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Pengaruh Bauran Pemasaran, Kelompok Rujukan Dan Persepsi Terhadap Sikap Mahasiswa Dalam Memilih Perguruan Tinggi Pelliyezer Karo Karo; Muhammad Ihdal Karomi; Muhammad Zainuddin Badollahi; Rona Meilysa Pasaribu
Jambura Journal of Educational Management VOLUME 4 NOMOR 1 MARET 2023
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v4i1.2204

Kebutuhan terhadap perbaikan kualitas pendidikan secara terus menerus menjadi prioritas dalam menghasilkan sumber daya manusia yang kompetitif, termasuk sektor pariwisata. Identifikasi sikap dalam memilih perguruan tinggi pariwisata merupakan hal penting untuk memberikan kepastian bahwa perguruan tinggi mampu bersaing. Sikap dikaitkan dengan objek penelitian mencakup bauran pemasaran, kelompok rujukan dan persepsi. Subjek penelitian adalah mahasiswa baru Politeknik Pariwisata Palembang dengan total sampel sebesar 182 orang yang diidentifikasi dengan teknik proportionate stratified random sampling. Analisis data menggunakan model regresi linier berganda menunjukkan seluruh variabel bebas memberikan pengaruh secara simultan sedangkan secara parsial, terdapat dua variabel yaitu bauran pemasaran dan kelompok rujukan yang berdampak terhadap sikap mahasiswa dalam memilih perguruan tinggi

The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia Andi Ade Zulkifli; Pelliyezer Karo Karo; Risman Jaya
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.21-30

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.

THE INFLUENCE OF JOB SATISFACTION ON TURNOVER INTENTION OF EVENT WORKERS IN PALEMBANG CITY Pelliyezer Karo Karo; Muhammad Iqbal Djohan; Meyke Amalia
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.535

The event sector is synonymous with project-based work, which has no work rhythm, requiring event workers to choose higher endurance than those who work in offices. This study aims to identify the level of job satisfaction concerning the level of perspective on the turnover intention of event workers in Palembang. This quantitative research is in the form of survey research with a total sample of 75 event workers divided into five categories of work scope. The analytical method used is multiple linear regression by identifying the effect of four variables on job satisfaction: financial satisfaction, physical satisfaction, social satisfaction, and psychological satisfaction on turnover intention. The descriptive statistics research results show that three variables fall into the unfavorable category: financial satisfaction, psychological satisfaction, and turnover intention. In contrast, other variables fall into the excellent category. Analysis through inferential statistics shows that all job satisfaction variables influence turnover intention. While partially, two of the four job satisfaction variables, namely physical and psychological satisfaction, impact turnover intention, where psychological satisfaction has the most significant influence value. Judging from the correlation, the dependent variable, job satisfaction, has a strong relationship with the level of turnover intention. In contrast, in terms of determination, job satisfaction impacts 71.1 percent of the turnover intention movement of event workers.

The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia Andi Ade Zulkifli; Pelliyezer Karo Karo; Risman Jaya
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.21-30

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.

Strategi Pengolahan Limbah Udang sebagai Olahan Makanan Ringan di Desa Bumi Dipasena, Lampung Yuniarti, Rizka; Karo, Pelliyezer Karo; Darminiyanti, Darminiyanti
JURNAL GASTRONOMI INDONESIA Vol 11 No 2 (2023): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v11i2.1205

This research aims to analyze the potential of shrimp waste as a lightly processed food in the village of Bumi Dipasena, Lampung. The research method used in this research is qualitative with a descriptive approach. The results of the study show that shrimp waste has the potential to provide added value to the surrounding economy, with the potential of reaching 600 kg in one month. Waste processing has received support from the Maritime Affairs and Fisheries Service of Tulang Bawang Regency with the help of more fantastic boxes. The strategy for utilizing shrimp waste is to utilize the strengths possessed by shrimp waste, namely: New Processed Products; Distinctive and delicious taste; Shrimp shell waste contains protein, calcium, and chitin; shelf life of shrimp shell waste products that can last a long time without preservatives. In addition to taking advantage of existing strengths, it is necessary to make efforts to minimize existing weaknesses, namely by: Establishing a lightly processed food production site in a strategic place; training and preparing human resources in the production process; establishing cooperation with parties that can support smooth production so that the availability of lightly processed food products and prices can continue to be competitive and sustainable.

