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All Journal NOTARIUS The Indonesian Journal of Business Administration Journal of Aquaculture Management and Technology Metamorfosis The Indonesian Journal of Planning and Development Jurnal Ilmu Pangan dan Hasil Pertanian JURNAL PENDIDIKAN DASAR PERKHASA EKONOMIS : Journal of Economics and Business JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Golden Age Jurnal Aplikasi Akuntansi Jurnal Administrasi dan Manajemen Jurnal Penelitian Pembelajaran Matematika Sekolah Journal of Enterprise and Development (JED) Elsya : Journal of English Language Studies Jurnal Sains dan Teknologi Jurnal Ilmiah Profesi Pendidikan Jurnal Pendidikan Kewarganegaraan Variabel Jurnal Pengabdian Masyarakat Khatulistiwa Keluwih: Jurnal Kesehatan dan Kedokteran Jurnal Anak Usia Dini Holistik Integratif (AUDHI) Journal of Economics and Business UBS LOGIA : Jurnal Teologi Pentakosta Jurnal Manajemen Bisnis dan Keuangan Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Kartika Wijayakusuma Absorbent Mind DUNIA ANAK: Jurnal Pendidikan Anak Usia Dini Jurnal Pelayanan dan Pemberdayaan Masyarakat Journal Neosantara Hybrid Learning Jurnal Inovasi Global The International Journal of Medical Science and Health Research Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik J-CEKI JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Fransiska Fransiska
Program Studi Budidaya Perairan, Jurusan Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Journal of Enterprise and Development (JED)

 1 
Exploring the impact of TV advertising and social media influencers in culinary marketing Timothy, Chelsy Angelia; Shinta, Shinta; Fransiska, Fransiska; Angelita, Fifi
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8934

Abstract

Purpose — This quantitative research aims to analyze and determine the impact of TV advertising and social media influencer endorsements on buying interest in the culinary field.Method — This research is quantitative in nature, focusing on individuals in Indonesia who utilize and watch digital TV. The research population includes those who meet the specified criteria. A total of 113 respondents participated, and primary data was collected through online questionnaires. The data analysis employed regression techniques.Result — As a result of this study, both social media influencers and TV advertising have been found to positively and significantly influence buying interest.Novelty  — This research is pioneering in  examination of digital TV advertising within the culinary field, and it extends its scope by investigating the widely used advertising medium of social media influencers.
Exploring the impact of TV advertising and social media influencers in culinary marketing Timothy, Chelsy Angelia; Shinta, Shinta; Fransiska, Fransiska; Angelita, Fifi
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8934

Abstract

Purpose — This quantitative research aims to analyze and determine the impact of TV advertising and social media influencer endorsements on buying interest in the culinary field.Method — This research is quantitative in nature, focusing on individuals in Indonesia who utilize and watch digital TV. The research population includes those who meet the specified criteria. A total of 113 respondents participated, and primary data was collected through online questionnaires. The data analysis employed regression techniques.Result — As a result of this study, both social media influencers and TV advertising have been found to positively and significantly influence buying interest.Novelty  — This research is pioneering in  examination of digital TV advertising within the culinary field, and it extends its scope by investigating the widely used advertising medium of social media influencers.
Co-Authors Adevy Vanie Adpriyadi, Adpriyadi Agustine Panjaitan, Hanna Oliva Amalia, Dhea Amelia, Nanda Angelita, Fifi Aprinata, Azarya Aquinia, Ajeng Ardiyanti, Niki Astrid Pratidina Susilo Astuti, Sinta Puji Bambang Eko Turisno Bistari Chrismawati, Theresa Christine Christine Deglas, Welly Diana Rachmawati Dina, Laura Kristia Donald Crestofel Lantu Eka Tuah, Yayan Adrianova Enjelia, Enjelia Eric, Mussion Eudia K Abriani Evy Sulistianingsih Gary, Gary Gusti Feriyanti, Yang Hamdani Hamdani Harapan Daulay, Muhammad Helprida, Helprida Huliman, Huliman Isadora Shandy Widyasri Istiyanto Samidjan Jenjang Sri Lestari, Jenjang Sri Julia Julia Khalimatus Suanti Leasfita, Ade Lee, Angelica Maria Krisna Evania Marsolita, Loisa Megaria L Parasan Megawati, Eka Meiliana Meiliana Merilyn, Merilyn Mirsa, Dia Mustaspa, Dena Robiatul Nabila, Nabila Nazaret, Tryoanda Neva Satyahadewi Nuratika, Sikin Nurfadilah Siregar Nyoman Sutapa Octa Maria Sihombing Olenggius Jiran Dores, Olenggius Jiran Pancarani , Lintang Ayudhia Paria’ang, Kristiana Pinsensius Budang, Pinsensius Putri, Emiliana Bastiana Raden Mohamad Herdian Bhakti Rafi'i, Rafi'i Ramadhan , Uno Ratiati, Ratiati Reggina, Frisca Rustam Rustam Saputra, Erico Jaya Saragi, Veronica Sarayati, Sarayati Sari, Yena Pronika Shinta Shinta Simanjuntak, Nova Lady Sirilus Sirhi, Sirilus Situru, Roberto S. Steven, Agripa Eleaser Sudarto Sudarto Sugianto, Tri Suhardjo, Iwan Sumirat, Pepen Suparno Suparno Suparno, Suparno Suparyadi Suparyadi, Suparyadi Suryameng, Suryameng Syafdi Maizora Syafrial Nur Tadius Tiarnida Nababan Timothy, Chelsy Angelia Tirza Santi Kurniawan Tri Sartika Sari Victor Victor Wedyawati, Nelly Winta, Winta Yensy, Nurul Astuty Yohanes Mardinata Rusli, Yohanes Mardinata Yolanda, Maya Yono, Ari Zebua, Vernike Niatda