Garuda - Garba Rujukan Digital

Marketing Based on Viral Content SMEs in Indonesia Hutajulu, Halomoan
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigates the relationship between viral content and brand image, as well as the impact on consumer loyalty. This study's data was analyzed using regression analysis. The major conclusion is that viral material has a considerable beneficial impact on brand image. The regression analysis results demonstrate that viral content-based marketing can help a company's brand image. The partial T test findings confirm the significance of viral content in marketing. Although the direct impact on customer loyalty has not been tested, improving branding image through viral content has the potential to affect customer behavior. In conclusion, viral content-based marketing is an excellent method for strengthening branding image and increasing consumer loyalty. Companies that adopt these strategies intelligently can achieve their business goals while also having a good impact on society and the environment.

The Effect of Infrastructure Investment on Economic Growth in Rural Areas: Case Study in Papua Province Hutajulu, Halomoan
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the state of infrastructure and economic dynamics in Papua Province from 2016 to 2020, focusing on domestic investment, foreign investment, household consumption, and Gross Domestic Product (GDP). The data used comprises the value of domestic investment (Invs_DN), foreign investment (Invs_LN), household consumption (Kons_RT), and GDP for each year during the period. Descriptive analysis reveals that domestic and international investment fluctuated significantly, whereas household consumption steadily increased. GDP swings reflect the region's economic fragility.A correlation analysis reveals a very poor association between investment (both domestic and foreign) and GDP, as well as a slightly stronger but still weak relationship between household consumption and GDP. The linear regression model used to assess the impact of these variables on GDP reveals that the three variables make little contribution to explaining differences in GDP. These findings suggest that variables other than investment and household spending may have a larger impact on GDP in Papua Province. As a result, Papua Province requires more comprehensive and concentrated policies to stabilize and enhance investment, as well as discover and optimize other elements that can encourage long-term economic growth.

Financial Inclusion and Poverty Reduction in Remote Regions: Evidence from Lanny Jaya Regency, 2022–2023 Wenda, Yusuf; Mollet, J.; Hutajulu, Halomoan
Journal of Regional Economics and Development Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i1.942

Financial inclusion has increasingly been positioned as a strategic instrument for accelerating poverty reduction, particularly in geographically isolated regions where formal financial access remains limited. This study examines the relationship between financial inclusion and poverty in Lanny Jaya Regency, Papua Highlands, during the period January 2022–December 2023. Using a mixed-methods design, monthly secondary data (N = 24) on poverty rate, bank account ownership, availability of banking service points, electronic money usage, and financial literacy were analyzed using descriptive statistics and simple linear regression, complemented by qualitative field observations and interviews. The results show a consistent decline in the poverty rate from 28.5% to 22.8% alongside significant improvements in financial inclusion indicators: account ownership (32.1%→46.5%), banking outlets (4→10 units), e-money users (8.3%→19%), and financial literacy (55.2%→66%). Regression analysis confirms a strong and statistically significant negative relationship between financial inclusion and poverty (β = –0.518; R² = 0.998; p < 0.001). The findings demonstrate that enhanced access and utilization of formal financial services contribute to poverty reduction, although structural barriers such as geographical isolation, low digital readiness, and product–user mismatch persist. Policy implications emphasize expanding last-mile financial infrastructure, context-specific credit products, and community-based financial literacy programs.

Assessing the Impact of Economic Growth on Regional Income Inequality: Evidence from the Papua Highlands, Indonesia (2022–2023) Wenda, Dekis; Mollet, J.; Hutajulu, Halomoan
Journal of Regional Economics and Development Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i1.945

Economic growth is often perceived as a driving force of development; however, it can simultaneously lead to widening income inequality, particularly in resource-dependent regions. This study investigates the effect of economic growth on income inequality in the Papua Highlands, Indonesia, during the period 2022–2023. Using secondary data from the Central Bureau of Statistics (BPS), the analysis employs a simple linear regression model to examine the relationship between Gross Domestic Product (GDP) growth and the Gini coefficient. The findings reveal a positive and statistically significant relationship between economic growth and income inequality, with a regression coefficient of 0.019 and an adjusted R² of 0.817. This indicates that regional economic expansion has contributed to the widening of income disparities across districts in the Papua Highlands. The results confirm the Kuznets hypothesis, which posits that inequality tends to increase in the early stages of economic growth before eventually declining. The study concludes that growth in the Papua Highlands has been concentrated in capital-intensive sectors such as mining and government administration, while local community participation remains limited. It recommends policies focused on equitable resource distribution, sectoral diversification, and inclusive development strategies.

