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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Algoritma Jurnal Kalibrasi STRATEGIC JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) MANAJERIAL JMM (Jurnal Masyarakat Mandiri) Indonesian Journal of English Language Teaching and Applied Linguistics Business Innovation and Entrepreneurship Journal Scope: Journal of English Language Teaching Jurnal Wacana Ekonomi Elsya : Journal of English Language Studies Jurnal Teknik Informatika (JUTIF) Didaktika: Jurnal Kependidikan Khazanah Akademia Indonesian Journal of EFL and Linguistics Jurnal PkM MIFTEK Jurnal Algoritma Jurnal Kalibrasi Bandung Conference Series: Economics Studies Engineering Science Letter Jurnal Mitra Teknik Industri Indonesian Journal of English Language Teaching and Applied Linguistics
Hilmi Aulawi
Institut Teknologi Garut
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Other

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Model Bisnis Strategi Umkm Surpet Collection Berbasis Business Model Canvas dan Analisis SWOT Aulawi, Hilmi; Kurniawati, Rina; Ruari, Elgi Muhamad
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2068

Abstract

This study aims to determine the business model of Surpet Collection MSMEs using the SWOT Analysis and Business Model Canvas (BMC) methods. It also aims to identify the company's strategies through SWOT analysis and BMC that can be developed based on the BMC results, then design a business model to be implemented by Surpet Collection MSMEs as described in the BMC future approach, which is qualitative descriptive using SWOT analysis and business model canvas techniques. The three respondents who play an important role in Surpet Collection MSMEs in this study are improvements in the mapping of the current business model canvas, which has The results of the SWOT analysis provide an overview of the company's condition in quadrant III (WO). The strategy obtained from the SWOT matrix (WO).
Perancangan Standar Operasional Prosedur (SOP) Pembelajaran MBKM Berbasis Analisis SERVQUAL dan QFD Aulawi, Hilmi; Sukonoya, Muhammad Fajar
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2211

Abstract

The implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) program faces operational challenges that have resulted in a teaching material achievement rate of only 93.4 percent, which is below the institutional target. This study aims to design Standard Operating Procedures (SOPs) to improve the quality of MBKM learning services through the integration of the SERVQUAL and QFD methods. Primary data were collected through questionnaires from 90 students and 10 lecturers. The SERVQUAL analysis results showed a negative gap in all service attributes, indicating that perceptions did not meet expectations, with one of the largest gaps found in the aspect of lecturer competency assurance (-0.70). Importance-Performance Analysis (IPA) identified responsiveness as the top priority for improvement. Based on this priority, this study produced a validated SOP design for students and lecturers. This SOP is expected to serve as an operational guideline for standardizing and continuously improving the quality of MBKM learning services.
Peran Knowledge Management Terhadap Sustainable Competitive Advantage Melalui Dynamic Capabilities Pada Perguruan Tinggi Swasta di Garut Fikar Raysona, Mochamad; Aulawi, Hilmi; Aisyah, Risa
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2576

Abstract

This study aims to analyze the role of knowledge management in achieving sustainable competitive advantage at Private Universities (PTS) in Garut, by examining both its direct and indirect effects through dynamic capabilities as a mediating variable. The main issues in this context are the weak implementation of systematic knowledge management practices, the lack of a collective knowledge-sharing culture, and the suboptimal integration of information technology to support knowledge transfer and application in the academic environment. The research employs a quantitative approach by distributing questionnaires to 151 permanent lecturers as respondents. Data processing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4.0 application. The results indicate that knowledge management has a direct and significant influence on sustainable competitive advantage. However, this influence becomes stronger when mediated by dynamic capabilities, which consist of the institution’s abilities in sensing, seizing, and transforming organizational resources. The path coefficient values for the indirect effect through dynamic capabilities are also significant, underscoring the importance of integrating knowledge management systems with dynamic capabilities to strengthen institutional competitiveness. Furthermore, model testing shows that the structural model used demonstrates high explanatory and predictive power, with R-square and Q-square values categorized as very good. The study concludes that strategies to enhance the competitiveness of private universities should be directed toward strengthening a knowledge-based strategy that emphasizes organizational learning, innovation, and adaptive institutional capabilities. These findings provide both theoretical and practical contributions for higher education management in designing sustainable, knowledge-based strategies.
Perancangan Strategi Digital Marketing Untuk Meningkatkan Minat Beli Konsumen Pada Produk Tas Kulit : Studi Kasus : PT. Jayuwan Garut Saepul Jamil, Alwis; Aulawi, Hilmi; Kurniawati, Rina
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2581