Relationship Marketing and Customer Retention at Event Organizer Palembang Wati, Indah; Karo, Pelliyezer Karo; Azizah, Syahna Nur; Morena, Mochammad Rian Ahdian
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.401

This study aims to identify the effect of relationship marketing on customer retention, with the locus being CV MS. The study used a quantitative method with multiple linear regression analysis. The sampling technique used the proportionate stratified random sampling method. Primary data collected through questionnaires to 91 samples. Relationship marketing variables were examined through four dimensions: trust, commitment, communication, and complaint handling. The study results showed that all four relationship marketing variables together influenced customer retention by 52.5 percent. If examined partially, the trust variable is the only variable that significantly influences customer retention. A strong correlation between the trust variable and customer retention also supports this. Thus, the success of building trust in CV MS with government clients is the main factor in fostering long-term relationships with consumers.

Analisis Kapasitas Layanan Destinasi Wisata Untuk Mencapai Target Pasar Sektor Pariwisata Di Kota Sabang Karo Karo, Pelliyezer; Hasan, Hanif
Jurnal Akademi Pariwisata Medan Vol 11 No 2 (2023): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v11i2.493

The research aims to determine the capacity of tourist destination services based on three aspects: tourist attractions, accommodation, and accessibility as well as obstacles in the development of the tourism sector in the city of Sabang, so that the target market of tourists from the north and abroad can be increased. Attention to the capacity of tourist destination services in the city of Sabang should also be oriented towards convenience through ideal capacity. Analysis of tourist destination service capacity and its obstacles using the concept of the Bottleneck framework. The concept used is combined with the method of qualitative analysis supported by purposive sampling techniques. The research finds that the capacity of tourist destination services in Sabang City is not ideal. In terms of accessibility, obstacles were found due to no longer operational airport services and the limited capacity of ships in ports during holidays. In terms of amenities, there was an obstacle to the food and beverage service, such as the limited availability of seats making visitors uncomfortable. On the aspect of attractions, it was found that restrictions on the number of cultural attractions and the limitation on the number of visitors to art activities had an impact on the discomfort of the visitors during the performance.

Bimbingan Teknis Brand Image Destinasi Wisata di Kabupaten Lahat, Sumatra Selatan Karo, Pelliyezer Karo; Rahmania, Trisna; Gaol, Riki Nelson Lumban
Jurnal Dharma Bhakti Ekuitas Vol. 8 No. 1 (2023): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v8i1.664

