Article Per Year (5 Year)
p-Index From 2020 - 2025
6.646
P-Index
This Author published in this journals
All Journal TINGKAP Publikasi Pendidikan JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pendidikan Ilmu Sosial AL ISHLAH Jurnal Pendidikan Gondang: Jurnal Seni dan Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Inovasi Pendidikan Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Bina Manajemen Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MASALIQ: Jurnal Pendidikan dan Sains Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education Jurnal Salingka Nagari Manaruko: Jurnal Pengabdian Masyarakat
Friyatmi Friyatmi
Universitas Negeri Padang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : e-Jurnal Apresiasi Ekonomi

 1 
EFFECT OF GREEN MARKETING MIX ON PURCHASE INTENTION: MODERATING ROLE OF ENVIRONMENTAL KNOWLEDGE Astuti, Kristiana; Batubara, Hani Maisyarah; Rosalina, Rosalina; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.682

Abstract

This study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention.
THE INFLUENCE OF SOCIAL CAPITAL AND PSYCHOLOGY CAPITAL ON ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL ORIENTATION AS A MEDIATING VARIABLE IN VOCATIONAL EDUCATION STUDENTS AT MAN 1 BUKITTINGGI Anwar, Kendis; Sari, Nadhila; Friyatmi, Friyatmi; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.684

Abstract

New business growth is significantly influenced by entrepreneurial intention. Although numerous research have demonstrated that attitudes have an impact on how intentions are formed, little has been done to dynamically engage social and psychological capital in this interaction. An essential part of developing trustworthy and competent human resources in this industry is vocational education. The purpose of this study is to ascertain the relationship between social capital and psychological capital on entrepreneurial intention and to investigate the mediation function of entrepreneurial orientation in that relationship. This research uses quantitative research methods. Data was collected through an online questionnaire which was filled in by vocational education students at MAN 1 Bukittinggi. The number of samples in this study were 101 students. The data collection technique used in this study was a questionnaire which was analyzed using Structural Equation Modeling (SEM) with the Smart PLS analysis tool. The results showed that social capital and psychological capital had no significant effect on entrepreneurial intentions, but had a significant effect on entrepreneurial orientation, which in turn had a significant effect on entrepreneurial intentions. Finally, social capital and psychological capital have a significant effect on entrepreneurial intentions through the mediation of entrepreneurial orientation.
Co-Authors Abror Abror Agus Irianto Agusti Efi Ali Anis Alvi Syukirman anggraini, Syafrida Annisa Afra Dhia Anwar, Kendis Anzani Siregar, Eva Astuti, Kristiana Atika Dwi Putri Aufa Silmi Avicena, Yusuf Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah cici yulihendri Delvia Safitri Delvia Dessi Susanti Dian Laili Rahmawati Dilla Engla Sari Dilla Engla Sari Dina Aulia Eliya Pebriyeni Elvi Rahmi Erika Takidah Evanita , Susi Fadilla Yessa Fadliyah, Chairati Febrina, Suci Fermaisuri, Siti Hagi Arfilindo Hidayat, M Topit Humayra, Syahda Intan Sepri Lioni Irvan, Puji Ananda Jessica Aulia Putri Kafyanti Nurmeli Lukman Hakim M Topit Hidayat Marna, Jean Elikal Marsal, Jupri Mela Cahya Putri Menik Kurnia Siwi Mir'atil Isnaini Monica Ihsan Almauiza NABILLAH, SALSA Nesi - Hasanah Novita Sari Nur, Khofifah Nuraris Santi Dewi Nuraris Santi Dewi Primayaora Oksefa Putra, Gilang Oritaliano Putri, Annisa Nabila Putri, Atika Dwi Putri, Regina Ananda Rahmayuni Alfajri Reza Nur Wahid Rezky Putri Yunusi Riska Abdilah Nasution Rita Syofyan Rosalina Rosalina Safitri , Yunia Safitri, Windy Salsabila, Salsabila Sari, Nadhila Sefni Novita Sari Sepriasa, Rani Siregar, Eva Anzani Sofya, Rani Sri Adinda Finishi SRI RAHAYU Suci Febrina Suci Rahmadani Sururi Awwali Fitri Susi Evanita Susi Evanita Susi Evanita Susi Lismen Susi Novita Syahrul Syahrul Syams Murni Jaya Syukirman, Alvi Tami, Annisa Putri Topit Hidayat, M Tora, Topit Try Wahyu Purnomo Tullaili, Mufida Tuti Kamila Sukma Ulfah, Fadilla Wulandari, Riri Wyanet Putri Alisha Yelnita Yelnita Zulafdal, Zulafdal