Claim Missing Document
Check
Articles

Found 34 Documents
Search

Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa Ilma Wulansari Hasdiansa; Sitti Hasbiah; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Ahmad Farhan
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3216

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business actors as participants. The methods used included socialization, training, and participatory-based mentoring, which began with a pre-test to measure the participants’ initial level of understanding. The materials provided covered product packaging design, label or logo creation, and the use of social media and marketplaces in digital marketing. The results showed an improvement in participants’ knowledge and skills in designing more attractive product packaging and utilizing digital platforms as marketing tools. Participants also began to understand the importance of branding and marketing strategies in increasing product competitiveness. Overall, this activity had a positive impact on improving the capacity of MSME actors in terms of knowledge, skills, and attitudes in managing their businesses. This activity is expected to be an initial step in encouraging MSME actors to be more adaptive to technological developments and able to compete in a broader market.
Rancang Bangun dan Pengujian Mesin Penggiling dan Pengaduk Bumbu Soto Mie Kapasitas 10 kg Candra Irawan; Claudha Alba Pradhana; Ahmad Farhan; Tito Endramawan; Sukroni; Emin Haris
METALIK : Jurnal Manufaktur, Energi, Material Teknik Vol. 4 No. 2 (2025): Metalik: Jurnal Manufaktur, Energi, Material Teknik
Publisher : Universitas Muhammadiyah PROF. DR. HAMKA Fakultas Teknik – Program Studi Teknik Mesin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/metalik.v4i2.21015

Abstract

Proses pembuatan bumbu Soto Mie Bogor secara manual membutuhkan waktu yang lama, antara 1 hingga 2 jam untuk mengolah 3 kg bumbu, dan mengandalkan tenaga manusia yang besar. Hal ini mengakibatkan pengadukan yang tidak merata serta mempengaruhi kualitas bumbu. Penelitian ini bertujuan untuk merancang dan menguji mesin penggiling dan pengaduk bumbu Soto Mie Bogor dengan kapasitas 10 kg, yang terdiri dari 8 kg bumbu dan 2 kg minyak, guna meningkatkan efisiensi produksi UMKM. Mesin ini menggabungkan fungsi penggilingan dan pengadukan dalam satu unit yang digerakkan oleh motor listrik 0,75 kW dengan sistem transmisi gearbox rasio 1:40. Desain mesin menggunakan perangkat lunak SolidWorks 2021. Hasil pengujian menunjukkan bahwa mesin ini dapat mengurangi waktu pengolahan bumbu menjadi sekitar 1 jam, jauh lebih efisien dibandingkan dengan metode manual yang memakan waktu 3–4 jam. Mesin ini diperkirakan mengonsumsi sekitar 0,75 kWh per hari, dengan biaya listrik bulanan sekitar Rp31.000 jika beroperasi selama satu jam setiap hari. Implementasi mesin ini diharapkan dapat mengurangi kesalahan manusia, meningkatkan kapasitas produksi, dan mengoptimalkan waktu operasional UMKM Soto Mie Bogor.
The Influence of Transformational Leadership and Perceived Organizational Support on Employee Engagement: The Mediating Role of Job Satisfaction Among Employees of Bpjamsostek Regional Office of Southern Sumatra Ahmad Farhan; Wita Farla; Yomeini Margareth
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9327

Abstract

This study examines the effects of transformational leadership and perceived organizational support on employee engagement, with job satisfaction as a mediator, among employees of BPJamsostek's Southern Sumatra Regional Office. Using quantitative explanatory design, data collected from 243 non-structural employees through a census were analyzed using PLS-SEM. Results show that transformational leadership, perceived organizational support, and job satisfaction positively and significantly affect employee engagement. Transformational leadership and perceived organizational support significantly improve job satisfaction, which partially mediates both relationships. These findings support Social Exchange Theory and identify supportive leadership, organizational support, and job satisfaction as key drivers of employee engagement. Keywords: Transformational Leadership; Perceived Organizational Support; Job Satisfaction; Employee Engagement; Social Exchange Theory
Analisis Wacana Kritis 708 Komentar Warganet pada YouTube CNN Indonesia tentang Pidato Presiden Peresmian SPPG Roni Sianturi; Merry Lapasau; Andrianus Adi; Ahmad Farhan; Efimery Afriya; Dewi Puspitasari
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Vol. 4 No. 2 (2026): (Juni) Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v4i2.3004

Abstract

The development of digital media has transformed the patterns of public communication in expressing opinions toward the various issues emerging in the public sphere. The presence of comment sections on the media platforms enables netizens to express their views, criticisms, support, and evaluations through diverse language usage. That phenomenon makes the digital space as a crucial component in the formation of modern public communication. Previous studies have examined language use on social media, such as linguistic style, speech acts, and the forms of netizen interaction in digital communication. However, prior research has tended to focus on general linguistic aspects and has not extensively examined the discourse trends emerging in public interactions within online media comment sections. Therefore, this study was conducted to describe language use and the discourse trends that emerge in netizens’ communication on digital media. This study is expected to contribute to the development of linguistic studiìes, particularly in undìerstanding thìe dynamics of public communication in thìe digital agìe. Additionally, this study is also ìexpìectìed to sìervìe as a rìefìerìencìe for futurìe rìesìearch rìelatìed to languagìe, digital mìedia, and public communication.