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Pengaruh Kemudahan Penggunaan dan Promosi terhadap Keputusan Pembelian di Marketplace Shopee Venika Salsabila Ayu Pramarini; Sumaryanto Sumaryanto; Lamidi Lamidi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3244

Abstract

The aim of this research is to analyze t effect of ease of use and promotion on purchasing decisions in the shopee marketplace. The population of this study were Shopee users in Solo. The sample in this study were 100 Shopee users in Solo. The method used in sampling was purposive sampling method. The results of the analysis state that all statements regarding ease of use, promotion and purchasing decisions are declared valid because the p-value <0.05 and reliable because because Cronbach's alpha> 0.60. The results of the classical assumption test show that all variables have passed the multicollinearity, autocorrelation, heteroscedasticity, and normality tests with normal distribution. The results of linear regression analysis obtained the equation Y = 3.429 + 0.310 X₁ + 0.619 X₂. The t test results show that ease of use has no significant effect on purchasing decisions in the Shopee marketplace , while promotion has a significant effect on purchasing decisions in the Shopee marketplace . The F test results showed that the regression model used in this study was correct. The results of the R² test show that the magnitude of the contribution of the influence of the independent variable on the dependent is 52.9%, the remaining 47.1% is influenced by other factors outside the variables studied.
Pengaruh Gaya Kepemimpinan, Kompensasi dan Lingkungan Kerja Terhadap Motivasi Guru SMK Tunas Harapan di Plupuh Kabupaten Sragen Junti Ayu Ariyani; Lamidi
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rn5g6z74

Abstract

The development of superior human resources is the key to success in achieving national development goals. High work motivation is one of the determining factors in optimising individual and organisational performance. This study intends to examine the extent to which the variables of leadership style, compensation, and work environment influence the level of work motivation of teachers at SMK Tunas Harapan in Plupuh, Sragen Regency. All teachers at SMK Tunas Harapan were used as the population in this study. Data collection was carried out thoroughly on all members of the population (census) so that a sample of 58 respondents was obtained. Quantitative data analysis in this study uses multiple linear regression models. Previously, classical assumption testing was carried out, then t-test, F-test and coefficient of determination (R2). Statistical analysis using the t-test shows the significance of the variables of leadership style, compensation, and work environment on teacher work motivation at SMK Tunas Harapan Plupuh. The F-test results also confirm the accuracy of the regression model used in this study.
Pengaruh  Disiplin Kerja, Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Jasamarga Solo-Ngawi Vinnasti, Derby; Lamidi
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/h86tbe17

Abstract

The phenomenon underlying this research, the performance of emplyees at PT Jasamarga Solo-Ngawi during the 2022-2023 period tends to decline. The aim of this research is to analyze the influence of work discipline, motivation and work environment on the performance of PT Jasamarga Solo-Ngawi employees.The population of this study was all 173 employees of PT Jasamarga Solo-Ngawi. The sample in this study amounted to 63 people. The sampling technique uses Proportional Random Sampling. Data collection techniques use validity and reliability tests. The data analysis technique uses multiple linear regression analysis, t test, F test and coefficient of determination test. The results of the analysis show that work discipline, motivation and work environment has a positive and significant effect on the performance of PT Jasamarga Solo-Ngawi employees. The results of the analysis of the coefficient of determination are 0.533, meaning that the contribution of the variables of work discipline, motivation and work environment to the performance of PT Jasamarga Solo-Ngawi employees is 53.3%. The remaining 46.7% was explained to be influenced by other variables that were not studied, for example leadership and compensation.
PENGARUH  HARGA, CITRA MEREK, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Elly Rahmawati; Lamidi, Lamidi
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 1 (2024): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i1.2108

Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi terhadap keputusan pembelian produk kosmetik Wardah di Kota Surakarta. Jenis data yang digunakan adalah data kuantitatif. Sumber data yang digunakan adalah perolehan data sekunder. Penelitian ini menggunakan metode survei yang dilakukan pada pengguna kosmetik Wardah di Kota Surakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada responden. Populasi pada penelitian ini adalah seluruh pengguna kosmetik Wardah di Kota Surakarta yang tidak diketahui jumlahnya. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah sampel 100 responden. Penelitian menggunakan uji instrumen dan uji asumsi klasik. Teknik analisis data yang digunakan dalam penelitian ini menggunakan analisis deskriptif, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa variabel harga  dan citra merek berpengaruh signifikan terhadap keputusan pembelian pada konsumen produk wardah di Kota Surakarta, sedangkan variabel celebrity endorser berpengaruh tidak signifikan terhadap keputusan pembelian pada konsumen produk wardah di Kota Surakarta.
PENGARUH GAYA KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA PEGAWAI UPTD PUSKESMAS BANYUANYAR KOTA SURAKARTA Yhuyati, Yhuyati; Lamidi, Lamidi
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 1 (2024): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i1.2142

