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All Journal JURNAL ILMU SOSIAL Channel : Jurnal Komunikasi Visionist Jurnal Studi Komunikasi Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Politikom Indonesiana Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JURNAL PUBLISITAS Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Innovative: Journal Of Social Science Research Jurnal Kebijakan Pembangunan RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Tayo, Yanti
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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DIGITAL MARKETING MANAGEMENT TRAINING FOR FAMILY WELFARE EMPOWERMENT MEMBERS IN BANDUNG REGENCY Tayo, Yanti; Nursanti, Siti; Utamidewi, Wahyu; Mayasari, Mayasari; Abidin, Zainal
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1900

Abstract

There is no denying that the COVID-19 pandemic, which broke out at the start of 2020, had an influence on Indonesia's family economy, both positively and negatively. A decline in family income levels is one of the COVID-19 pandemic's negative effects on Indonesian families, although there are also beneficial effects, such as increased usage of digital technologies worldwide, including in Indonesia. Teaching women how to be productive without having to leave the house while still being able to fulfil their responsibilities as mothers is one of the answers suggested by academics from Singaperbangsa Karawang University. This time at the community service, the volunteer proposes a way to improve mothers' knowledge by giving them training in operating digital stores using their social media. This service will be provided to mothers who are members of the Bandung Regency Family Empowerment and Welfare Group of mothers. Participants in this programme should gain an understanding of how women can manage digital shops to boost family income.
SOCIALIZATION OF THE PREVENTION OF SYMBOLIC VIOLENCE THROUGH THE SNAKES AND LADDERS GAME TO SMA 1 TELUK JAMBE STUDENTS IN KARAWANG REGENCY Nursanti, Siti; Tayo, Yanti; Sulistyo, Nina; Dharta, Firdaus Yuni; Setyastuti, Yuanita; Syam, Syisea Putri; Asegaf, Ridwan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2144

Abstract

Symbolic violence is a form of violence that occurs through language, symbols, or actions that demean, discriminate, or exploit a person or group. Preventing symbolic violence can be done by increasing awareness about symbolic violence and its impact on society, respecting diversity and avoiding stereotypes that demean or discriminate against certain groups, encouraging critical thinking and self-reflection in individuals and groups to avoid actions or speech that can cause symbolic violence, develop policies that are inclusive and respect diversity in educational environments, workplaces and communities. For this reason, it is necessary to collaborate between service members who are lecturers at Singaperbangsa University Karawang and students of SMA 1 Teluk Jambe in Karawang Regency which aims to identify symbolic violence that occurs in society and socialize the Anti-Symbolic Violence Movement through the Snake and Ladder Game. By combining these approaches, it is hoped that it will be easier to identify symbolic violence and take steps to prevent and overcome the problem early on.
SOCIAL MEDIA LITERACY FOR RURAL POPULATIONS AS AN INFORMATION SOURCE Tayo, Yanti; Nursanti, Siti
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2285

Abstract

Sindangmukti Village, located in Karawang Regency, is home to a sizable population, although their only occupations are farming, labouring, and being female employees. As a result, Singaperbangsa University Karawang's community service program, Literacy about Digital Marketing, aims to improve residents' skills, particularly those of moms, kids, and teens. The ability of a person or organization to comprehend, make use of, and apply digital technology in marketing endeavours is known as digital marketing literacy. This includes being aware of social media, data analysis, and digital marketing strategies. To effectively sell their goods or services in the current digital world, individuals or companies need to be literate in digital marketing. Developing suitable digital marketing strategies, consulting, and training are a few instances of initiatives aimed at raising digital marketing literacy. Gaining proficiency in digital marketing in Indonesia can be very advantageous for people or businesses. Increasing the likelihood of business success through the use of organized digital marketing based on verified knowledge is one of the activities' pressing needs.
Strategi Komunikasi Pemasaran pada Cafe 1618 Space dalam Upaya Menciptakan Brand Awareness di Era New Normal fauziah, farah dini; Abidin, Zainal; Tayo, Yanti
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466457

