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Journal : Journal of Information Systems and Informatics

Evaluating Pinterest User Experience and Usability Using AttrakDiff and PLS-SEM Putri, Septhia Charenda; Ibrahim, Ali; Utama, Yadi; Ruskan, Endang Lestari; Fathoni, Fathoni
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1408

Abstract

The rapid development of visual platforms such as Pinterest necessitates a comprehensive understanding of how functional and emotional aspects jointly influence users’ perception and engagement. This research addresses the gap in user experience (UX) evaluation of visually rich applications by examining the effects of Pragmatic Quality, Hedonic Quality-Stimulation, and Hedonic Quality Identity on the perceived Attractiveness of the Pinterest application. A quantitative approach was employed using the 28-item AttrakDiff instrument, based on data collected from a final sample of 524 valid respondents, predominantly aged 18–25 years, and using Pinterest several times a week. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS to examine the relationships among latent variables. The findings demonstrate that the structural model exhibits a high level of explanatory capability, with an R² value of 0.684. With all three UX dimensions exerting positive and statistically significant effects on Attractiveness. PQ shows the strongest influence (path coefficient = 0.457), followed by HQS (0.391) and HQI (0.112). These findings confirm that functional usability remains the primary driver of attractiveness on Pinterest, while hedonic qualities play a complementary role in enhancing user experience. Practically, this research suggests that designers and developers of visual platforms should prioritize efficient functionality while maintaining stimulating and identity-supporting elements to improve overall user appeal.
Co-Authors Abdillah Putra, Muhafsyah Acta, Muhammad Fakhri Nadrota Adeliani, Adeliani Aderiyana, Fakih Rangga Akbar Adiprama, Faris Akbar Kurniawan, Iqbal Akbar, Rifko Akrom, Muhammad Adib Al Mas Ud, Khalid Albani, Muhammad Syarief Albukhori, M Rafli Alfarizi Ramadiansyah, Muhammad Alghifari, Muhammad Ali Ibrahim Alifayoezra, Muhammad Dzaky Amanda Ardhani, Dhita Amelia Amelia Amelia Putri, Shinta Andini Bahri, Cheisya Angelina Tompunu, Keisha Anindya Putri, Salsa Apriansyah Putra Aqil Zidane, Muhammad Arba'i, Sultan Ardhillah, Onky Ari Wedhasmara Arinie, Putri Mutiara Asyiq, Abdulloh Athallah, Deni Attika Putri, Shopi Aulia Karima, Dzakiah Aulia, Cantika Auliya, Lana Nur Ayuningtiyas, Pratiwi Azmi Zaky, Muhammad Baidhawi, Alif Basulina, Nur Annisa Cahya Aulia, Syifa Cha Kirana, Cha Clark Peter Wijaya, Adley Davinka Sembiring Depari, Alrayssa Dedy Kurniawan Demetria, Putri Diva Putri Munaspin, Zahra Dwiyansyah, Octa Egga Asoka Eka Saputra Endang Lestari Ruskan Fachrozi, Muhammad Al Fachry Abda El Rahman Fahmi Akbar, Fahmi Fahmi Aulia Hakim, Adzka Faiq, Al Ikhsan Faradhisa Ansori, Audia Fatihaturrahmah, Aisyah Fauzi, Muhamad Rizal Febriansyah, Dian Firman Muntaqo Gurruh Dwi Septano Gustiani, Sindy Hadipurnawan Satria Haidar Afif Mufid, Muhammad Hanggara, Bryan Hariza Marshella, Siti Hendrawan, Deni Agus Heni Siswanto Hikmahwarani, Fellycia Huda, Hisbullah Ikbal Ikbal Ikhwan Najatafani, Bintang Isa, Indra Griha Tofik Ispahan, Tarisha Istiqomah, Amalia Windy Jodi Pratama, Muhammad Khailani, Kgs M Luthfi Khoiriyah Harahap, Dayana Kusuma, Aisha Nuraini Lifiano Jamot Munthe, Gabriel Lucky Hermanto, Muhammad M Baihaqi Maharani Maharani, Maharani Manahan, Nico Sabar Maretta, Aulia Pinkan Maroni Maroni Masrury, Farhan Maulana, Rahmat Merisca Titiana, Nuke Muarif, Moh. Syamsul Muhammad Akib Muhammad Kurniawan, Hafiz Nabilatulrahmah, Raihana Nachwa, Syakillah Nailah Ramadhani, Indira Najwa Widasari, Yesya Nashiroh Ramadhani, Muthia Naufaldihanif, Rihan Nissa Oktariana, Choirun NIZAR, MOHAMMAD Nugraha, Allan Prasetia, Dika Prasetia Pratama, Muhammad Ramadhan Putra Primanita, Anggina Putri Casanova, Musdalifa Putri, Salsanabila Mariestiara Putri, Septhia Charenda Rachmad, Muhammad Ichsan Farrel Rafli Maulana, Muhammad Rahman, Muhammad Fadhil Rahmi Anissa, Cahya Raihana Putri, Naila Ramadhan, Fitrah Ramadhani Maulizidan, Muammar Riansyah, M Bintang Naufal Rielisa Putri, Adetya Rika Septiana Risyahputri, Aliyananda Rizka Mumtaz, Fadia Rizki, Raditya Dafa Rizkyllah, Anabel Fiorenza Robani, Muhammad Tsabita Rositiani, Ely Sabila, Amalia Saimi, Saimi Salsa Kinanty, Reina Sasmita, Ruth Mei Setia, Arvhi Randita Shifa Maharani, Wardah Sinaga, Moh Rizky Siti Khabibah Siti Maghfirotun Amin Sofuan Jauhari Sony Oktapriandi Sriwijaya, Sayid Bahri Suci Amalia Suci Fitriani, Suci Syahputra Zaki, Imam Syahputra, M Fathan Aqilah Tammam, Bimmo Fathin Theresia Pardede, Eva Theressa Hasioani Sianturi, Claudia Therina Lakeisyah, Eka Tri Alfandy, Muhammad Tri Zafira, Zahra Tsabitah, Laila Waton, Muhammad Nasrul Wilantara, Muhammad Pandu Wirnanti, Rintan Yadi Utama Yasir Alghifari, Muhammad Yasyfi Imran, Athallah Zahran Afif, Muhammad