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All Journal CHEMISTRY PROGRESS METANA Agrointek Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Penelitian dan Pengembangan Pertanian Akuisisi : Jurnal Akuntansi JURNAL PANGAN International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Batara Wisnu : Indonesian Journal of Community Services Pharmacy Reports Journal Of Human And Education (JAHE) Journal of Comprehensive Science Journal of Islamic Economics and Business The International Journal of Education Management and Sociology Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Internasional KINERJA : Jurnal Ekonomi dan Bisnis
Heny Herawati
Balai Besar Penelitian dan Pengembangan Pascapanen Pertanian
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
Capital Structure and Speed of Adjustment in Indonesian Listed Firms: Does Sharia Compliance Affect the Adjustment Speed? Bandawaty, Euis; Anglia Banda Sutomo, Woro; Herawati, Heny; Lestari, Sri; Juliana; Halim, Mohd; Hendayana, Yayan
Journal of Islamic Economics and Business Vol. 4 No. 2 (2024): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

This study investigates how Sharia compliance and Islamic debt constraints influence capital structure and its adjustment speed among non-financial firms listed on the Indonesia Stock Exchange (2013–2023). Challenging the assumption that Sharia-compliant firms are always more conservative in debt usage, this research integrates Sharia-based variables into a dynamic Partial Adjustment Model (PAM) using the Generalized Method of Moments (GMM). The model incorporates target leverage, adjustment speed, and Sharia principles through compliance status and debt-to-equity ratio (DER) thresholds. Empirical results reveal that Sharia-compliant firms, while maintaining DER within the 45% limit, tend to use more debt and adjust faster toward target leverage. These findings suggest that Sharia norms enhance rather than constrain financial efficiency. The study underscores the strategic role of sukuk and values-based financing in promoting disciplined and adaptive capital structures, with key implications for regulators, firms, and investors.
Karakteristik fisikokimia tepung jewawut (Setaria italica) varietas Polewali Mandar sebagai pengaruh frekuensi proses penyosohan Handoko, Ari; Kusnandar, Feri; Budijanto, Slamet; Herawati, Heny
AGROINTEK Vol 19, No 3 (2025)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v19i3.25233

Abstract

Foxtail millet (Setaria italica var Polewali Mandar) is a common cereal crop in Polewali Mandar, with the potential for development as a food ingredient. This study characterizes millet from three varieties (Minna, Lasse, and Bulawang) polished 2, 3, and 4 times. Analysis of millet flour (80 mesh) includes chemical (proximate, dietary fiber, tannin), physical (color, pasting profile, granule shape using SEM), and starch digestibility. The data were evaluated using statistical analysis of variance (ANOVA), and the Tukey Honestly Significant Difference (HSD) Test was used if there was a significant result (p0.05) for each treatment. The results showed that polishing affected proximate, tannin, dietary fiber, and color but not digestibility and starch profile. Additionally, tannin content from Polewali Millet (0,016-0,026%) aligns with WHO and FAO standards. Foxtail millet has high dietary fiber (16-22%) compared to rice (0,1%). Millet flour colors vary, and starch digestibility is moderate (40-50%). Total starch is 50-60%, with amylose content of 4-5,9%. Pasting profile increases after polishing. Starch granules are round, oval, and polygonal with different sizes.
Analysis of Online Customer Reviews and Perceived Price in Creating Purchase Intention Herawati, Heny; Gustina, Dian; Santhuso, Agus; Febrianti, Reni
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2976

Abstract

E-commerce is a website that promotes services or products online. E-commerce in Indonesia, which utilizes internet access, includes sites that offer online stores, a rapidly growing online sales mix. Sophee is one of the most popular online shops in Indonesia for purchasing various fashion products and accessories. This study aims to analyze Online Customer Review and Perceived Price in creating Purchase Intention on Elisaberth Products (Case Study on Consumers of Local Fashion Brand Elisaberth in Bandung)”. The sample in this study amounted to 120 respondents. This study uses validity test, reliability test. The analysis in this study uses multiple regression analysis, multiple correlation analysis, coefficient of determination and hypothesis test. The results of the t test show that the Online Customer Review variable (X1) has no significant effect on Purchase Intention (Y) with a calculated t value < t table (-0.813 < 1.98045) and a sig value > a value (0.418 > 0.05) and Price Perception (X2) has a significant effect on Purchase Intention (Y) with a calculated t value > t table (8.713 > 1.98045) and a sig value < a value (0.000 < 0.05). The correlation value is 0.662 which means it shows a relationship the strong one. The coefficient of determination given by Online Customer Review (X1) and Perceived Price (X2) on Purchase Interest (Y) is 43.8% and the remaining 56.2% is influenced by other factors that were not analyzed.
Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
Co-Authors AGUS NURAWAN Ahyar, Miftahul Akhmad Endang Zainal Hasan Amalia, Lathifah Anglia Banda Sutomo, Woro Arifin, Moh. Samsul Armiati, Reni Arsilenda Asir, Muhammad Asman Asman Azara, Ekta Bandawati, Euis Bisri Merduani Chandra, Dharnita chusnah, Chusnah Dede R. Adawiyah Desvina, Della Dian Gustina, Dian Dwi Nugraheni EKA RAHAYU Elmi Kamsiati Ermawati, Dwi Euis Bandawaty Farida Farida Fauzizah, Adillah Febrianti, Reni Feri Kusnandar Halim, Mohd Handoko, Ari Juliana Kartika Sari Dewi Kendrianto khairiyah, Anisah M.M, Besse Faradiba Meindro, Meindro Muhammad Asir Muslikah Muslikah, Muslikah Novandra, Rio Pangeran, Pangeran Pramana Putra, Nanda Purnomo Purnomo Rafliansyah Rasty Yulia ristanto ristanto, ristanto Riyona Desvy Pratiwi, Riyona Desvy Sanjoyo, Sanjoyo Santhoso, Agus Santhuso, Agus Slamet Budijanto Soraya, Elly Sri Lestari Suheriyatmono Sukatmadjaya, Ahmad Suldina, Farida Sunardi Sunardi Sunaryo Sunaryo Teguh Prasetya Viddy Agustian Rosyidi Violin, Vivid Waskito, Meindro Windi Atika Ningrum Yayan Hendayana Zanjabilla, Sabighoh