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All Journal Channel : Jurnal Komunikasi Visionist Jurnal Studi Komunikasi Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Politikom Indonesiana Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JURNAL PUBLISITAS Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Innovative: Journal Of Social Science Research Jurnal Kebijakan Pembangunan Da'watuna: Journal of Communication and Islamic Broadcasting
Tayo, Yanti
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS BUANA PERJUANGAN KARAWANG DALAM PROMOSI KULIAH (STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DAN MARKETING UNIVERSITAS BUANA PERJUANGAN KARAWANG) Amalia, Cinta; Tayo, Yanti; Susanto, Tri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.5086-5092

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi Cyber PR yang diterapkan oleh Universitas Buana Perjuangan (UBP) Karawang dalam mempromosikan program kuliah dan meningkatkan jumlah pendaftar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, serta dokumentasi. Informan yang diwawancarai dalam penelitian ini meliputi staf hubungan masyarakat dan marketing Universitas Buana Perjuangan Karawang, serta mahasiswa yang telah mendaftar melalui jalur promosi digital. Analisis data dilakukan dengan metode reduksi data, dan keabsahan data diperoleh melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa Universitas Buana Perjuangan Karawang telah menerapkan strategi Cyber PR yang mencakup empat elemen utama sesuai dengan teori Holtz, yaitu Strategic, Integrated, Targeted, dan Measurable. Pada aspek Strategic, Universitas Buana Perjuangan Karawang merencanakan promosi melalui platform media sosial yang populer seperti Instagram, TikTok, dan YouTube. Pada aspek Integrated, Universitas Buana Perjuangan Karawang menggunakan media digital secara terpadu untuk menyebarkan informasi yang konsisten di berbagai platform. Pada aspek Targeted, kampanye promosi Universitas Buana Perjuangan Karawang disesuaikan dengan platform digital yang paling sesuai dengan target audiensnya, seperti calon mahasiswa reguler dan mahasiswa karyawan. Sedangkan pada aspek Measurable, Universitas Buana Perjuagan Karawang secara aktif mengukur efektivitas kampanye digital melalui engagement rate dan kunjungan situs web. Implementasi Cyber PR di Universitas Buana Perjuagan Karawang terbukti efektif dalam meningkatkan minat calon mahasiswa baru, dengan adanya peningkatan interaksi di media sosial serta respon positif dari calon pendaftar.
Implementasi Komunikasi Pemasaran Terpadu Dalam Upaya Meningkatkan Penjualan Produk Tumbler di Starbucks KM 57 Asmoro, Cresentya Intan; Tayo, Yanti; Rifai, Maulana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14560926

Abstract

This study aims to determine and explain the implementation of Integrated Marketing Communication in increasing tumbler sales at Starbucks Rest Area KM 57, which is located in the Rest Area of the Jakarta-Cikampek Toll Road. In this case, the researcher seeks to obtain in-depth and detailed information about the implementation of integrated marketing communication of Starbucks Coffee Rest Area KM 57 Toll Jakarta - Cikampek. This research was conducted through Qualitative methods with data collection through observation, interviews, and documentation regarding the Implementation of Integrated Marketing Communication at Starbucks Rest Area KM 57 in increasing tumbler sales with the theory according to Firmansyah (2020) in the Implementation of integrated marketing communications, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word of Mouth Marketing, Events and Experiences, Interactive Marketing. From this implementation, Starbucks Rest Area KM 57 uses a partnership called 8 ijo in selling tumblers, besides that marketing efforts through are still carried out and assisted by baristas through personal social media.
KOMUNIKASI VERBAL DAN NONVERBAL GURU PADA ANAK BERKEBUTUHAN KHUSUS DALAM MENINGKATKAN INTERAKSI DI SEKOLAH INKLUSIF SDN KALANGSARI V Risti, Hanna Alaedha; Tayo, Yanti; Poerana, Ana Fitriana
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4892