Abstract

Penelitian ini bertujuan menganalisis signifikansi pengaruh gaya kepemimpinan dan kepuasan kerja terhadap disiplin kerja pegawai UPTD Puskesmas Banyuanyar Kota Surakarta. Penelitian ini menggunakan metode survei yang dilakukan pada pegawai UPTD Puskesmas Banyuanyar Kota Surakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada responden pegawai UPTD Puskesmas Banyuanyar Kota Surakarta. Populasi dalam penelitian ini, yaitu semua pegawai UPTD Puskesmas Banyuanyar Kota Surakarta yang berjumlah 64 pegawai. Sampel dalam penelitian ini berjumlah 64 dengan metode sensus atau sampel jenuh. Penelitian menggunakan uji instrumen dan uji asumsi klasik. Teknik analisis data yang digunakan dalam penelitian ini menggunakan analisis deskriptif, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R2). Hasil dari penelitian ini menunjukkan bahwa variabel gaya kepemimpinan (X1) berpengaruh signifikan terhadap variabel disiplin kerja (Y) sedangkan variabel kepuasan kerja (X2) berpengaruh tidak signifikan terhadap variabel disiplin kerja (Y).
Pengaruh Etos Kerja, Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan PT Efrata Garmindo Utama di Sukoharjo Anindia Dita Rachmadani; Lamidi Lamidi
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3197

Abstract

PT Efrata Garmindo Utama Sukoharjo itself operates in the retail sector which makes batik clothes (men, women and children) with its flagship brand, namely Bateeq. This research is a survey with quantitative data, namely data on the number of employees and the number of respondents to the questionnaire. Primary data in this research is the result of distributing questionnaires given to employees of PT Efrata Garmindo Utama. The population in this study were all employees of PT Efrata Garmindo Utama, totaling 502 employees. The sample in this study was narrowed using the Slovin formula to 85 respondents using a purposive sampling technique. The data collection technique uses a questionnaire. Test research instruments with validity and reliability tests, classic assumption tests including multicollinearity tests, autocorrelation tests, heteroscedasticity tests and normality tests. The data analysis method uses descriptive analysis, multiple linear regression test, t test, F test and R² test. The results of the validity test for all instruments obtained a significance value = 0.000 < 0.05, meaning that all instruments were valid. Reliability test results for all reliable variables. The results of the multicollinearity test, autocorrelation test, heteroscedasticity test, normality test for all variables passed the test. The results of the multiple linear regression test obtained the regression equation Y = 17.062 + 27.571 X₁ – 47.771 X₂ + 0.013 The results of the t test for the work ethic variable have no significant effect on employee performance with ρ-value = 0.378 > 0.05. Work discipline has a significant effect on employee performance with ρ-value = 0.012 < 0.05. Work motivation has a significant effect on employee performance with ρ-value = 0.000< 0.05. The results of the F test show a calculated F of 34.876 with a ρ-value of 0.000 < 0.05, meaning that the model used to test the influence of the independent variables is variable X1 (work ethic), variable X2 (work discipline) and variable X3 (work motivation) on The dependent variable, namely employee performance (Y), is correct. The R² test results obtained a value (Adjusted R²) of 0.574, meaning that the contribution of the independent influence of variable X1 (work ethic), variable X2 (work discipline) and variable X3 (work motivation) to Y (employee performance) was 54.7%. The remainder (100% - 54.7%) = 45.3% is explained by other variables outside the model, for example quality of work life, workload, work environment, job satisfaction and leadership style.
Penyuluhan Menumbuhkan Minat Berwirausaha pada Genre PIK-R Tipes Surakarta Marjam Desma Rahadhini; Lamidi Lamidi; Sisca Dian Rahmawati; Theana Gita Reta
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.164