Analysis of Factors Influencing the Welfare of Fishermen in Lake Sentani, Jayapura Regency Indahyani, Rachmaeny; Hutajulu, Halomoan; Aldegonda, Great; P. Pangke, Vanessa Devina
West Science Interdisciplinary Studies Vol. 3 No. 12 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i12.2572

This study examines the socio-economic conditions of fishermen in Lake Sentani, Jayapura Regency, with a focus on challenges and local wisdom-based strategies to improve their welfare. Lake Sentani, as a major natural resource, has great potential in the fisheries and tourism sectors, but fishermen face problems such as resource exploitation, pollution, and limited access to technology. This study used multiple regression analysis. The results show a dependence on traditional fishing, low productivity, and capital and marketing constraints. Factors such as education, experience, capital, and access to facilities significantly influence fishermen's welfare. Existing fisheries policies remain weak in terms of socialization and oversight. To improve welfare, income diversification, technology adoption, and capacity building for fishermen are needed. Local wisdom-based strategies include pollution management, zoning management, business literacy, and the development of environmentally friendly and sustainable local fisheries value chain-based business models. Collaboration between business actors and digital technology is crucial to expanding markets and improving fishermen's welfare.⁠

Analysis of Regional-Based Fisheries Potential Development Strategies in Papua Hutajulu, Halomoan; Indahyani, Rachmaeny; Nugroho, Eko Joko; Toding, Sri Damayanti
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2573

Large capture-fisheries and aquaculture potential in Papua Province has yet to meet the reality of regional development based on fisheries, due to infrastructure gaps, limited value-added processing, weak institutions, and continuous external risks. This study assesses the regional-based fisheries potential development strategy in Papua Province to increase coastal community welfare without compromising resource sustainability. Secondary data from the period of 2003–2024 are combined with stakeholder inputs from surveys, interviews, and focus group discussions and analyzed by using a SWOT framework supported by IFAS–EFAS weighting to identify strategic priorities. The mean IFAS score revealed that internal strengths (3.27) outweighed weaknesses (1.53), largely attributed to abundant fish resources, emerging fishing/processing technologies, government support, market potential, and local wisdom of coastal areas. Results from EFAS revealed that the mean opportunities (3.16) outweigh threats (1.81), particularly export demand, progress in technology, government programs, and digital marketing prospects, although illegal fishing, overfishing pressures, climate variability, and conflict over fishing grounds remained the key concerns. The position here is in the first quadrant, denoting an area where the fishery can grow well and indicates the need to focus more on Strength-Opportunity (SO) plans involving the optimization of export-directed manufacturing, the enhancement of fish processing facilities to increase value addition to fish, and the use of e-commerce and online marketing, as well as the use of local economic institutions to improve fish distribution, and the development of networks based on local culture to ensure superior processed fish products.

Evaluation analysis of the special autonomy fund assistance program in improving the welfare of indigenous Papuans in Kwamki Narama District, Mimika Regency Ambate, Altwer; Marlissa, Elsyan R.; Hutajulu, Halomoan
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i3.2960

Purpose: This study evaluates the effectiveness of the Special Autonomy Fund Assistance Program in improving the welfare of Indigenous Papuans in the Kwamki Narama District, Mimika Regency, focusing on education, health, and the economy. Method: A descriptive quantitative approach was applied with 100 respondents from 10 villages, selected using the Slovin formula. Data were gathered through Likert-scale questionnaires and in-depth interviews with key stakeholders and analyzed using descriptive statistics to assess welfare improvements. Results: The findings show improvements in education (mean = 3.67) and health (mean = 3.85), reflecting better access to schools, educational support, and healthcare services. However, the economic dimension showed limited progress (mean = 3.13), with minimal impact on job opportunities, income, and household needs. The overall welfare score was 3.55, suggesting a moderately positive perception of the program. Conclusions: The program has effectively enhanced education and health but has not significantly improved economic empowerment of women. Broader strategies are needed to strengthen economic opportunities and achieve sustainable and equitable welfare outcomes. Limitations: The findings rely on perceptions within one district, limiting generalization to other Papuan regions, and do not consider qualitative factors such as cultural or governance dynamics that may affect the outcomes. Contribution: This study contributes empirical evidence to the discussion on regional autonomy, highlighting the partial success of Papua’s Special Autonomy Fund and the need for policy adjustments to better integrate economic empowerment and social development.