The community service carried out aims to provide information, outreach, and help managers of tourist destinations, especially Ayek Pacar, Puncak Gugah, Green Canyon, and the Tanjung Menang Village Tourism Awareness Group, Jarai District, Lahat Regency, to better understand promotional activities through social media (Instagram) and training to create visual product content, photos or videos accompanied by captions, in Indonesian and English so that the promotional reach is more expansive. The method used is socialization or counseling based on the evaluation results of promotional responses implemented using the AISAS concept (Attention, Interest, Search, Action, Share), training, and mentoring. The results of the service activities carried out for three days in Lahat Regency were: (1) participants received material related to branding, content marketing, and the use of language in promotions; (2) participants created Instagram social media accounts for promoted tourist objects and destinations and learned to create captions in interesting language; and (3) participants uploaded photos and videos of their tourist attractions accompanied by captions using exciting language. As a result of the guidance, all participants agreed that optimal promotion through Instagram social media is essential to creating a dream for prospective tourists so that they can immediately prepare travel plans; it has implications for increasing tourist visits. Keywords: AISAS, promotion, social media. Abstrak Pengabdian kepada masyarakat yang dilaksanakan bertujuan untuk memberikan informasi, sosialisasi, dan membantu para pengelola destinasi wisata, khususnya Ayek Pacar, Puncak Gugah, Green Canyon, dan Kelompok Sadar Wisata Desa Tanjung Menang, Kecamatan Jarai, Kabupaten Lahat untuk lebih memahami kegiatan promosi melalui media sosial (instagram) dan melatih membuat konten visual produk foto atau video disertai caption, dalam bahasa Indonesia maupun bahasa Inggris sehingga jangkauan promosi lebih besar. Metode yang digunakan dalam kegiatan ini berupa sosialisasi atau penyuluhan berbasis pada hasil evaluasi dari respon promosi yang diterapkan menggunakan konsep AISAS (Attention, Interest, Search, Action, Share), pelatihan, dan pendampingan. Hasil kegiatan pengabdian yang dilaksanakan selama tiga hari di Kabupaten Lahat adalah (1) peserta mendapatkan materi terkait branding, content marketing, dan penggunaan bahasa dalam promosi; (2) peserta membuat sosial media instagram untuk objek/destinasi wisata yang dipromosikan dan belajar membuat caption dengan bahasa yang menarik; (3) peserta mengunggah foto dan/atau video objek wisata yang dimiliki dilengkapi dengan caption menggunakan bahasa yang menarik. Hasil pembimbingan, seluruh peserta sepakat bahwa promosi yang optimal melalui media sosial instagram sangat diperlukan untuk menciptakan dreaming tersendiri bagi calon wisatawan agar segera menyusun planning berwisata, sehingga berimplikasi pada kunjungan wisatawan yang meningkat. Kata kunci: AISAS, promosi, media sosial.

Tourism Experience and Tourist Satisfaction of Domestic Tourists in Pagar Alam Taslim, M.; Karo, Pelliyezer Karo; Badollahi, Muh. Zainuddin
Journal La Bisecoman Vol. 4 No. 6 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i6.1687

This study aims to discuss tourist experiences and tourist satisfaction during a vacation or tour in Pagar Alam. The study used a quantitative method with simple linear regression analysis. The sampling technique used a simple random sampling method with primary data collected through a questionnaire to 130 respondents. The memorable tourism experience variable is represented by seven indicators in the form of hedonism, local culture, novelty, refreshment, involvement, knowledge, and meaningfulness, while the tourism satisfaction variable is represented by four indicators in the form of price, product convenience, service treatment, and positive feeling. The study results showed that the memorable tourism experience variable positively and significantly influences the tourist experience. The desire of tourists to always share their travel experiences through social media provides the highest indication that this has two impacts at once, both positive and negative. The level of sharing positive experiences is a strong indicator of the success of achieving tourist satisfaction during travel.

DEVELOPMENT REVIEW OF THE BIDAR BOAT FESTIVAL AS AN EFFORT TO PRESERVE CULTURAL HERITAGE THROUGH THE PENTA-HELIX CONCEPT IN PALEMBANG CITY Karo Karo, Pelliyezer; Aziz, Abdul
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 02 (2024): IJSCOT III-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i02.1599

Sustainable tourism development hinges on robust collaboration among various stakeholders, and the Penta-Helix model—comprising government, business, academics, media, and community—serves as a comprehensive framework to facilitate this cooperation. This research seeks to evaluate the effectiveness of the Penta-Helix concept in the development and sustainability of the Bidar Boat Festival in Palembang City, an annual event that preserves and promotes the cultural heritage of traditional bidar boats. Initiated by the Palembang City Government, the festival not only celebrates regional heritage but also bolsters cultural tourism. Employing a literature study-based approach, this research reviews existing journals and publications to examine the extent of Penta-Helix integration within the festival's organizational framework. Findings indicate that while the application of the Penta-Helix concept has enhanced cooperation across stakeholders, further strengthening and more active participation from each element could amplify the festival’s reach and impact. Future recommendations suggest enhancing collaboration between the involved elements to foster long-term cultural preservation and ensure the festival's continued success as a hallmark of Palembang's cultural identity. By leveraging the Penta-Helix approach, this study contributes to the broader discourse on sustainable tourism and cultural heritage preservation through multi-stakeholder engagement.

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