Abstract

The community service activity titled "Counseling to Foster Entrepreneurial Interest among PIK-R Tipes Youth, Surakarta" aims to address the issue of unemployment among youth, particularly in Tipes Village, Surakarta. This initiative stems from the low percentage of entrepreneurs in Indonesia, accounting for only about 3.47% of the total population. Therefore, this effort seeks to enhance the entrepreneurial spirit among youth through counseling and mentoring as a step to create new business opportunities that can reduce unemployment rates. The activities were conducted from June to August 2024, employing methods such as preliminary surveys, team discussions, and two phases of counseling and mentoring sessions. The first phase was conducted on July 13, 2024, focusing on the importance of cultivating an interest in entrepreneurship, while the second phase was held on August 24, 2024, providing guidance on how to secure business capital. Through this program, PIK-R youth were given insights into various aspects of entrepreneurship, the importance of taking calculated risks, and effective business management techniques. The results showed an increase in the youth's understanding, knowledge, and interest in entrepreneurship. Members of PIK-R in Tipes Village became more motivated to start their own businesses by evaluating risks and utilizing available opportunities. As a follow-up, the program is planned to expand by involving MSMEs in the Solo Raya area to strengthen the impact of local economic empowerment through collaboration with the Community Service and Research Institute of Slamet Riyadi University, Surakarta. Overall, this program significantly contributed to instilling an entrepreneurial spirit, supporting economic growth, and broadening the youth's perspectives on creating independent businesses.
Pengaruh Harga, Lokasi dan Suasana Toko Terhadap Keputusan Pembelian Surya Wahyu Prasetya; Retno Susanti; Lamidi Lamidi
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 2 (2025): Maret : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i2.891

Abstract

This study aims to analyze the significance of the influence of price, location, and store atmosphere on customer purchasing decisions at Harno Surya stores. A quantitative research approach was employed, utilizing primary data as the main source of information. The study population consisted of customers who had shopped at Harno Surya stores, although the exact number was unknown. A sample of 176 respondents was selected using a purposive sampling technique. Data collection methods included questionnaires, literature review, and observation. The collected data were analyzed using descriptive analysis, multiple linear regression analysis, t-test, F-test, and the coefficient of determination test.The results of the multiple linear regression analysis produced the equation: Y = 0.534 + 0.181X₁ + 0.426X₂ + 0.329X₃, indicating that price (X₁), location (X₂), and store atmosphere (X₃) all contribute positively to purchasing decisions (Y). The t-test results demonstrated that each independent variable had a significant effect on purchasing decisions. Furthermore, the F-test results showed an F-value of 157.276 with a significance level of 0.000 (<0.05), confirming that the regression model is appropriate for predicting the impact of price, location, and store atmosphere on purchasing decisions. The coefficient of determination (R²) was 0.728, suggesting that 72.8% of purchasing decisions were influenced by the three independent variables, while the remaining 27.2% was influenced by other factors not included in this study.These findings highlight the importance of price, location, and store atmosphere in shaping consumer purchasing decisions, offering valuable insights for retailers seeking to enhance their marketing strategies and store management.
BUSCOM: RUNNING THE BUS BODY COMPANY THROUGH SWOT ANALYSIS AND BUSINESS MODEL CANVAS Fatmawati, Elia Resha; Rahmawati, Sisca Dian; Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Lamidi, Lamidi; Aprilya, Dandy
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.13224

Abstract

PT. Karoseri XX is a major company specializing in bus body manufacturing. To maintain its existence amid increasing operational pressures, effective and immediately applicable strategies are required. This study aims to analyze the company’s internal and external conditions using a SWOT approach to identify key factors affecting business performance. The results of the SWOT analysis are then utilized to refine the company’s strategic plan through the Business Model Canvas (BMC) framework. This research adopts a descriptive method, with data collected through interviews and direct observations of both internal and external conditions. The findings reveal that product quality is the company’s main strength, while finishing quality remains its primary weakness. The most promising opportunity lies in the high market interest in PT. Karoseri XX’s bus body design, whereas the intensifying industry competition poses a significant threat. These results serve as a strategic foundation for the company to respond effectively to challenges and optimize market opportunities.
Tata Kelola Kolaboratif di Kawasan Ekonomi Khusus Galang Batang, Kabupaten Bintan Kurnianingsih, Fitri; Lamidi
Jurnal Bina Praja Vol 17 No 1 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.17.2025.19-32

