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Fitri Hidayati
Universitas Islam Negeri Sultan Syarif Kasim Riau
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Journal : Najwa

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Pemasaran Pesantren melalui Workshop Digital Marketing: Mempromosikan Program Tahfizh melalui Instagram Alfiyanto, Afif; Silahuddin; Mahdi; Ghazali, Muhammad; Hidayati, Fitri
NAJWA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Mei
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/najwa.v3i1.455

Abstract

Pesantren, as Islamic educational institutions in Indonesia, play a crucial role in teaching the Qur'an through tahfizh (Qur’anic memorization) programs. However, a key challenge lies in promoting these programs to the wider public, particularly in the digital era. This community engagement project aimed to provide digital marketing training through a workshop, focusing on the use of Instagram to promote tahfizh programs. The workshop was attended by pesantren administrators and covered essential topics such as digital marketing fundamentals, creative content creation, and the use of Instagram features—including photos, videos, and Instagram Stories—to attract public attention. The results showed a significant improvement in participants’ understanding of Instagram as a promotional tool, with 85% reporting increased confidence in using the platform. Additionally, participants successfully created engaging and effective promotional content, leading to higher viewership and audience engagement. A short-term impact observed was the rise in registration for tahfizh programs at several pesantren. Nevertheless, ongoing monitoring and evaluation are needed to ensure the sustainability of these outcomes. Overall, the workshop made a positive contribution by enhancing the digital literacy of pesantren administrators and enabling them to leverage digital technology to promote their tahfizh programs.
Sosialisasi Modul “Hukum Islam dan Lingkungan” untuk Meningkatkan Pemahaman Menjaga Lingkungan Hidup dan Keberlanjutan Alam Ikhwan, M.; Muhammad Ghazali; Fitri Hidayati; Rika Hasmayanti Agustina; Gusti
NAJWA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Mei
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/najwa.v3i1.457

Abstract

This community service activity on the dissemination of an Islamic law module plays a significant role in fostering students' awareness and responsibility toward environmental preservation. Through the socialization of the Islamic Law and Environment module, students at the Madrasah demonstrated a notable improvement in their understanding of Islamic principles related to environmental sustainability. Evaluation results indicate that students not only comprehended the concepts of Islamic law concerning the environment but also actively participated in environmental initiatives, such as campaigns and tree planting, reflecting the practical application of these values in daily life. The module has effectively equipped students with the necessary knowledge to implement Islamic teachings in preserving nature and has encouraged them to become environmentally conscious agents of change. The application of Islamic legal principles in education and social practices can strengthen environmental sustainability at both local and global levels. By integrating Islamic values into education, a younger generation can be nurtured with a greater sense of responsibility toward nature, capable of applying religious teachings to maintain harmony between humanity and the environment.
Co-Authors Afif Alfiyanto Aini, Ainun Ainun Jariyah Aji, Wirasto Alfiyanto, Afif Ananda Fortunisa Anggita, Tiya Anna Nurlita Aras Aira Arif Marsal Bagaskara, Muhammad Pascal Bambang Tetuko Diana, Eka Dyfa, Abid Makarim Essa, Arifatul Fathinah Fadil Mediwinata, Ahmad Fatimah Zuhra Fazalani, Runi Folanda, Gio Ghazali, Muhammad Gusti Hamirul Hamirul, Hamirul Hanif, Abdul Hariandy Hasbi Irajuana Haidar Irdayanti Irdayanti Irdayanti Irdayanti Iswahyu Pranawukir Ivan Riyadi, Ivan Jajang Atmaja Jaya, Rahmat Kusumaputra, Yovan Mahendra Ladestam Sitinjak Lutfitasari, Ariyani M. Ikhwan M. Suyudi Madiyani, Tri Mahdi Mahdi Mahdi, Mahdi Maifrianti, Riry Mail Hilian Batin Martayoza, Fadhillah Mazeasani, Qonita Halum Muhammad Ghazali Muhammad Guntur, Muhammad Nani Solihati Nasrah, Hidayati Natalia, Monika Nur Damayanti, Fitriani NZ, Adriansyah Pramesti, Amanda Defita Prasamuarso Kuntarto, Guson Putri Hana Pebriana Putri Herdiana, Friska Rais, Rinovian Randi Muhammad Gumilang Rika Hasmayanti Agustina Riswandi Riswandi Sabrani Sabrani Sadam Suyuthy, Muhammad Saputri, Nabila Dwi Shihab, Naufal Farros Shofiatus Zahriyah Silahuddin Silahuddin Solikah, Mar’atus Sovianti, Rina Sugeng Susanti, Yuanita Sutoyo Sutoyo Sutoyo Sutoyo Syaeful Bahri Syafruddin Syafruddin Syafrullah, Haidir Syatria Adymas Pranajaya Taufiqurrohman, Muhammad Fabri Tirta Mulyadi Ulfiah Novita Wenny Desty Febrian Febrian Yessi Nesneri Yuniar Yuniar Zakiyah Arifah Zamharil Yahya