan Qilabi Tuti, Retnowati Wahyuning Dyas Wisnu Hasanudin Zahriatul Aini Zahriatul Aini