Abstract

The Special Economic Zone (SEZ) in Galang Batang, Bintan Regency, Indonesia, plays a crucial role in regional economic development by leveraging the area’s strategic location and natural resources. The purpose of this study is to examine the collaborative governance model employed in managing the Galang Batang SEZ, focusing on the challenges and factors influencing the collaboration between various stakeholders, including government bodies and business entities. This study used a qualitative descriptive research approach; both secondary and primary data were gathered to analyze the existing conditions within the SEZ. Data analysis involved pattern matching, explanation development, and the construction of logical models to provide a comprehensive understanding of the governance processes. The results indicate that while there is an effort to coordinate between stakeholders, challenges remain in integrating services and ensuring effective collaboration due to overlapping functions within the One Stop Investment and Integrated Services Office. Despite these challenges, the study highlights the importance of cooperative leadership and the role of the local government in supporting the SEZ’s operations. The findings suggest that addressing institutional fragmentation and enhancing human resource development are critical to improving the efficiency and success of the governance model. In conclusion, while the current collaborative governance structure in the Galang Batang SEZ faces operational hurdles, improvements in service delivery and inter-institutional coordination are essential to realize the full potential of this economic initiative.
Co-Authors ., Sumber Abd Kholiq Abd Kholiq Abdul Kholiq Abdullayev, Vugar Ahniar, Nur Hasanah Akbar, Ariel Andi Ali, Muslim Alviola, Sharen Aminuyati Amrinsani, Farid Andjar Pudji Anindia Dita Rachmadani Annisa Novantina Eka Fitria Aprilya, Dandy Ariswati, Her Gumiwang Asghari, Mansour Bambang Guruh Irianto Bismar Arianto Darmawan, Dicky Denis Kurniar Wicaksono Desma Rahadhini, Marjam DYAH TITISARI Dyah Titisari Dyah Titisari Dyah Titisari, Dyah ELLY RAHMAWATI Farid Amrinsani Fatmawati, Elia Resha Febri Indiani Febrianur Ibnu Fitroh Sukono Putra Fitri Kurnianingsih Fitria, Annisa Novantina Eka Hamzah, Torib Hariwisana, I D G I Dewa Gede Hari Wisana I, M. Bagus F. Indrato, T B Indrato, Tri Bowo Junti Ayu Ariyani Kholiq, Abd Kholiq, Abd KHOLIQ, ABD. Kinanti Elok Putri Kurniawan, Desi Dwi Kurniawan, Rifqi Leo Agung Saputra Lisa choirunnanda Lusiana Lusiana Lusiana Lusiana M. Ridha Mak'ruf Mahdy, Hafizh Aushaf Mahendra, Reynaldi Krisna Mahmud Mahmud Marjam Desma Marjam Desma Rahadhini Mayarni MD. Rahadhini Misra, Shubhrojit Muhammad Adam Yazid Zinedine Muhammad Syahrul Azam Nampira Murningsih, Setia Muslim Ali Nabilla Putri Amaria Nazaki Nazaki Nazila, Ragimova Nora Bouzeghaia Nova Vauzira Muvidah Novalino, Dicky Nugraha, Priyambada Cahya Nur Inayati Khoiron Nuristadarro, Nuristadarro Okparizan Okparizan Oksep Adhayanto P, Moch Prastawa A T Prastawa Asalim Tetra Putra Priyambada Cahya Nugraha Puspitasari, Dila Anggraeni Puspitasari, Ratna Ika Rahmawati, Triana Ratna Ika Puspitasari Reta, Theana Gita Retno Susanti Risanda Alirastra Budiantoro Riska Fii Ahsani Rizki Andriyanto Roymon Panjaitan Rumzi Samin Sari Luthfiyah Sedigheh Ashgari Baighout Septiawan, Armauliza Setiawan, S Y Sharen Alviola Shubhrojit Misra Sisca Dian Rahmawati Sumber Suprihatmi Sri Wardiningsih Surya Wahyu Prasetya Syaifudin Syaifudin Syaifudin, Syaifudin Syuzairi, Mohammad Tetra Putra, Moch Prastawa Assalim Theana Gita Reta Torib Hamzah Tri Bowo Indrato Triana Rahmawati Triana Rahmawati Triwiyanto Triwiyanto Tsani Said Rahayu Tubagus Achmad Darodjat Utomo, Bedjo Venika Salsabila Ayu Pramarini Vinnasti, Derby Wahyu Ramadhan Putra Yenda Mita Barus Yhuyati, Yhuyati Yuri Nanda, Ilham Zakiyah, Nadiya Fikriyatus