Abstract

Dalam pendidikan inklusif, anak berkebutuhan khusus dan anak reguler belajar bersama, sehingga guru perlu memberikan arahan tentang cara melakukan komunikasi verbal dan nonverbal. Komunikasi dapat berjalan dengan efektif jika guru mampu menyampaikannya dengan baik. Tujuan penelitian ini adalah untuk mengkaji komunikasi verbal dan nonverbal guru dalam meningkatkan interaksi siswa berkebutuhan khusus di sekolah inklusif. Fokus utama penelitian adalah bagaimana guru menggunakan berbagai pesan komunikasi verbal dan non-verbal yang digunakan untuk mendukung dan memperbaiki interaksi sosial serta akademik siswa berkebutuhan khusus. Penelitian ini menggunakan pendekatan studi deskriptif kualitatif dan menggunakan teori interaksi simbolik dari Geoge Herbert Mead. Data dikumpulkan melalui wawancara, obersevasi di kelas, serta analisis dokumen sekolah. Hasil penelitian menunjukkan bahwa guru di SDN Kalangsari V menggunakan berbagai strategi komunikasi, termasuk komunikasi verbal, komunikasi nonverbal, dan penggunaan media visual untuk memfasilitasi interaksi yang lebih baik antara siswa. Komunikasi verbal melibatkan penggunaan bahasa yang sederhana dan jelas, serta pemberian instruksi yang detail. Sementara itu, komunikasi nonverbal meliputi penggunaan isyarat tubuh, ekspresi wajah, dan kontak mata untuk memperkuat pesan yang disampaikan.
STRATEGI KOMUNIKASI BISNIS M-KNOWS CONSULTING DALAM UPAYA MENJAGA LOYALITAS PELANGGAN Utami, Intan Medina; Tayo, Yanti; Poerana, Ana Fitriana
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4703

Abstract

Penelitian ini menganalisis strategi komunikasi bisnis M-Knows Consulting dalam upaya menjaga loyalitas pelanggan. M-Knows Consulting adalah lembaga konsultan manajemen yang mengalami peningkatan penjualan dan repeat order dari pelanggan dalam tiga tahun terakhir, meskipun tidak melakukan promosi masif melalui media sosial yang berbeda dari kompetitor, M-Knows Consulting lebih mengandalkan pendekatan langsung oleh sales consultant. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Teori AIDA (Attention, Interest, Desire, Action) digunakan untuk menganalisis bagaimana strategi komunikasi mempengaruhi loyalitas pelanggan. Hasil penelitian menunjukkan bahwa pendekatan langsung oleh sales consultant efektif dalam menarik perhatian dan minat klien, membangkitkan keinginan untuk terus menggunakan layanan, dan mendorong repeat order serta rekomendasi dari pelanggan. Penelitian ini memberikan wawasan penting tentang strategi komunikasi personal dalam mempertahankan loyalitas pelanggan di industri konsultan manajemen, serta rekomendasi praktis untuk meningkatkan efektivitas komunikasi.
Pengaruh Unggahan Pada Media Sosial Instagram @Prabowo Terhadap Citra Politik Prabowo Subianto Aprine, Nurisgiah Dwi; Tayo, Yanti; Ramdhani, Muhammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The motivation for this study stemmed from the frequent posts on the Instagram social media account @prabowo, which has become a popular subject of discussion among individuals in Indonesia. The objective is to determine the extent to which posts on the Instagram account @prabowo impact Prabowo Subianto's political image. This study employs quantitative methodologies, namely an explanatory survey. The study use the Image Formation Theory as its main theoretical framework, supplemented by the media exposure theory. The research population consisted of individuals who followed the Instagram account @prabowo. The sample was selected using a Non-Probability Sampling approach, namely the purposive sampling method. The data gathering method used was a survey conducted via the use of Google Form. Additionally, the data analysis approach employs a Likert scale. The findings of this study demonstrated that the frequency, substance, and level of attention in posts on the social media platform Instagram, namely the account @prabowo, had a substantial impact on the political image of Prabowo Subianto.
KONSTRUKSI IDENTITAS SEORANG GURU SEKOLAH DASAR PADA MASA PANDEMI COVID-19 DI KOTA TANGERANG Baktiar, Bayu; Tayo, Yanti; Utami, Wahyu
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 2 (2022): Agustus, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i2.2022.352-360