Abstract

This research is entitled Marketing Communication Strategy at Cafe 1618 Space in an Effort to Create Brand Awareness. The purpose of this study is to determine the Marketing Communication Strategy of Cafe 1618 Space in creating Brand Awareness. This study uses Integral Marketing Communication theory. The object of this research is 1618 which is located on Jl. Panatayuda No. 54A Nagasari, Kec. West Karawang. Data collection techniques through observation, interviews and documentation. The results of this study can be concluded that the most effective marketing communication carried out by cafe 1618 Space is sales promotion, namely giving discounts and vouchers that aim to attract customer interest. In addition to the most effective sales promotion, namely advertising, it also influences the marketing communication strategy for cafe 1618 Space, namely by publishing content on Instagram social media. Keywords: Marketing Communication, Brand Awareness, Cafe
Wacana Perpanjangan Masa Jabatan Presiden (Analisis Wacana Kritis Norman Fairclough Pada Media Online Kompas.id Edisi Februari 2023) Iqbal, Muhammad Yusuf; Mayasari, Mayasari; Tayo, Yanti
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11180228

Abstract

Norman Fairclough’s Critical Discourse Analysis focuses on language as a tool of power practice. Fairclough’s CDA connencts text (micro) with the society context (macro) through the three basics analysis (Text, Discourse Practice, Sociocultural Practice) as the focus of the researcher in conducting an analysis of the discourse on extending the president’s term in February 2023 edition of Kompas.id. Qualitative descriptive is the method in this research. Researcher used literature studies and documentation technique. The research results show the linguistic tools used are diction, modality, intertextuality, interdiscursivity, and repetition. At the text production level is the Kompas Daily team which is distributed via online media kompas.id. At the text consumption level, there is no comment response because kompas.id is premium media from Kompas. On the macro dimension, the situational level is this news was motivated by the discourse on extending the term which re-emerged in 2023. At the institutional level, this news was influenced by MPR and legal experts from University of Indonesia. The social level of this news was the spread of the hashtags #2024Gantian and #TolakPerpanjanganMasaJabatan and demonstrations against extending the term by community groups and college students so that the MPR stated there was no suggestion regarding this discourse from MPR members.
Pengaruh Mingyu Seventeen Sebagai Brand Ambassador Innisfree Terhadap Keputusan Pembelian (Analisis Regresi Linier Pada Followers Akun Twitter @Starfess) Ayyattika, Hanifah; Tayo, Yanti; Kusumaningrum, Rastri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10643256

Abstract

The Korean Wave phenomenon has significantly affected Indonesian society, affecting various aspects of life, including music, film, drama, and fashion, leading to increased interest in Korean products and commercial communication tactics. K-Pop Indonesia uses new marketing strategies, leveraging Brand Ambassador K-pop to capture public interest, stimulate customer engagement, and influence consumer decision-making. Nowadays in Indonesia, many have already used the Brand Ambassador K-pop for their marketing strategy; one of them is Innsifree, which uses the Korean idol Mingyu Seventeen to capture public interest, stimulate customer engagement, and influence consumer decision-making. The study uses quantitative methodology, collecting data through a Twitter questionnaire from @starfess, a sample consisting of 114 participants. The findings about the influence of Brand Ambassadors on purchasing decisions were found to have a significance of 0.001 < 0.05. Therefore, Ho was rejected and H₁ was accepted.
Makna Interaksi Kasih Sayang pada Komunikasi Keluarga Lesbian, Gay, Biseksual, dan Transgender: Studi Fenomenologi pada Individu Pelaku Lesbian, Gay, Biseksual, dan Transgender Qudria, Syavira; Tayo, Yanti; Oktariani, Fardiah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.511