Abstract

This study aims to design a digital marketing strategy to increase consumer purchase intention for leather bags produced by PT Jayuwan Garut. The Voice of Customer (VoC) approach was applied to explore consumer needs and preferences, which were then translated into technical attributes using the Quality Function Deployment (QFD) method. Thus, the strategies developed are consumer-driven and more targeted. The analysis revealed three main consumer concerns in digital marketing. First, the quality of promotional content with visually appealing elements, such as professional photos and graphic design, plays a crucial role in creating a strong first impression. Second, the ease of finding products through online search is vital, as easily accessible information significantly increases the likelihood of purchase. Third, responsive interaction on social media—such as answering inquiries quickly and politely—helps foster consumer trust and loyalty. Based on these findings, three key strategies are recommended. First, enhancing the quality of promotional content with high-resolution product photos, creative designs, and engaging videos. Second, conducting regular promotions through digital advertisements across platforms (Google Ads, Meta Ads) to expand market reach. Third, applying persuasive techniques through storytelling and influencer marketing so that promotional messages are not only informative but also emotionally engaging. Overall, this strategy is expected to strengthen brand awareness, increase engagement, and drive sales conversion. The study also provides practical contributions for PT Jayuwan Garut in understanding digital consumer behavior and formulating adaptive marketing policies. Beyond the company, the findings can serve as a reference for other MSMEs seeking to leverage digital marketing to enhance competitiveness in the era of Industry 4.0.
Strategi Pemasaran Produk Dompet D’vat Jaya dengan Pendekatan STP dan Ansoff Matrix Andriani, Rani; Aulawi, Hilmi; Andriyas Kurniawan, Wahyu
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2736

Abstract

The increasingly competitive business environment, particularly in the fashion and accessories industry, requires MSMEs such as D’vat Jaya to design effective and adaptive marketing strategies in order to survive and grow. This study aims to formulate marketing strategies for D’vat Jaya using STP (Segmentation, Targeting, Positioning) analysis and the Ansoff Matrix to enhance its competitiveness in the market. The research employs a descriptive qualitative method with the STP and Ansoff Matrix approaches. Data were collected through in-depth interviews, field observations, and focus group discussions involving the owner, employees, and consumers. The analysis results indicate the need to narrow the market segmentation to students and young working adults, and to implement growth strategies through market penetration using social media and online marketplaces, market development in potential regions such as Bali and Kalimantan, product innovation including new designs and waterproof wallets, and product diversification with complementary items such as pouches and keychains. The integration of STP and the Ansoff Matrix produced a three-stage strategic plan: short-term (0–12 months) focusing on brand strengthening and digital promotion, medium-term (1–3 years) emphasizing product innovation and varied promotional efforts, and long-term (3–5 years) targeting product diversification and market expansion. The implementation of these strategies is expected to enhance brand awareness, expand market reach, and foster sustainable growth for D’vat Jaya.
Strategi Peningkatan Produksi Dengan Balanced Scorecard dan ANP Al Fisimar, Farhan; Aulawi, Hilmi; Aisyah, Risa
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2830

Abstract

PT. Antaboga Pangan Nusantara faces a strategic challenge to increase its production capacity from 1,200 pieces per day to 2,500 pieces per day in order to meet its market expansion targets. This study aims to design a comprehensive production capacity improvement strategy by integrating the Balanced Scorecard (BSC) and Analytical Network Process (ANP) methods. The BSC method is used to translate the company's vision into a series of measurable strategic objectives in four perspectives: finance, customers, internal business processes, and learning and growth. Furthermore, the ANP method is used to prioritize these strategic objectives by modeling complex dependencies and feedback relationships between elements. Data was collected through documentation studies, interviews, and paired comparison questionnaires completed by internal company experts. The results of the study showed that strategic objectives in the Internal Business Process perspective, such as Production Flow Optimization and Bottleneck Elimination, had the highest priority at 17%. This is followed by objectives in the Learning and Growth perspective, such as Improving Technical Competence and Workforce Problem-Solving Skills. This integrated framework successfully provides a measurable and implementable strategic roadmap for the company to allocate resources effectively in achieving production capacity targets.
The Influence of Brand Awareness, Perceived Quality, Promotion, and Trust on Men’s Skincare Purchase Intention R Tita Rospita S; Hilmi Aulawi; Novie Susanti Suseno
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1133