Abstract

Disaat pandemi covid-19 melanda indonesia terdapat beberapa sektor yang terdampak mulai dari ekonomi, industri hingga pendidikan. Pada sektor pendidikan terdapat perbedaan yang terjadi pada guru sekolah dasar pada saat pemberian materi masa pandemi di karenakan komunikasi yang dilakukan berbeda dengan biasanya sehingga sering terjadinya komunikasinya yang tidak efektif. Tujuan penelitian ini adalah untuk mengetahui bagaimana guru sekolah dasar dapat memaknai profesinya saat memberikan materi dimasa pandemi covid-19 dan untuk mengetahui komunikasi guru sekolah dasar pada masa pandemi covid-19. Metode pada penelitian ini memakai metode kualitatif dengan pendekatan fenomenologi. Berdasarkan hasil penelitian memperlihatkan bahwa terdapat kendala komunikasi yang di alami pada guru sekolah dasar, terdapat minimnya pengetahuan teknologi saat ini pada guru, orangtua dan anak yang mengakibatkan komunikasi yang terjadi kurang maksimal saat proses pembelajaran berlangsung
The communication experience of mothers of street children: A phenomenological study Tayo, Yanti; Nursanti, Siti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i1.3862

Abstract

There are different types of uniqueness and diversity of mothers who can be an option for women who, in addition to carrying out their duties as mothers, choose to carry out other activities such as working mothers, mothers who become politicians, and mothers who have street children, as in the research conducted. The purpose of this research is to find out how the mother's communication experience is on the streets. This study was carried out using qualitative research methods and Alfred Schutz's phenomenological approach. Researchers take steps that are deemed necessary in order to explore and comprehend the experiences of street children's mothers and their points of view. This study included 14 informants, including 10 key informants and 4 additional informants. The findings of this study are the experiences of street children's mothers while accompanying their children to work on the streets, as well as the actions they receive from other people as a result of the street children's mothers' acts of communication. Mothers of street children have both pleasant and unpleasant communication experiences;  As for the unpleasant experiences that were obtained, among others, being considered an irresponsible mother for allowing her child to be on the streets even though she knew that the streets were very dangerous for herself and her child. Meanwhile, a pleasant experience gained by a mother of street children is the closeness she feels with her child, considering that mothers of street children will be with their children longer than other mothers, mothers of street children can discuss many things with their children, understand children better and discuss what they will do and where they will go each day. From this communication experience, mothers interpret the meaning of children as reinforcement in the life they live and children as helpers who will bring mothers of street children to a better life.
EFFORTS TO INCREASE PUBLIC KNOWLEDGE ABOUT DIGITAL MARKETING AS ONE OF THE EFFORTS TO IMPROVE THE FAMILY ECONOMY Tayo, Yanti; Nursanti, Siti; Utamidewi, Wahyu; Farni Syammaella, Nur’annafi; Nurfauziyah, Sabrina; Febylania, Alisha
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 3 (2022): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i3.1496

Abstract

The use of smartphones has increased significantly since the COVID-19 pandemic. This is due to the government's policy of restricting human-to-human gatherings in order to avoid the transmission of the COVID-19 virus. People's lives are being made easier as communication and information technology advances; the world appears to be shrinking, and distance and time are no longer obstacles to humans meeting their needs. Technological advancements must be accompanied by an increase in the community's ability to use technology in order for it to be used optimally, particularly in efforts to improve the family economy. This community service aims to increase public awareness of the use of Internet-based media for digital marketing purposes. Community service is accomplished through direct exposure, discussion, and practice. This study was followed by mothers and women in the Waluya village. The information provided was about digital marketing and how to use it to improve the family economy by starting a home-based industry-based business. Mothers and women in Waluya Village are becoming more knowledgeable, and there is a greater interest in starting an online store to help the family economy.
EMPOWERMENT OF MIDWIVES AS DIGITAL HEALTH INFORMATION AGENTS AS AN EFFORT TO SAVE MOTHERS AND NEWBORN BABIES Nursanti, Siti; Tayo, Yanti; Setyastuti, Yuanita; Yunidharta, Firdaus; Sulistiyowati, Nina
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1540

