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All Journal Jurnal AGROTEKNOLOGI Agrointek agriTECH Jurnal Agroindustri Jurnal Penelitian Pertanian Terapan Jurnal Ilmiah Rekayasa Pertanian dan Biosistem Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Kurawal - Jurnal Teknologi, Informasi dan Industri Jurnal ABDINUS : Jurnal Pengabdian Nusantara Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Industri Pariwisata International Journal on Food, Agriculture and Natural Resources (IJFANRES) Journal of Food Engineering Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Penelitian Sains dan Teknologi Indonesia
Ida Bagus Suryaningrat
Prodi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Pendampingan Perancangan Sajian Khas pada Kawasan Wisata di Kecamatan Jangkar Kabupaten Situbondo Amilia, Winda; Rokhani, Rokhani; Suryaningrat, Ida Bagus; Suryadharma, Bertung
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i2.18559

Abstract

Gadingan is a village in Jangkar – Situbondo. It has the potential natural resources known as Gadingan Mas which will be developed as a traditional culinary center, although the type of dishes that has the potential as special culinary delights is not yet known. The purpose of this community empowerment is to assistance Pokdarwis to identify and promoting the special traditional culinary. Participatory rural appraisal (PRA) is applied to encourage village communities to share with each other about the actual situation of the village and to determine development plans and actions. The identification results show that the dishes commonly served in local households are grilled fish, smoked fish, “nasi sodu”, and lamtoro coffee. Using the focus group discussion method, it was decided that Nasi Sodu and Lamtoro Coffee were presented as special culinary delights. A special culinary modification dish is in the form of serving “nasi sodu” with a touch of red and green. This color comes from the use of “sambal cengi” as an additional dish. The addition of this “sambal cengi”, in addition to providing a delicious taste to the “nasi sodu”, also provides a better perception for consumers.
Marketing Strategy Analysis of Smoothie Chips Product Rusdianto, Andrew Setiawan; Suryaningrat, Ida Bagus; Guntoro, Doni
International Journal on Food, Agriculture and Natural Resources Vol 6, No 4 (2025): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v6i4.565

Abstract

The marketing strategy evaluation of smoothie chips was conducted using a SWOT analysis and marketing mix benchmarking (4P) on two main comparison brands, namely Fitbar and Soyjoy, in Sumbersari District, Jember Regency. The main objectives of this study were to identify internal-external factors, analyze the product's competitive position in the dimensions of product, price, distribution, and promotion, and formulate appropriate marketing strategy recommendations. The research method used a qualitative approach (IFAS-EFAS) and quantitative (benchmarking) with a Likert scale questionnaire instrument (1-5) for 100 respondents. The instrument was declared valid and reliable with a Cronbach's α value > 0.70. The analysis results showed an IFAS value of 2.60 and EFAS of 2.85, which placed smoothie chips in the aggressive strategy quadrant. The product stands out in the indicators of natural ingredients (0.338) and uniqueness (0.329), but still lags behind in the aspects of visuals, taste, availability, and intensity of digital promotion. The SWOT analysis and benchmarking recommend implementing an aggressive strategy focused on strengthening brand image through storytelling and influencer collaboration, expanding multichannel distribution, enhancing sensory and packaging quality, and employing a penetration pricing strategy with multipack packaging. Given that the product is still a prototype, these findings are evaluative of initial market perception and require further verification through test marketing.
Analisis kepuasan konsumen terhadap kualitas layanan jaringan distribusi PT. XYZ Kabupaten dan Kota Probolinggo Rusdianto, Andrew Setiawan; Purnomo, Bambang Herry; Suryaningrat, Ida Bagus; Prasetyo, Dani
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.18414

Abstract

The need for fertilizer in the agricultural sector is critical as one of the keys to soil fertility. PT. XYZ is a company engaged in the fertilizer, chemical and agribusiness industries which has a network of authorized kiosks. A decrease in the number of kiosks in the distribution network area of Probolinggo Regency dan City may indicate that the services provided by the company still do not meet the expectations of consumers, resulting in a decrease in consumer satisfaction. This study aimed to determine the attributes of service quality, and the level of customer satisfaction based on the servqual attribute on service quality and compile recommendations for service improvement in the distribution network at PT. XYZ of Probolinggo Regency dan City. The analytical method used was the servqual method to identify and determine the condition of service quality with five servqual dimensions and the Importance Performance Analysis (IPA) method to obtain priority service attributes. The results showed that there were 3 service attributes has positive GAP and 23 service attributes had negative GAP values. The mapping used the Importance Performance Analysis quadrant obtained 5 service attributes in quadrant A (Top Priority), 7 service attributes in quadrant B (Maintain Service), 7 service attributes in quadrant C (low priority), and 7 service attributes in quadrant D (Excessive). Recommendations for improvements that can be made based on the attributes in quadrant A (Top Priority).
Co-Authors . Djumarti Agnes Agustin, Agnes Agus Susanta Andi Eko Wiyono, Andi Eko Andrew Setiawan R Andriani, Windy Nur Aulia Briliantina Baladraf, Thabed Tholib Bertung Suryadarma Bertung Suryadharma, Bertung Brilliantina, Aulia Dadin Gilang Pranata Dani Prasetyo Darmawan, Adam Hegi Dhifa Ferzia Dinda Paramudita Djoko Soemarno Ega Daniati EKA RURIANI Elida Novita Emi Kurniawati Erina Rezky A Fahmi, Achmadi Anwarul Anwarul Fatimah Fatimah Ferry Julio Prabowo Fiqih Faresa Firdaus Gita Elena Amasari Gray Miller Damanik Guntoro, Doni Hadi Sampurna Handayani, Essa Tri Herry Purnomo Herry Purnomo, Bambang Idah Andriyani Indah Kurniawati Isman Hadi Subhan Jamalia Ulfa, Erlin Laksmi Indreswari Laksmi Indreswari Latifatul Karimah Liesia Hanagari Mahardika, Nidya Shara Mayasari, Feby Rianti Mela Eriana Firlanarosa Miftahul Choiron Mita Lutfifatima Puspitawati Nadia Putri Irkhana Nadie Fatimatuzzahro Nadie Fatimatuzzahro Nidya Shara Mahardika Ninik Rizky Hastuti Nita Kuswardhani Noer Novijanto Noer Novijianto Novitha Herawati Nur Faidah Nuriah, Santi Permana Shita, Amandia Dewi Pranata, Dadin Gilang Putri Ayu Rosalia Rachman, Ilham Aulia Ragil Ismi Hartanti Ramadhan, Rizqi Dhia Rendra Chriestedy Prasetya Rendra Chriestedy Prasetya Rika Dwi Kurniaputeri Rokhani Rokhani Rokhani Rokhani Rusdianto, Andrew Setiawan Safitri, Putri Listia Sampurna, Hadi Sari, Bella Yusita Sawindra, Vania Melyssa Shinta Syafrina Endah Hapsari Siswoyo Soekarno Soni Sisbudi Harsono Sukrisno Widyotomo Surya Cahyadi Suwasono, Sony Thabed Tholib Baladraf Triana Lindriati Uswatun Kasanah Viko Nurluthfiyadi Ni’maturrakhmat Wimbi Rendra Winda Amilia Winda Amilia Wiwik Febriyanti Yuli Wibowo Yuliyana, Ida Alfi Zamronie, Achmad