Abstract

The lesbian, gay, bisesksual, and transgender phenomena are a social reality that has existed in Indonesia for decades. While this phenomenon develops over time, some indonesians view lesbian, gay, bisexual and transgender as aberrant sexual behavior. In Indonesia, LGBT life often closes out of fear of social stigma and discrimination by people around it. Some cases of prosecution against the LGBT have taken away their rights, and have created a controversial situation. And communication between LGBT with society and families is difficult. The study USES qualitative methods with a string of phenomena approaches, with a view to finding meaning, motive, and communication experiences for LGBT practitioners, the study USES a string theory called string theory alferd schutz. As for the informant in this study, there are lesbian, gay, bisexual, and transgender individuals who number five. In order to get the meaning, motive, and experience of LGBT researchers, researchers must do extensive research in order for the informant to provide the truth. Research shows that informants have a mixed sense of family love, which is support, acceptance, and denial. As for the motive that drives the informer to be LGBT, which is the instinctive feelings, the inroles and affections of the parents, the association, the trauma of the past, and the overwhelming admiration.
Pola Komunikasi Jarak Jauh antara Anak dan Orang Tua dalam Menjaga Hubungan Keluarga: Studi pada Mahasiswa FISIP UNSIKA Angkatan 2019 yang Berasal dari Luar Karawang Putri, Inneke; Tayo, Yanti; Fitriana Poerana, Ana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.738

Abstract

Communication patterns in the family are the key to maintaining good relationships between parents and children. Lack of communication intensity during long distance relationships makes communication less effective. Therefore, researchers want to research how long-distance communication patterns between children and parents maintain family relationships. This research aims to find out how long-distance communication patterns between children and parents maintain family relationships (Study of 2019 FISIP UNSIKA Students from Outside Karawang). The research method used in this research is descriptive qualitative. The results of this research can be concluded that the communication patterns used by the six informants between children and parents when having long distance relationships are liberating, authoritarian and democratic communication patterns. Researchers also link the interaction approach theory, which in this theory has 4 assumptions used in maintaining long distance relationships. When communicating long distance, these six informants apply primary and secondary communication patterns. This can be seen from the results of research with the six informants that they communicate using verbal symbols, namely in the form of language, to express words, and chat via telephone and using the WhatsApp chat feature and media. video calls. The obstacles experienced in the process of communicating long distances include time, physical and economic barriers
REPRESENTASI GAYA HIDUP HEDONISME DALAM VIDEO KLIP LAGU ( ANALISIS SEMIOTIKA ROLAND BARTHES DALAM VIDEO KLIP LAGU ED SHEERAN DAN KHALID BERJUDUL “BEAUTIFUL PEOPLE” ) Agung Prasetia, Reza; Nursanti, Siti; Tayo, Yanti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 7 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i7.2022.2603-2607

Abstract

Hedonisme adalah  pandangan hidup yang beranggapan bahwa seseorang akan bahagia dengan mencari kebahagiaan yang sebesar-besarnya dan sebisa mungkin menghindari perasaan yang menyakitkan. Hedonisme adalah ajaran atau pandangan bahwa kesenangan atau kenikmatan adalah tujuan hidup dan tindakan manusia. Pandangan hidup ini hanya ingin mencari keuntungan sebanyak-banyaknya dan hanya didasarkan pada keuntungan materi. Hedonisme yang terdapat Video Klip Lagu Ed Sheeran dan Khalid berjudul “Beautiful People” adalah sebuah representasi gaya hidup yang menonjolkan sisi glamor dan kemewahan oleh budaya barat.Pendekatan yang digunakan pada penelitian ini adalah semiotika dan Teori Semiotika Roland Barthes. Teknik pengumpulan data didapatkan dengan cara Observasi , sumber pustaka dan dokumentasi. Data yang diperoleh diolah secara interaktif dan terus menerus.Penelitian ini bertujuan untuk mengetahui , menjelaskan dan mengeksplorasi representasi gaya hidup hedonisme yang terdapat di dalam video klip lagu tersebut. Penelitian ini berusaha mengungkap penggambaran dalam video klip lagu Ed Sheeran dan Khalid berjudul “Beautiful People”.
IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS BUANA PERJUANGAN KARAWANG DALAM PROMOSI KULIAH (STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DAN MARKETING UNIVERSITAS BUANA PERJUANGAN KARAWANG) Amalia, Cinta; Tayo, Yanti; Susanto, Tri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.5086-5092

