Claim Missing Document
Check
Articles

The Impact of Course Brand and Content Marketing Expert for SME inIncreasing Student Entrepreneurship (Study on Alumni Students of the Indonesian Student Micro Credential Program, Makassar State University) Rismayanti Rustam; Herlina Sakawati; Sitti Hardiyanti Arhas
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the impact of the Course Brand and Content Marketing Expert for SMEs in Increasing Student Entrepreneurship (Study on Alumni Students of the Indonesian Student Micro Credential Program, Makassar State University) and to find out what factors hinder and support training. This study uses a qualitative research method with a case study type of research. Data collection techniques used were observation, interviews and documentation with 10 informants. Data analysis techniques in this study used data analysis techniques in the form of data condensation, data presentation and drawing conclusions. The results showed that the goals and objectives of this training in the form of creating novice entrepreneurs among students had been achieved but were still not optimal. However, this training had a positive impact on most of the participants in the form of adding new knowledge and skills in starting a business as well as in running and developing a business by utilizing various knowledge and skills acquired during the training, both in terms of planning, packaging to technology and internet-based marketing. The inhibiting factors for the training were that the training was carried out online, there were difficulties for participants in participating in the training, especially during packaging design practices, the short training only lasted for a month, the participants did not pay attention to the detailed attendance and class schedules so that it was necessary to control the level head, the tasks quite a lot with close deadlines, tight schedules in one week and the distance between one material and another close together. While several supporting factors in this training include the balance of the training material provided both in theory and practice, the instructor or teacher is someone who has competence in the business field, the presence of trainers or presenters who are entrepreneurs or practitioners, the knowledge and skills acquired are related to the modern era by utilizing technology and the internet as well as compensation for converting course grades, certificates and some pocket money.
Analysis of Procedures for Providing Working Capital Loans at the Head Office of PT. Bank Sulawesi Selatan & Sulawesi Barat Besse Sarifah; Haedar Akib; Herlina Sakawati
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analysis of Procedures for Providing Working Capital Loans at the Head Office of PT. Bank Sulawesi Selatan & Sulawesi Barat This research and writing aims to identify and explain: 1) Know the procedures for granting working capital loans at the Head Office of PT. Bank Sulselbar, 2) Knowing the supporting and inhibiting factors for granting working capital loans at the Head Office of PT. Sulselbar Bank. To achieve this goal, researchers used data collection techniques through observation, interviews, and documentation. The data that has been obtained from the research results are processed using descriptive qualitative where descriptive qualitative research is a formulation of the problem that guides research to explore or photograph social situations which will be thoroughly, broadly and in-depth examined to find out the Analysis of Procedures for Granting Working Capital Loans at the Head Office of PT . South Sulawesi & West Sulawesi Banks. Informants of this study amounted to 4 people. The research results show that: (1) PT. Bank Sulselbar in providing Working Capital Loans (KMK) goes through several stages, such as the debtor preparing application files, KTP, KK, Business Legality Files then checking B.I checking then, doing On The Spot (OTS), after that the credit decision stage which contains approval there will be the provision of working capital credit according to the application submitted, then the credit disbursement stage is notifying the prospective debtor that the KMK application has received approval or a decision on the date of disbursement, preparing a letter of acknowledgment of debt, filling out the KMK receipt, and signing the KMK disbursement agreement. (2) The determinant factors that influence the provision of working capital loans are supporting factors consisting of third party funds and the influence of CAR on credit. The inhibiting factors are ignorance of the flow and procedures by prospective creditors.
The Effect of Corporate Social Responsibility on The Welfare of The Surrounding Community at PT. Vale Indonesia TBK Elsa Sartika; Herlina Sakawati; Muh. Rizal S
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk. The purpose of this study was to determine of corporate social responsibility at PT. Vale Indonesia Tbk, to determine the level of welfare of the surrounding community at PT. Vale Indonesia Tbk, and to find out the influenceof corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk. This research approach is quantitative. This research was conducted at PT. Vale Indonesia Tbk, namely Malili District, East Luwu Regency which is a sub-district area directly affected by the company's operations. The source of data in this research is the surrounding community at PT. Vale Indonesia Tbkfrom November to December 2023. The sample used was 100 people. Data collection techniques in the form of observation, questionnaires, and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each of these variables indicate where of corporate social responsibility is in the very good category. Indicators on the community welfare variable are in the very good category. Based on the test of the determinant coefficient, the influence is very strong between the two variables. So it was concluded that the influence of corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk is very strong.
The Effect of Marketing Mix on Purchasing Decisions at Pustaka Merah Hitam Bookstores in Makassar City Al-Munahar Bin Harris; Herlina Sakawati; Aris Baharuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The emergence of various kinds of competition in the business world encouragesbusiness actors to carry out good marketing strategies to ensure the survival of acompany. Marketing strategy is very important in the continuity of marketing activitiesand especially in carrying out a business activity which is a means to achieve a goal inbusiness activities. This study examines the influence of the marketing mix (marketingmix) on purchasing decisions at the red and black library bookstore in Makassar City.The purpose of this study was to describe and determine the influence of the marketingmix on purchasing decisions at the red and black bookstores in Makassar City. Thisresearch approach is quantitative. This research was conducted at the red and blacklibrary bookstore in Makassar City from January to February 2023. The sample used was 96 people. Data collection techniques in the form of observation, questionnaires, anddocumentation. Data analysis techniques include validity test, reliability test, normalitytest, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each of these variables show that the description of the marketing mix variable is in the very good category. The description of the purchase decision variable is in the very good category. Based on the test of the determinant coefficient, the magnitude of the effect is very strong or very high between the two variables.
Digitalisasi Manajemen Referensi Karya Ilmiah Mahasiswa Melalui Pendampingan Intensif Penggunaan Aplikasi Mendeley di Prodi Ilmu Administrasi Negara JIA FIS-H UNM Nina Agustina; Herlina Sakawati; Anisa Fitri; Putri Dzakila Handayani; Nurul Ayuni
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pkrnv040

