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Effectiveness Of Food Business Development Through Digital Media E-Commerce (Study At The Makassar Branch Shopee Office) Ainul Fiterah; Herlina Sakawati; Yusi Irensi Seppa
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.68

Abstract

This research aims to find out the effectiveness of food business development through digital media Ecommerce Shopee and To find out the factors that determine the effectiveness of developing a food business through digital media Ecommerce Shopee. This research uses a qualitative approach. Data collection was carried out using observation, interviews and documentation techniques. The data analysis technique used is interactive model analysis. The results of this research show that the effectiveness of food business development through digital media Ecommerce(Study at Shopee Makassar Branch Office) seen from 3 dimensions of measuring effectiveness, namely: 1) source approach (resource approach) shows that it has been implemented well, this is indicated by the existence of a good digital cooperative relationship between the restaurant and Shopee and other parties to market their products using the Shopee application. 2) Process approach (process approach) shows that the process approach has not been implemented optimally because it still often experiences system problems, but Shopee has tried to fix the existing problems. 3) Target approach (goals approach) shows that the target approach has been implemented well, this can be seen from the level of success of Shopee in achieving its targets with effective measures. There are factors that determine the effectiveness of food business development through the media Ecommerce Shopee, namely: 1) Discounts also determine the effectiveness of food business development through media Ecommerce Shopee because it will attract the interest of buyers or customers. 2) Vouchers also determine the effectiveness of food business development through the media Ecommerce shopee because it will attract the interest of buyers or customers.
The Role of Office Administration in Optimizing Public Services at the Ujung Pandang District Office Nur Rezky Amalia; Haedar Akib; Herlina Sakawati
Journal of Public Policy and Local Government (JPPLG) Volume 1, Issue 2, 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/2m57ew77

Abstract

Providing services to the community is a form of government function in realizing. This research aims to determine the mechanism for implementing the role of office administration in optimizing public services at the Ujung Pandang Subdistrict Office and the factors inhibiting office administration in optimizing the Ujung Pandang Subdistrict Office. This type of research uses a qualitative approach where the research carried out is descriptive, namely, to describe the reality of events that occurred in the field during the research, which makes it easier for this research to obtain objective data in order to determine the role of office administration in optimizing public services at the Ujung Pandang Subdistrict office. Research data was collected using interviews and observations and then analyzed using descriptive statistics by collecting, compiling, reducing and verifying data. This research shows that the implementation of office administration services at the Ujung Pandang sub-district office is quite optimal, as can be seen from the fast and simple administrative procedures as a requirement for providing services as well as comprehensive information related to the administration mechanism for every form of management by the community. The forms of service available at the Ujung Pandang sub-district office include administrative services, goods services, services and regulatory services. Factors inhibiting the role of administration in public services at the Ujung Pandang District Head's office are the lack of facilities to support the continuity of administration, human resources that need to be strengthened again by providing understanding or training related to secretariat to each related staff.
Pembinaan Wawasan Pariwisata Berkelanjutan: Upaya Mewujudkan Desa Wisata di Desa Erelembang, Kecamatan Tombolo Pao, Kabupaten Gowa Herlina Sakawati; Muh Nur Yamin; Asri Nur Aina; Anisa Fitri
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 1, Nomor 3, 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/63thvr43

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pemerintah serta masyarakat Desa Erelembang, Kecamatan Tombolo Pao, Kabupaten Gowa, dalam mengembangkan desa wisata berbasis pariwisata berkelanjutan. Kegiatan dilaksanakan melalui metode sosialisasi dan pendampingan yang melibatkan ceramah mengenai konsep pariwisata berkelanjutan serta praktik penentuan potensi wisata lokal. Hasil kegiatan menunjukkan peningkatan antusiasme dan kesadaran masyarakat terhadap pengelolaan sumber daya lokal secara berkelanjutan. Diskusi yang dilakukan mengidentifikasi tantangan utama seperti minimnya infrastruktur, kurangnya kompetensi sumber daya manusia, dan rendahnya dukungan pemerintah daerah. Sebagai solusi, tim pengabdian merekomendasikan pengembangan agro-ekowisata melalui pembentukan kelompok kerja, pelatihan kapasitas masyarakat, pembangunan infrastruktur, promosi melalui media sosial, dan kolaborasi lintas sektor. Dampak kegiatan ini diharapkan dapat membuka peluang ekonomi baru, meningkatkan kesejahteraan masyarakat, dan menjadikan Desa Erelembang sebagai model desa wisata berbasis kearifan lokal dan berkelanjutan.
Penguatan Kapasitas Masyarakat melalui Pendekatan Tourist Friendly Community dalam Tata Kelola Pelayanan Wisata Berbasis Komunitas di Pulau Samalona Sulmiah Sulmiah; Nurul Ayuni; Aiman Sabar Rezeky; Herlina Sakawati; Muhammad Nuryamin
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 3, Nomor 2, 2026
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/wjxycz59

Abstract

Pulau Samalona merupakan salah satu destinasi wisata bahari unggulan di Kota Makassar yang memiliki tingkat kesesuaian lahan rekreasi pantai sebesar 94,87%. Namun, masyarakat pelaku pelayanan wisata belum memiliki standar pelayanan yang seragam, pemahaman hospitality yang optimal, serta mekanisme penanganan keluhan wisatawan yang terstruktur. Kegiatan Pengabdian kepada Masyarakat (PKM) skema PNBP Tahun Anggaran 2026 ini bertujuan untuk meningkatkan kapasitas masyarakat Pulau Samalona sebagai pelaku utama pelayanan wisata berbasis komunitas (Community Based Tourism) melalui pendekatan Tourist Friendly Community. Metode pelaksanaan dilakukan secara partisipatif (participatory community empowerment) yang meliputi empat tahapan utama: sosialisasi dan identifikasi kondisi awal, pelatihan hospitality serta penerapan prinsip 5S (senyum, salam, sapa, sopan, santun), pendampingan praktik lapangan dan simulasi penanganan keluhan, serta pembentukan Kelompok Penggerak untuk keberlanjutan program. Kegiatan lapangan dilaksanakan pada 19 September 2026 di Pulau Samalona dengan melibatkan 30 orang masyarakat sasaran yang terdiri dari penyedia jasa perahu, penginapan (homestay), pemandu wisata, penyewaan peralatan snorkeling, dan usaha kuliner. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai standar keramahtamahan, kemampuan berkomunikasi secara jelas dan transparan mengenai tarif layanan, serta kesiapan menerapkan SOP pelayanan wisata ramah wisatawan. Program ini diarahkan untuk memperkuat tata kelola pelayanan wisata bahari berbasis komunitas di wilayah kepulauan.