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi Cyber PR yang diterapkan oleh Universitas Buana Perjuangan (UBP) Karawang dalam mempromosikan program kuliah dan meningkatkan jumlah pendaftar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, serta dokumentasi. Informan yang diwawancarai dalam penelitian ini meliputi staf hubungan masyarakat dan marketing Universitas Buana Perjuangan Karawang, serta mahasiswa yang telah mendaftar melalui jalur promosi digital. Analisis data dilakukan dengan metode reduksi data, dan keabsahan data diperoleh melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa Universitas Buana Perjuangan Karawang telah menerapkan strategi Cyber PR yang mencakup empat elemen utama sesuai dengan teori Holtz, yaitu Strategic, Integrated, Targeted, dan Measurable. Pada aspek Strategic, Universitas Buana Perjuangan Karawang merencanakan promosi melalui platform media sosial yang populer seperti Instagram, TikTok, dan YouTube. Pada aspek Integrated, Universitas Buana Perjuangan Karawang menggunakan media digital secara terpadu untuk menyebarkan informasi yang konsisten di berbagai platform. Pada aspek Targeted, kampanye promosi Universitas Buana Perjuangan Karawang disesuaikan dengan platform digital yang paling sesuai dengan target audiensnya, seperti calon mahasiswa reguler dan mahasiswa karyawan. Sedangkan pada aspek Measurable, Universitas Buana Perjuagan Karawang secara aktif mengukur efektivitas kampanye digital melalui engagement rate dan kunjungan situs web. Implementasi Cyber PR di Universitas Buana Perjuagan Karawang terbukti efektif dalam meningkatkan minat calon mahasiswa baru, dengan adanya peningkatan interaksi di media sosial serta respon positif dari calon pendaftar.
Co-Authors Achmad Naufal Hafidz Adila, Muhammad Faza Adji Rezqy Dwijaya Irawan Agung Prasetia, Reza Alicia Kusumadani Amalia, Cinta Ana Fitriana Poerana Anita Maulani Aprine, Nurisgiah Dwi Asegaf, Ridwan Asmoro, Cresentya Intan Ayyattika, Hanifah Azzindani, M. Nabil Baktiar, Bayu Bayu Baktiar Dara Novita Andisya Tanjung Dellia Sofa Marwah Noor Dwi Prasetyo Farni Syammaella, Nur’annafi Fauziah, Dea Syifa fauziah, farah dini Febylania, Alisha Firdaus Yuni Dharta Fitriana Poerana, Ana Haris Adi Wiryatmoko Hariyanto, Fajar Indah Permata Sari Iqbal, Muhammad Yusuf Isma, Syafrina Nur Khoirunnida, Rafilah Kusrin Kusumaningrum, Rastri Lestari, Saras Desca Lubis, Flori Mardiani Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mevi Yulinda Mohamad Febrianto Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muhammad Sadikin Nadia Nova Noer Fadila Nani Darmayanti Niken Putri Sekarini Nina Sulistiyowati Nurfauziyah, Sabrina Nurhasanah, Hanna Nurkinan Nurkinan nurkinan, nurkinan Nursanti, Siti Oktariani, Fardiah Putri, Afifah Javanda Putri, Inneke Qudria, Syavira Rastri Kusumaningrum Rifai, Maulana Rima Nindiafani Risti, Hanna Alaedha Siti Fathonah Siti Nursanti Sonia Ratna Juwita Sulistyo, Nina Syam, Syisea Putri Teguh, Made Panji Tetty Kris Setiana Panjaitan Tiara Mauliana Tri Susanto Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Utamidewi, Wahyu Utamidewi, Wahyu Wahyu Utami Wahyu Utami, Wahyu Wahyu Utamidewi Weni A. Arindawati Weni Adityasning Arindawati Yuanita Setyastuti Yunidharta, Firdaus Yusup, Eka Zahrah, Alika Zainal Abidin Zainal Abidin Zainal Abidin Zainal Abidin