Abstract

Penulisan karya ilmiah merupakan aktivitas penting dalam bidang akademik, namun ketelitian pengutipan sering kali menjadi kendala bagi mahasiswa tingkat akhir akibat penerapan metode manual yang tidak efisien. Pengabdian kepada masyarakat ini bertujuan untuk mengatasi minimnya literasi teknologi rujukan melalui program digitalisasi manajemen referensi menggunakan aplikasi Mendeley Reference Manager. Kegiatan dilaksanakan di Program Studi Ilmu Administrasi Negara JIA FIS-H UNM dengan melibatkan 54 mahasiswa sebagai peserta dan 5 dosen tim pengabdian sebagai fasilitator. Metode pelaksanaan dirancang secara berkesinambungan melalui tiga tahapan utama, yaitu sesi ceramah (transfer of knowledge), sesi praktik (hands-on experience), dan evaluasi komprehensif. Hasil evaluasi peserta menunjukkan adanya peningkatan kompetensi yang sangat signifikan dari kondisi pre-test ke post-test. Skor rata-rata aspek pengetahuan dasar manajemen referensi meningkat dari 71% menjadi 89%, aspek operasional aplikasi Mendeley melesat dari 75% menjadi 94%, serta kemampuan sitasi dan daftar pustaka otomatis naik dari 77% menjadi 93%. Capaian akhir pasca-pelatihan (89%–94%) ini telah melampaui indikator keberhasilan yang ditetapkan sebesar 80%. Dengan demikian, kegiatan pendampingan intensif ini terbukti berhasil sepenuhnya dalam mendigitalisasi tata tulis rujukan ilmiah mahasiswa agar lebih presisi, efisien, mandiri, dan bebas dari plagiarisme.
WORKSHOP ENTREPRENEUR HIMAGARA FIS-H UNM SEBAGAI UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN ADAPTIF MAHASISWA DI ERA DIGITAL Ade Nurfadillah; Sriwulan Maharani; Raihan Habib; Herlina Sakawati
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11936

