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All Journal International Journal of Evaluation and Research in Education (IJERE) TESLA Jurnal Teknik Elektro UNTAR Elementary: Islamic Teacher Journal Journal of Basication (JOB) : Jurnal Pendidikan Dasar Jurnal Basicedu International Journal of Community Service Learning Jurnal Kreativitas PKM PrimaryEdu - Journal of Primary Education Journal of the Indonesian Medical Association : Majalah Kedokteran Indonesia Management Studies and Entrepreneurship Journal (MSEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Mitra Mahajana: Jurnal Pengabdian Masyarakat Indonesian Journal of Legality of Law Prima Abdika: Jurnal Pengabdian Masyarakat Indo-MathEdu Intellectuals Journal Lensa: Jurnal Kependidikan Fisika Jurnal Basicedu Prima Magistra: Jurnal Ilmiah Kependidikan Legalpreneur Journal AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Riset Aplikasi Manajemen Harmony : Jurnal Pembelajaran IPS dan PKN
Fredy Fredy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH PROMOSI PENJUALAN DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PENERBANGAN PADA PT. PRIMA MEGAH WISATA MEDAN Fredy, Fredy; Putra Limawan, Randy; Halim, Steven
Aksara Public Vol 3 No 1 (2019): Februari 2019
Publisher : EDUTECH CONSULTANT

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Abstract

Decreasing purchasing decisions can be seen from not achieving sales targets caused by sales and advertising promotion activities that have not attracted customers. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population is 134 customers and the sample in the study is 100 customers. Hypothesis calculation results The results of partial hypothesis calculations that the value of tcount (5.587) is greater t table (1,985) and a significant value of 0,000 is smaller than 0.05 and the tcount (2.666) is greater ttable (1,985) and a significant value of 0.009 is smaller than 0 , 05 while hypothesis testing simultaneously that the value of F count (19,729)> F table of (3,09) with a significance level of 0,000 <0,05. From these results that can be concluded simultaneously and partially sales and advertising promotions have a positive and significant effect on flight ticket purchase decisions at PT Prima Megah Wisata Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.274. This means that 27.4% of purchasing decisions can be explained by independent sales and advertising promotion variables while the remaining 72.6% is explained by other variables outside of this study, such as service quality, personal selling, prices and so on.
Co-Authors Aan, Aan Abdul Rizal, Abdul Adrianus Adrianus Agustina, Tin Aisyah Nur Sayidatun Nisa, Aisyah Nur Amri, Haerul Andi Tira, Andi Anggawirya, Arin Mantara Anindya, Anindya Anwar Anwar Baso Madiong Budi Utomo Day, Wa Ode Siti Hamsinah Gregorius Sebo Bito Hafsemi Rapsanjani Harlianto T., Harlianto T. Ismail, My Jefri Sembiring Kelly Kelly Khasiatun, Khasiatun Khie Khiong La Malesi Lia Lia Lie, Ivan Steven Mahuze, Faustina Ngali Mani Yusuf Mohamad Ilham Nongtit, Nikodemus Nudroho, Djoko Hari Nurhayati Nurhayati Prihandoko, Lastika Ary Purwanty, Ratna Putra Limawan, Randy Riez Kifli Kolewora Rizki Adri Yohanes Rupang, Maya Sari Ruslan Ruslan Saragih, Rintan Br Sari, Desy Kumala Sari, Hilda Saribu, Holfian Daulat Tambun Setyawan, Wawan Herry SORMIN, SALMAN ALPARIS Steven Halim, Steven Suriani, Wa Ode Syukron, Nurkholis Timba, Yohanes Onaltus Wa Ode Lidya Arisanti, Wa Ode Lidya Yunus Handoko