Analysis of the factors affecting employee productivity at the Regional Planning and Development Agency of Mimika Regency Ayamiseba, Daud Erwin; Hutajulu, Halomoan; Marlissa, Elsyan R.
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 2 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i2.3068

Purpose: This study aims to examine the determinants of employee productivity at the Regional Planning and Development Agency (Bappeda) in Mimika Regency. Specifically, it investigates (1) the relationship between salary and employee productivity, (2) the relationship between work relationships and employee productivity, (3) the effect of the work environment on productivity, and (4) the impact of promotion on productivity. Research Methodology: A quantitative method using SEM-PLS correlational analysis was applied. Data were obtained via a Likert-scale questionnaire. The study conducted validity, reliability, and hypothesis testing to assess relationship strength and significance among variables, ensuring robust measurement and accurate evaluation of the proposed research model. Results: The study found salary (X?) negatively influenced productivity, indicating the need to reassess compensation. Work relationships (X?) and environment (X?) positively affected productivity, highlighting collaboration and supportive conditions. Promotion (X?) showed no significant effect, suggesting weaknesses in promotion mechanisms requiring attention to improve organizational motivation and employee outcome. Conclusions: Employee productivity is more strongly influenced by relational and environmental factors than salary and promotion. Therefore, organizational improvements should focus on fostering positive relationships and enhancing the physical and psychological work environments. Limitations: This study was limited to a single regional agency, which may have affected the generalizability of the findings. Additionally, the cross-sectional design does not capture the long-term dynamics. Contribution: This study contributes to the public sector human resource management literature by highlighting the relative importance of workplace relationships and conditions over financial and promotional factors in improving employee productivity.

Analysis of Factors Influencing the Welfare of Fishermen in Lake Sentani, Jayapura Regency Indahyani, Rachmaeny; Hutajulu, Halomoan; Aldegonda, Great; P. Pangke, Vanessa Devina
West Science Interdisciplinary Studies Vol. 3 No. 12 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i12.2572

This study examines the socio-economic conditions of fishermen in Lake Sentani, Jayapura Regency, with a focus on challenges and local wisdom-based strategies to improve their welfare. Lake Sentani, as a major natural resource, has great potential in the fisheries and tourism sectors, but fishermen face problems such as resource exploitation, pollution, and limited access to technology. This study used multiple regression analysis. The results show a dependence on traditional fishing, low productivity, and capital and marketing constraints. Factors such as education, experience, capital, and access to facilities significantly influence fishermen's welfare. Existing fisheries policies remain weak in terms of socialization and oversight. To improve welfare, income diversification, technology adoption, and capacity building for fishermen are needed. Local wisdom-based strategies include pollution management, zoning management, business literacy, and the development of environmentally friendly and sustainable local fisheries value chain-based business models. Collaboration between business actors and digital technology is crucial to expanding markets and improving fishermen's welfare.⁠

Analysis of Regional-Based Fisheries Potential Development Strategies in Papua Hutajulu, Halomoan; Indahyani, Rachmaeny; Nugroho, Eko Joko; Toding, Sri Damayanti
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2573

Large capture-fisheries and aquaculture potential in Papua Province has yet to meet the reality of regional development based on fisheries, due to infrastructure gaps, limited value-added processing, weak institutions, and continuous external risks. This study assesses the regional-based fisheries potential development strategy in Papua Province to increase coastal community welfare without compromising resource sustainability. Secondary data from the period of 2003–2024 are combined with stakeholder inputs from surveys, interviews, and focus group discussions and analyzed by using a SWOT framework supported by IFAS–EFAS weighting to identify strategic priorities. The mean IFAS score revealed that internal strengths (3.27) outweighed weaknesses (1.53), largely attributed to abundant fish resources, emerging fishing/processing technologies, government support, market potential, and local wisdom of coastal areas. Results from EFAS revealed that the mean opportunities (3.16) outweigh threats (1.81), particularly export demand, progress in technology, government programs, and digital marketing prospects, although illegal fishing, overfishing pressures, climate variability, and conflict over fishing grounds remained the key concerns. The position here is in the first quadrant, denoting an area where the fishery can grow well and indicates the need to focus more on Strength-Opportunity (SO) plans involving the optimization of export-directed manufacturing, the enhancement of fish processing facilities to increase value addition to fish, and the use of e-commerce and online marketing, as well as the use of local economic institutions to improve fish distribution, and the development of networks based on local culture to ensure superior processed fish products.

Title

Found 43 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 43 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 43 Documents
Search