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Puji Handayani
Departemen Teknik Elektro Institut Teknologi Sepuluh Nopember
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Journal : Multifinance

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TOTOH GINGER COFFEE PRODUCTS IN INCREASING INCOME OF THE COMMUNITY OF KARANG ANYAR VILLAGE, KETAPANG DISTRICT, SAMPANG DISTRICT Wahyudin, Ahmad; Handayani, Puji; Zagladi, Arief Noviarakhman
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.53

Abstract

The aim of this research is to find out the promotional strategy for Totoh ginger coffee products to increase the income of the people of Karang Anyar village, Ketapang sub-district, and Sampan regency. This research uses a qualitative approach, with data collection techniques using documentation, observation, and interview techniques. Meanwhile, checking the validity of the data is obtained through extending observations, increasing persistence in research, and triangulation. The research's findings lead the researcher to the following conclusions: first, Totoh ginger coffee owners have adopted the marketing mix concept, which consists of the 4Ps: product strategy (product), price strategy (price), distribution location strategy (place), and promotion strategy (promotion), as their development strategy to boost sales and keep customers. In its marketing strategy, the owner of Totoh ginger coffee applies a strategy that is in accordance with Islamic business ethics, namely: Al-insaniyah, or humanity; akhlakul karimah, in accordance with customer wishes; listening to customer criticism and suggestions; honesty; being realistic (not making things up); respecting customers; offering quality and halal goods; and offering products that do not harm customers. Second, the strategy implemented in the production process, price, location, and promotion is that there are no deviations made by Totoh ginger coffee product business actors, whether in the supply of raw materials, the manufacturing process, or the sales process. The Totoh ginger coffee business has implemented Islamic economic principles, namely Tawheed; whatever is done is based on the existence of Allah SWT Khilafah and Al-Ta'awanun, namely mutual help. The raw materials used are natural and halal materials, which are permitted in Islam, are obtained in a good way, and are sold only through orders from consumers via social media.
Co-Authors Abqoriah, Febi Abdiah Achmad Affandi Achmad Mauludiyanto Adelin, Christina Affandi Ahmad Maulidiyanto Ahmad Wahyudin Ainun Jahriyah Alfian Noor Muthia Sarie Amanta, Azira Eldrida Andi Yahya Lubis Anggraini, Rizky Diah Aniah, Rivi Arief Agoestanto Arief Noviarakhman Zagladi Ariestantia, Dwi Riyan Aulia, Jusratul Burhanusshomad , Beny Daniar Fahmi, Daniar Devy Kuswidiastuti Diah Puspito Wulandari Dimas Anton Asfani Effendi, Darwin Elfitra Rahma Fionandes Fadhli, Mohammad Fahmi, Arif Febriani, Rahmi Dwi Feila Taqie Zarin Fitriawati, Fenti Galaupa, Resi Gamantyo Hendrantoro Hafiz Hidayat Hafiz Hidayat Hastuti, Een Reni Heldina Hutahaean Henny Dewi Koeswanti Husnul Hotimah I Gusti Ngurah Satriyadi Hernanda I Gusti Wayan Murjana Yasa I Made Yulistya Negara Iriani, Dewi Utami Iriani, Endang Islami Rantika Junia Masuhila Kartika Sari Kumorowati, Indah Kurniawati, Rahayu lail, nurul husnul Lina Mubarokah Lovita, Bebi Martini Martini Masrukan Masrukan Mayangsari, Nindya Muhammad Rendy Anggara Murniati, Femmy Nabila, Syifaun Nasrullah, Ahmad Happy Nugraha, Yurid Eka Nurheni Nurika Restuningdiah Permatasari, Prima Dian Pertiwi, Satri Pertiwi, Satria Prasetiyono H Mukti Prasetiyono Hari Mukti Rahayu, Sri Randa Gempa Saputra Rangkuti, Intan Lestari Ratih Sukma Dewi Regina Putri Saryanti, Saryanti Setijadi, Eko Siti Aminah Siti Rukiyah, Siti Sri Rahayu Susi Juniastuti Suwadi Suwadi Titiek Surjani Titiek Suryani Tobi Wibialma Natha Utami, Puspa Indah Wardarita, Ratu WIDIASTUTI - Widyastuti, Titik Mulat Yasmin, Riska Yuniar, Dewi