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Journal : journal of multidimensional management

The Influence of Social Media on the Decision to Visit Gulamo Tourist Attractions in Kampar Regency M. Firdaus Alfarizi; Violintikha Harmawan
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.30

Abstract

This study examines the influence of social media on tourists’ decisions to visit the Gulamo Tourist Attraction in Kampar Regency, Indonesia. Using a quantitative, causal-associative approach, data were collected from 100 respondents through structured questionnaires. Descriptive analysis revealed high perceptions of social media’s role in shaping travel behavior, particularly across five dimensions: ease of use, interactivity, entertainment, communication effectiveness, and content credibility. Inferential analysis through simple linear regression confirmed a statistically significant relationship (β = 0.682, p < 0.001), with social media explaining 65.2% of the variance in visit decisions (R² = 0.652). The findings underscore the strategic role of user-generated content and digital engagement in influencing destination choice, especially in under-promoted ecotourism sites. The study contributes to tourism marketing literature by highlighting how social media acts as an effective tool in behavioral persuasion and travel decision-making processes
The Influence of Service Quality and Hotel Facilities on Repurchase Intention at Novotel Jakarta Gajah Mada Dimas Dwi Putra; Violintikha Harmawan; Mutiara Fauzia Hikmawati
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.101

Abstract

This study examines the effects of service quality and hotel facilities on repurchase intention among guests of Novotel Jakarta Gajah Mada. A quantitative causal-associative design was applied to 100 guests who had previously stayed at the hotel. Data were collected through a five-point Likert-scale questionnaire and analyzed using descriptive statistics, classical-assumption tests, and multiple linear regression in SPSS. The regression model was significant (F = 128.389, p < 0.001) and explained 72.6% of the variance in repurchase intention (R² = 0.726). Service quality had a positive and significant effect (B = 0.511, β = 0.608, t = 6.235, p < 0.001), as did hotel facilities (B = 0.250, β = 0.275, t = 2.816, p = 0.006). The larger standardized coefficient for service quality indicates that it was the more dominant predictor. The findings suggest that management should prioritize consistent, responsive, and friendly service while maintaining reliable Wi-Fi, water pressure, and parking arrangements to strengthen guests’ intention to return.