Abstract

This study investigates the influence of Brand Awareness, Perceived Quality, Promotion, and Customer Trust on Men’s Skincare Purchase Intention in Garut Regency. The research employed a quantitative approach with a cross-sectional survey of 146 male respondents aged 18–45 years, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that all four independent variables significantly affect Purchase Intention, both simultaneously and partially. Brand Awareness strengthens recognition and reduces perceived risk, Perceived Quality reflects consumer judgments of product effectiveness and safety, Promotion through digital media enhances exposure and interest, while Customer Trust emerges as a decisive factor in purchase decisions and loyalty. These findings conclude that the four factors are essential in shaping effective marketing strategies for men’s skincare products, especially in local markets with distinct consumer characteristics.
Analisis Strategi Peningkatan Kinerja UMKM Makroni ER Melalui Digitalisasi Dengan Metode Data Envelopment Analysis (DEA) dan Quantitative Strategic Planning Matrix (QSPM) Hilmi Aulawi; Rina Kurniawati; Nur Lela
Jurnal Kalibrasi Vol 24 No 1 (2026): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.24-1.2601

Abstract

The development of the digital economy offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve operational efficiency and competitiveness. However, not all MSME actors are able to utilize it optimally. This study aims to measure the operational efficiency of Makroni ER MSME and formulate digitalization-based priority strategies to enhance performance. The method used is Data Envelopment Analysis (DEA) with an input-oriented approach and the assumption of Constant Return to Scale (CRS) to evaluate the efficiency of 16 Decision Making Units (DMUs), along with the Quantitative Strategic Planning Matrix (QSPM) to formulate priority strategies. Based on the DEA results, 9 out of 16 DMUs were found to be efficient—namely in March, April, May, July, August, and September of the first year, as well as March and April of the second year. Meanwhile, the other 7 DMUs were declared inefficient—January, February, June, October, and December of the first year, as well as January of the second year—caused by excess inputs such as labor and working hours that were not proportional to output. Based on the QSPM results, the chosen priority strategy is data-driven production planning, as it achieved the highest TAS value. The objective is to improve operational efficiency, align production capacity with market demand, and reduce resource waste. This study demonstrates that the combination of DEA and QSPM provides an effective data-driven approach to improving MSME performance and operational efficiency in the digital era.
Pendekatan Gamifikasi Non-Digital Untuk Meningkatkan Motivasi Ekstrinsik dan Produktivitas Karyawan Divisi Produksi Fitriyadi Salam; Hilmi Aulawi; Risa Aisyah
Jurnal Kalibrasi Vol 24 No 1 (2026): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.24-1.2750

Abstract

This study was motivated by the low level of extrinsic motivation and fluctuating productivity of employees in the production division of an instant food company with limited technological infrastructure. The study aims to design and test a non-digital gamification system based on game elements such as points, badges, and leaderboards to increase employees' extrinsic motivation and work productivity. This study uses a mixed-method approach with an exploratory sequential design. The initial stage involved in-depth interviews and thematic analysis to formulate gamification interventions. Next, the quantitative stage was carried out by distributing Likert questionnaires to production employees. The data were analyzed using PLS-SEM. The results showed that the application of non-digital gamification significantly increased extrinsic motivation (B=0.736; p<0.001) and employee productivity (B=0.601; p=0.008). However, extrinsic motivation did not significantly affect productivity (p=0.475) and did not mediate the gamification-productivity relationship. These findings provide empirical contributions to HR management with applicable gamification strategies, as well as implications for companies to implement game elements in reward systems without relying on advanced technology.
Perencanaan Strategi Pemasaran Adaptif Pada UMKM Mustikasari Menggunakan Pendekatan Value Proposition Canvas (VPC) dan Business Model Canvas (BMC) Rachel Sifa; Hilmi Aulawi; Rina Kurniawati
Jurnal Kalibrasi Vol 24 No 1 (2026): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.24-1.2756