Abstract

Kewirausahaan merupakan salah satu bidang yang terus didorong pengembangannya di lingkungan perguruan tinggi karena berperan besar dalam menciptakan lapangan kerja baru dan mengurangi angka pengangguran, terlebih di tengah percepatan transformasi digital yang mengubah pola bisnis secara menyeluruh. Himpunan Mahasiswa Program Studi Ilmu Administrasi Negara (HIMAGARA) Fakultas Ilmu Sosial dan Hukum Universitas Negeri Makassar menginisiasi kegiatan Workshop Entrepreneur 2026 dengan tema “Smart Entrepreneur: Strategi, Innovation, and Growth” sebagai program kerja unggulan bidang perekonomian untuk menjembatani kesenjangan antara minat berwirausaha mahasiswa yang tinggi dengan bekal pengetahuan praktis yang masih terbatas. Kegiatan dilaksanakan pada 29 April 2026 di Ballroom D Phinisi UNM dan diikuti oleh 287 peserta yang berasal dari mahasiswa lintas program studi maupun masyarakat umum. Metode pelaksanaan kegiatan terdiri atas tiga tahap, yaitu persiapan dan sosialisasi, realisasi kegiatan berupa pemaparan materi oleh tiga narasumber dari unsur akademisi, praktisi digital, dan pemerintah, serta evaluasi dan tindak lanjut. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep dasar kewirausahaan, strategi membangun merek melalui kerangka 4P, serta ekosistem dukungan pemerintah bagi pelaku usaha mikro, kecil, dan menengah pemula. Kegiatan ini diharapkan dapat menjadi pemantik lahirnya wirausahawan muda yang adaptif, inovatif, dan siap bersaing di ekosistem bisnis digital.
Complete Systematic Land Registration (PTSL) Services at The National Land Agency Office Gowa Regency Nurul Amelia Usman; Herlina Sakawati; Muh Nur Yamin
Perkembangan Kajian Sosial Vol. 3 No. 1 (2026): April 2026
Publisher : Teras Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69616/perkasa.v3i1.299

Abstract

This study aims to determine how the Complete Systematic Land Registration (PTSL) service is carried out at the National Land Agency (BPN) Office in Gowa Regency, South Sulawesi Province, Indonesia. This study used a qualitative, descriptive approach. Data were collected through observation, in-depth interviews, and documentation studies. The research subjects consisted of BPN Gowa Regency officials directly involved in PTSL services as well as community service recipients. The data analysis techniques used in this study were data condensation, data presentation, conclusion drawing, and verification. The results showed that the PTSL service at the BPN Gowa Regency Office has been running well by applying the principles of convenience, efficiency, effectiveness, accuracy, user-orientedness, and legal compliance. The program's success is supported by a one-stop service system, the use of technology, and collaboration between the BPN, local governments, and the community. Although still facing administrative and technical obstacles, the PTSL service has been able to increase community participation, accelerate land certification, and provide legal certainty regarding land ownership rights. These findings indicate that PTSL services in Gowa Regency have met the SERVQUAL (service quality) dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy, and reflect the principles of good governance in the implementation of public services. Thus, PTSL in Gowa Regency is able to provide fast, transparent, and legally valid land certification services.
Penerapan Peer Accountability untuk Mengurangi Perilaku Prokrastinasi Akademik pada Mahasiswa Sulmiah Sulmiah; Muh. Nur Yamin; Herlina Sakawati; Anna Fiulaizi; Febrianto Syam
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 3, Nomor 1, 2026
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/2pte6s42

Abstract

Prokrastinasi akademik merupakan salah satu permasalahan yang sering dialami mahasiswa dan berdampak pada menurunnya kualitas tugas, meningkatnya stres, serta rendahnya produktivitas belajar. Oleh karena itu, diperlukan suatu upaya yang dapat membantu mahasiswa mengurangi kebiasaan menunda tugas melalui lingkungan belajar yang suportif. Kegiatan pengabdian ini bertujuan menerapkan pendekatan peer accountability untuk mengurangi perilaku prokrastinasi akademik pada mahasiswa melalui Program Sahabat Akuntabilitas dan Inspirasi. Metode pelaksanaan dilakukan melalui pembentukan kelompok kecil pendampingan, pembekalan manajemen waktu, penyusunan target tugas, pemantauan perkembangan secara berkala, serta evaluasi menggunakan observasi, laporan perkembangan, dan kuesioner. Kegiatan melibatkan sembilan mahasiswa dari berbagai program studi di Universitas Negeri Makassar dengan pelaksanaan secara daring dan luring. Hasil kegiatan menunjukkan adanya perubahan positif pada peserta, ditandai dengan penurunan mahasiswa yang sering menunda tugas dari 22,2% menjadi 11,1%, peningkatan peserta yang tidak pernah menunda tugas menjadi 33,3%, serta 66,7% peserta merasa lebih tenang dan memiliki kualitas pekerjaan yang lebih baik. Program ini menunjukkan bahwa pendekatan peer accountability efektif dalam meningkatkan kedisiplinan, kemampuan manajemen waktu, dan perilaku akademik mahasiswa.