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All Journal Jurnal Pendidikan Vokasi Media Wisata Jurnal Bisnis dan Manajemen Jurnal Pariwisata Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Kajian Pariwisata dan Bisnis Perhotelan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Global Research on Tourism Development and Advancement (GARUDA) JELAJAH: Journal of Tourism and Hospitality JURNAL AGROINDUSTRI HALAL JHT: Journal of Hospitality and Tourism Media Pendidikan Gizi dan Kuliner Bogor Hospitality Journal
Nisa Rahmaniyah Utami
Sekolah Tinggi Pariwisata Bogor
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Journal : Jurnal Pariwisata

 1 
ANALISIS PENGARUH COMPARATIVE ADVANTAGE TERHADAP DAYA TARIK WISATA GERABAH DESA WISATA KASONGAN YOGYAKARTA Sri Puspa Dewi, Roels Ni Made; Utami, Nisa Rahmaniyah; Pingkan Vania, Fidelia Brenda
Jurnal Pariwisata Vol 10, No 1 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i1.15080

Abstract

ABSTRAK  Keunggulan komparatif sebagai salah satu unsur penting dalam menunjang daya tarik wisata. Daya Tarik Wisata Gerabah Desa Kasongan menjadi daya tarik utama destinasi dan perlu didukung dengan keunggulan komparatif. Perkembangan daya tarik wisata didukung dari keunggulan komparatif yang dimiliki UMKM sehingga tercipta desa wisata berkelanjutan. Penelitian ini bertujuan mengukur Comparative Advantage terhadap daya tarik wisata di Desa Wisata Kasongan. Pendekatan penelitian yaitu deskriptif kuantitatif. Metode pengumpulan data menggunakan kuesioner dan observasi. Jumlah responden adalah 55 orang dari pelaku UMKM dengan teknik penentuan sampel menggunakan Purposive Sampling. Metode analisis data pada penelitian ini menggunakan analisis regresi linear sederhana dan uji statistik deskriptif. Hasil penelitian ini adalah Keunggulan Komparatif yang dimiliki UMKM Gerabah di Desa Wisata Kasongan sudah sangat baik ditunjukkan dengan nilai mean rata-rata yaitu 3,56 dan pada daya tarik wisata dengan nilai 3, 64. Hasil uji Koefisien Determinasi menunjukkan Comparative Advantage terhadap daya tarik wisata yaitu sebesar 52,7% dan sisanya 47,3 % dipengaruhi oleh variabel lain. Uji Regresi Linear Sederhana didapatkan persamaan Y= 24,109 + 0,636 X. Uji Hipotesis adalah menunjukkan nilai signifikasi 0,000 yang artinya Comparative Advantage berpengaruh signifikan terhadap Daya Tarik Wisata di Desa Wisata Kasongan.  Kata kunci: Keunggulan Komparatif, Daya Tarik Wisata, Desa Wisata ABSTRACT Comparative advantage as one of the important elements in supporting tourist attraction. Pottery Tourism Attraction of Kasongan Village is the main attraction of the destination and needs to be supported by comparative advantage.. The development of tourist attractions is supported by the comparative advantage of MSMEs so that a sustainable tourism village is created. This research purpose to measure the comparative advantage of tourist attraction in Kasongan Tourism Village. The approach using descriptive quantitative. Data Collection methods are questionnaires and observation. The number of respondents was 55 people from MSME actors with a purposive sampling technique. The analysis data methods with descriptive statistic tests and analysis of simple linear regression. This study show Comparative Advantage of Pottery MSMEs in Kasongan Tourism Village is very good as indicated by the mean value of 3.56 and for tourist attraction with a value of 3.64. Coefficient of Determination test show Comparative Advantage on tourist attraction that is 52.7% and the remaining 47.3% is influenced by other variables not examined in this study. Simple Linear Regression Test the acquisition of goods Y = 24.109 + 0.636 X. The hypothesis test is to show a significance value of 0.000, which means that Comparative Advantage has a significant effect on Tourist Attraction in Kasongan Tourism Village. Keywords: Comparative Advantage, Tourism Attraction, Tourism Village
Co-Authors Aggy Lestari Dwi Putri Agus Prihanto Agus Prihantono AMINUDIN Bagaskara, Suliwa Cica Yulia Dewi, Roels Ni Made Sri Puspa Diah Natalisa, Diah Dinitri, Seruni Elvera, Elvera Fachri Maulana Fajar Anugrah Subhi Faqih, Muhammad Ibnu Fiqhan Fitri Mulyani Saputra Fitria Herawati, Fitria Fransiska, Putri Maharani Yonanda Hariani, Dina Haryadi, Edwin Hastjarjo Hastjarjo Hermawan, Yanto Irani Nugraha, Siti Yulia Johan Amaril Harahap M. Rifal Maulana Marwan Effendy Melati Melati Mico, Sastra Miya Grania Kusumah Intan Muhamad Fachry Irvani Muhammad Almiraji Muhammad Irfan Nazla Nur Aini Ni Made Sri Puspa Dewi Roels Nita Kusumawati Nompo, Fadhli Dzil Ikram Nurachmad, Edi Nuraisah Rosiana, Eka Pingkan Vania, Fidelia Brenda Prahmana, Shafa Putri Pratiwi Batubara, Rima Rahadian, Wildan Rahadian, Wildan Rizky Rahmadyanti, Erina Rainanto, Bambang Hengky Ramadan, Dimas Putra Rani Wahyuningsih Jahrotun Ratu Ainurisa Chasanah Riana Dwi Putri Riani P. Ishak Riani Prihatini Ishak Rita Ismawati Rizky Rahadian, Wildan Roels Ni Made Sri Puspa Dewi Roels Ni Made Sri Puspa Dewi, Roels Ni Made Roels, Ni Made Sri Puspa Dewi Rus, Ridwan Che Saleha Saleha Saleha Salsabila, Siti Yasmin Samuel Samuel Samuel Saragi, Charles Parnauli Sekti Rahardjo Sri Endah Yuwantiningrum Sriwulandari, Tatik Sudewi Yogha Sugih Setiawan, Aditya Sukma, Braja Eka Supari Muslim Suryanti, Cecilia Valentina Srihadi Tarida Marlin Surya Manurung Tatik Sriwulandari Tatik Sriwulandari Taufiq Kurniawan Tiara Indriani Vania, Fidelia Brenda Pingkan Wildan Rizky Rahadian Wildan Rizky Rahadian Wildan Rizky Rahadian Wildan Rizky Rahardian Yovanca, Elzishilla Aline Yuwantiningrum, Sri Endah Zahra Tri Prasetyawati