Abstract

MSMEs are business activities carried out by individuals or small groups, which are currently experiencing significant growth. This study aims to design an adaptive marketing strategy for Mustikasari MSMEs by combining the Value Proposition Canvas (VPC) and Business Model Canvas (BMC) approaches. VPC is used to identify the value expected by customers with the value offered by Mustikasari MSMEs. Meanwhile, BMC provides a complete picture of the Mustikasari MSME business model. Based on the analysis results, it shows that customers prioritize taste quality, product variety, and ease of ordering products. However, Mustikasari MSMEs also face weaknesses in their digital promotion system and distribution channels, which are still focused on physical stores only. The proposed adaptive marketing strategy includes increasing digital promotion through social media, developing sales channels through marketplaces, developing new variants in line with current trends, and strengthening local partnerships. Combining the VPC and BMC approaches provides a solution for Mustikasari MSMEs in designing an adaptive marketing strategy that is responsive to market changes and customer needs. Additionally, the results of this study are also expected to contribute to enhancing the competitiveness of MSMEs in the current digital era through structured and digital-based marketing strategies.
Co-Authors A. Abdul Latif Abdu Syobir Abdusy Syakur Amin Ade Sutedi Agi Ferdiansyah Sunarya Ahmad Dzulfikar, Bilal Aisyah, Risa Al Faujan, Septian Kiki Al Fisimar, Farhan Ali Kamaludin Alpin Nurzaman Andri Ikhwana Andriyas Kurniawan, Wahyu Angga Syaeful Azhar Anjas Ninda Hantari Ariyan Hendriatama Putra Saridi Asri Mulyani Aulia Malik Ayu Latifah Bajuri, Ahmad Balilo Jr, Benedicto B. Benedicto B. Balilo Jr Dahman, Muhamad Dede Kurniadi Deni Sahroni DEWI RAHMAWATI Dewi Rahmawati Dian Kusma Noria Dini Destiani Siti Fatimah Dini Riska Anggraeni Eko Walujodjati Faujani, Zidan Ahmad Fikar Raysona, Mochamad Firmansyah, Ara Fitriyadi Salam Gilang Nur Akbar Hamdani, Nizar Alam Hatta Jayawardhana Holisoh, Iis Iman Sudirman Imat Sutarman Iqbal Try Maulana Kadarsah Suryadi Kustian Arisandi Fajar Misbah Syahbudin, Muhammad Khoirul Muhamad Faisal Muhammad Syauqi Mubarok, Muhammad Syauqi Murni Lestari Rahmi Nabhani, Irfan Neng Rita Nurjanah Novie Susanti Suseno Nur Lela Nurhaliza, Nabila Putri Nursa'diah, Rifania Sapta R Tita Rospita S Rachel Sifa Rajesri Govindaraju Ramadhani, Reski Rani Andriani, Rani Reski Ramadhani Revy Ardiansyah Ridwan Jauhari Ridwan Setiawan Ridwan Setiawan Ridwan Setiawan Rina Kurniawati Rina Kurniawati Rinda Cahyana Rinrin Rubianti Risa Aisyah Robiyatul Adawiyah Isni Putri Ruari, Elgi Muhamad Rustandi Rustandi, Rustandi Sabila Rismawati Saepul Jamil, Alwis Santoso, Bambang Tri Sheila Nur Sheilawati Sopian Sopian Sri Rahayu Sukonoya, Muhammad Fajar Sunarya, Agi Ferdiansyah Suseno, Novie Susanti Taofik Slamet Taptajani, Dedi Sa'dudin Ulfa, Risma Liyana Vizay Vicky Pratama Wahyu Andreas Kurniawan Wahyu Andriyas Kurniawan Yadi Ahmad Fauzi Yanti Yogi Permana Yogi Teguh Herdiansyah Yusep Senjani