Abstract

The advancement of communication and information technology in Indonesia has become one of its strengths for handling maternal and infant mortality in Indonesia; with good skills in managing information using advanced technology and information sources from a midwife, the public will more easily recognize the signs of an emergency felt by pregnant women. and will give birth. This community service activity is carried out to increase the knowledge and ability of midwives to manage sources of maternal and newborn health information. The activity was carried out in Waluya District, Karawang Regency, and was attended by 20 midwives in the area. The activity found an increase in the knowledge and ability of midwives to manage digital information by 40%.
DIGITAL MARKETING MANAGEMENT TRAINING FOR FAMILY WELFARE EMPOWERMENT MEMBERS IN BANDUNG REGENCY Tayo, Yanti; Nursanti, Siti; Utamidewi, Wahyu; Mayasari, Mayasari; Abidin, Zainal
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1900

Abstract

There is no denying that the COVID-19 pandemic, which broke out at the start of 2020, had an influence on Indonesia's family economy, both positively and negatively. A decline in family income levels is one of the COVID-19 pandemic's negative effects on Indonesian families, although there are also beneficial effects, such as increased usage of digital technologies worldwide, including in Indonesia. Teaching women how to be productive without having to leave the house while still being able to fulfil their responsibilities as mothers is one of the answers suggested by academics from Singaperbangsa Karawang University. This time at the community service, the volunteer proposes a way to improve mothers' knowledge by giving them training in operating digital stores using their social media. This service will be provided to mothers who are members of the Bandung Regency Family Empowerment and Welfare Group of mothers. Participants in this programme should gain an understanding of how women can manage digital shops to boost family income.
Co-Authors Achmad Naufal Hafidz Adila, Muhammad Faza Adji Rezqy Dwijaya Irawan Agung Prasetia, Reza Alicia Kusumadani Amalia, Cinta Ana Fitriana Poerana Aprine, Nurisgiah Dwi Armen Gemael, Qorr Asegaf, Ridwan Asmoro, Cresentya Intan Ayyattika, Hanifah Azzindani, M. Nabil Baktiar, Bayu Bayu Baktiar Dara Novita Andisya Tanjung Dellia Sofa Marwah Noor Dwi Prasetyo Farni Syammaella, Nur’annafi Fauziah, Dea Syifa fauziah, farah dini Febylania, Alisha Firdaus Yuni Dharta Fitriana Poerana, Ana Haris Adi Wiryatmoko Hariyanto, Fajar Indah Permata Sari Iqbal, Muhammad Yusuf Isma, Syafrina Nur Khoirunnida, Rafilah Kusrin Kusumaningrum, Rastri Lestari, Saras Desca Lubis, Flori Mardiani Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mevi Yulinda Mohamad Febrianto Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muhammad Sadikin Nadia Nova Noer Fadila Nani Darmayanti Niken Putri Sekarini Nina Sulistiyowati Nirmala , Ine Nurfauziyah, Sabrina Nurhasanah, Hanna Nurkinan Nurkinan nurkinan, nurkinan Nursanti, Siti Oktariani, Fardiah Putri, Afifah Javanda Putri, Inneke Qudria, Syavira Rastri Kusumaningrum Rifai, Maulana Rima Nindiafani Risti, Hanna Alaedha Siti Fathonah Siti Nursanti Sonia Ratna Juwita Sulistyo, Nina Syam, Syisea Putri Teguh, Made Panji Tetty Kris Setiana Panjaitan Tiara Mauliana Tri Susanto Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Utamidewi, Wahyu Utamidewi, Wahyu Wahyu Utami Wahyu Utami, Wahyu Wahyu Utamidewi Weni A. Arindawati Yuanita Setyastuti Yunidharta, Firdaus Yusup, Eka Zahrah, Alika Zainal Abidin Zainal Abidin Zainal Abidin Zainal Abidin